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Quote this valuation with its source: Fair value, Potential value and the price at analysis.
FAQ
V — frequently asked questions
Is Visa Inc. overvalued?
In our latest published analysis dated 2026-09-20, V looks modestly undervalued. The price recorded at analysis is 368 USD versus our fair value of 393 USD; the high endpoint is presented separately as potential value of 536 USD. That implies roughly 6.7% upside to fair value at that date.
Our latest published report, analyzed 2026-09-20, gives V a fair value of 393 USD and a potential value of 536 USD. The conclusion is triangulated across multiple valuation models and weighted by reliability for Visa Inc.'s archetype; it is a dated research output, not a live price.
Should I buy V now?
Our latest published rating for V, analyzed 2026-09-20, is Hold. Visa Inc. looks modestly undervalued at the analysis-date price of 368 USD versus fair value of 393 USD; potential value is 536 USD. This is research for educational purposes, not personalized investment advice.
What are the biggest risks for V?
The dedicated bear-case section in our report analyzed 2026-09-20 documents Visa Inc.'s material risks, evidence, thresholds, and thesis-invalidation conditions. Scenario-specific explanations remain in that section so the report does not repeat or decontextualize them elsewhere.
What is V's rating?
Our latest published rating for V, analyzed 2026-09-20, is Hold, with a published moat assessment of 9/10 (Wide). It reflects our fair value of 393 USD, the potential value of 536 USD, and the price recorded at analysis (368 USD).
لم تتم ترجمة هذا التقرير بعد. قم بالتحديث خلال بضع دقائق بمجرد أن تلحق قائمة انتظار الترجمة بالركب.
§1 الملخص التنفيذيEN
الإجابة في 30 ثانيةHold
السعر مقابل القيمة
Price
$368.29
Fair value
$392.89
Potential value
$536.48
As of
2026-09-18
لماذا قد تنجح الفرضية
Accelerated expansion into commercial payments, B2B transaction flows via Visa Direct, and value-added fraud and identity services across emerging markets driving double-digit earnings compounding.
ما الذي سيغيّر تقييمنا
Enactment of federal legislation mandating multi-network credit routing taking effect before 2028.
We rate Visa Inc. a Hold. On September 18, 2026, the share price was $368.29, offering 6.68% upside to our Fair value of $392.89. Potential legislative routing mandates present margin risk, balanced against international payment expansion toward Potential value of $536.48.3,6
Our Hold recommendation instructs investors to maintain existing holdings rather than deploy new capital. Current pricing adequately reflects business quality while offering an insufficient discount to warrant buying.
On September 18, 2026, shares traded at $368.29. This trades 6.68% below our Fair value of $392.89 and trails Potential value of $536.48.
The primary downside risk is federal credit card legislation mandating multi-network routing. If enacted, merchant routing diversion would force higher partner incentives, lowering operating margins from 59.99% toward 54% and curbing cash flow.5,6
Conversely, international digital payment conversion and fraud security services drive top-line expansion. Minimal capital reinvestment needs allow revenue gains to convert directly into free cash flow for accretive share repurchases.5,6
Entrenched Global Network Effects
Visa connects billions of cardholders and tens of millions of merchants globally, processing over $40.0B in net revenue at near-zero marginal transaction cost.5
Global acceptance across billions of cards and tens of millions of merchants creates self-reinforcing liquidity, supporting $23.99B in operating income on $40.0B revenue in FY2025.5
توصية الدار
We rate Visa a Hold because the $368.29 report-date price trades within 6.68% of our $392.89 Fair value, offering insufficient margin of safety against domestic regulatory routing risks.6
نظرة عامة على الشركة
As a long-time participant in the B2B ecosystem, the company has been supporting small businesses, large and middle market companies, and governments with their payments needs. VISA INC. continues to see opportunities for growth as businesses seek simple digital experiences, similar to those available to consumers.
Visa offers a holistic suite of tailored solutions for businesses, providing payment, reconciliation and data to help manage working capital and drive efficiency, set spend controls, manage expenses and automate payment processes. VISA INC. provides a range of other services and digital solutions to issuers, such as account controls, digital issuance and branded consumer experiences.
Federal multi-network routing legislation mandates merchant routing choice across domestic credit cards.6
Client incentives paid to key banking partners increase substantially to defend payment volume.6
Global consumer spending slowdown curbs high-margin cross-border transaction volume.
The bear scenario accounts for potential domestic interchange routing mandates and renewal concessions with major issuing partners. This outcome would materialize if legislative dual-routing requirements take effect, forcing client incentive inflation and compressing net operating margins, disconfirming the base compounding thesis.
كيف يمكن أن تفشل هذه الأطروحة
Enactment of federal credit card competition legislation mandating dual-routing and capping interchange fees
Federal legislative mandates enforce multi-network routing on credit transactions, reducing Visa routing share and forcing higher client incentives that compress operating margins below 54%.5,6
FV impact
0%
Operating margin 6 points lower throughout
Trigger
Within 24 months
إشارات الإنذار المبكر للمراقبة
التطورات الخمسة التي قد تضعف أطروحتنا الاستثمارية.
A decline in operating margin indicates that Visa is ceding pricing leverage to merchant routing mandates or paying escalating partner incentives to protect transaction volume, eroding unit profitability and reducing the cash return available for accretive share repurchases.
الحالي:59.99% in FY2025
تنبيه إذاDeclines below 55.0% over FY2026-FY2028
02
§3 الميزة التنافسيةEN
Wide
Visa operates an entrenched global two-sided payment network with immense bilateral network effects and scale economies driving durable high-margin transaction growth. Over billions of cards and merchant acceptance points, incremental transactions clear at near-zero marginal expense, preserving robust pricing power.
الربح الاقتصادي
Economic profit generation remains substantial as Visa generates 59.99% operating margin in FY2025 with capital expenditure of $1.48B against an 8.15% WACC, yielding massive economic rents over its 15-year Stage II fade horizon.2,5
9/ 10
Wide
Sources of advantage
01Network Effects — Global acceptance across billions of cards and tens of millions of merchants creates self-reinforcing liquidity, supporting $23.99B in operating income on $40.0B revenue in FY2025.Wide
02Switching Costs — Deep technical and operational integration into financial institutions embeds Visa rails into commercial billing systems, retaining anchor partners like Customer One at an 11.0% revenue share in FY2025.Wide
03Scale Advantage — Processing scale across non-US markets generating $24.37B in FY2025 revenue provides substantial unit-cost advantages over regional payment alternatives.
التهديدات المعروفة للميزة التنافسية
التهديد
الخطورة
الجدول الزمني
التخفيف
Legislative mandates on multi-network credit routing and interchange fee caps
high
18-24 months
Value-added services revenue growth and international volume diversification offset domestic fee pressure.6
الصفوف: معدل الخصم (Ke للأرباح؛ WACC للتدفقات النقدية). الأعمدة: النمو النهائي.
القيمة العادلة
تغير المدة (سنوات)
-5
-2
0
+2
+5
القيمة العادلة
385.43 US$
389.95 US$
392.89 US$
395.77 US$
399.99 US$
مدة الميزة التنافسية: 15 سنوات في الحالة الأساسية المميزة. تبقى الافتراضات الأخرى ثابتة.
مرجع الحساسية
The highlighted cell is Fair value when every assumption sits at its base level ($392.89). Each row and column shows what Fair value becomes when one assumption moves.
منحدر التدفق النقدي الحر
Free cash flow to the firm stays positive in the first projected year at $19.7B after modeled capex of $1.3B, with terminal value at 66.5% of enterprise value. A sudden drop in free cash flow is not projected unless capital spending relative to revenue, reinvestment, or gross margin resets materially.
Operating margins remain stable supported by transaction processing architecture.5
Net revenue growth tracks consensus expectations across core domestic and international markets.1
Capital reinvestment needs remain modest, enabling consistent capital return to shareholders.5
The base scenario reflects Visa's core compounding trajectory, with payment volume tracking nominal economic expansion and steady international cash-to-digital migration, yielding a target of $392.89 and an expected return of 6.7% relative to $368.29. This path requires operating margins to remain stable near historical levels and would be disconfirmed if client incentive growth accelerates sharply.5
Cross-border travel and retail transaction spending maintain double-digit nominal growth.6
Value-added cyber and identity services achieve high commercial adoption across issuing banks.
§7 شجرة قرارات الأرباحEN
تجاوز
Upgrade to Buy; Review position weight toward full target allocation if cross-border payment volume outperformance continues through subsequent quarters.
المُحفِّز: Net revenue and diluted earnings per share exceed consensus expectations, driven by accelerating international transaction volumes and expanding value-added service attach rates.1
Operating outperformance demonstrates that value-added services expansion and cross-border payment resilience outpace partner client incentives, expanding the spread to $392.89.
متوافق
Maintain the rating; Re-examine partner client incentive growth and domestic merchant routing trends at the next quarterly earnings checkpoint.
المُحفِّز: Net revenue and diluted earnings per share align with consensus expectations, reflecting predictable domestic processing volumes and steady operating expense execution.
Operating results meeting consensus affirm the thesis of steady high-single-digit payment volume compounding, keeping valuation aligned with $392.89.
دون التوقعات
Downgrade to Reduce; Trim portfolio allocation and evaluate legislative developments regarding multi-network routing mandates.
المُحفِّز: Net revenue or operating margin falls short of consensus expectations due to elevated client partner incentives or decelerating discretionary consumer payment volume.
Underperformance indicates that client incentives paid to key issuing partners are diluting net revenue growth or that merchant routing mandates are eroding transaction take rates.
جودة الأرباح
Earnings quality is exceptional, driven by operating cash flow consistently exceeding reported net income. Low capital expenditure intensity and negligible inventory exposure allow reported accounting profits to convert fully into distributable free cash flow, indicating transparent earnings with minimal accrual distortion.
Capital-light operations and exceptional operating cash conversion generate immense surplus free cash flow returned predominantly via share repurchases. Visa converted $20.06B in FY2025 net income into $23.06B of operating cash flow, resulting in $21.58B in free cash flow after $1.48B in capital spending.4,5
تخصيص رأس المال
Surplus cash flow is returned aggressively to shareholders, with $18.32B allocated to share repurchases and $4.63B to dividends in FY2025, while total debt of $25.17B remains conservative against annual operating cash flows.
Diluted shares decreased from 2.507B in FY2023 to 2.194B in FY2025.
Share repurchases provide a consistent annual EPS growth tailwind above organic expansion.
أحدث إيرادات40 مليار US$معدل النمو السنوي المركب للإيرادات +11.4%
هامش التشغيل60.0%10 فترات مالية
أحدث تدفق نقدي حر21.6 مليار US$FY2025
صافي الدين6.2 مليار US$FY2025
تفصيل قائمة الدخلكيف يتحول حجم الأعمال إلى أرباح مُعلنة.
StockMarketAgent.AI
الإيرادات40 مليار US$تكلفة الإيرادات−7.9 مليار US$إجمالي الربح32.1 مليار US$المصروفات التشغيلية−8.2 مليار US$الدخل التشغيلي24 مليار US$البنود غير التشغيلية والضرائب−3.9 مليار US$صافي الدخل20.1 مليار US$
بيانات التاريخ المالي
الإيرادات
40,000,000,000 US$
تكلفة الإيرادات
7,855,000,000 US$
إجمالي الربح
32,145,000,000 US$
المصروفات التشغيلية
8,151,000,000 US$
الدخل التشغيلي
23,994,000,000 US$
البنود غير التشغيلية والضرائب
-3,936,000,000 US$
صافي الدخل
20,058,000,000 US$
لمحة عن الميزانية العموميةكيفية الاحتفاظ بالأصول المُبلغ عنها وتمويلها في الفترة المحددة.
StockMarketAgent.AI
تكوين الأصولمصادر التمويل
إجمالي الأصول99.6 مليار US$النقد17.2 مليار US$الأصول المتداولة37.8 مليار US$إجمالي الالتزامات61.7 مليار US$الالتزامات المتداولة35 مليار US$حقوق المساهمين37.9 مليار US$
بيانات تفصيل الميزانية العمومية
إجمالي الأصول
99,627,000,000 US$
النقد
17,164,000,000 US$
الأصول المتداولة
37,766,000,000 US$
إجمالي الالتزامات
61,718,000,000 US$
الالتزامات المتداولة
35,048,000,000 US$
حقوق المساهمين
37,909,000,000 US$
جسر التدفق النقديكيف تحول التدفق النقدي التشغيلي إلى تدفق نقدي حر في FY2025.
StockMarketAgent.AI
تسوية التدفق النقدي التشغيلي
صافي الدخل20.1 مليار US$الإهلاك والإطفاء+1.2 مليار US$التعويض القائم على الأسهم+897 مليون US$تعديلات تشغيلية أخرى+884 مليون US$التدفق النقدي التشغيلي23.1 مليار US$
تسوية النقد من بداية الفترة إلى نهايتها
النقد في بداية الفترة19.8 مليار US$التدفق النقدي التشغيلي+23.1 مليار US$التدفق النقدي الاستثماري+708 مليون US$التدفق النقدي التمويلي−19 مليار US$تأثير سعر الصرف+420 مليون US$النقد في نهاية الفترة25 مليار US$
23.1 مليار US$ − 1.5 مليار US$التدفق النقدي الحر 21.6 مليار US$
بيانات جسر التدفق النقدي
صافي الدخل
20,058,000,000 US$
التدفق النقدي التشغيلي الداخل
23,059,000,000 US$
الإهلاك والإطفاء
1,220,000,000 US$
التعويض القائم على الأسهم
897,000,000 US$
تعديلات تشغيلية أخرى
884,000,000 US$
التدفق النقدي التشغيلي
23,059,000,000 US$
النقد المتاح
43,950,000,000 US$
النقد في بداية الفترة
19,763,000,000 US$
التدفق الاستثماري الداخل
708,000,000 US$
تأثير سعر الصرف
420,000,000 US$
التدفق التمويلي الخارج
18,963,000,000 US$
صافي إصدار الدين
3,924,000,000 US$
إعادة شراء الأسهم
18,316,000,000 US$
أرباح الأسهم المدفوعة
4,634,000,000 US$
النقد في نهاية الفترة
24,987,000,000 US$
التدفق النقدي الاستثماري
708,000,000 US$
التدفق النقدي التمويلي
-18,963,000,000 US$
الإيرادات حسب المنطقةالحصة من إجمالي إيرادات 2025-09-30.
40 مليار US$إجمالي الإيرادات
الإيرادات حسب المنطقةالحصة
Non Us24.4 مليار US$60.9%+15.2% على أساس سنوي
United States15.6 مليار US$39.1%+5.8% على أساس سنوي
المصدر: SEC EDGAR · تاريخ الإيداع 2025-11-06 · SEC EDGAR
بيانات توزيع الإيرادات: الإيرادات حسب المنطقة
الإيرادات حسب المنطقة
الإيرادات
الحصة
على أساس سنوي
Non Us
24.4 مليار US$
60.9%
15.2%
United States
15.6 مليار US$
39.1%
5.8%
الإيرادات والأرباحكيف يتحول حجم الأعمال إلى أرباح مُعلنة.
النقد والدينالسيولة المتاحة مقارنة بإجمالي الاقتراض.
توليد النقدالتدفق النقدي التشغيلي مقارنة بالتدفق النقدي الحر.
Visa Inc. (V) trades at 24.6x forward earnings against a peer median of 14.7x. Its EV/EBITDA of 22.1x compares with a peer median of 15.1x. The comparison uses 4 peers: Mastercard Incorporated, PayPal Holdings Inc., JPMorgan Chase & Co. and American Express Company, as of 2026-09-19 to 2026-09-20.
Shares offer 6.68% upside to Fair value of $392.89, which does not provide sufficient discount to justify new aggressive accumulation.
Income & Capital Preservation Investor
Hold
Visa's modest dividend yield is compensated by strong free cash flow and buybacks, but capital gains upside is constrained near term.4
Growth Investor
Hold
Double-digit EPS compounding from international volume and new payment flows is attractive, but current multiples fully reflect expected baseline expansion.1
§14 التوصية النهائيةEN
إجراء
احتفاظ
We recommend a Hold on Visa Inc. as the stock trades at $368.29 on September 18, 2026, offering a modest 6.68% upside to our Fair value of $392.89.3
While Visa's wide economic moat and exceptional cash conversion remain fully intact, current valuation adequately balances solid compounding against domestic regulatory routing risks.
§15ملاحظاتك
دوّن أطروحتك الاستثمارية وحجم مركزك وأسئلة المتابعة. تبقى على هذا الجهاز، ولا يراها أحد سواك.
ملاحظات خاصة
مرئية لك وحدك. محفوظة على هذا الجهاز.
لا أحرف
Sources
The records this analysis drew on, as they stood when it was run.
Not every cited input appears here: internal calculations and intermediate model outputs have no external record, and some citations could not be matched to one.
Customer One contract renegotiation and volume diversion combined with a sharp deceleration in international cross-border payment volume
Contract renewal concessions with Customer One, which represents 11.0% of FY2025 revenue, combined with cross-border slowdown, slows annual net revenue growth below 6%.1,6
FV impact
-0.8%
Revenue and EPS growth 5 points lower for five years
Trigger
Within 18 months
Persistent macroeconomic stagflation and sticky interest rates driving cost of capital expansion and multiple compression across payment networks
Prolonged interest rate stickiness expands the moderate cost of equity beyond 10.28% from 8.2802%, compressing the forward P/E from 24.63x.2,3
Top-line deceleration below normal GDP expansion reflects substantial merchant fee disintermediation or commercial routing losses to alternative settlement networks, disproving the thesis that value-added services can insulate the core payment network from regulatory take-rate pressure.
الحالي:14.39% modeled FY2026 baseline
تنبيه إذاSlows below 6.0% annually over FY2026-FY2027
A breakdown in cash generation relative to accounting profit indicates rising working capital absorption or unexpected capital expenditure demands, curtailing surplus free cash flow and reducing management capacity to execute ongoing share count retirements.
تنبيه إذاDrops below 85% of net income across FY2026-FY2028
04
Customer One Concentration Share
Losing routing exclusivity or granting aggressive pricing concessions to Visa's largest commercial banking partner directly reduces net processing revenue, demonstrating that concentrated bank issuers hold commercial bargaining power to extract higher client incentive payments.
Federal routing restrictions would force routing competition across domestic credit transactions, enabling merchants to bypass Visa rails, lowering transaction fees and compelling higher card issuer incentives to defend domestic payment volume.
الحالي:$15.63B of $40.0B in FY2025
تنبيه إذاLegislative multi-network routing mandate enacted before 2028
Moderate
Commercial renegotiation or volume diversion by top issuer partner Customer One
medium
12-18 months
Deep technological integration and co-branded card program loyalty create high switching friction for issuing banks.6
Limitation: Terminal value is 73.1% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.
Limitation: Terminal value is 66.5% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.
Share repurchases continue retiring outstanding share count at an accretive pace.
Under the bull scenario, accelerated penetration into commercial payments and value-added fraud analytics drives double-digit payment volume expansion, lifting the shares toward $536.48 with an estimated 45.7% return. This path requires cross-border transaction volume outperformance to persist through subsequent fiscal periods, and would be disconfirmed if foreign travel spend contracts.6
International transaction growth measures Visa's expansion in developing markets, where secular migration from cash to electronic payments supports top-line compounding.
03
المقياس:
Customer One Contract Renewal Terms
الحاليThe primary banking partner represents a significant revenue share, requiring monitorable contract terms during renewal cycles.
لماذا يهم
Renewals with top banking partners determine whether commercial volume remains exclusive without excessive incentive concessions that reduce net revenue.