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MediaAlpha, Inc. (MAX)

NYSE: MAX · USD

$11.7

-0.04 (-0.3%)· Recorded snapshot

Market cap	718.6M
Revenue (ttm)	1.2B
Net income (ttm)	97.2M
EPS (ttm)	$1.43
Shares out	61.3M
P/E (trailing)	8.2x
P/E (forward)	10.5x
Volume	685,370
Beta	1.14

Market data

Price

Recent price action with selectable time range.

Ticker	Name	Market cap	P/E	P/S	ROIC	5Y rev CAGR	1Y total return	Rating
APP	AppLovin Corporation	87B	20.0x	12.7x	132.7%	+25.8%	-59.6%	Halten
BIDU	Baidu, Inc.	27.1B	—	1.4x	3.4%	+1.5%	-38.7%	Kaufen
CHTR	Charter Communications, Inc.	17.2B	2.7x	0.3x	8.5%	+1.7%	-57.3%	Starker Kauf

Metric	Value
Amount currency	USD
CIK code	0001818383
Company name	MediaAlpha, Inc.
Country	United States
Country code	US
CUSIP number	58450V104
Earnings date	2026-10-28
Earnings time	amc
Employees	147
Employees change	3
Employees growth	2.08%
Enterprise value	$871.6M
Exchange	NYSE
Financial currency	USD
Financial report date	2026-06-30
First seen	2026-05-09
Fiscal year end	December
Founded	2014
In index	RUSSELL2000
Industry	Internet Content & Information
IPO date	2020-10-28
Is primary listing	Yes
Is SPAC	No
ISIN number	US58450V1044
Last 10-K release date	2026-02-23
Last earnings date	2026-10-28
Last refreshed	2026-10-28
Last stock split type	Never
Market cap	$718.6M
Market cap category	Small-Cap
Next earnings date	2027-02-22
Options	Yes
Price	$11.73
Price currency	USD
Sector	Communication Services
SIC code	7389
Stock price date	2026-10-28
Symbol	MAX
U.S. state	California
Website	https://www.mediaalpha.com

Metric

Value

Amount currency

USD

CIK code

0001818383

Company name

MediaAlpha, Inc.

Country

United States

Country code

CUSIP number

58450V104

Earnings date

2026-10-28

Earnings time

amc

Employees

147

Employees change

Employees growth

2.08%

Enterprise value

$871.6M

Exchange

NYSE

Financial currency

USD

Financial report date

2026-06-30

First seen

2026-05-09

Fiscal year end

December

Founded

2014

In index

RUSSELL2000

Industry

Internet Content & Information

IPO date

2020-10-28

Is primary listing

Yes

Is SPAC

ISIN number

US58450V1044

Last 10-K release date

2026-02-23

Last earnings date

2026-10-28

Last refreshed

2026-10-28

Last stock split type

Never

Market cap

$718.6M

Market cap category

Small-Cap

Next earnings date

2027-02-22

Options

Yes

Price

$11.73

Price currency

USD

Sector

Communication Services

SIC code

7389

Stock price date

2026-10-28

Symbol

MAX

U.S. state

California

Website

https://www.mediaalpha.com

Metric	Value
Adjusted P/E ratio	3.54x
Earnings yield	12.23%
EV/Earnings	8.86x
EV/EBIT	10.16x
EV/EBITDA	9.89x
EV/FCF	15.31x
EV/Sales	0.7x
FCF / EV yield	6.53%
FCF yield	7.94%
Forward EV/Sales	0.63x
Forward P/E	10.47x
Forward P/S	0.52x
Graham number	4.16049
Graham upside	-64.04%
Industry forward P/E	21.71x
Industry P/E	18x
P/(FCF - SBC) ratio	27.95x
P/(OCF - SBC) ratio	26.97x
P/B ratio	21.95x
P/E ratio	8.18x
P/FCF ratio	12.59x
P/OCF ratio	12.39x
P/S ratio	0.58x
Price/EBITDA ratio	8.14x
Sector forward P/E	18.37x
Sector P/E	19.08x

Metric

Value

Adjusted P/E ratio

3.54x

Earnings yield

12.23%

EV/Earnings

8.86x

EV/EBIT

10.16x

EV/EBITDA

9.89x

EV/FCF

15.31x

EV/Sales

0.7x

FCF / EV yield

6.53%

FCF yield

7.94%

Forward EV/Sales

0.63x

Forward P/E

10.47x

Forward P/S

0.52x

Graham number

4.16049

Graham upside

-64.04%

Industry forward P/E

21.71x

Industry P/E

18x

P/(FCF - SBC) ratio

27.95x

P/(OCF - SBC) ratio

26.97x

P/B ratio

21.95x

P/E ratio

8.18x

P/FCF ratio

12.59x

P/OCF ratio

12.39x

P/S ratio

0.58x

Price/EBITDA ratio

8.14x

Sector forward P/E

18.37x

Sector P/E

19.08x

Metric	Value
EBIT margin	6.93%
EBITDA margin	7.11%
FCF margin	4.6%
Gross margin	14.71%
Operating margin	6.93%
Pretax margin	-0.88%
Profit margin	7.94%
Profit per employee	$661,347
Profitable quarters	4
Profitable years	2
Revenue per employee	$8.3M
ROA	17.41%
ROA (5Y)	1.35%
ROCE	37.41%
ROIC	35.25%
ROIC (5Y)	20.48%
SBC / revenue	2.53%
Tax / revenue	-9.66%

Metric

Value

EBIT margin

6.93%

EBITDA margin

7.11%

FCF margin

4.6%

Gross margin

14.71%

Operating margin

6.93%

Pretax margin

-0.88%

Profit margin

7.94%

Profit per employee

$661,347

Profitable quarters

Profitable years

Revenue per employee

$8.3M

ROA

17.41%

ROA (5Y)

1.35%

ROCE

37.41%

ROIC

35.25%

ROIC (5Y)

20.48%

SBC / revenue

2.53%

Tax / revenue

-9.66%

Metric	Value
EPS growth (QoQ)	216.56%
EPS growth quarters	4
EPS growth years	3
FCF growth	-21.49%
FCF growth (Q)	63.67%
FCF growth 3Y	32.06%
FCF growth 5Y	58.36%
Gross profit growth	7.49%
Gross profit growth (Q)	19.87%
Gross profit growth 3Y	40.49%
Gross profit growth 5Y	12.8%
Net income growth (QoQ)	243.93%
Net income growth quarters	4
Net income growth years	3
OCF growth	-20.56%
OCF growth (Q)	65.57%
OCF growth 3Y	32.66%
OCF growth 5Y	55.34%
Operating income growth	7.66%
Operating income growth (Q)	32.24%
Operating income growth 5Y	136.32%
Revenue growth	13.84%
Revenue growth (Q)	25.93%
Revenue growth (QoQ)	2.22%
Revenue growth 3Y	44.08%
Revenue growth 5Y	12.73%
Revenue growth quarters	2
Revenue growth years	2

Metric

Value

EPS growth (QoQ)

216.56%

EPS growth quarters

EPS growth years

FCF growth

-21.49%

FCF growth (Q)

63.67%

FCF growth 3Y

32.06%

FCF growth 5Y

58.36%

Gross profit growth

7.49%

Gross profit growth (Q)

19.87%

Gross profit growth 3Y

40.49%

Gross profit growth 5Y

12.8%

Net income growth (QoQ)

243.93%

Net income growth quarters

Net income growth years

OCF growth

-20.56%

OCF growth (Q)

65.57%

OCF growth 3Y

32.66%

OCF growth 5Y

55.34%

Operating income growth

7.66%

Operating income growth (Q)

32.24%

Operating income growth 5Y

136.32%

Revenue growth

13.84%

Revenue growth (Q)

25.93%

Revenue growth (QoQ)

2.22%

Revenue growth 3Y

44.08%

Revenue growth 5Y

12.73%

Revenue growth quarters

Revenue growth years

Metric	Value
Capital expenditures	$-924,000
Depreciation and amortization	$2.3M
EBIT	$84.8M
EBITDA	$87.1M
EPS	$1.43
FCF per share	$0.92
Financing cash flow	$-117.9M
Free cash flow	$56.3M
Free cash flow minus SBC	$25.4M
Gross profit	$180.1M
Income taxes	$-118.3M
Investing cash flow	$-924,000
Net borrowing	$19.4M
Net cash flow	$-61.6M
Net income	$97.2M
Operating cash flow minus SBC	$26.3M
Operating income	$84.8M
Revenue	$1.2B
Stock-based compensation	$30.9M

Metric

Value

Capital expenditures

$-924,000

Depreciation and amortization

$2.3M

EBIT

$84.8M

EBITDA

$87.1M

EPS

$1.43

FCF per share

$0.92

Financing cash flow

$-117.9M

Free cash flow

$56.3M

Free cash flow minus SBC

$25.4M

Gross profit

$180.1M

Income taxes

$-118.3M

Investing cash flow

$-924,000

Net borrowing

$19.4M

Net cash flow

$-61.6M

Net income

$97.2M

Operating cash flow minus SBC

$26.3M

Operating income

$84.8M

Revenue

$1.2B

Stock-based compensation

$30.9M

Metric	Value
Altman Z-Score	3.62
Book value per share	$0.54
Debt / EBITDA	2
Debt / FCF	3.14
Goodwill	$47.7M
Interest coverage	7.98
Long-term assets	$188.5M
Long-term liabilities	$231.7M
Net cash (debt)	$-153M
Net cash / market cap	-21.58%
Net debt / EBITDA	1.76
Net debt / FCF	2.72
Piotroski F-Score	3
Shareholders' equity	$-4.9M
Tangible book value	$-22M
Tangible book value per share	$-0.41
Total assets	$359.8M
Total cash	$23.7M
Total debt	$176.7M
Total liabilities	$364.8M
WACC	9.39%

Metric

Value

Altman Z-Score

3.62

Book value per share

$0.54

Debt / EBITDA

Debt / FCF

3.14

Goodwill

$47.7M

Interest coverage

7.98

Long-term assets

$188.5M

Long-term liabilities

$231.7M

Net cash (debt)

$-153M

Net cash / market cap

-21.58%

Net debt / EBITDA

1.76

Net debt / FCF

2.72

Piotroski F-Score

Shareholders' equity

$-4.9M

Tangible book value

$-22M

Tangible book value per share

$-0.41

Total assets

$359.8M

Total cash

$23.7M

Total debt

$176.7M

Total liabilities

$364.8M

WACC

9.39%

Metric	Value
Asset turnover	4.02
Current assets	$171.3M
Current liabilities	$133.1M
Current ratio	1.29
Net working capital	$21.7M
Quick ratio	1.24
Working capital	$38.3M
Working capital turnover	29.85

Metric

Value

Asset turnover

4.02

Current assets

$171.3M

Current liabilities

$133.1M

Current ratio

1.29

Net working capital

$21.7M

Quick ratio

1.24

Working capital

$38.3M

Working capital turnover

29.85

Metric	Value
Buyback yield / dilution	-26.84%
Dividend yield	0%
Shareholder yield	-26.84%

Metric

Value

Buyback yield / dilution

-26.84%

Dividend yield

Shareholder yield

-26.84%

Metric	Value
150-day SMA	$10.93
1D price change	-0.34%
1M price change	25.46%
1M total return	25.46%
1W price change	-1.36%
1W total return	-1.36%
1Y price change	1.93%
1Y return CAGR	1.93%
1Y total return	1.93%
20-day SMA	$10.88
200-day SMA	$10.60
3M price change	-14.3%
3M total return	-14.3%
3Y price change	30.67%
3Y return CAGR	9.33%
3Y total return	30.67%
50-day SMA	$11.23
50-day SMA vs 200-day SMA	50over200
52-week high	$14.70
52-week high date	2026-07-16
52-week low	$7.09
52-week low date	2026-02-17
5Y price change	-29.73%
5Y return CAGR	-6.81%
5Y total return	-29.73%
6M price change	17.83%
6M total return	17.83%
All-time high	$70.33
All-time high date	2021-03-12
All-time low	$5.08
All-time low date	2023-05-04
Average true range (ATR)	$0.59
Average volume	928.8K
Beta (1Y)	0.85
Beta (2Y)	0.92
Beta (5Y)	1.14
Change from 52-week high	-20.2%
Change from 52-week low	65.44%
Change from all-time high	-83.46%
Change from all-time low	128.94%
Change from open	1.03%
Day's gap	-1.36%
Dollar volume	$8M
High price	$11.75
Low price	$11.50
Monthly RSI	49.76
Open price	$11.61
Position in 52-week range	92%
Premarket change	5.95%
Premarket close	$11.77
Premarket price	$12.47
Previous close	$11.77
Price vs 150-day SMA	6.44%
Price vs 20-day SMA	6.88%
Price vs 200-day SMA	9.69%
Price vs 50-day SMA	3.54%
Relative volume	0.74
Return from IPO open	-49.7%
Return from IPO price	-39.11%
RSI	55.97
Sharpe ratio	0.23
Sharpe ratio (3Y)	0.34
Sharpe ratio (5Y)	0.12
Sortino ratio	0.45
Sortino ratio (3Y)	0.59
Sortino ratio (5Y)	0.27
Volume	685.4K
Weekly RSI	52.73
YTD price change	-10.19%
YTD total return	-10.19%

Metric

Value

150-day SMA

$10.93

1D price change

-0.34%

1M price change

25.46%

1M total return

25.46%

1W price change

-1.36%

1W total return

-1.36%

1Y price change

1.93%

1Y return CAGR

1.93%

1Y total return

1.93%

20-day SMA

$10.88

200-day SMA

$10.60

3M price change

-14.3%

3M total return

-14.3%

3Y price change

30.67%

3Y return CAGR

9.33%

3Y total return

30.67%

50-day SMA

$11.23

50-day SMA vs 200-day SMA

50over200

52-week high

$14.70

52-week high date

2026-07-16

52-week low

$7.09

52-week low date

2026-02-17

5Y price change

-29.73%

5Y return CAGR

-6.81%

5Y total return

-29.73%

6M price change

17.83%

6M total return

17.83%

All-time high

$70.33

All-time high date

2021-03-12

All-time low

$5.08

All-time low date

2023-05-04

Average true range (ATR)

$0.59

Average volume

928.8K

Beta (1Y)

0.85

Beta (2Y)

0.92

Beta (5Y)

1.14

Change from 52-week high

-20.2%

Change from 52-week low

65.44%

Change from all-time high

-83.46%

Change from all-time low

128.94%

Change from open

1.03%

Day's gap

-1.36%

Dollar volume

$8M

High price

$11.75

Low price

$11.50

Monthly RSI

49.76

Open price

$11.61

Position in 52-week range

92%

Premarket change

5.95%

Premarket close

$11.77

Premarket price

$12.47

Previous close

$11.77

Price vs 150-day SMA

6.44%

Price vs 20-day SMA

6.88%

Price vs 200-day SMA

9.69%

Price vs 50-day SMA

3.54%

Relative volume

0.74

Return from IPO open

-49.7%

Return from IPO price

-39.11%

RSI

55.97

Sharpe ratio

0.23

Sharpe ratio (3Y)

0.34

Sharpe ratio (5Y)

0.12

Sortino ratio

0.45

Sortino ratio (3Y)

0.59

Sortino ratio (5Y)

0.27

Volume

685.4K

Weekly RSI

52.73

YTD price change

-10.19%

YTD total return

-10.19%

Metric	Value
Float	25.1M
Float percentage	40.89%
Shares change (QoQ)	11.15%
Shares change (YoY)	26.84%
Shares held by insiders	7.97%
Shares held by institutions	53.2%
Shares outstanding	61.3M
Short % of float	11.3%
Short % of shares	4.62%
Short ratio	3.8 days

Metric

Value

Float

25.1M

Float percentage

40.89%

Shares change (QoQ)

11.15%

Shares change (YoY)

26.84%

Shares held by insiders

7.97%

Shares held by institutions

53.2%

Shares outstanding

61.3M

Short % of float

11.3%

Short % of shares

4.62%

Short ratio

3.8 days

MediaAlpha, Inc. (MAX)

Price

Financial snapshot

Fair-value bridge

Latest news · MAX

Valuation

Profitability

Balance sheet

Trading

Next earnings

Sector percentile context

All MAX indicators

Profile and market data

Valuation

Profitability

Growth

Financial statements

Financial strength

Liquidity

Dividends and buybacks

Performance and technicals

Ownership and float

Deeper analysis on MAX

Frequently asked questions