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Quote this valuation with its source: Fair value, Potential value and the price at analysis.
FAQ
KO — frequently asked questions
Is The Coca-Cola Company overvalued?
In our latest published analysis dated 2026-09-08, KO looks meaningfully overvalued. The price recorded at analysis is 88,1 USD versus our fair value of 57,1 USD; the high endpoint is presented separately as potential value of 77,4 USD. That implies roughly 35.1% downside to fair value at that date.
Our latest published report, analyzed 2026-09-08, gives KO a fair value of 57,1 USD and a potential value of 77,4 USD. The conclusion is triangulated across multiple valuation models and weighted by reliability for The Coca-Cola Company's archetype; it is a dated research output, not a live price.
Should I buy KO now?
Our latest published rating for KO, analyzed 2026-09-08, is Sell. The Coca-Cola Company looks meaningfully overvalued at the analysis-date price of 88,1 USD versus fair value of 57,1 USD; potential value is 77,4 USD. This is research for educational purposes, not personalized investment advice.
What are the biggest risks for KO?
The dedicated bear-case section in our report analyzed 2026-09-08 documents The Coca-Cola Company's material risks, evidence, thresholds, and thesis-invalidation conditions. Scenario-specific explanations remain in that section so the report does not repeat or decontextualize them elsewhere.
What is KO's rating?
Our latest published rating for KO, analyzed 2026-09-08, is Sell, with a published moat assessment of 1/10 (None). It reflects our fair value of 57,1 USD, the potential value of 77,4 USD, and the price recorded at analysis (88,1 USD).
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§1 Resumen ejecutivoEN
Respuesta en 30 segundosSell
Precio frente a valor
Precio
$88.07
Valor razonable
$57.11
Valor potencial
$77.38
A fecha de
2026-09-04
Por qué puede funcionar
If both operating formats resume low-single-digit growth while build spending normalizes, free cash flow could improve because less cash would be absorbed by investment.
Qué cambiaría nuestra opinión
Operating cash remains below $0.60 per $1.00 of reported profit for two consecutive fiscal years.
Sell. The $88.07 report-date price on 2026-09-04 stands above Fair value of $57.11 and Potential value of $77.38.3
The main risk is that reported profit keeps converting poorly into operating cash. FY2025 produced $7.41 billion of operating cash against $13.11 billion of net income.5
If that weakness persists, less cash remains for investment and dividends. A second fiscal year below $0.60 of operating cash per $1.00 of profit would confirm deterioration.
The clearest upside route is renewed low-single-digit sales growth across both operating formats while capital spending normalizes. That combination would lift cash available to shareholders.
The constructive cycle is demand-led. Low-single-digit sales growth combined with lower investment intensity would release cash without requiring peak FY2025 profitability to continue.1,5
Evidence-backed thesis
Sell because the report-date price exceeds Potential value while weak operating cash and near-flat FY2027 revenue limit support.1,5
Cycle upside
The constructive cycle is demand-led. Low-single-digit sales growth combined with lower investment intensity would release cash without requiring peak FY2025 profitability to continue.1,5
Recomendación de la casa
Sell because the report-date price exceeds Potential value while weak operating cash and near-flat FY2027 revenue limit support.1,5
Descripción general de la empresa
COCA COLA CO operates in the highly competitive commercial beverage industry. COCA COLA CO faces strong competition from numerous other general and specialty beverage companies. Its Company recognizes revenue when performance obligations under the terms of the contracts with its customers are satisfied. Its performance obligation generally consists of the promise to sell concentrates, syrups or finished products to its bottling partners, wholesalers, distributors or retailers. The business of its Company is primarily nonalcoholic beverages.
Its EMEA operating segment also includes the results of the Costa business (excluding the ready-to-drink business), regardless of the location of the retail stores. For additional information about its operating segments and Corporate, refer to Note 20 of Notes to Consolidated Financial Statements set forth in Part II, “Item 8. Financial Statements and Supplementary Data” of this report. Its organizational structure consists of the following operating segments: EMEA; Latin America; North America; Asia Pacific; and Bottling Investments. Its operating structure also includes Corporate, which consists of a center and a platform services organization.
§2 Caso bajistaEN
These are conditional, standalone stresses. They should not be added mechanically because several can reflect the same operating weakness.
The analyst's bear scenario path and multiple as the base case
Señales de alerta temprana a vigilar
Los cinco acontecimientos que debilitarían nuestra tesis de inversión.
01
Operating cash per profit
Reported profit would keep overstating cash available for reinvestment and dividends, lowering distributable cash and weakening value per share directly.
Actual:FY2025: $0.57 per $1.00 of reported profit.
Alerta siBelow $0.60 again in FY2026.
02
Capital spending intensity
Spending would remain structural rather than temporary, absorbing cash without a matching demand payoff and reducing cash available to shareholders.
Actual:
§3 Foso competitivoEN
None
Operating breadth supports resilience, but it does not establish switching costs, network effects, cost advantage or efficient scale. Concentrate and finished-product operations are both material outcomes, not structural moat sources.
The peer set is a cross-check, not a group of interchangeable businesses. PEP and MNST are closer beverage comparisons, while PG and CL are broader staples companies with different growth and profitability.
Beneficio económico
FY2025 operating income was $13.76 billion, yet that outcome cannot establish a moat without evidence of a lasting structural mechanism.5
1/ 10
None
Amenazas conocidas al foso
Amenaza
Severidad
Cronograma
Mitigación
Faster-growing beverage competitors could pressure share, pricing and promotion spending if company growth remains near zero.
high
Through FY2029
Require stronger consolidated revenue growth with preserved operating margin before treating competitive pressure as contained.
The highlighted cell is Fair value when every assumption sits at its base level ($57.11). Each row and column shows what Fair value becomes when one assumption moves.
Free cash flow to the firm stays positive in the first projected year at $10.6B after modeled reinvestment of $842.6M, with terminal value at 76.8% of enterprise value. A sudden drop in free cash flow is not projected unless capital spending relative to revenue, reinvestment, or gross margin resets materially.
FY2027 is a temporary pause followed by low-single-digit consolidated growth.1
Profitability fades from FY2025 but remains substantial.5
By FY2029, both operating formats must support positive consolidated growth while capital spending begins releasing cash. Continued near-zero growth would disconfirm this path.6
A miss tied to weaker sales, margins or cash would confirm that the FY2025 profit level was not durable.
Calidad de los beneficios
Earnings remain positive, but FY2025 operating cash was materially below reported profit. A headline beat matters less than better conversion into cash.5
Métricas a vigilar antes de la publicación
01
Métrica:
Operating cash per reported profit
ActualWeak in FY2025.
Por qué importa
Improvement would show earnings are becoming usable cash.5
FY2025 free cash flow was $5.30 billion after $2.11 billion of capital spending. A recovery requires operating cash to improve while build spending normalizes. These figures address cash generation, not debt or liquidity capacity, so they do not establish an inability to meet obligations.4,5
Asignación de capital
Capital spending rose from $1.85 billion in FY2023 to $2.11 billion in FY2025. Diluted average shares declined modestly across the same period, so repurchases are not a major independent growth engine.
Reported earnings should not be treated as cash available to shareholders until conversion improves.
Near-term earnings expectations exceed the strength of the revenue outlook.
FY2027 adjusted diluted EPS is estimated at $3.53, while revenue is estimated at $49.85 billion.
Ingresos más recientes47,9 mil M US$CAGR de ingresos +1,5 %
Margen operativo28,7 %10 periodos fiscales
Flujo de caja libre más reciente5296 M US$FY2025
Deuda neta33,3 mil M US$FY2025
Desglose de la cuenta de resultadosCómo la escala del negocio se convierte en beneficio declarado.
StockMarketAgent.AI
Ingresos47,9 mil M US$Coste de ventas−18,4 mil M US$Beneficio bruto29,5 mil M US$Gastos operativos−15,8 mil M US$Beneficio operativo13,8 mil M US$Partidas no operativas e impuestos−655 M US$Beneficio neto13,1 mil M US$
Datos del historial financiero
Ingresos
47.941.000.000 US$
Coste de ventas
18.397.000.000 US$
Beneficio bruto
29.544.000.000 US$
Gastos operativos
15.782.000.000 US$
Beneficio operativo
13.762.000.000 US$
Partidas no operativas e impuestos
-655.000.000 US$
Beneficio neto
13.107.000.000 US$
Resumen del balanceCómo se mantienen y financian los activos declarados en el período seleccionado.
StockMarketAgent.AI
Composición de activosFinanciado por
Activos totales104,8 mil M US$Efectivo10,3 mil M US$Activos corrientes31 mil M US$Pasivos totales70,5 mil M US$Pasivos corrientes21,3 mil M US$Patrimonio neto34,3 mil M US$
Datos del desglose del balance
Activos totales
104.816.000.000 US$
Efectivo
10.270.000.000 US$
Activos corrientes
31.044.000.000 US$
Pasivos totales
70.541.000.000 US$
Pasivos corrientes
21.281.000.000 US$
Patrimonio neto
34.275.000.000 US$
Puente de flujo de cajaCómo el flujo de caja operativo se convirtió en flujo de caja libre en FY2025.
StockMarketAgent.AI
Conciliación del flujo operativo
Beneficio neto13,1 mil M US$Depreciación y amortización+1050 M US$Compensación basada en acciones+279 M US$Otros ajustes operativos−7028 M US$Flujo de caja operativo7408 M US$
Conciliación del efectivo inicial al final
Efectivo inicial11,5 mil M US$Flujo de caja operativo+7408 M US$Flujo de inversión−67 M US$Flujo de financiación−8140 M US$Efecto del tipo de cambio+321 M US$Efectivo final11 mil M US$
7408 M US$ − 2112 M US$Flujo de caja libre 5296 M US$
Datos del puente de flujo de caja
Beneficio neto
13.107.000.000 US$
Entrada operativa
14.436.000.000 US$
Depreciación y amortización
1.050.000.000 US$
Compensación basada en acciones
279.000.000 US$
Flujo de caja operativo
7.408.000.000 US$
Salida operativa
7.028.000.000 US$
Efectivo disponible
19.217.000.000 US$
Efectivo inicial
11.488.000.000 US$
Efecto del tipo de cambio
321.000.000 US$
Salida de inversión
67.000.000 US$
Salida de financiación
8.140.000.000 US$
Efectivo final
11.010.000.000 US$
Flujo de inversión
-67.000.000 US$
Flujo de financiación
-8.140.000.000 US$
Ingresos por categoría de negocioProporción de los ingresos totales de 2025-12-31.
47,9 mil M US$Ingresos totales
Ingresos por categoría de negocioProporción
Concentrate Operations28,5 mil M US$59,4 %+2,7 % interanual
Finished Product Operations19,5 mil M US$40,6 %+0,7 % interanual
Fuente: SEC EDGAR · Presentado 2026-02-20 · SEC EDGAR
Datos de composición de ingresos: Ingresos por categoría de negocio
Ingresos por categoría de negocio
Ingresos
Proporción
interanual
Concentrate Operations
28,5 mil M US$
59,4 %
2,7 %
Finished Product Operations
19,5 mil M US$
40,6 %
0,7 %
Ingresos por regiónProporción de los ingresos totales de 2025-12-31.
47,9 mil M US$Ingresos totales
Ingresos por regiónProporción
Non Us28,8 mil M US$60,1 %+0,4 % interanual
United States19,1 mil M US$39,9 %+4,2 % interanual
Fuente: SEC EDGAR · Presentado 2026-02-20 · SEC EDGAR
Datos de composición de ingresos: Ingresos por región
Ingresos por región
Ingresos
Proporción
interanual
Non Us
28,8 mil M US$
60,1 %
0,4 %
United States
19,1 mil M US$
39,9 %
4,2 %
Ingresos y beneficiosCómo la escala del negocio se convierte en beneficio declarado.
Efectivo y deudaLiquidez disponible frente al endeudamiento total.
Generación de efectivoFlujo de caja operativo frente al flujo de caja libre.
RentabilidadEvolución de los márgenes bruto, operativo y neto.
Datos financieros puntuales utilizados en el análisis del 2026-09-08.
Datos del historial financiero
Período
Ingresos
EBITDA
Beneficio neto
Flujo de caja operativo
Flujo de caja libre
Capex
Depreciación y amortización
Compensación basada en acciones
Recompras de acciones
Dividendos pagados
Emisión neta de deuda
Flujo de inversión
Flujo de financiación
Efectivo inicial
Efectivo final
Efectivo e inversiones
Deuda total
Margen operativo
ROIC
WACC
Diferencial ROIC−WACC
2016-12-31
41,9 mil M US$
10,7 mil M US$
6527 M US$
8792 M US$
6530 M US$
2262 M US$
1787 M US$
258 M US$
3681 M US$
6043 M US$
—
-1004 M US$
-6545 M US$
—
8850 M US$
22,2 mil M US$
33,2 mil M US$
20,7 %
—
4,7 %
—
2017-12-31
36,2 mil M US$
9003 M US$
1248 M US$
7041 M US$
5291 M US$
1750 M US$
1260 M US$
219 M US$
3682 M US$
6320 M US$
—
-2312 M US$
-7447 M US$
8850 M US$
6373 M US$
20,8 mil M US$
34,5 mil M US$
21,4 %
—
4,5 %
—
2018-12-31
34,3 mil M US$
10,3 mil M US$
6434 M US$
7627 M US$
6079 M US$
1548 M US$
1086 M US$
225 M US$
1912 M US$
6644 M US$
—
5927 M US$
-10,3 mil M US$
6373 M US$
9318 M US$
16,1 mil M US$
30,4 mil M US$
26,7 %
—
4,9 %
—
2019-12-31
37,3 mil M US$
13,1 mil M US$
8920 M US$
10,5 mil M US$
8417 M US$
2054 M US$
1365 M US$
201 M US$
1103 M US$
6845 M US$
—
-3976 M US$
-9004 M US$
9318 M US$
6737 M US$
11,2 mil M US$
31,8 mil M US$
27,1 %
—
3,9 %
—
2020-12-31
33 mil M US$
12,7 mil M US$
7747 M US$
9844 M US$
8667 M US$
1177 M US$
1536 M US$
126 M US$
118 M US$
7047 M US$
—
-1477 M US$
-8070 M US$
6737 M US$
7110 M US$
10,9 mil M US$
40,6 mil M US$
27,3 %
—
3,7 %
—
2021-12-31
38,7 mil M US$
15,5 mil M US$
9771 M US$
12,6 mil M US$
11,3 mil M US$
1367 M US$
1452 M US$
337 M US$
111 M US$
7252 M US$
—
-2765 M US$
-6786 M US$
7110 M US$
10 mil M US$
12,6 mil M US$
39,5 mil M US$
26,7 %
—
4,6 %
—
2022-12-31
43 mil M US$
13,8 mil M US$
9542 M US$
11 mil M US$
9534 M US$
1484 M US$
1260 M US$
356 M US$
1418 M US$
7616 M US$
-958 M US$
-763 M US$
-10,3 mil M US$
10 mil M US$
9825 M US$
11,6 mil M US$
36,8 mil M US$
25,4 %
—
6,7 %
—
2023-12-31
45,8 mil M US$
15,6 mil M US$
10,7 mil M US$
11,6 mil M US$
9747 M US$
1852 M US$
1128 M US$
254 M US$
2289 M US$
7952 M US$
1857 M US$
-3349 M US$
-8310 M US$
9825 M US$
9692 M US$
13,7 mil M US$
37,5 mil M US$
24,7 %
—
6,7 %
—
2024-12-31
47,1 mil M US$
15,8 mil M US$
10,6 mil M US$
6805 M US$
4741 M US$
2064 M US$
1075 M US$
286 M US$
1795 M US$
8359 M US$
2528 M US$
2524 M US$
-6910 M US$
9692 M US$
11,5 mil M US$
14,6 mil M US$
45,7 mil M US$
21,2 %
—
7,2 %
—
2025-12-31
47,9 mil M US$
18,7 mil M US$
13,1 mil M US$
7408 M US$
5296 M US$
2112 M US$
1050 M US$
279 M US$
746 M US$
8779 M US$
13 M US$
-67 M US$
-8140 M US$
11,5 mil M US$
11 mil M US$
13,9 mil M US$
47,2 mil M US$
28,7 %
—
5,6 %
—
§9 Comparación de valoración con pares
Valor razonableReport-date price
The Coca-Cola CompanyKO
Precio / valor razonable
Valor razonable57,11 US$Report-date price88,07 US$
Fecha de evaluación
Ventaja competitivaNone
Cuadro de mando de inversión53 / 100
PepsiCo, Inc.PEP
Precio / valor razonable
Valor razonable128,71 US$Report-date price129,62 US$
Fecha de evaluación
Ventaja competitivaWide
Cuadro de mando de inversión63 / 100
The Procter & Gamble CompanyPG
Precio / valor razonable
Valor razonable126,47 US$Report-date price145,58 US$
Fecha de evaluación
Ventaja competitivaNarrow
Cuadro de mando de inversión56 / 100
The Coca-Cola CompanyKO
Precio / valor razonable
Valor razonable57,11 US$Report-date price88,07 US$
The Coca-Cola Company (KO) trades at 25.4x forward earnings against a peer median of 20.7x. Its EV/EBITDA of 24.1x compares with a peer median of 15.2x. The comparison uses 4 peers: PepsiCo Inc., The Procter & Gamble Company, Colgate-Palmolive Company and Monster Beverage Corporation, as of 2026-09-08.
§10 Industria y cicloEN
Fase del ciclo
Expansion
Industry capital spending was 4.7% of revenue and 1.59 times depreciation. Company capex also rose through FY2025.5
Ciclo alcista
The constructive cycle is demand-led. Low-single-digit sales growth combined with lower investment intensity would release cash without requiring peak FY2025 profitability to continue.
Ciclo bajista
The adverse cycle begins if the FY2027 pause becomes persistent while pricing or mix weakens. Revenue, operating leverage and cash available after reinvestment would then decline together.
Tendencias seculares
Tendencia
Impacto
Nota
Broad geographic demand
neutral
Non-US revenue exceeded United States revenue in FY2025, supporting diversification without proving faster consolidated growth.
Posicionamiento
The company spans concentrate and finished-product operations, which may soften regional or format-specific weakness. Both formats must still support consolidated growth for that breadth to create value.6
§11 Gestión de posiciónEN
Tamaño de posición
No new allocation; reduce existing holdings. The report-date price is above Potential value, and the cash and investment checkpoints remain unresolved.3
Riesgo
Do not average down on EPS strength alone. Require better operating cash, lower investment intensity and renewed consolidated growth before reconsidering exposure.
Tramos de entrada
Nivel
Acción
Por qué
Below Fair value with operating cash above $0.80 per $1.00 of profit for two fiscal years.
Reassess the Sell view; do not buy before both conditions hold.
This would combine valuation support with evidence that reported profit is converting into distributable cash.
Exit because weaker pricing or mix has displaced the normalized profit path.
§12 Perspectivas de inversoresEN
New investor
Avoid
The report-date price exceeds Potential value, while FY2027 revenue is expected to be nearly flat.1,3
Existing holder
Avoid
Reduce or exit because weak operating cash and unresolved investment intensity leave little protection against lower value per share.5
Income-focused investor
Avoid
The dividend profile does not offset the gap between reported profit and operating cash.5
§14 Recomendación finalEN
Acción
Vender
Sell because the report-date price is above Potential value and the FY2027 revenue outlook offers limited support for the valuation.1,3
Continued profitability is plausible, but better operating cash and lower investment intensity must be observed before that profitability supports a more constructive view.
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Sources
The records this analysis drew on, as they stood when it was run.
Not every cited input appears here: internal calculations and intermediate model outputs have no external record, and some citations could not be matched to one.
Limitation: Terminal value is 76.8% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.
Limitation: Terminal value is 81.6% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.