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Quote this valuation with its source: Fair value, Potential value and the price at analysis.
FAQ
KR — frequently asked questions
Is The Kroger Co. overvalued?
In our latest published analysis dated 2026-10-04, KR looks modestly undervalued. The price recorded at analysis is 59,0 USD versus our fair value of 63,6 USD; the high endpoint is presented separately as potential value of 104 USD. That implies roughly 7.7% upside to fair value at that date.
Our latest published report, analyzed 2026-10-04, gives KR a fair value of 63,6 USD and a potential value of 104 USD. The conclusion is triangulated across multiple valuation models and weighted by reliability for The Kroger Co.'s archetype; it is a dated research output, not a live price.
Should I buy KR now?
Our latest published rating for KR, analyzed 2026-10-04, is Hold. The Kroger Co. looks modestly undervalued at the analysis-date price of 59,0 USD versus fair value of 63,6 USD; potential value is 104 USD. This is research for educational purposes, not personalized investment advice.
What are the biggest risks for KR?
The dedicated bear-case section in our report analyzed 2026-10-04 documents The Kroger Co.'s material risks, evidence, thresholds, and thesis-invalidation conditions. Scenario-specific explanations remain in that section so the report does not repeat or decontextualize them elsewhere.
What is KR's rating?
Our latest published rating for KR, analyzed 2026-10-04, is Hold, with a published moat assessment of 6.5/10 (Narrow). It reflects our fair value of 63,6 USD, the potential value of 104 USD, and the price recorded at analysis (59,0 USD).
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§1 Resumen ejecutivoEN
Respuesta en 30 segundosHold
Precio frente a valor
Precio
$59.03
Valor razonable
$63.59
Valor potencial
$103.69
A fecha de
2026-10-02
Por qué puede funcionar
Accelerated adoption and scaling of Kroger's digital retail media platform, which grew 24% year-over-year with media margin contribution expanding 88 basis points in the latest quarter.
Qué cambiaría nuestra opinión
Operating margin falling below 1.80% or identical sales without fuel turning negative below -1.5% YoY.
We rate The Kroger Co. a Hold with a Fair value of $63.59 per share, as modest 7.72% upside from the October 2, 2026 report-date price of $59.03 reflects steady grocery cash flows that are balanced by slowing identical store sales and tight retail operating margins.
The investment committee assigns a Hold rating to The Kroger Co., indicating that existing shareholders should maintain current holdings while fresh capital should wait for a wider valuation discount. Kroger remains a dependable defensive grocery retailer backed by $7.31B in annual operating cash flow, but the near-term risk-adjusted return does not justify an aggressive accumulation stance.7
At the report date of October 2, 2026, Kroger shares traded at $59.03, trading at a 7.17% discount to our central Fair value of $63.59 per share. Over our long-term valuation horizon, the business possesses Potential value reaching $103.69 per share under accelerated high-margin retail media scaling and sustained share repurchases, but the report-date market quotation already captures the baseline operating recovery.4
The primary downside risk to the thesis is persistent center-store grocery volume contraction and aggressive price discounting from mass and discount merchants that drive operating margins below 1.80%. If pharmacy regulatory adjustments under the Inflation Reduction Act accelerate sales headwinds by 150 basis points while cost pressures mount, full-year adjusted FIFO operating profit would fall short of management's guided $5.0B to $5.2B range, lowering free cash flow generation and restricting share buybacks under $24.16B of debt obligations.4,5,7
The main reason the investment case can succeed is Kroger's ability to protect consolidated profitability through high-margin alternative profit streams, spearheaded by digital retail media advertising which expanded 24% year-over-year with media margins improving 88 basis points. Growing retail media earnings and sourcing cost reductions support annual free cash flow of $3.46B, providing the resources to fund capital expenditures and steady share repurchases that compound per-share value toward Potential value of $103.69 over time.5,6
Pantry Scale and Defensive Non-Perishable Cash Flows
Non-perishable packaged groceries generated $77.57B, or 52.5% of total sales in fiscal 2025. This immense volume base gives Kroger superior procurement purchasing power and regional distribution efficiency, driving $7.31B in operating cash flow and $3.46B in free cash flow that fully cover maintenance capital expenditures.6,7,8
High-Margin Retail Media and Private Label Margin Expansion
Digital retail media advertising grew 24% in the second quarter of 2026, lifting media margins by 88 basis points. Accretive media fees and Our Brands private-label penetration offset store wage and freight inflation, sustaining full-year adjusted FIFO operating profit within management's guided $5.0B to $5.2B range.5
With minimal stock-based compensationdilution ($157M in FY2025), steady cash conversion supports ongoing share buybacks across 655M diluted shares. This capital return profile compounds diluted EPS toward consensus FY2028 estimates of $5.51 and supports potential upside value of $103.69.1,4,7
Recomendación de la casa
We rate Kroger a Hold because its steady cash generation and high-margin retail media growth are balanced by subdued identical sales growth of 0.2% to 0.8% and a modest 7.72% implied return to our $63.59 Fair value.5
Descripción general de la empresa
The Kroger Co. operates as one of the largest retail food companies in the United States, running supermarkets, multi-department retail stores, and automated distribution centers across regional markets. The company serves retail household consumers through brick-and-mortar neighborhood storefronts, digital drive-through pickup, and direct home grocery delivery.
In fiscal 2025, consolidated revenue totaled $147.64B. Core business lines comprise Product Non-Perishable generating $77.57B or 52.5% of sales, Product Perishable generating $37.19B, retail supermarket pharmacy generating $18.17B, supermarket fuel centers generating $13.58B, and other merchandise contributing $1.13B.
The business model couples conventional grocery store traffic with higher-margin alternative profit streams, including Our Brands private-label product lines and digital retail media advertising networks. These alternative revenue sources complement front-store grocery volumes and help insulate overall operating margins from wholesale food price inflation.
§2 Caso bajistaEN
A severe macroeconomic stress scenario combines grocery shelf price deflation, regulatory pharmacy headwinds, and credit spread widening. Kroger generates $147,642,000,000 in consolidated net sales, with $77,569,000,000 anchored in non-perishable groceries. If identical sales contract to -1.5% due to aggressive discounter pricing and center-store volume fatigue, grocery gross margins contract toward wholesale distributor levels such as ADM's 6.87%. Operating margin drops toward 1.80%, compressing operating profit well below guided $5.0B-$5.2B. Simultaneously, servicing $24,157,999,104 of total debt under a 200 bps cost-of-capital shock raises pre-tax interest obligations above $800M annually, consuming free cash flow ($3,456,000,000 in FY2025) and halting share repurchases. Under this compound stress, equity earning power falls toward $4.00 per share, driving intrinsic value down to $33.53.
Elevated debt refinancing costs absorb free cash flow and halt discretionary share repurchases
Operating margins compress as sourcing productivity fails to offset wage and transportation cost inflation
The Bear scenario reflects an operating environment where persistent food-at-home price disinflation and aggressive promotional discounting by mass merchants erode center-store grocery volume. Productivity initiatives fail to keep pace with wage and transportation cost inflation, leading to operating margin contraction toward cyclical lows. Concurrently, regulatory pharmacy pricing caps depress identical store sales, while elevated borrowing costs absorb operating cash flow for debt service across existing debt obligations, restricting share repurchases and compressing equity valuation.
Cómo puede fallar esta tesis
Persistent stagflation and credit spread widening drive cost of capital shock
With total debt obligations standing at $24,157,999,104 and pre-tax cost of debt at 6.80%, a 200 bps widening in borrowing spreads and equity discount rates raises WACC from computed 6.8598% above 8.86%. In a mature retailer where terminal value represents 79.7% of enterprise DCF present value, this capital cost shock imposes a substantial valuation contraction.2,4
Señales de alerta temprana a vigilar
Los cinco acontecimientos que debilitarían nuestra tesis de inversión.
01
Identical sales growth excluding supermarket fuel
Persistent contraction in identical sales indicates consumer basket deflation and center-store market share loss to discounters, driving fixed operating cost deleverage across the physical store network.
Actual:0.2% to 0.8% identical sales without fuel guidance
Alerta siIdentical sales without fuel turning negative (< 0.0% YoY) for two consecutive quarters
02
§3 Foso competitivoEN
Narrow
Kroger's competitive moat is rated Narrow, supported by scale-driven procurement cost advantages, deep regional store density, and a growing ecosystem of alternative profit streams. Operating as one of the largest pure-play supermarket chains in the United States, Kroger generated $147,642,000,000 in consolidated net sales in FY2025. Center-store non-perishable groceries anchor the revenue foundation, contributing $77,569,000,000 or 52.54% of consolidated revenue. This purchasing scale allows Kroger to negotiate favorable vendor terms, volume rebates, and slotting allowances from packaged goods manufacturers, creating a persistent unit cost advantage over regional conventional grocers.
The economic moat is strengthened by Kroger's high-margin alternative profit businesses, most notably its digital retail media network (Kroger Precision Marketing) and its Our Brands private label portfolio. Retail media expanded 24% year-over-year in Q2 2026, lifting retail media margin contribution by 88 basis points. Because advertising dollars generate operating margins substantially higher than core grocery merchandise, this alternative profit stream insulates operating profits from core store inflation. Management reaffirmed full-year adjusted FIFO operating profit of $5.0B to $5.2B, demonstrating that structural sourcing savings and media expansion actively counterbalance promotional investments into shelf pricing.
However, Kroger's moat remains bounded at Narrow rather than Wide due to the structural characteristics of grocery retail. Food retailing is characterized by negligible consumer switching costs, low baseline margins, and intense competitive rivalry from mass merchants and hard discounters. Trailing GAAP operating income of $1,890,000,000 represents a 1.28% operating margin, reflecting thin grocery economics. While wholesale peers such as ADM operate at 4.01% operating margins and branded manufacturers command gross margins between 58% and 75%, Kroger must continually invest productivity savings back into consumer price reductions to prevent customer attrition, bounding excess returns close to the cost of capital.
01Scale advantage and distribution logistics density — Product Non-Perishable generated $77,569,000,000 in FY2025 revenue, accounting for 52.54% of $147,642,000,000 consolidated net sales. This scale yields volume purchasing discounts, supplier trade allowances, and route-density logistics efficiencies across distribution centers that conventional grocery peers cannot replicate.Moderate
02Intangible assets (Our Brands private label and first-party customer loyalty data) — Our Brands private label portfolio delivers national-brand quality at everyday discount pricing while capturing higher gross margin percentages. Proprietary loyalty data across millions of households powers digital retail media, which expanded 24% year-over-year in Q2 2026 with media margin contribution growing 88 basis points.
Amenazas conocidas al foso
Amenaza
Severidad
Cronograma
Mitigación
Intensified price competition from mass merchants and deep-discount supermarket chains forcing aggressive shelf-price discounting
medium
12-24 months
Accelerating Our Brands private label penetration to provide budget-conscious shoppers with high-quality alternatives at lower shelf prices while protecting Kroger's gross margin dollars, supported by disciplined goods-not-for-resale and supply chain cost reductions.
The highlighted cell is Fair value when every assumption sits at its base level ($63.59). Each row and column shows what Fair value becomes when one assumption moves.
Free cash flow to the firm stays positive in the first projected year at $2.3B after modeled reinvestment of $586.8M, with terminal value at 79.7% of enterprise value. A sudden drop in free cash flow is not projected unless capital spending relative to revenue, reinvestment, or gross margin resets materially.
Under the Base scenario, Kroger maintains its defensive market positioning as a dependable grocery provider. Stable consumer demand for core non-perishable grocery staples anchors top-line volume, while continuous sourcing cost reductions and digital retail media growth defend operating margins against retail wage and logistics inflation. Supported by strong free cash flow conversion, Kroger executes steady share repurchases that compound per-share earnings. With an assessed probability of 55.0%, this scenario yields a target value of $63.59, delivering an implied return of 7.7% relative to $59.03 and aligning with Fair value $63.59.
Omnichannel fulfillment and rapid delivery capture incremental market share from regional competitors
§7 Árbol de decisión de resultadosEN
Superado
Upgrade the rating; Review center-store grocery volume trends and evaluate incremental capital allocation toward share repurchases or debt reduction.
Disparador: Identical sales without fuel exceeding upper guidance bounds alongside adjusted FIFO operating profit surpassing guided annual targets and accelerating retail media contribution
An operational beat driven by identical sales accelerating above expectations and operating profit exceeding guided targets validates accelerated alternative profit scaling and gross margin durability, warranting an upgraded stance toward Potential value $103.69.
En línea
Maintain Hold; Maintain existing defensive allocation, verify quarterly center-store volume stability, and track progress on debt amortization toward maturing maturities.
Disparador: Identical sales without fuel and adjusted FIFO operating profit tracking within existing full-year guidance ranges
Downgrade the rating; Trim defensive exposure, audit center-store grocery market share erosion against discount operators, and review debt coverage metrics.
Disparador: Identical sales without fuel turning negative or adjusted FIFO operating profit falling below annual guided thresholds
A shortfall in identical sales accompanied by operating profit contraction reveals that price investments and pharmacy headwinds are eroding core store profitability, necessitating a downgrade stance.
Calidad de los beneficios
Kroger's earnings quality is underpinned by substantial operating cash flow generation that significantly exceeds reported GAAP net income. High non-cash depreciation and amortization expenses create a conservative accounting earnings base, while working capital requirements remain balanced by rapid inventory turns characteristic of grocery distribution. FIFO gross margin performance reflects verified sourcing and supply chain efficiencies rather than temporary accounting adjustments. However, reported GAAP profitability remains exposed to supermarket fuel margin volatility, pharmacy reimbursement restructuring, and non-operating pension and debt financing charges.
Evolución de las estimaciones
Consensus revisions for annual revenue and diluted earnings per share adjusted modestly lower following the second-quarter report. Sell-side analysts incorporated management's narrowed identical sales without fuel guidance and anticipated fourth-quarter pharmacy headwinds from regulatory drug pricing changes. Downward adjustments were tempered by management reiterating full-year adjusted FIFO operating profit guidance, reflecting market confidence in retail media and sourcing productivity to offset near-term top-line softening.
Métricas a vigilar antes de la publicación
01
Métrica:
Identical Sales Growth Excluding Fuel
ActualTracking within full-year guided range of low positive expansion following center-store grocery disinflation and pharmacy volume shifts.
Por qué importa
Serves as the vital barometer of store traffic and unit volume; sustained weakness would trigger operating fixed cost deleveraging across retail stores.
Kroger exhibits robust cash generation characteristics. For FY2025, operating cash flow reached $7,311,000,000, yielding free cash flow of $3,456,000,000 after capital expenditures of $3,855,000,000. Free cash flow conversion relative to reported GAAP net income of $1,016,000,000 is exceptionally strong at over 340%, driven by $3.33B of non-cash D&A and favorable negative working capital dynamics typical of high-inventory-turn retail supermarkets. In Year 1 of the explicit forecast, FCFF is projected at $2,347,096,623, compounding to $2,654,015,041 by Year 5, confirming that Kroger's operating model consistently generates surplus enterprise cash flow after meeting all store maintenance and corporate tax obligations.6,7
Kroger's ROIC trajectory is stable, reflecting steady operational reinvestment into mature retail assets. Returns on invested capital of 7.01% generate a modest positive economic spread over the computed WACC of 6.86%, while trailing the moderate cost of equity of 7.87%. High asset turnover and alternative profit expansion offset thin grocery operating margins (1.28% trailing GAAP), anchoring a stable economic return profile consistent with a mature dividend archetype.
ROIC of 7.01% exceeds computed WACC of 6.8598% by approximately 15 basis points, confirming narrow value creation across enterprise operations.
Ingresos más recientes147,6 mil M US$CAGR de ingresos +2,8 %
Margen operativo1,3 %10 periodos fiscales
Flujo de caja libre más reciente3456 M US$FY2026
Deuda neta11,3 mil M US$FY2026
Desglose de la cuenta de resultadosCómo la escala del negocio se convierte en beneficio declarado.
StockMarketAgent.AI
Ingresos147,6 mil M US$Coste de ventas−113,2 mil M US$Beneficio bruto34,4 mil M US$Gastos operativos−32,5 mil M US$Beneficio operativo1890 M US$Partidas no operativas e impuestos−874 M US$Beneficio neto1016 M US$
Datos del historial financiero
Ingresos
147.642.000.000 US$
Coste de ventas
113.240.000.000 US$
Beneficio bruto
34.402.000.000 US$
Gastos operativos
32.512.000.000 US$
Beneficio operativo
1.890.000.000 US$
Partidas no operativas e impuestos
-874.000.000 US$
Beneficio neto
1.016.000.000 US$
Resumen del balanceCómo se mantienen y financian los activos declarados en el período seleccionado.
StockMarketAgent.AI
Composición de activosFinanciado por
Activos totales50 mil M US$Efectivo3334 M US$Activos corrientes14,5 mil M US$Pasivos totales44 mil M US$Pasivos corrientes18,1 mil M US$Patrimonio neto5936 M US$
Datos del desglose del balance
Activos totales
49.953.000.000 US$
Efectivo
3.334.000.000 US$
Activos corrientes
14.505.000.000 US$
Pasivos totales
44.017.000.000 US$
Pasivos corrientes
18.108.000.000 US$
Patrimonio neto
5.936.000.000 US$
Puente de flujo de cajaCómo el flujo de caja operativo se convirtió en flujo de caja libre en FY2026.
StockMarketAgent.AI
Conciliación del flujo operativo
Beneficio neto1016 M US$Depreciación y amortización+3332 M US$Compensación basada en acciones+157 M US$Otros ajustes operativos+2806 M US$Flujo de caja operativo7311 M US$
Conciliación del efectivo inicial al final
Efectivo inicial3959 M US$Flujo de caja operativo+7311 M US$Flujo de inversión−3914 M US$Flujo de financiación−4022 M US$Efectivo final3334 M US$
7311 M US$ − 3855 M US$Flujo de caja libre 3456 M US$
Datos del puente de flujo de caja
Beneficio neto
1.016.000.000 US$
Entrada operativa
7.311.000.000 US$
Depreciación y amortización
3.332.000.000 US$
Compensación basada en acciones
157.000.000 US$
Otros ajustes operativos
2.806.000.000 US$
Flujo de caja operativo
7.311.000.000 US$
Efectivo disponible
11.270.000.000 US$
Efectivo inicial
3.959.000.000 US$
Salida de inversión
3.914.000.000 US$
Capex
3.855.000.000 US$
Otras actividades de inversión
59.000.000 US$
Salida de financiación
4.022.000.000 US$
Efectivo final
3.334.000.000 US$
Flujo de inversión
-3.914.000.000 US$
Flujo de financiación
-4.022.000.000 US$
Ingresos por categoría de negocioProporción de los ingresos totales de 2026-01-31.
147,6 mil M US$Ingresos totales
Ingresos por categoría de negocioProporción
Non Perishable77,6 mil M US$52,5 %+0,6 % interanual
Perishable37,2 mil M US$25,2 %+2,4 % interanual
Pharmacy18,2 mil M US$12,3 %+15,8 % interanual
Supermarket Fuel13,6 mil M US$9,2 %−9,3 % interanual
Other Product1129 M US$0,8 %−63,1 % interanual
Fuente: SEC EDGAR · Presentado 2026-03-31 · SEC EDGAR
Datos de composición de ingresos: Ingresos por categoría de negocio
Ingresos por categoría de negocio
Ingresos
Proporción
interanual
Non Perishable
77,6 mil M US$
52,5 %
0,6 %
Perishable
37,2 mil M US$
25,2 %
2,4 %
Pharmacy
18,2 mil M US$
12,3 %
15,8 %
Supermarket Fuel
13,6 mil M US$
9,2 %
-9,3 %
Other Product
1129 M US$
0,8 %
-63,1 %
Ingresos y beneficiosCómo la escala del negocio se convierte en beneficio declarado.
Efectivo y deudaLiquidez disponible frente al endeudamiento total.
Generación de efectivoFlujo de caja operativo frente al flujo de caja libre.
RentabilidadEvolución de los márgenes bruto, operativo y neto.
Datos financieros puntuales utilizados en el análisis del 2026-10-04.
Datos del historial financiero
Período
Ingresos
EBITDA
Beneficio neto
Flujo de caja operativo
Flujo de caja libre
Capex
Depreciación y amortización
Compensación basada en acciones
Recompras de acciones
Dividendos pagados
Emisión neta de deuda
Flujo de inversión
Flujo de financiación
Efectivo inicial
Efectivo final
Efectivo e inversiones
Deuda total
Margen operativo
ROIC
WACC
Diferencial ROIC−WACC
2017-01-28
115,3 mil M US$
5776 M US$
1975 M US$
4272 M US$
573 M US$
3699 M US$
2340 M US$
141 M US$
1766 M US$
429 M US$
—
-3875 M US$
-352 M US$
—
322 M US$
1232 M US$
13,3 mil M US$
3,0 %
—
5,1 %
—
2018-02-03
123,3 mil M US$
4521 M US$
1907 M US$
3413 M US$
604 M US$
2809 M US$
2436 M US$
151 M US$
1633 M US$
443 M US$
—
-2707 M US$
-681 M US$
322 M US$
347 M US$
1508 M US$
14,8 mil M US$
2,1 %
—
5,7 %
—
2019-02-02
121,9 mil M US$
7063 M US$
3110 M US$
4164 M US$
1197 M US$
2967 M US$
2465 M US$
154 M US$
2010 M US$
437 M US$
—
-1186 M US$
-2896 M US$
347 M US$
429 M US$
1610 M US$
14,4 mil M US$
2,1 %
—
4,8 %
—
2020-02-01
122,3 mil M US$
5873 M US$
1659 M US$
4664 M US$
1536 M US$
3128 M US$
2649 M US$
155 M US$
465 M US$
486 M US$
—
-2611 M US$
-2083 M US$
429 M US$
399 M US$
1578 M US$
13,3 mil M US$
1,8 %
—
3,5 %
—
2021-01-30
132,5 mil M US$
7287 M US$
2585 M US$
6815 M US$
3950 M US$
2865 M US$
2747 M US$
185 M US$
1324 M US$
534 M US$
—
-2814 M US$
-2713 M US$
399 M US$
1687 M US$
2783 M US$
12,4 mil M US$
2,1 %
—
2,4 %
—
2022-01-29
137,9 mil M US$
6051 M US$
1655 M US$
6190 M US$
3576 M US$
2614 M US$
2824 M US$
203 M US$
1647 M US$
589 M US$
—
-2611 M US$
-3445 M US$
1687 M US$
1821 M US$
2903 M US$
11,7 mil M US$
2,5 %
—
3,2 %
—
2023-01-28
148,3 mil M US$
7016 M US$
2244 M US$
4498 M US$
1420 M US$
3078 M US$
2965 M US$
190 M US$
993 M US$
682 M US$
-552 M US$
-3015 M US$
-2289 M US$
1821 M US$
1015 M US$
2142 M US$
11,3 mil M US$
2,8 %
—
4,8 %
—
2024-02-03
150 mil M US$
7027 M US$
2164 M US$
6788 M US$
2884 M US$
3904 M US$
3125 M US$
172 M US$
62 M US$
796 M US$
-1286 M US$
-3750 M US$
-2170 M US$
1015 M US$
1883 M US$
3098 M US$
10,2 mil M US$
2,1 %
—
5,3 %
—
2025-02-01
147,1 mil M US$
7641 M US$
2665 M US$
5794 M US$
1777 M US$
4017 M US$
3246 M US$
175 M US$
4156 M US$
883 M US$
5619 M US$
-3228 M US$
-490 M US$
1883 M US$
3959 M US$
5271 M US$
15,9 mil M US$
2,6 %
—
5,8 %
—
2026-01-31
147,6 mil M US$
5759 M US$
1016 M US$
7311 M US$
3456 M US$
3855 M US$
3332 M US$
157 M US$
2699 M US$
885 M US$
-497 M US$
-3914 M US$
-4022 M US$
3959 M US$
3334 M US$
4578 M US$
15,9 mil M US$
1,3 %
—
6,2 %
—
§9 Comparación de valoración con pares
Valor razonableReport-date price
The Kroger Co.KR
Precio / valor razonable
Valor razonable63,59 US$Report-date price59,03 US$
Fecha de evaluación
Ventaja competitivaNarrow
Cuadro de mando de inversión52 / 100
The Estee Lauder Companies Inc.EL
Precio / valor razonable
Valor razonable51,63 US$Report-date price91,97 US$
Fecha de evaluación
Ventaja competitivaNarrow
Cuadro de mando de inversión48 / 100
Kenvue Inc.KVUE
Precio / valor razonable
Valor razonable18,17 US$Report-date price17,2 US$
Fecha de evaluación
Ventaja competitivaNarrow
Cuadro de mando de inversión63 / 100
The Kroger Co.KR
Precio / valor razonable
Valor razonable63,59 US$Report-date price59,03 US$
The Kroger Co. (KR) trades at 11.3x forward earnings against a peer median of 17.4x. Its EV/EBITDA of 7.1x compares with a peer median of 15.3x. The comparison uses 4 peers: The Estee Lauder Companies Inc., Kenvue Inc., Archer-Daniels-Midland Company and Colgate-Palmolive Company, as of 2026-10-04.
§10 Industria y cicloEN
Fase del ciclo
Contraction
In the food retail sector, capital expenditures are primarily directed toward maintenance, store remodels, automated fulfillment, and digital technology rather than aggressive physical footprint expansion. Peer benchmarks show industry capex-to-revenue at -0.019 (-1.9%) and capex-to-depreciation at -0.06, with industry operating margins at 0.019 (1.9%) and net margins at 0.013 (1.3%). For Kroger, FY2025 capex was $3,855M against depreciation of $3,332M, indicating net reinvestment focused on supply chain automation and digital infrastructure.7
Ciclo alcista
An industry upcycle is driven by steady consumer grocery demand, disciplined industry shelf pricing, and accelerating alternative profit streams. Supermarkets leverage digital retail media advertising and loyalty analytics to expand operating margins, while private brand penetration gains share from branded consumer packaged goods, lifting cash flow conversion and ROIC across the sector.
Ciclo bajista
A protracted industry downturn occurs if food-at-home consumer price disinflation persists while retail wage and freight logistics costs remain elevated. In this scenario, price competition from aggressive mass discounters forces conventional grocers to fund margin-dilutive shelf price cuts, leading to store-level operating deleverage, negative identical sales, and compressed cash flows across the grocery sector.
Tendencias seculares
Tendencia
Impacto
Nota
Digital retail media monetization and data-driven advertising expansion
positive
Consumer packaged goods brands and third-party advertisers are reallocating promotional spending toward first-party retailer digital media networks. Kroger's retail media revenue grew 24% in Q2 2026 with media margin contribution expanding 88 bps, providing high-margin profit streams that offset core grocery cost pressures.
Omnichannel grocery fulfillment and accelerated digital delivery adoption
positive
Posicionamiento
Kroger is positioned as a mature, defensive retail market leader navigating a demand-led, evidence-limited industry cycle. With $147,642,000,000 in net sales, Kroger leverages its massive non-perishable base ($77,569M) and Our Brands private label portfolio to defend market share against food distributors like ADM (4.01% operating margin) and discount retail giants. Accretive retail media growth (+24% in Q2) provides counter-cyclical margin protection, enabling Kroger to maintain full-year operating profit guidance of $5.0B to $5.2B despite grocery disinflation.3,5,7,8
§11 Gestión de posiciónEN
Tamaño de posición
2.5% - 3.5%
A moderate position size of 2.5% to 3.5% reflects Kroger's defensive business model, stable operating cash flow of $7.31B, and 7.72% implied upside to Fair value of $63.59. This allocation captures reliable dividend income and steady share buybacks while managing portfolio exposure against center-store grocery disinflation, pharmacy regulatory drag, and $24.16B in total debt obligations.4,7
Riesgo
Portfolio risk management centers on monitoring grocery shelf price competition, center-store non-perishable demand trends, and debt service coverage. Position weighting is restricted to a maximum of 4.0% of total equity assets, reflecting the capital-intensive, leveraged profile of retail food distribution ($24.16B total debt). In the event of persistent consumer trade-down to discount operators or accelerating pharmacy margin erosion, stop-loss and trim disciplines must be executed promptly to preserve invested capital.
Tramos de entrada
Nivel
Acción
Por qué
$54.00 - $56.00
Maintain existing allocation; initial tranche entry on valuation pullbacks
Represents an attractive entry zone near the 52-week low ($54.15), offering a 12% to 15% discount to Fair value of $63.59 and providing an expanded margin of safety against grocery disinflation.
< $50.00
Opportunistic accumulation on macro or industry-wide overreaction
Represents a deep cyclical discount where enterprise valuation approaches the owner-earnings conservative anchor ($30.83) and implied dividend yield expands meaningfully.
Tramos de salida
Nivel
Acción
$63.50 - $65.00 (aligns with house Fair value midpoint of $63.59)
Trim position / Take partial profits
> $72.00 (reflects full valuation pricing in accelerated alternative profit scaling)
Substantial reduction / Reallocate capital to higher-conviction opportunities
Puntos de control trimestrales
Métrica
Umbral
Acción
Identical sales growth without fuel
Negative identical sales (< 0.0% YoY) for two consecutive quarters
Downgrade house stance to Reduce and lower portfolio weighting by 50% to limit operating deleverage risk.
Re-evaluate investment thesis for complete exit, as failure of retail media to defend earnings signals structural competitive loss.
§12 Perspectivas de inversoresEN
Income and Defensive Investors
Hold
Existing holders should retain positions given stable operating cash flow of $7.31B and reliable dividend support, but new capital should hold off until dividend yield expands.7
Value Investors
Hold
Kroger trades at 11.32x forward P/E, offering 7.72% upside to our Fair value of $63.59. The current discount does not offer a sufficient margin of safety to initiate fresh buying.4
Total Return and Tactical Investors
Hold
Near-term catalysts are balanced as identical sales without fuel guidance of 0.2% to 0.8% and 150 bps pharmacy headwinds offset retail media momentum.5
§14 Recomendación finalEN
Acción
Mantener
Maintain existing equity holdings in The Kroger Co. while deferring new capital deployment. Kroger's defensive grocery scale, leading 52.5% non-perishable revenue foundation, and $3.46B in free cash flow provide steady downside support. However, current trading at $59.03 offers only 7.72% upside to our $63.59 Fair value, which is insufficient to compensate for disinflationary grocery headwinds and 150 basis points of fourth-quarter pharmacy comp drag.4,5,6,8
Investors should treat Kroger as a steady income and capital preservation holding within consumer defensive allocations. With total debt standing at $24.16B and identical sales without fuel guided to 0.2% to 0.8%, an attractive re-entry or position accumulation point requires either a pullback toward a greater margin of safety or tangible reacceleration in center-store grocery volumes.
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Sources
The records this analysis drew on, as they stood when it was run.
Analyst consensusData as of 2026-10-04 · Published 2026-10-04 · Provider-adjusted · cited for 1 figureCited in Resumen ejecutivo, Recomendación final
Not every cited input appears here: internal calculations and intermediate model outputs have no external record, and some citations could not be matched to one.
Management guided full-year identical sales without fuel to 0.2% to 0.8%, which reflects ongoing center-store volume headwinds and an accelerating 150 basis points of pharmacy drag from Inflation Reduction Act price adjustments. A prolonged drop in center-store volume across the $77,569M non-perishable grocery sales base forces top-line contraction below -1.5% and causes severe operational deleveraging across store fixed costs.5,8
FV impact
-10.6%
Revenue and EPS growth 5 points lower for five years
Trigger
Within 12 months
Valuation multiple derating to cyclical trough on low-margin grocery retail profile
Kroger trades at 11.32x forward P/E. If the equity market derates the terminal multiple by 20% down to 9.6x, pricing Kroger strictly as a zero-growth, commoditized food distributor rather than an omnichannel retailer with media economics, forward earnings and residual equity value compress significantly across explicit and terminal horizons.4
Operating margin deterioration below 1.80% signals that gross margin investments and wage inflation cannot be offset by retail media or sourcing efficiencies, breaking adjusted FIFO operating profit guidance of $5.0B to $5.2B.
Actual:1.28% trailing GAAP operating margin with normalized operating margin modeled at 2.45% to 2.60%
A shortfall below $4.8B would falsify the pillar that alternative profit streams and private label expansion can defend retail earnings amidst retail grocery disinflation.
A 200 bps widening in capital costs on $24,157,999,104 of total debt compresses enterprise value where terminal value accounts for 79.7% of enterprise DCF present value.
03Geographic store network and omnichannel fulfillment breadth — Kroger maintains localized store density across major US metropolitan markets, enabling click-and-collect pickup and sub-one-hour delivery fulfillment that widened the market share gap relative to Circana rest-of-market benchmarks through the first half of the year.Moderate
Expanding specialty pharmacy offerings, clinical healthcare wellness services, and higher-margin chronic care therapies, while leveraging customer pharmacy visits to drive front-of-store grocery basket attachment.5
Freight, diesel fuel, and wage inflation escalating supply chain operating expenses and eroding store-level operating margins
medium
12-18 months
Deploying automated distribution centers and logistics route optimization to lower cost of goods sold and absorb transportation cost volatility, maintaining FIFO gross profit growth across the store footprint.5
Discounted forecast-period cash flows (16,36 US$) plus discounted terminal value (64,18 US$) minus signed per current share (19,13 US$) equals the 61,42 US$ lens value shown above. Negative net debt is , so subtracting it raises value.
In the Bull scenario, high-margin alternative profit streams scale rapidly, transforming Kroger's margin profile beyond conventional grocery retail limits. Digital retail media advertising contribution expands faster than projected, while Our Brands private label items capture increased market share among price-conscious consumers, driving meaningful FIFO gross margin expansion. Omnichannel delivery initiatives enhance customer loyalty and basket size, accelerating top-line growth. With an assessed probability of 20.0%, this scenario generates a target valuation of $103.69, offering an implied return of 75.7% from $59.03 and approaching Potential value $103.69.
Ensures adequate financial liquidity to service maturing debt obligations without refinancing at unfavorable credit spreads, protecting capital return capacity.
Kroger executes a disciplined capital allocation strategy tailored to a mature dividend-paying grocery retailer. Annual capital expenditures of $3,855,000,000 in FY2025 compare against depreciation and amortization of $3,332,000,000, reflecting normalized maintenance reinvestment of 20.0% of NOPAT with incremental capital focused on store remodels and fulfillment automation. Free cash flow of $3,456,000,000 provides substantial capacity to service $24,157,999,104 of total debt while maintaining regular dividend distributions ($1.56 per share base assumption). Share repurchases comfortably offset annual stock-based compensation of $157,000,000, driving an approved diluted share count contraction of -1.0% CAGR from 655,000,000 shares. Management maintains strict capital discipline regarding M&A, prioritizing organic store network optimization and debt paydown over large-scale speculative acquisitions.
FY2025 operating cash flow of $7,311,000,000 and FCF of $3,456,000,000 substantially exceed reported GAAP net income of $1,016,000,000.
GAAP accounting profits understate Kroger's true underlying cash generation due to large non-cash depreciation charges and efficient working capital management, ensuring that capital expenditures and shareholder returns are fully funded by internal cash flow.
Alternative profit streams and cost productivity insulate operating profit from sales slowdown
Management maintained full-year adjusted FIFO operating profit guidance of $5.0B to $5.2B despite lowering identical sales without fuel guidance to 0.2% to 0.8%, supported by 24% retail media expansion and COGS productivity.
Structural sourcing efficiencies and alternative advertising profit streams decouple Kroger's operating profit from top-line grocery disinflation, validating normalized operating margin stability between 2.45% and 2.60%.
Debt service requirements require sustained free cash flow allocation
Total debt obligations stand at $24,157,999,104 with a pre-tax cost of debt of 6.80% and debt capital weight of 40.93%.
While leverage is manageable against $7.31B of annual operating cash flow, debt service and refinancing requirements in an elevated rate environment constrain discretionary capital allocation, making rapid debt amortization a top financial priority over aggressive expansion.
Archer-Daniels-Midland CompanyADM
Precio / valor razonable
Valor razonable71,52 US$Report-date price80,45 US$
Fecha de evaluación
Ventaja competitivaNarrow
Cuadro de mando de inversión58 / 100
Colgate-Palmolive CompanyCL
Precio / valor razonable
Valor razonable74 US$Report-date price86,06 US$
Fecha de evaluación
Ventaja competitivaWide
Cuadro de mando de inversión63 / 100
Margen
KR
The Kroger Co.
$34.9B
11.3x
0.2x
7.1x
14.4%
—
EL
The Estee Lauder Companies Inc.
$33.3B
23.5x
2.2x
15.9x
4.7%
7.0%
KVUE
Kenvue Inc.
$33.0B
13.9x
2.1x
11.6x
15.6%
19.4%
ADM
Archer-Daniels-Midland Company
$38.8B
14.2x
0.5x
15.8x
7.6%
4.0%
CL
Colgate-Palmolive Company
$67.2B
20.5x
3.2x
14.8x
267.4%
21.0%
Consumer preferences continue shifting toward seamless digital ordering, rapid home delivery, and curbside pickup. Kroger's investments in automated fulfillment and delivery in under one hour expand customer lifetime value and widen market share gaps versus regional grocers.
Regulatory pharmacy price restructuring and GLP-1 prescription mix shift
negative
Implementation of the Inflation Reduction Act price negotiation caps and surging patient utilization of high-cost, low-margin GLP-1 weight-loss medications are creating up to 150 basis points of drag on supermarket identical sales without fuel, diluting traditional pharmacy gross margins.
Food-at-home consumer price disinflation and private-brand trade-down
neutral
Following elevated post-pandemic grocery inflation, food-at-home prices have normalized, moderating top-line revenue growth across the grocery sector and leading budget-conscious consumers to trade down toward private label store brands.