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Quote this valuation with its source: Fair value, Potential value and the price at analysis.
FAQ
PG — frequently asked questions
Is The Procter & Gamble Company overvalued?
In our latest published analysis dated 2026-09-09, PG screens modestly overvalued. The price recorded at analysis is 146 USD versus our fair value of 126 USD; the high endpoint is presented separately as potential value of 204 USD. That implies roughly 13.1% downside to fair value at that date.
Our latest published report, analyzed 2026-09-09, gives PG a fair value of 126 USD and a potential value of 204 USD. The conclusion is triangulated across multiple valuation models and weighted by reliability for The Procter & Gamble Company's archetype; it is a dated research output, not a live price.
Should I buy PG now?
Our latest published rating for PG, analyzed 2026-09-09, is Reduce. The Procter & Gamble Company screens modestly overvalued at the analysis-date price of 146 USD versus fair value of 126 USD; potential value is 204 USD. This is research for educational purposes, not personalized investment advice.
What are the biggest risks for PG?
The dedicated bear-case section in our report analyzed 2026-09-09 documents The Procter & Gamble Company's material risks, evidence, thresholds, and thesis-invalidation conditions. Scenario-specific explanations remain in that section so the report does not repeat or decontextualize them elsewhere.
What is PG's rating?
Our latest published rating for PG, analyzed 2026-09-09, is Reduce, with a published moat assessment of 5.5/10 (Narrow). It reflects our fair value of 126 USD, the potential value of 204 USD, and the price recorded at analysis (146 USD).
Este informe aún no se ha traducido. Actualice en unos minutos una vez que la cola de traducción se ponga al día.
§1 Resumen ejecutivoEN
Respuesta en 30 segundosReduce
Precio frente a valor
Precio
$145.58
Valor razonable
$126.47
Valor potencial
$204.04
A fecha de
2026-09-08
Por qué puede funcionar
The opportunity is conditional: FY2028 earnings meet the forecast, inventory timing clears, and reported profit keeps turning into cash.
Qué cambiaría nuestra opinión
Walmart and affiliates exceeding 18% of revenue in the next annual filing, or a disclosed repricing, in-sourcing or share-loss event, is the trigger.
Reduce. At $145.58 on September 8, 2026, the shares stand above $126.47 Fair value, although $204.04 Potential value shows conditional upside.3
An ordinary investor should trim rather than add. The report-date price implies downside of 13.13% to Fair value.3
The main risk is retailer bargaining power. Walmart and affiliates represented 16% of FY2026 revenue, so concessions could weaken price, volume, margin and cash.
The clearest upside is conditional. High-velocity products must support faster restocking, FY2028 earnings must meet the forecast, and FY2026 cash generation must persist. If those conditions hold, value per share can improve.1,4,6
Efficient scale and distribution velocity
Retailers can unstock and restock major products with few decisions, while supply-chain capability helps manage those swings.4
Cycle upside
The favorable path is demand-led: inventory timing clears, regional consumption improves and productivity absorbs cost pressure.4
Evidence-backed thesis
Reduce because the report-date price exceeds Fair value despite durable cash generation.3,6
Recomendación de la casa
Reduce because the report-date price exceeds Fair value despite durable cash generation.3,6
Descripción general de la empresa
enable its consumers to reduce their footprint without compromising on the performance of the products they use. The Procter & Gamble Company develops and license technologies that can be used across industries to improve environmental sustainability at a broader scale. Global Business Services provides scaled services in technology, process and data tools to enable the SBUs, the EMs and CF to better serve consumers and customers. The GBS organization is responsible for providing world-class services and solutions that drive value for P&G. (1)Other segment items for each reportable segment includes interest expense, interest income and certain other non-operating income/(expense).
Corporate includes non-operating losses comprised primarily of a non-cash charge of $752 for accumulated foreign currency translation losses due to the substantial liquidation of operations in Argentina. See Note 3 for more information on the limited market portfolio restructuring program. Corporate includes non-operating income comprised primarily of a $343 gain due to the dissolution of the Glad joint venture business.
§2 Caso bajistaEN
A simultaneous rate reset, sustained margin break and weaker long-run growth would reduce earnings durability and the value investors assign to future cash.
Inventory gaps persist beyond normal quarterly timing.4
Competitive pressure causes a sustained operating-margin break.4
Long-run revenue growth settles below the mature-business path.
Repeated regional growth misses or recurring shipment-consumption gaps in the United States and Europe would make this path visible. The dedicated downside section carries the testable thresholds.
Cómo puede fallar esta tesis
Required returns reset upward
If required returns rise by one percentage point within 12 months, unchanged forecasts still lose value because future cash is discounted more heavily.2
FV impact
-10.4%
Cost of capital 1 point higher
Trigger
Within 12 months
Margins break under competitive pressure
If operating margin stays below 20% for two fiscal years, weaker earnings would justify a lower price for each future profit dollar.
Señales de alerta temprana a vigilar
Los cinco acontecimientos que debilitarían nuestra tesis de inversión.
The path expects FY2027 revenue growth of 2.0% and EPS of $6.98, followed by FY2028 revenue growth of 3.02% and EPS of $7.40. Missing either year's revenue threshold or earnings path would weaken the post-FY2028 growth outlook and valuation support.
Actual:FY2027 house anchor: 2.0% as of 2026-09-09.
Alerta si
§3 Foso competitivoEN
Narrow
The narrow moat has two distinct supports. High-velocity products and supply-chain responsiveness help preserve shelf relevance when retailers change inventory. Management also says its broad product portfolio helps defend against private label.
These advantages remain conditional. Logistics cannot create consumer demand or prove pricing power. Innovation must deliver visible product gains and balanced price-and-volume growth; otherwise retailer concentration and competitive pressure can narrow the edge.
Beneficio económico
FY2026 cash from operations exceeded net income, supporting the economics of the business. That outcome is not counted as a moat source.6
5.5/ 10
Narrow
Sources of advantage
01Efficient scale and distribution velocity — Retailers can unstock and restock major products with few decisions, while supply-chain capability helps manage those swings.Moderate
Amenazas conocidas al foso
Amenaza
Severidad
Cronograma
Mitigación
Retailer bargaining power
high
Next annual filing and customer updates
High-velocity products may preserve retailer relevance, but they do not remove pricing or promotion pressure.4,7
The highlighted cell is Fair value when every assumption sits at its base level ($126.47). Each row and column shows what Fair value becomes when one assumption moves.
Free cash flow to the firm stays positive in the first projected year at $15.3B after modeled capex of $3.6B, with terminal value at 65.1% of enterprise value. A sudden drop in free cash flow is not projected unless capital spending relative to revenue, reinvestment, or gross margin resets materially.
FY2028 earnings reach the upper part of the analyst forecast range.1
Shipment and consumption gaps clear across major regions.4
§7 Árbol de decisión de resultadosEN
Superado
Reassess after a beat; maintain Reduce only if the report-date price remains above updated Fair value.
Disparador: Annual revenue and earnings exceed their forecast ranges, operating margin improves from FY2026, and reported profit turns into more operating cash.1,6
A beat matters if consumption, margins and cash improve together, not if shipments merely move between quarters.
En línea
Continue reducing toward a smaller allocation.
Disparador: Annual revenue and earnings land within their forecast ranges, with margins near FY2026 levels.1
Meeting the forecast would preserve the operating thesis but would not close the gap between $145.58 (as of 2026-09-08) and $126.47.
Fallo
Reduce further if the miss reflects demand or margin weakness.
Disparador: Annual revenue falls below its forecast anchor, inventory-related misses recur, or operating margin weakens because price, volume or costs deteriorate.1,4
Persistent consumption gaps would lower revenue. Fewer units would leave fixed factory costs spread over fewer products, reducing margins and cash rather than merely shifting shipments between quarters.
Calidad de los beneficios
FY2026 reported profit converted into more cash from operations, while free cash flow remained positive after capital spending.5,6
This supports near-current profitability, but recent core margin pressure argues against assuming expansion.
Per-share support has improved
Diluted average shares declined from 2.4719 billion in FY2024 to 2.4225 billion in FY2026.
Continued share reduction would support earnings per share, but the historical trend is not a commitment to future buybacks.
Ingresos más recientes87 mil M US$CAGR de ingresos +3,3 %
Margen operativo22,7 %10 periodos fiscales
Flujo de caja libre más reciente15,1 mil M US$FY2026
Deuda neta25,1 mil M US$FY2026
Desglose de la cuenta de resultadosCómo la escala del negocio se convierte en beneficio declarado.
StockMarketAgent.AI
Ingresos87 mil M US$Coste de ventas−43,4 mil M US$Beneficio bruto43,7 mil M US$Gastos operativos−23,9 mil M US$Beneficio operativo19,7 mil M US$Partidas no operativas e impuestos−3702 M US$Beneficio neto16 mil M US$
Datos del historial financiero
Ingresos
87.032.000.000 US$
Coste de ventas
43.363.000.000 US$
Beneficio bruto
43.669.000.000 US$
Gastos operativos
23.921.000.000 US$
Beneficio operativo
19.748.000.000 US$
Partidas no operativas e impuestos
-3.702.000.000 US$
Beneficio neto
16.046.000.000 US$
Resumen del balanceCómo se mantienen y financian los activos declarados en el período seleccionado.
StockMarketAgent.AI
Composición de activosFinanciado por
Activos totales126,5 mil M US$Efectivo9942 M US$Activos corrientes26,2 mil M US$Pasivos totales72,2 mil M US$Pasivos corrientes38,7 mil M US$Patrimonio neto54,3 mil M US$
Datos del desglose del balance
Activos totales
126.521.000.000 US$
Efectivo
9.942.000.000 US$
Activos corrientes
26.208.000.000 US$
Pasivos totales
72.210.000.000 US$
Pasivos corrientes
38.694.000.000 US$
Patrimonio neto
54.311.000.000 US$
Puente de flujo de cajaCómo el flujo de caja operativo se convirtió en flujo de caja libre en FY2026.
StockMarketAgent.AI
Conciliación del flujo operativo
Beneficio neto16 mil M US$Depreciación y amortización+3160 M US$Compensación basada en acciones+524 M US$Otros ajustes operativos−174 M US$Flujo de caja operativo19,6 mil M US$
Conciliación del efectivo inicial al final
Efectivo inicial9556 M US$Flujo de caja operativo+19,6 mil M US$Flujo de inversión−4624 M US$Flujo de financiación−14,5 mil M US$Efecto del tipo de cambio−86 M US$Efectivo final9942 M US$
19,6 mil M US$ − 4409 M US$Flujo de caja libre 15,1 mil M US$
Datos del puente de flujo de caja
Beneficio neto
16.046.000.000 US$
Entrada operativa
19.730.000.000 US$
Depreciación y amortización
3.160.000.000 US$
Compensación basada en acciones
524.000.000 US$
Flujo de caja operativo
19.556.000.000 US$
Salida operativa
174.000.000 US$
Efectivo disponible
29.112.000.000 US$
Efectivo inicial
9.556.000.000 US$
Salida de inversión
4.624.000.000 US$
Capex
4.409.000.000 US$
Otras actividades de inversión
215.000.000 US$
Salida de financiación
14.460.000.000 US$
Efecto del tipo de cambio
86.000.000 US$
Efectivo final
9.942.000.000 US$
Flujo de inversión
-4.624.000.000 US$
Flujo de financiación
-14.460.000.000 US$
Ingresos por regiónProporción de los ingresos totales de 2026-06-30.
87 mil M US$Ingresos totales
Ingresos por regiónProporción
Non Us45,3 mil M US$52 %+6,1 % interanual
United States41,7 mil M US$47,9 %+0,2 % interanual
Fuente: SEC EDGAR · Presentado 2026-08-04 · SEC EDGAR
Datos de composición de ingresos: Ingresos por región
Ingresos por región
Ingresos
Proporción
interanual
Non Us
45,3 mil M US$
52 %
6,1 %
United States
41,7 mil M US$
47,9 %
0,2 %
Ingresos y beneficiosCómo la escala del negocio se convierte en beneficio declarado.
Efectivo y deudaLiquidez disponible frente al endeudamiento total.
Generación de efectivoFlujo de caja operativo frente al flujo de caja libre.
RentabilidadEvolución de los márgenes bruto, operativo y neto.
Datos financieros puntuales utilizados en el análisis del 2026-09-09.
Datos del historial financiero
Período
Ingresos
EBITDA
Beneficio neto
Flujo de caja operativo
Flujo de caja libre
Capex
Depreciación y amortización
Compensación basada en acciones
Recompras de acciones
Dividendos pagados
Emisión neta de deuda
Flujo de inversión
Flujo de financiación
Efectivo inicial
Efectivo final
Efectivo e inversiones
Deuda total
Margen operativo
ROIC
WACC
Diferencial ROIC−WACC
2017-06-30
65,1 mil M US$
16,5 mil M US$
15,3 mil M US$
12,8 mil M US$
9369 M US$
3384 M US$
2820 M US$
351 M US$
5204 M US$
7236 M US$
—
-6685 M US$
-8568 M US$
—
5569 M US$
15,1 mil M US$
31,6 mil M US$
21,2 %
—
4,6 %
—
2018-06-30
66,8 mil M US$
16,7 mil M US$
9750 M US$
14,9 mil M US$
11,2 mil M US$
3717 M US$
2834 M US$
395 M US$
7004 M US$
7310 M US$
—
-3511 M US$
-14,4 mil M US$
5569 M US$
2569 M US$
11,9 mil M US$
31,4 mil M US$
20,0 %
—
5,1 %
—
2019-06-30
67,7 mil M US$
9402 M US$
3897 M US$
15,2 mil M US$
11,9 mil M US$
3347 M US$
2824 M US$
515 M US$
5003 M US$
7498 M US$
—
-3490 M US$
-9994 M US$
2569 M US$
4239 M US$
10,3 mil M US$
30,1 mil M US$
8,1 %
—
4,2 %
—
2020-06-30
71 mil M US$
19,3 mil M US$
13 mil M US$
17,4 mil M US$
14,3 mil M US$
3073 M US$
3013 M US$
558 M US$
7405 M US$
7789 M US$
—
3045 M US$
-8367 M US$
4239 M US$
16,2 mil M US$
16,2 mil M US$
35,6 mil M US$
22,1 %
—
3,0 %
—
2021-06-30
76,1 mil M US$
20,9 mil M US$
14,3 mil M US$
18,4 mil M US$
15,6 mil M US$
2787 M US$
2735 M US$
540 M US$
11 mil M US$
8263 M US$
—
-2834 M US$
-21,5 mil M US$
16,2 mil M US$
10,3 mil M US$
10,3 mil M US$
32,8 mil M US$
23,6 %
—
3,9 %
—
2022-06-30
80,2 mil M US$
21,2 mil M US$
14,7 mil M US$
16,7 mil M US$
13,6 mil M US$
3156 M US$
2807 M US$
528 M US$
10 mil M US$
8770 M US$
1892 M US$
-4424 M US$
-14,9 mil M US$
10,3 mil M US$
7214 M US$
7214 M US$
32,3 mil M US$
22,2 %
—
5,5 %
—
2023-06-30
82 mil M US$
21,8 mil M US$
14,7 mil M US$
16,8 mil M US$
13,8 mil M US$
3062 M US$
2714 M US$
545 M US$
7353 M US$
8999 M US$
2937 M US$
-3500 M US$
-12,1 mil M US$
7214 M US$
8246 M US$
8246 M US$
35,4 mil M US$
22,1 %
—
6,2 %
—
2024-06-30
84 mil M US$
22,6 mil M US$
14,9 mil M US$
19,8 mil M US$
16,5 mil M US$
3322 M US$
2896 M US$
562 M US$
5006 M US$
9312 M US$
-2442 M US$
-3504 M US$
-14,9 mil M US$
8246 M US$
9482 M US$
9482 M US$
33,4 mil M US$
22,1 %
—
6,8 %
—
2025-06-30
84,3 mil M US$
23,9 mil M US$
16 mil M US$
17,8 mil M US$
14 mil M US$
3773 M US$
2847 M US$
476 M US$
6500 M US$
9872 M US$
630 M US$
-3818 M US$
-14 mil M US$
9482 M US$
9556 M US$
9556 M US$
35,5 mil M US$
24,3 %
—
6,4 %
—
2026-06-30
87 mil M US$
21,3 mil M US$
16 mil M US$
19,6 mil M US$
15,1 mil M US$
4409 M US$
3160 M US$
524 M US$
5028 M US$
10,2 mil M US$
-107 M US$
-4624 M US$
-14,5 mil M US$
9556 M US$
9942 M US$
9942 M US$
35 mil M US$
22,7 %
—
—
—
§9 Comparación de valoración con pares
Valor razonableReport-date price
The Procter & Gamble CompanyPG
Precio / valor razonable
Valor razonable126,47 US$Report-date price145,58 US$
Fecha de evaluación
Ventaja competitivaNarrow
Cuadro de mando de inversión56 / 100
Colgate-Palmolive CompanyCL
Precio / valor razonable
Valor razonable74 US$Report-date price86,06 US$
Fecha de evaluación
Ventaja competitivaWide
Cuadro de mando de inversión63 / 100
The Coca-Cola CompanyKO
Precio / valor razonable
Valor razonable57,11 US$Report-date price88,07 US$
Fecha de evaluación
Ventaja competitivaNone
Cuadro de mando de inversión53 / 100
The Procter & Gamble CompanyPG
Precio / valor razonable
Valor razonable126,47 US$Report-date price145,58 US$
The Procter & Gamble Company (PG) trades at 21.1x forward earnings against a peer median of 18.5x. Its EV/EBITDA of 14.7x compares with a peer median of 16.0x. The comparison uses 4 peers: Colgate-Palmolive Company, The Coca-Cola Company, PepsiCo Inc. and Archer-Daniels-Midland Company, as of 2026-09-09.
§10 Industria y cicloEN
Fase del ciclo
Expansion
Industry capital spending was 1.1% of revenue and 1.07 times depreciation as of 2026-09-01. This indicates only mild capacity expansion.
Ciclo alcista
The favorable path is demand-led: inventory timing clears, regional consumption improves and productivity absorbs cost pressure.
Ciclo bajista
The adverse path combines weak consumer demand, heavier promotion and persistent input costs, reducing both sales growth and operating profit.
Large price gaps can push consumers toward alternatives, requiring better price points and product performance.
Posicionamiento
CL is the closest household-products comparison. KO and PEP test branded shelf economics. ADM is mainly an input and low-margin benchmark, making the mixed group only a range check.
§11 Gestión de posiciónEN
Tamaño de posición
Smaller than a normal full position. The report-date price exceeds Fair value, while the wide outcome range does not remove operating risks.3
Riesgo
Treat an 18% largest-customer share as a monitoring threshold, not a proven tipping point. The evidence does not establish the likelihood of crossing it or of a retailer-specific commercial action. If either appears, reduce further because stronger retailer bargaining power could weaken price, volume, profit and cash. Check the next annual filing.
Tramos de entrada
Nivel
Acción
Por qué
Below Fair value after operating confirmation
Reassess rather than buy automatically.
Require annual revenue to meet its explicit anchor and margin pressure to stabilize.
Not every cited input appears here: internal calculations and intermediate model outputs have no external record, and some citations could not be matched to one.
If sustainable revenue growth stays below 1.5% for three fiscal years, the long-run cash base shrinks and duration-sensitive values fall.4
FV impact
-7.4%
Terminal growth 1 point lower
Trigger
Within 36 months
Below 2% in either FY2027 or FY2028.
02
Inventory-related misses
Repeated shipment-consumption gaps would show that retailer inventory timing has become persistent demand or execution weakness. That would reduce reported revenue and make the FY2027-FY2028 growth path harder to achieve.
Actual:FY2026: shipment and consumption timing affected the United States and Europe.
Alerta siMore than two forecast misses within four consecutive quarters.
If reported profit stops turning into operating cash, less cash would remain for dividends, buybacks and debt reduction. That would weaken per-share support even if accounting profit stays positive.
Actual:FY2026 operating cash was $19.56 billion versus $16.05 billion of net income.
Alerta siAt or below $0.80 of operating cash for each $1.00 of reported profit over a trailing fiscal year.
Competitive margin pressure
medium
Through FY2028
Productivity can offset some cost pressure, but core operating margin declined 130 basis points in FY2026.4
Limitation: Terminal value is 65.1% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.
Limitation: Terminal value is 79.8% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.
High-velocity products preserve retailer relevance and margins.4
Upside requires FY2028 earnings to meet the forecast, FY2026 cash generation to persist, and the FY2024-to-FY2026 decline in diluted shares to continue. A miss against the FY2028 forecast or weaker operating cash would disconfirm this path.1,6
Repeated gaps would indicate persistent demand weakness rather than timing.4