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StockMarketAgent
Consumer Discretionary / Internet RetailUpdated 2026-05-10 22:07 UTC

BZUN stock hub

Baozun Inc. has a live ticker hub with the latest available market, valuation, profitability, growth, ownership, and risk indicators.

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Fair value midpoint
n/a
Fair value pending
Upside to midpoint
n/a
Based on latest report
Confidence
n/a
Data quality and model convergence
Market cap
147.7M
NASDAQ
Market data

Live price

Current market quote for this ticker.

Current price
BZUN
In the news

Latest news · BZUN

Recent company headlines from major financial publishers.

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Calendar

Next earnings

Upcoming earnings date and setup when available.

Upcoming
DateLoading
Window—
EPS estimate—
Revenue estimate—
Sector context

Where the current metrics sit

Percentiles come from the backend screener cohort cache for the ticker's country and sector.

Forward P/E5.5
P25 11.5P50 15.8P75 23.1
Trailing P/En/a
P25 13.1P50 20.6P75 33.1
ROE-3.5
P25 -21.1P50 4.5P75 16.1
ROIC-0.4
P25 -4.5P50 5.2P75 12.8
Benchmarks - 1M
S&P 500n/a
Nasdaq Compositen/a
Dow Jones Industrial Averagen/a
Russell 2000n/a
Indicator catalog

All BZUN market and fundamental indicators

A searchable catalog of the available market, valuation, profitability, growth, balance-sheet, ownership, and analyst metrics for this ticker.

Available fields
223
Groups with data
11
Currency
CNY
Showing 223 of 223 available metrics for this ticker.

Profile and market data

Ticker identity, listing, currency, market cap, and source dates.

24
MetricValue
Cik
0001625414
Company name
Baozun Inc.
Country
China
Country code
US
Cusip
06684L103
Employees
6,762
Employees Change
-888%
Employees Change Percent
-11.61
Enterprise value
$45.1M
Exchange
NASDAQ
Financial currency
CNY
First seen
2026-05-09
Industry
Internet Retail
Isin
US06684L1035
Last refreshed
2026-05-10
Market cap
$147.7M
Market cap category
Micro-Cap
Price
$2.75
Price currency
USD
Rev Per Employee
210,281.1x
Sector
Consumer Discretionary
Sic
5961
Symbol
BZUN
Website
https://www.baozun.com

Valuation

Multiples, yields, enterprise-value ratios, and valuation checks.

10
MetricValue
Earnings Yield
-23.44%
EV Sales Forward
0.01x
EV/EBITDA
1.56x
EV/FCF
0.98x
EV/Sales
0.03x
FCF yield
31.25%
Forward P/E
5.49x
P/B ratio
0.31x
P/S ratio
0.1x
PS Forward
0.02x

Profitability

Margins, returns on capital, cash conversion, and quality metrics.

21
MetricValue
EBIT Margin
-0.18%
EBITDA Margin
2.04%
FCF margin
3.25%
Gross margin
50.87%
Gross Profit
$723.4M
Gross Profit Growth
12.77%
Gross Profit Growth Q
17.28%
Gross Profit Growth3 Y
13.89%
Gross Profit Growth5 Y
9.15%
Net Income
$-34.6M
Net Income Growth Years
0%
Pretax Margin
-1.91%
Profit Margin
-2.43%
Profit Per Employee
$-5,119
ROA
-0.11
Roa5y
-0.58
ROCE
-0.3
ROE
-3.54
Roe5y
-4.62
ROIC
-0.36
Roic5y
-1.93

Growth

Revenue, earnings, cash-flow, and forward growth indicators.

17
MetricValue
Cagr10y
-7.01%
Cagr1y
-16.17%
Cagr3y
-15.94%
Cagr5y
-39.14%
EPS Growth Years
0
FCF Growth3 Y
21.35%
FCF Growth5 Y
9.55%
OCF Growth
315.13%
OCF Growth10 Y
69.08%
OCF Growth3 Y
3.19%
OCF Growth5 Y
6.28%
Revenue Growth
5.55x
Revenue Growth Q
5.94x
Revenue Growth Quarters
11x
Revenue Growth Years
3x
Revenue Growth3 Y
5.79x
Revenue Growth5 Y
2.36x

Financial strength

Debt, cash, solvency, accounting-quality, and balance-sheet signals.

23
MetricValue
Asset Turnover
$1
Assets
$1.4B
Cash
$379.5M
Current Assets
$1B
Current Liabilities
$536M
Debt
$276.9M
Debt EBITDA
$3.55
Debt Equity
$0.35
Debt FCF
$6
Equity
$785.1M
Interest Coverage
-0.4
Liabilities
$600.4M
Long Term Assets
$385.2M
Long Term Liabilities
$64.4M
Net Cash
$102.6M
Net Cash By Market Cap
$69.44
Net Cash Growth
43.73%
Net Debt EBITDA
$-3.54
Net Debt Equity
$-0.13
Net Debt FCF
$-2.22
Tangible Book Value
$430.2M
Tangible Book Value Per Share
$7.4
WACC
3.67

Liquidity

Current-asset coverage and working-capital efficiency metrics.

6
MetricValue
Current ratio
1.87
Inventory Turnover
4.89
Net Working Capital
$279M
Quick ratio
1.4
Working Capital
$451.5M
Working Capital Turnover
$0.43

Dividends and buybacks

Dividend yield, payout, buybacks, and shareholder-yield indicators.

2
MetricValue
Buyback Yield
3.45%
Dividend Yield
0%

Performance and technicals

Returns, volatility, beta, momentum, RSI, and moving-average context.

41
MetricValue
10Y total return
-51.67%
1Y total return
-16.16%
200-day SMA
2.98
3Y total return
-40.6%
50-day SMA
2.55
50-day SMA vs 200-day SMA
50under200
5Y total return
-91.65%
All Time High
67.41
All Time High Change
-95.92%
All Time High Date
2018-06-12
All Time Low
1.9
All Time Low Change
44.74%
All Time Low Date
2024-01-17
ATR
0.14
Beta
0.53
Beta1y
1.55
Beta2y
1.1
Ch YTD
3.38
High
2.78
High52
4.88
High52 Date
2025-09-12
High52ch
-43.65%
Low
2.7
Low52
2.07
Low52 Date
2026-03-27
Low52ch
32.85%
Ma50ch
7.89%
Premarket Change Percent
2.17
Premarket Price
$2.82
Premarket Volume
10,514
Price vs 200-day SMA
-7.84%
RSI
52.58
RSI Monthly
42.71
RSI Weekly
49.93
Sharpe ratio
-0.07x
Sortino ratio
-0.01
Total Return
3.45%
Tr YTD
3.38
Tr1m
11.34%
Tr1w
0.37%
Tr3m
2.61%

Analyst estimates

Ratings, targets, revisions, and forward estimate fields.

3
MetricValue
Operating Income
$-2.6M
Operating Income Growth Q
505.7
Operating margin
-0.18

Ownership and float

Institutional, insider, float, short-interest, and share-count fields.

10
MetricValue
Float
37,616,016%
Float Percent
70.04%
Net Borrowing
-2,885,542.9
Shares Insiders
29.43%
Shares Institutions
24.75%
Shares Out
53,705,513
Shares Qo Q
0.22%
Shares Yo Y
-3.45%
Short Ratio
1.25
Short Shares
1.25

Other indicators

Additional ticker metrics that do not fit the primary research groupings yet.

66
MetricValue
Adjusted FCF
$43.3M
Average Volume
433,505.15x
Bv Per Share
8.96
CAPEX
$-15.2M
Ch10y
-51.67
Ch1m
11.34
Ch1w
0.37
Ch1y
-16.16
Ch3m
2.61
Ch3y
-40.6
Ch5y
-91.65
Ch6m
-15.12
Change
-0.36%
Change From Open
-1.08
Close
2.76
Days Gap
0.72
Depreciation Amortization
32,454,270.1
Dollar Volume
649,313.5
Earnings Date
2026-05-20
Earnings Time
bmo
EBIT
$-2.6M
EBITDA
$29M
EPS
$-0.6
F Score
4
FCF
$46.2M
FCF EV Yield
102.25x
FCF Per Share
$0.86
Financing CF
-15,368,152
Fiscal Year End
December
Founded
2,007
Goodwill
40,337,313.3
Income Tax
$1.4M
Investing CF
-128,472,206
Is Primary Listing
0
Is Spac
No
Last Earnings Date
2026-03-25
Last Report Date
2025-12-31
Last Split Type
Never
Last10k Filing Date
2026-04-23
Ma150
2.84
Ma150ch
-3%
Ma20
2.81
Ma20ch
-2.2%
Net CF
-85,213,885
Next Earnings Date
2026-05-20
Open
2.78
Optionable
Yes
P FCF Ratio
3.2
P OCF Ratio
2.46
Position In Range
62.5
Post Close
2.75
Postmarket Change Percent
-2.36
Postmarket Price
$2.69
Ppne
207,381,925.7
Pre Close
2.76
Price Date
2026-05-08
Price EBITDA
$5.09
Ptbv Ratio
0.34
Relative Volume
0.54x
Revenue
1,421,920,822x
SBC By Revenue
0.2x
Share Based Comp
2,849,565
Tax By Revenue
0.1x
Tr6m
-15.12%
Volume
236,114
Z Score
1.46
Fast facts

Decision checkpoints

A compact product layer over the same report payload.

Risk gate
n/a
Named kill scenarios are reviewed before any bullish rating can stand.
Moat score
n/a
Business quality stays separate from stock attractiveness.
Forward P/E
n/a
Valuation uses the full report model stack, not a single multiple.
Next action
Research pending
Final action steps are kept in the recommendation tab.
Income

Does BZUN pay a dividend?

Capital-return profile for this ticker.

Performance

BZUN stock returns vs the market

Total return (incl. dividends) compared to S&P 500.

1Y total return
-16.2%
S&P 500 1Y: n/a
3Y total return
-40.6%
S&P 500 3Y: n/a
5Y total return
-91.6%
S&P 500 5Y: n/a
10Y total return
-51.7%
S&P 500 10Y: n/a
Ownership

Who owns BZUN?

Insider, institutional, and short-interest positioning.

Institutional ownership
+24.7%
Float: +70.0% of shares outstanding
Insider ownership
+29.4%
Stake held by company insiders. Higher generally signals alignment.
Short interest
n/a
1.3 days to cover
Y/Y dilution
-3.5%
Negative means the company is buying back shares.
Technical

BZUN momentum and risk profile

RSI, moving-average stack, beta, and risk-adjusted return.

RSI (14)
52.6
Neutral momentum band
Price vs 200-day MA
-7.8%
50/200-day relationship not available
Beta (5Y)
0.53
Less volatile than the market
Sharpe ratio
-0.07
Risk-adjusted return — higher is better; >1.0 is solid.
Peers

BZUN vs. sector cohort

Currency-neutral comparison: P/E, P/S, ROIC, 5Y revenue CAGR, and 1Y total return. Market-cap column appears only when every peer reports in the same currency.

TickerNameMarket capP/EP/SROIC5Y rev CAGR1Y total returnRating
ABNBAirbnb Inc.84B34.7x6.6x15.9%+29.9%+14.9%نگه‌داری
AMZNAmazon.com Inc.2.9T32.6x3.9x13.5%+12.1%+44.5%کاهش موقعیت
BKNGBooking Holdings Inc.128.6B21.8x4.6x57.9%+37.4%-19.6%خرید
Questions

About BZUN

Hub-level FAQ points readers to the deeper analysis pages.

What is the current BZUN stock rating?

Baozun Inc. is currently shown with the latest rating in the latest report. The hub links directly to the full analysis surface where the rating, fair-value bridge, risks, and scorecard are documented together.

Where can I read the full BZUN analysis?

The full report lives at /stocks/BZUN/analysis. The bare ticker page is a product hub that summarizes the latest read and sends readers into the relocated analysis tabs without making the analysis surface depend on the hub.

What fair-value range is used for BZUN?

The latest report frames BZUN around the latest fair-value range. Treat that range as the entry point, then check the valuation, sensitivity, and bear-case tabs before making an investment decision.

How often is the BZUN page updated?

The hub updates with the latest published stock report and live backend market data. The analysis pages remain reachable under /analysis, so a hub rollback does not remove the report reader.