Archetype
Our coverage taxonomy. Each ticker is assigned to one of seven business archetypes (mature-quality, hyper-growth, cyclical, financial, turnaround, growth-infra, capital-intensive) which determines which valuation lens applies.
Archetype is our coverage taxonomy: every stock we cover is assigned to one of seven business types — mature-quality compounder, hyper-growth, cyclical, financial, turnaround, growth-infrastructure, and capital-intensive — and the assignment determines which valuation lens dominates the composite. Archetype matters because no single valuation framework works across all businesses. A DCF makes sense for a stable mature-quality compounder; a forward-earnings model with calibrated terminal multiples is better for hyper-growth; a residual-income model is the right lens for financials; a through-cycle multiple framework is needed for cyclicals. Forcing a one-size-fits-all framework produces predictably bad answers — over-valuing capital-intensive businesses on EV/EBITDA, under-valuing software on book-based metrics. Our archetype assignment also drives parameter calibration: terminal growth, deceleration curve, terminal P/E, scorecard weights, and probability weights for bull/base/bear all vary by archetype. We document the archetype assignment and the deviations from default parameters in every report.