Baozun Inc. (BZUN)

NASDAQ: BZUN · USD

$3.22

+0.05 (+1.6%)· Recorded snapshot

Market cap	187.2M
Revenue (ttm)	1.5B
Net income (ttm)	-19.9M
EPS (ttm)	-$0.35
Shares out	58.1M
P/E (forward)	5.0x
Volume	111,117.523
Beta	0.39

Market data

Price

Recent price action with selectable time range.

Financial snapshot

Revenue (ttm): 1.5B
Net income (ttm): -19.9M
EPS (ttm): -$0.35
P/E (forward): 5.0x
Market cap: 187.2M

Ticker	Name	Market cap	P/E	P/S	ROIC	5Y rev CAGR	1Y total return	Rating
ABNB	Airbnb, Inc.	98.4B	37.8x	7.5x	16.8%	+24.4%	+31.9%	बेचें
AMZN	Amazon.com Inc.	2.7T	20.3x	3.4x	10.9%	+11.7%	+2.6%	बेचें
APTV	Aptiv PLC	8.6B	11.5x	0.4x	11.7%	+5.6%	-49.0%	ख़रीद

Calendar

Next earnings

Upcoming earnings date and setup when available.

Upcoming

DateLoading

Window—

EPS estimate—

Revenue estimate—

Sector percentile context

Refreshed 2026-11-04 14:30 UTC

Forward P/E5

P25 n/aP50 n/aP75 n/a

Trailing P/En/a

P25 n/aP50 n/aP75 n/a

ROE-1.2

P25 n/aP50 n/aP75 n/a

ROIC3.1

P25 n/aP50 n/aP75 n/a

Benchmarks · 1M

All BZUN indicators

Market & fundamental data

Available fields

237

Groups with data

Currency

CNY

Showing 237 of 237 available metrics for this ticker.

Profile and market data

Ticker identity, listing, currency, market cap, and source dates.

Metric	Value
Amount currency	USD
CIK code	0001625414
Company name	Baozun Inc.
Country	China
Country code	US
CUSIP number	06684L103
Earnings date	2026-11-24
Earnings time	bmo
Employees	6,626
Employees change	-136
Employees growth	-2.01%
Enterprise value	$51.4M
Exchange	NASDAQ
Financial currency	CNY
Financial report date	2026-06-30
First seen	2026-05-09
Fiscal year end	December
Founded	2007
Industry	Internet Retail
Is primary listing	No
Is SPAC	No
ISIN number	US06684L1035
Last 10-K release date	2026-04-23
Last earnings date	2026-08-27
Last refreshed	2026-11-04
Last stock split type	Never
Market cap	$187.2M
Market cap category	Micro-Cap
Next earnings date	2026-11-24
Options	Yes
Price	$3.22
Price currency	USD
Sector	Consumer Discretionary
SIC code	5961
Stock price date	2026-11-03
Symbol	BZUN
Website	https://www.baozun.com

Valuation

Multiples, yields, enterprise-value ratios, and valuation checks.

Metric	Value
Earnings yield	-10.8%
EV/EBIT	2.51x
EV/EBITDA	1x
EV/FCF	0.58x
EV/Sales	0.03x
FCF / EV yield	172.06%
FCF yield	47.25%
Forward EV/Sales	0.15x
Forward P/E	4.95x
Forward P/S	0.54x
Industry forward P/E	20.36x
Industry P/E	20.5x
P/(FCF - SBC) ratio	2.14x
P/(OCF - SBC) ratio	1.76x
P/B ratio	0.35x
P/FCF ratio	2.12x
P/OCF ratio	1.74x
P/S ratio	0.12x
Price / tangible book value	0.42x
Price/EBITDA ratio	3.66x
Sector forward P/E	23.67x
Sector P/E	30.09x

Profitability

Margins, returns on capital, cash conversion, and quality metrics.

Metric	Value
EBIT margin	1.33%
EBITDA margin	3.33%
FCF margin	5.65%
Gross margin	52.71%
Operating margin	1.33%
Pretax margin	-0.26%
Profit margin	-1.3%
Profit per employee	$-3,011
Profitable quarters	1
Revenue per employee	$232,231
ROA	0.91%
ROA (5Y)	-0.58%
ROCE	2.31%
ROE	-1.16%
ROE (5Y)	-4.62%
ROIC	3.06%
ROIC (5Y)	-1.93%
SBC / revenue	0.07%
Tax / revenue	0.37%

Growth

Revenue, earnings, cash-flow, and forward growth indicators.

Metric	Value
EPS growth years	0
FCF growth 3Y	-0.91%
Gross profit growth	18.38%
Gross profit growth (Q)	22.3%
Gross profit growth 3Y	14.48%
Gross profit growth 5Y	9.1%
Net income growth quarters	2
Net income growth years	0
OCF growth	627.18%
OCF growth 3Y	-2.64%
Operating income growth 5Y	-22.72%
Revenue growth	8.11%
Revenue growth (Q)	7.46%
Revenue growth (QoQ)	15.2%
Revenue growth 10Y	13.4%
Revenue growth 3Y	7.13%
Revenue growth 5Y	1.93%
Revenue growth quarters	13
Revenue growth years	3

Financial statements

Income-statement and cash-flow amounts, totals and per share.

Metric	Value
Capital expenditures	$-18.8M
Depreciation and amortization	$31.2M
EBIT	$20.5M
EBITDA	$51.2M
EPS	$-0.35
FCF per share	$1.52
Financing cash flow	$-31.7M
Free cash flow	$88.5M
Free cash flow minus SBC	$87.3M
Gross profit	$811.1M
Income taxes	$5.6M
Investing cash flow	$-79.6M
Net borrowing	$-21.9M
Net cash flow	$-6.4M
Net income	$-19.9M
Operating cash flow minus SBC	$106.2M
Operating income	$20.5M
Revenue	$1.5B
Stock-based compensation	$1.1M

Financial strength

Debt, cash, solvency, accounting-quality, and balance-sheet signals.

Metric	Value
Altman Z-Score	1.58
Book value per share	$9.21
Debt / EBITDA	2.82
Debt / equity	0.34
Debt / FCF	3.14
Goodwill	$41.1M
Interest coverage	3.65
Long-term assets	$398M
Long-term liabilities	$64.9M
Net cash (debt)	$135.8M
Net cash / market cap	72.54%
Net cash growth	129.95%
Net debt / EBITDA	-2.65
Net debt / equity	-0.17
Net debt / FCF	-1.54
Piotroski F-Score	5
Property, plant and equipment	$196.9M
Shareholders' equity	$811.9M
Tangible book value	$443.2M
Tangible book value per share	$7.62
Total assets	$1.4B
Total cash	$413.5M
Total debt	$277.7M
Total liabilities	$597.1M
WACC	3.53%

Liquidity

Current-asset coverage and working-capital efficiency metrics.

Metric	Value
Asset turnover	1.09
Current assets	$1B
Current liabilities	$532.2M
Current ratio	1.9
Inventory turnover	5.58
Net working capital	$272M
Quick ratio	1.47
Working capital	$470.7M
Working capital turnover	0.48

Dividends and buybacks

Dividend yield, payout, buybacks, and shareholder-yield indicators.

Metric	Value
Buyback yield / dilution	0.84%
Dividend yield	0%
Shareholder yield	0.84%

Performance and technicals

Returns, volatility, beta, momentum, RSI, and moving-average context.

Metric	Value
10Y price change	-75.08%
10Y return CAGR	-12.97%
10Y total return	-75.08%
150-day SMA	$2.87
1D price change	1.58%
1M price change	2.06%
1M total return	2.06%
1W price change	-3.88%
1W total return	-3.88%
1Y price change	-1.83%
1Y return CAGR	-1.83%
1Y total return	-1.83%
20-day SMA	$3.46
200-day SMA	$2.79
3M price change	12.2%
3M total return	12.2%
3Y price change	6.27%
3Y return CAGR	2.05%
3Y total return	6.27%
50-day SMA	$3.14
50-day SMA vs 200-day SMA	50over200
52-week high	$3.92
52-week high date	2026-10-19
52-week low	$2.07
52-week low date	2026-03-27
5Y price change	-81.63%
5Y return CAGR	-28.75%
5Y total return	-81.63%
6M price change	17.52%
6M total return	17.52%
After-hours change	3.11%
After-hours close	$3.22
After-hours price	$3.32
All-time high	$67.41
All-time high date	2018-06-12
All-time low	$1.90
All-time low date	2024-01-17
Average true range (ATR)	$0.19
Average volume	336.4K
Beta (1Y)	2.05
Beta (2Y)	0.96
Beta (5Y)	0.39
Change from 52-week high	-17.86%
Change from 52-week low	55.56%
Change from all-time high	-95.22%
Change from all-time low	69.47%
Change from open	-1.53%
Day's gap	3.15%
Dollar volume	$357,798
High price	$3.27
Low price	$3.17
Monthly RSI	48.25
Open price	$3.27
Position in 52-week range	50%
Premarket change	5.59%
Premarket close	$3.22
Premarket price	$3.40
Premarket volume	11.1K
Previous close	$3.17
Price vs 150-day SMA	12.27%
Price vs 20-day SMA	-6.99%
Price vs 200-day SMA	15.62%
Price vs 50-day SMA	2.65%
Relative volume	0.33
RSI	45.73
Sharpe ratio	0.14
Sharpe ratio (3Y)	0.31
Sharpe ratio (5Y)	-0.16
Sortino ratio	0.35
Sortino ratio (3Y)	0.6
Sortino ratio (5Y)	-0.17
Volume	111.1K
Weekly RSI	55.25
YTD price change	21.05%
YTD total return	21.05%

Ownership and float

Institutional, insider, float, short-interest, and share-count fields.

Metric	Value
Float	41.5M
Float percentage	71.41%
Shares change (QoQ)	1.42%
Shares change (YoY)	-0.84%
Shares held by insiders	28.59%
Shares held by institutions	29.76%
Shares outstanding	58.1M
Short % of shares	1.84%
Short ratio	2.6 days

Deeper analysis on BZUN

14 sections in the full report · jump straight to what you need

Forecast

Base and Bull forecast paths with report-date return framing.

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Valuation

Fair-value bridge, DCF, owner earnings, and peer multiples.

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Sensitivity

Cost-of-equity and terminal-growth stress table.

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Risks

Kill scenarios, soft-pass flags, and downside catalysts.

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Earnings

Next earnings setup and beat / inline / miss thresholds.

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Position sizing

Entry, exit, conviction, and quarterly monitoring rules.

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Financials

Revenue, margins, cash flow, and balance-sheet context.

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Peers

Relative valuation and profitability against the cohort.

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Moat

Economic-profit evidence and competitive advantage risk.

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Industry cycle

Sector phase, capital cycle, and secular tailwinds.

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Frequently asked questions

About this BZUN report

Is a complete BZUN research report available?

No complete published report is available for Baozun Inc. (BZUN) on this page. Market-directory data, when present, is not a substitute for a validated stock analysis.

Baozun Inc. (BZUN)

Price

Financial snapshot

Fair-value bridge

Latest news · BZUN

Valuation

Profitability

Balance sheet

Trading

Next earnings

Sector percentile context

All BZUN indicators

Profile and market data

Valuation

Profitability

Growth

Financial statements

Financial strength

Liquidity

Dividends and buybacks

Performance and technicals

Ownership and float

Deeper analysis on BZUN

Frequently asked questions