Booking Holdings Inc. (BKNG)

NASDAQ: BKNG · USD

$148

-2.37 (-1.6%)· Recorded snapshot

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StockMarketAgent Research · Analyzed 2026-09-08

Our latest published analysis: BKNG rated Strong Buy

Booking Holdings Inc.'s published Strong Buy conclusion compares the analysis-date price with fair value and potential value. Read the full report for assumptions, evidence, and material risks.

Fair value

$293 / share

Potential value

$368 / share

Upside to FV

+51.5%

from $148

Moat

6/10

Narrow

Read full analysis →View archive · 24mo

9-phase methodology · same model in each published edition

Market cap	$145.2B
Revenue (ttm)	28.2B
Net income (ttm)	7.2B
EPS (ttm)	$9.05
Shares out	751.4M
P/E (trailing)	16.3x
P/E (forward)	15.8x
Dividend	$1.68 (1.14%)
Volume	6,486,893
Beta	1.13

Market data

Price

Recent price action with selectable time range.

Financial snapshot

Revenue (ttm): 28.2B
Net income (ttm): 7.2B
EPS (ttm): $9.05
P/E (trailing): 16.3x
P/E (forward): 15.8x
Market cap: $145.2B

Item	P1	P2	P3	P4	P5	Trend
Period	2021-12-31	2022-12-31	2023-12-31	2024-12-31	2025-12-31	Trend
Revenue	$10.96B	$17.09B	$21.37B	$23.74B	$26.92B	+25.2%
Gross profit	$10.96B	$17.09B	$21.37B	$23.74B	$26.92B	+25.2%
Operating income	$2.50B	$5.10B	$5.84B	$7.56B	$8.83B	+37.1%
Net income	$1.17B	$3.06B	$4.29B	$5.88B	$5.40B	+46.8%
EPS (diluted)	$1.13	$3.05	$4.70	$6.91	$6.62	+55.7%
EBITDA	$2.40B	$4.92B	$7.04B	$9.34B	$9.22B	+40.0%
R&D	—	—	—	—	—	—
SG&A	$2.84B	$3.23B	$4.85B	$4.39B	$4.26B	+10.7%

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ADBE	Adobe Inc.	97.1B	13.9x	3.7x	57.2%	+11.5%	-30.7%	Acquisto forte
AMZN	Amazon.com Inc.	2.7T	20.5x	3.5x	11.9%	+11.8%	+12.2%	Vendere
APTV	Aptiv PLC	9.1B	42.8x	0.4x	7.8%	+5.5%	-49.2%	Comprare
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Base and Bull scenarios

Base55%

Price target

$292.84

+51.5% from spot

Merchant scale and strong cash generation support compounding, but later growth fades because measurable forecast visibility ends after FY2027.

The dated FY2027 revenue and adjusted-earnings forecasts are delivered.
Growth fades while profitability stays near the established operating level.

Bull20%

Price target

$368.47

+90.6% from spot

Upside persists if procurement savings fund growth work and partner distribution extends demand beyond the visible forecast period.

Alternative-accommodation supply and product quality lift conversion without margin erosion.
Large-partner integrations add efficient distribution beyond the consumer channel.

Sensitivity: Ke × terminal growth

The highlighted cell is Fair value when every assumption sits at its base level ($292.84). Each row and column shows what Fair value becomes when one assumption moves.

Ke ↓ / g →	2.6%	3.1%	3.6%	4.1%	4.6%
8.1%	$355	$377	$403	$437	$481
9.1%	$307	$321	$338	$358	$383
10.1%	$272	$282	$293	$306	$322
11.1%	$245	$252	$260	$269	$279
12.1%	$223	$228	$234	$241	$248

Scorecard

Published factor rows and weighted composite

Calendar

Next earnings

Upcoming earnings date and setup when available.

Upcoming

DateLoading

Window—

EPS estimate—

Revenue estimate—

Sector percentile context

Refreshed 2026-10-28 19:55 UTC

Forward P/E15.8

P25 n/aP50 n/aP75 n/a

Trailing P/E21.5

P25 n/aP50 n/aP75 n/a

ROEn/a

P25 n/aP50 n/aP75 n/a

ROIC92.5

P25 n/aP50 n/aP75 n/a

Benchmarks · 1M

All BKNG indicators

Market & fundamental data

Available fields

285

Groups with data

Currency

USD

Showing 285 of 285 available metrics for this ticker.

Profile and market data

Ticker identity, listing, currency, market cap, and source dates.

Metric	Value
Amount currency	USD
CIK code	0001075531
Company name	Booking Holdings Inc.
Country	United States
Country code	US
CUSIP number	09857L108
Earnings date	2026-11-03
Earnings time	amc
Employees	25,550
Employees change	750
Employees growth	3.02%
Enterprise value	$114.4B
Exchange	NASDAQ
Financial currency	USD
Financial report date	2026-06-30
First seen	2026-05-09
Fiscal year end	December
Founded	1997
In index	SP500, NASDAQ100
Industry	Travel Services
IPO date	1999-03-30
Is primary listing	Yes
Is SPAC	No
ISIN number	US09857L1089
Last 10-K release date	2026-02-18
Last earnings date	2026-08-04
Last refreshed	2026-10-28
Last stock split date	2026-04-06
Last stock split type	Forward
Market cap	$111B
Market cap category	Large-Cap
Next earnings date	2026-11-03
Options	Yes
Price	$147.77
Price currency	USD
Sector	Consumer Discretionary
SIC code	4700
Stock price date	2026-10-28
Symbol	BKNG
U.S. state	Connecticut
Website	https://www.bookingholdings.com

Valuation

Multiples, yields, enterprise-value ratios, and valuation checks.

Metric	Value
Adjusted P/E ratio	15.37x
Average P/E ratio (10Y)	85.22x
Average P/E ratio (3Y)	27.71x
Average P/E ratio (5Y)	50.12x
Earnings yield	6.12%
EV/Earnings	15.86x
EV/EBIT	11.62x
EV/EBITDA	10.98x
EV/FCF	11.99x
EV/Sales	4.05x
FCF / EV yield	8.34%
FCF yield	8.6%
Forward EV/Sales	3.77x
Forward P/E	13.28x
Forward P/S	3.66x
Industry forward P/E	16x
Industry P/E	18.22x
Lynch fair value	$226.21
Lynch upside	53.22%
P/(FCF - SBC) ratio	12.41x
P/(OCF - SBC) ratio	11.98x
P/E ratio	16.33x
P/FCF ratio	11.63x
P/OCF ratio	11.25x
P/S ratio	3.93x
PEG ratio	0.78x
Price/EBITDA ratio	10.65x
Sector forward P/E	24.39x
Sector P/E	30.5x

Profitability

Margins, returns on capital, cash conversion, and quality metrics.

Metric	Value
EBIT margin	34.85%
EBITDA margin	36.87%
Effective tax rate	22.41%
FCF margin	33.78%
Gross margin	87.23%
Operating margin	34.85%
Pretax margin	32.9%
Profit margin	25.53%
Profit per employee	$282,153
Profitable quarters	17
Profitable years	23
Revenue per employee	$1.1M
ROA	20.38%
ROA (5Y)	14.71%
ROCE	114.3%
ROIC	92.45%
ROIC (5Y)	57.09%
SBC / revenue	2.13%
Tax / revenue	7.37%

Growth

Revenue, earnings, cash-flow, and forward growth indicators.

Metric	Value
EPS growth	56.09%
EPS growth (Q)	130%
EPS growth (QoQ)	86.03%
EPS growth 10Y	15.71%
EPS growth 3Y	24.83%
EPS growth 5Y	86.39%
EPS growth quarters	4
EPS growth years	0
FCF growth	3.24%
FCF growth (Q)	16.13%
FCF growth (QoQ)	17.21%
FCF growth 3Y	13.94%
FCF growth 5Y	56.14%
Gross profit growth	13.44%
Gross profit growth (Q)	9.32%
Gross profit growth 3Y	13.99%
Gross profit growth 5Y	38.86%
Net income growth	49.78%
Net income growth (Q)	117.88%
Net income growth (QoQ)	80.06%
Net income growth 3Y	17.38%
Net income growth 5Y	77.08%
Net income growth quarters	4
Net income growth years	0
OCF growth	2.93%
OCF growth (Q)	16.18%
OCF growth (QoQ)	15.68%
OCF growth 10Y	10.73%
OCF growth 3Y	13.18%
OCF growth 5Y	50.24%
Operating income growth	18.24%
Operating income growth (Q)	10.58%
Operating income growth 3Y	19.49%
Operating income growth 5Y	97.2%
Revenue growth	12.85%
Revenue growth (Q)	8.15%
Revenue growth (QoQ)	32.9%
Revenue growth 10Y	11.16%
Revenue growth 3Y	13.45%
Revenue growth 5Y	31.51%
Revenue growth quarters	21
Revenue growth years	5

Financial statements

Income-statement and cash-flow amounts, totals and per share.

Metric	Value
Capital expenditures	$-320M
Depreciation and amortization	$571M
EBIT	$9.8B
EBITDA	$10.4B
EPS	$9.05
FCF per share	$12.70
Financing cash flow	$-9.4B
Free cash flow	$9.5B
Free cash flow minus SBC	$8.9B
Gross profit	$24.6B
Income taxes	$2.1B
Investing cash flow	$-330M
Net borrowing	$2.2B
Net cash flow	$-129M
Net income	$7.2B
Operating cash flow minus SBC	$9.3B
Operating income	$9.8B
Revenue	$28.2B
Stock-based compensation	$601M

Financial strength

Debt, cash, solvency, accounting-quality, and balance-sheet signals.

Metric	Value
Altman Z-Score	6.49
Book value per share	$-14.23
Debt / EBITDA	1.96
Debt / FCF	2.19
Goodwill	$2.7B
Interest coverage	8.92
Long-term assets	$6.6B
Long-term liabilities	$19.4B
Net cash (debt)	$-3.4B
Net cash / market cap	-3.08%
Net debt / EBITDA	0.33
Net debt / FCF	0.36
Piotroski F-Score	6
Property, plant and equipment	$1.4B
Shareholders' equity	$-10.8B
Tangible book value	$-14.3B
Tangible book value per share	$-18.87
Total assets	$29.7B
Total cash	$17.2B
Total debt	$20.9B
Total liabilities	$40.5B
WACC	9.45%

Liquidity

Current-asset coverage and working-capital efficiency metrics.

Metric	Value
Asset turnover	0.94
Current assets	$23.1B
Current liabilities	$21.1B
Current ratio	1.09
Net working capital	$-13.1B
Quick ratio	1.02
Working capital	$2B
Working capital turnover	8.54

Dividends and buybacks

Dividend yield, payout, buybacks, and shareholder-yield indicators.

Metric	Value
Buyback yield / dilution	4.16%
Dividend growth	9.45%
Dividend growth years	1
Dividend payment date	2026-09-30
Dividend payment years	3
Dividend payout frequency	Quarterly
Dividend per share	$1.68
Dividend yield	1.14%
Ex-dividend date	2026-09-11
FCF payout ratio	13.23%
Last dividend	$0.42
Payout ratio	18.57%
Shareholder yield	5.3%

Performance and technicals

Returns, volatility, beta, momentum, RSI, and moving-average context.

Metric	Value
10Y price change	151.26%
10Y return CAGR	9.91%
10Y total return	157.22%
150-day SMA	$176.25
15Y price change	606.18%
15Y return CAGR	14.1%
15Y total return	622.92%
1D price change	-1.58%
1M price change	-10.31%
1M total return	-10.31%
1W price change	-10.3%
1W total return	-10.3%
1Y price change	-30.04%
1Y return CAGR	-29.42%
1Y total return	-29.4%
20-day SMA	$158.47
200-day SMA	$177.43
20Y price change	9,038.6%
20Y return CAGR	25.47%
20Y total return	9,254.09%
3M price change	-21.28%
3M total return	-21.09%
3Y price change	33.86%
3Y return CAGR	11.07%
3Y total return	37.03%
50-day SMA	$173.73
50-day SMA vs 200-day SMA	50under200
52-week high	$220.81
52-week high date	2025-12-16
52-week low	$146.28
52-week low date	2026-10-28
5Y price change	51.39%
5Y return CAGR	9.16%
5Y total return	54.98%
6M price change	-17.17%
6M total return	-16.76%
After-hours change	0.12%
After-hours close	$147.77
After-hours price	$147.94
All-time high	$233.58
All-time high date	2025-07-08
All-time low	$0.25
All-time low date	2002-10-10
Average true range (ATR)	$5.24
Average volume	6.6M
Beta (1Y)	1.21
Beta (2Y)	1.06
Beta (5Y)	1.13
Change from 52-week high	-33.08%
Change from 52-week low	1.02%
Change from all-time high	-37.05%
Change from all-time low	58,249.21%
Change from open	-0.76%
Day's gap	-0.83%
Dollar volume	$958.6M
High price	$149.87
Low price	$146.29
Monthly RSI	40.47
Open price	$148.90
Position in 52-week range	41.34%
Premarket change	-0.76%
Premarket close	$150.14
Premarket price	$149.00
Premarket volume	25.7K
Previous close	$150.14
Price vs 150-day SMA	-16.57%
Price vs 20-day SMA	-7.21%
Price vs 200-day SMA	-17.13%
Price vs 50-day SMA	-15.36%
Relative volume	0.98
RSI	29.97
Sharpe ratio	-0.84
Sharpe ratio (3Y)	0.34
Sharpe ratio (5Y)	0.32
Sortino ratio	-1.03
Sortino ratio (3Y)	0.66
Sortino ratio (5Y)	0.63
Volume	6.5M
Weekly RSI	34.95
YTD price change	-31.36%
YTD total return	-30.86%

Ownership and float

Institutional, insider, float, short-interest, and share-count fields.

Metric	Value
Float	749M
Float percentage	99.68%
Shares change (QoQ)	-3.02%
Shares change (YoY)	-4.16%
Shares held by insiders	0.2%
Shares held by institutions	98.05%
Shares outstanding	751.4M
Short % of float	3.02%
Short % of shares	3.01%
Short ratio	2.6 days

Other indicators

Additional ticker metrics that do not fit the primary research groupings.

Metric	Value
Page views	663

Deeper analysis on BKNG

14 sections in the full report · jump straight to what you need

Forecast

Base and Bull forecast paths with report-date return framing.

→

Valuation

Fair-value bridge, DCF, owner earnings, and peer multiples.

→

Sensitivity

Cost-of-equity and terminal-growth stress table.

→

Risks

Kill scenarios, soft-pass flags, and downside catalysts.

→

Earnings

Next earnings setup and beat / inline / miss thresholds.

→

Position sizing

Entry, exit, conviction, and quarterly monitoring rules.

→

Financials

Revenue, margins, cash flow, and balance-sheet context.

→

Peers

Relative valuation and profitability against the cohort.

→

Moat

Economic-profit evidence and competitive advantage risk.

→

Industry cycle

Sector phase, capital cycle, and secular tailwinds.

→

Quote this valuation with its source: Fair value, Potential value and the price at analysis.

Frequently asked questions

About this BKNG report

What is the latest published BKNG stock rating?

Booking Holdings Inc. is shown with Strong Buy in the latest published report, analyzed 2026-09-08. The hub links directly to the full analysis surface where the dated rating, fair-value bridge, risks, and scorecard are documented together.

Where can I read the full BKNG analysis?

The full latest published report, analyzed 2026-09-08, lives at /stocks/BKNG/analysis. The bare ticker page summarizes that read and links to each analysis tab; earlier editions remain under /analysis/archive.

What fair value is used for BKNG?

The latest published report analyzed 2026-09-08 gives BKNG a fair value of USD 293 and a potential value of USD 368. These are dated research outputs, not live market prices; review the valuation assumptions, sensitivity analysis, and material risks before making a decision.

How often is the BKNG page updated?

The hub selects the latest published stock report regardless of age and displays its analysis date (2026-09-08). Separately sourced market data is labeled with its own recorded timestamp and is never inferred from the report.

Strong BuyBKNG · Fair value $293+51.5%

Read full analysis →

Booking Holdings Inc. (BKNG)

Our latest published analysis: BKNG rated Strong Buy

Price

Financial snapshot

Fair-value bridge

Latest news · BKNG

Valuation

Profitability

Balance sheet

Trading

Base and Bull scenarios

Sensitivity: Ke × terminal growth

Scorecard

Next earnings

Sector percentile context

All BKNG indicators

Profile and market data

Valuation

Profitability

Growth

Financial statements

Financial strength

Liquidity

Dividends and buybacks

Performance and technicals

Ownership and float

Other indicators

Deeper analysis on BKNG

Frequently asked questions

Storico dei rating

Category	Score	Reading
Valuation	8.5
Management	6.5
Balance Sheet	5.0
Profitability	6.5
Revenue Growth	6.0
Risk Assessment	6.0
Competitive Moat	6.0
Earnings Quality	9.0
Capital Efficiency	8.5