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Direct answer
EBAY trades against a final fair-value range of $73.96-$110.72, with the midpoint set by the accepted valuation synthesis rather than earlier draft model outputs. Fair value range: low $74.0, high $111, with mid-point at $92.1.
Stock analysis

EBAY fair value $74–$111

By StockMarketAgent.AI team· supervised by
分析日: 2026-05-20次回更新: 2026-08-20Methodology v2.4Data cut-off: Quality gate: passSources: all material sources passed deterministic freshness/provenance gatesReview: automatedArchetype: Mature compounder
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株価
$114.24
▼ -22.15 (-19.39%)
公正価値
$92
$74–$111
評価
縮小
confidence 88/100
上昇余地
-19.4%
upside to fair value
安全余裕率
$78.28
MoS level · 15%
時価総額
$50.7B
P/E fwd 16.9

§1 エグゼクティブサマリー

  • Composite fair value $92 with high case $111.
  • Implied downside of 19.4% to fair value.
  • Moat 6.5/10 · confidence 88/100 · Mature compounder.
  • Currently screens above fair value, so patience matters more than entry speed.
Fair value
$92
Margin of safety
-24.1%
Confidence
88/100
Moat
6.5/10

Educational analysis only — not financial advice. Always do your own due diligence.

$114.24Price
Low $73.96
Mid $92.09
High $110.72

EBAY trades against a final fair-value range of $73.96-$110.72, with the midpoint set by the accepted valuation synthesis rather than earlier draft model outputs.

  • Network Effects
    Global marketplace scale with established buyer-seller liquidity.
  • Enthusiast Categories
    Defensive positioning in high-margin niches like collectibles and refurbished goods.
  • Cycle upside
    Ad revenue scaling and GMV decoupling through high-margin service expansion.

§2 ベアケース

A 10% GMV contraction combined with a 200bps margin compression due to increased marketing requirements to combat low-cost entrants.

このテーゼが崩れる経路

Low-Cost Market Dominance

· Medium

Temu and Shein achieve permanent scale in the U.S. and Europe, leading to permanent active buyer churn exceeding 5% YoY and forcing take-rate reductions.

FV impact
-35% to -40%
Trigger
18-24 months

Capital Allocation Pivot

Low to Moderate· Low

Management halts the aggressive buyback program (-3% share count CAGR) to pursue dilutive, large-scale M&A in an attempt to buy growth, breaking the per-share accretion thesis.

FV impact
-20%
Trigger
12 months

Macro-Consumer Retrenchment

· Medium

Significant downturn in discretionary spending specifically hitting high-ticket collectibles and enthusiast categories, eBay's primary defensive segments.

FV impact
-15%
Trigger
6-12 months
監視すべき早期警戒シグナル
指標現在トリガーしきい値
Active buyer count declines exceeding 2% on a trailing twelve-month basis.MonitorDeterioration versus the report thesis
Operating margins compressing below 20% due to marketing deleverage.MonitorDeterioration versus the report thesis
Sustained negative GMV growth in core 'enthusiast' categories.MonitorDeterioration versus the report thesis
Reduction or suspension of the quarterly share repurchase authorization.MonitorDeterioration versus the report thesis
Take-rate ceiling reached where further increases trigger seller exodus.MonitorDeterioration versus the report thesis

§3 財務履歴

損益計算書 — 直近6期
項目T−0T−1T−2T−3CAGR
期間2022-12-312023-12-312024-12-312025-12-31Trend
売上高$9.80B$10.11B$10.28B$11.10B+4.3%
売上総利益$7.12B$7.28B$7.40B$7.93B+3.7%
営業利益$2.35B$1.94B$2.32B$2.28B-1.0%
純利益$-1.27B$2.77B$1.98B$2.03B
EPS (希薄化後)$-2.27$5.19$3.94$4.34
EBITDA$-924.0M$4.37B$2.86B$2.96B
研究開発$1.33B$1.54B$1.48B$1.64B+7.3%
販管費$3.10B$3.41B$3.23B$3.59B+5.0%

品質スコア

Piotroski F-スコア
5 / 9
0–9 品質コンポジット
Altman Zスコア
6.62
倒産リスク (>3 で安全)
Beneish Mスコア
-2.13
利益操作リスク
OCF / 純利益
0.97×
>1 は利益の質が高いことを示す
会計品質ゲート
Pass
セクター調整後ゲート
ROIC
17.1%
投下資本利益率
セクション 3

Numbers analysis

キャッシュフロー

Cash-flow quality is reflected in the OCFOperating cash flowCash generated from the company's core operations after working-capital changes but before capital expenditures. The first line of the cash-flow statement. / net incomeNet IncomeNet Income is an income-statement line item used to reconcile revenue to operating profit, pre-tax income, net income, or per-share earnings. It should be compared across periods and against peer disclosure conventions., accounting-quality, and ROICROICReturn on invested capital. Operating profit (after tax) divided by invested capital. The single best gauge of capital-efficiency. Spread over WACC = economic value created. rows above.

資本配分

Capital allocation should be evaluated against reinvestment needs, balance-sheet strength, and shareholder returns.

個人サブスクライバー — §4以降11セクション追加

完全な分析を読む — 11セクション追加。

Competitive moat, industry cycle, peer comparison, intrinsic valuation, sensitivity, scenarios, earnings decision tree, position management, investor perspectives, scorecard, and final recommendation.

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FAQ

EBAY — frequently asked questions

  1. Based on our latest analysis, EBAY looks meaningfully overvalued. The current price is $114 versus a composite fair-value midpoint of $92.1 (range $74.0–$111), which implies roughly 19.4% downside to the midpoint.
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