Amazon.com Inc. (AMZN)

NASDAQ: AMZN · USD

$254

+1.24 (+0.5%)· Recorded snapshot

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StockMarketAgent Research · Analyzed 2026-09-08

Our latest published analysis: AMZN rated Sell

Amazon.com Inc.'s published Sell conclusion compares the analysis-date price with fair value and potential value. Read the full report for assumptions, evidence, and material risks.

Fair value

$184 / share

Potential value

$226 / share

Upside to FV

-28.9%

from $254

Moat

5.5/10

Narrow

Read full analysis →View archive · 24mo

9-phase methodology · same model in each published edition

Market cap	$2.79T
Revenue (ttm)	775.7B
Net income (ttm)	135.3B
EPS (ttm)	$12.4
Shares out	10.8B
P/E (trailing)	20.5x
P/E (forward)	24.2x
Volume	26,505,100
Beta	1.46

Market data

Price

Recent price action with selectable time range.

Financial snapshot

Revenue (ttm): 775.7B
Net income (ttm): 135.3B
EPS (ttm): $12.4
P/E (trailing): 20.5x
P/E (forward): 24.2x
Market cap: $2.79T

Item	P1	P2	P3	P4	P5	Trend
Period	2021-12-31	2022-12-31	2023-12-31	2024-12-31	2025-12-31	Trend
Revenue	$469.82B	$513.98B	$574.79B	$637.96B	$716.92B	+11.1%
Gross profit	$197.48B	$225.15B	$270.05B	$311.67B	$360.51B	+16.2%
Operating income	$24.88B	$12.25B	$36.85B	$68.59B	$79.98B	+33.9%
Net income	$33.36B	$-2.72B	$30.43B	$59.25B	$77.67B	+23.5%
EPS (diluted)	$3.24	$-0.27	$2.90	$5.53	$7.17	+22.0%
EBITDA	$59.31B	$54.17B	$85.52B	$123.82B	$165.34B	+29.2%
R&D	$56.05B	$73.21B	$85.62B	$88.54B	$108.52B	+18.0%
SG&A	$8.82B	$11.89B	$11.82B	$11.36B	$11.17B	+6.1%

Ticker	Name	Market cap	P/E	P/S	ROIC	5Y rev CAGR	1Y total return	Rating
AAPL	Apple Inc.	5T	39.4x	10.8x	101.6%	+6.1%	+28.5%	매도
ABNB	Airbnb, Inc.	97.8B	37.5x	7.4x	16.8%	+24.4%	+28.5%	매도
ADBE	Adobe Inc.	97.1B	13.9x	3.7x	57.2%	+11.5%	-30.7%	적극 매수
APTV	Aptiv PLC	9.1B	42.8x	0.4x	7.8%	+5.5%	-49.2%	매수
AZO	AutoZone Inc.	50.8B	20.7x	2.5x	26.3%	+6.8%	-17.3%	보유
BBY	Best Buy Co. Inc.	20.3B	16.1x	0.5x	26.0%	-4.2%	+23.1%	비중 축소

Base and Bull scenarios

Base60%

Price target

$183.76

-28.9% from spot

Confirm through FY2029 if management-reported reservations convert into AWS growth above its medium-term test while spending intensity falls. Disconfirm if FY2027 adjusted diluted EPS falls below the dated forecast range’s lower bound.

Annual revenue forecasts hold, management-reported Q2 2026 reservations convert gradually, and investment intensity declines.

Bull20%

Price target

$225.57

-12.7% from spot

Confirm by FY2028 if the reservations reported by management in Q2 2026 become paid use and improve mix. Disconfirm if cloud growth or margins lag deployment, or investment does not ease.

Management-reported Q2 2026 cloud reservations become profitable use, proprietary compute adds customer value, and spending intensity eases.

Sensitivity: Ke × terminal growth

The highlighted cell is Fair value when every assumption sits at its base level ($183.76). Each row and column shows what Fair value becomes when one assumption moves.

Ke ↓ / g →	2.6%	3.1%	3.6%	4.1%	4.6%
7.8%	$226	$241	$258	$281	$311
8.8%	$194	$203	$214	$227	$243
9.8%	$171	$177	$184	$192	$202
10.8%	$153	$157	$162	$167	$174
11.8%	$138	$141	$145	$149	$154

Scorecard

Published factor rows and weighted composite

Calendar

Next earnings

Upcoming earnings date and setup when available.

Upcoming

DateLoading

Window—

EPS estimate—

Revenue estimate—

Sector percentile context

Refreshed 2026-10-28 19:55 UTC

Forward P/E24.2

P25 n/aP50 n/aP75 n/a

Trailing P/E20.8

P25 n/aP50 n/aP75 n/a

ROE30.6

P25 n/aP50 n/aP75 n/a

ROIC11.9

P25 n/aP50 n/aP75 n/a

Benchmarks · 1M

All AMZN indicators

Market & fundamental data

Available fields

274

Groups with data

Currency

USD

Showing 274 of 274 available metrics for this ticker.

Profile and market data

Ticker identity, listing, currency, market cap, and source dates.

Metric	Value
Amount currency	USD
CIK code	0001018724
Company name	Amazon.com, Inc.
Country	United States
Country code	US
CUSIP number	023135106
Earnings date	2026-10-29
Earnings time	amc
Employees	1,576,000
Employees change	20,000
Employees growth	1.29%
Enterprise value	$2.9T
Exchange	NASDAQ
Financial currency	USD
Financial report date	2026-06-30
First seen	2026-05-09
Fiscal year end	December
Founded	1994
In index	SP500, NASDAQ100, DOW30
Industry	Internet Retail
IPO date	1997-05-15
Is primary listing	Yes
Is SPAC	No
ISIN number	US0231351067
Last 10-K release date	2026-02-06
Last earnings date	2026-07-30
Last refreshed	2026-10-28
Last stock split date	2022-06-06
Last stock split type	Forward
Market cap	$2.7T
Market cap category	Mega-Cap
Next earnings date	2026-10-29
Options	Yes
Price	$254.35
Price currency	USD
Sector	Consumer Discretionary
SIC code	5961
Stock price date	2026-10-28
Symbol	AMZN
Tags	artificial-intelligence, faang, magnificent-seven
U.S. state	Washington
Website	https://www.amazon.com

Valuation

Multiples, yields, enterprise-value ratios, and valuation checks.

Metric	Value
Adjusted P/E ratio	34.1x
Average P/E ratio (10Y)	93.36x
Average P/E ratio (3Y)	38.3x
Average P/E ratio (5Y)	62.88x
Earnings yield	4.89%
EV/Earnings	21.24x
EV/EBIT	30.66x
EV/EBITDA	17.01x
EV/Sales	3.7x
FCF / EV yield	-0.4%
FCF yield	-0.42%
Forward EV/Sales	3.25x
Forward P/E	27.35x
Forward P/S	3.1x
Graham number	119.64095
Graham upside	-52.98%
Industry forward P/E	22.47x
Industry P/E	20.51x
Lynch fair value	$310.90
Lynch upside	22.17%
P/(OCF - SBC) ratio	19.32x
P/B ratio	4.95x
P/E ratio	20.45x
P/OCF ratio	17.01x
P/S ratio	3.54x
PEG ratio	1.27x
Price / tangible book value	5.2x
Price/EBITDA ratio	16.25x
Sector forward P/E	24.24x
Sector P/E	30.29x

Profitability

Margins, returns on capital, cash conversion, and quality metrics.

Metric	Value
EBIT margin	12.08%
EBITDA margin	21.78%
Effective tax rate	22.65%
Gross margin	50.77%
Operating margin	12.08%
Pretax margin	22.55%
Profit margin	17.44%
Profit per employee	$85,838
Profitable quarters	16
Profitable years	3
Revenue per employee	$492,183
ROA	6.59%
ROA (5Y)	5.02%
ROCE	10.97%
ROE	30.56%
ROE (5Y)	18.19%
ROIC	11.94%
ROIC (5Y)	13.51%
SBC / revenue	2.49%
Tax / revenue	5.11%

Growth

Revenue, earnings, cash-flow, and forward growth indicators.

Metric	Value
EPS growth	89.66%
EPS growth (Q)	242.26%
EPS growth (QoQ)	106.83%
EPS growth 10Y	51.06%
EPS growth 3Y	114.24%
EPS growth 5Y	34.04%
EPS growth quarters	14
EPS growth years	3
Gross profit growth	18.48%
Gross profit growth (Q)	20.64%
Gross profit growth 3Y	17.14%
Gross profit growth 5Y	16.91%
Net income growth	91.55%
Net income growth (Q)	244.9%
Net income growth (QoQ)	107.06%
Net income growth 3Y	117.92%
Net income growth 5Y	35.66%
Net income growth quarters	14
Net income growth years	3
OCF growth	33.24%
OCF growth (Q)	39.59%
OCF growth (QoQ)	74.35%
OCF growth 10Y	28.6%
OCF growth 3Y	37.68%
OCF growth 5Y	22.16%
Operating income growth	23%
Operating income growth (Q)	43.24%
Operating income growth 3Y	71.57%
Operating income growth 5Y	25.89%
Revenue growth	15.77%
Revenue growth (Q)	19.62%
Revenue growth (QoQ)	10.52%
Revenue growth 10Y	20.45%
Revenue growth 3Y	12.97%
Revenue growth 5Y	11.84%
Revenue growth quarters	118
Revenue growth years	30

Financial statements

Income-statement and cash-flow amounts, totals and per share.

Metric	Value
Capital expenditures	$-173B
Depreciation and amortization	$75.2B
EBIT	$93.7B
EBITDA	$168.9B
EPS	$12.44
FCF per share	$-1.08
Financing cash flow	$75.2B
Free cash flow	$-11.6B
Free cash flow minus SBC	$-30.9B
Gross profit	$393.8B
Income taxes	$39.6B
Investing cash flow	$-216.8B
Net borrowing	$75.2B
Net cash flow	$19.5B
Net income	$135.3B
Operating cash flow minus SBC	$142.1B
Operating income	$93.7B
Revenue	$775.7B
Stock-based compensation	$19.3B

Financial strength

Debt, cash, solvency, accounting-quality, and balance-sheet signals.

Metric	Value
Altman Z-Score	4.17
Book value per share	$51.16
Debt / EBITDA	1.35
Debt / equity	0.46
Goodwill	$23.5B
Interest coverage	28.13
Long-term assets	$846.4B
Long-term liabilities	$302.8B
Net cash (debt)	$-128.6B
Net cash / market cap	-4.69%
Net debt / EBITDA	0.76
Net debt / equity	0.23
Piotroski F-Score	6
Property, plant and equipment	$538.8B
Shareholders' equity	$551.6B
Tangible book value	$528.1B
Tangible book value per share	$48.98
Total assets	$1.1T
Total cash	$123B
Total debt	$251.6B
Total liabilities	$544.1B
WACC	11.31%

Liquidity

Current-asset coverage and working-capital efficiency metrics.

Metric	Value
Asset turnover	0.87
Current assets	$249.3B
Current liabilities	$241.3B
Current ratio	1.03
Inventory turnover	9.67
Net working capital	$-95.5B
Quick ratio	0.84
Working capital	$8B
Working capital turnover	124.22

Dividends and buybacks

Dividend yield, payout, buybacks, and shareholder-yield indicators.

Metric	Value
Buyback yield / dilution	-0.88%
Dividend yield	0%
Shareholder yield	-0.88%

Performance and technicals

Returns, volatility, beta, momentum, RSI, and moving-average context.

Metric	Value
10Y price change	522.51%
10Y return CAGR	20.07%
10Y total return	522.51%
150-day SMA	$251.62
15Y price change	2,363.68%
15Y return CAGR	23.81%
15Y total return	2,363.68%
1D price change	0.49%
1M price change	2.02%
1M total return	2.02%
1W price change	-3.01%
1W total return	-3.01%
1Y price change	12.23%
1Y return CAGR	12.24%
1Y total return	12.23%
20-day SMA	$255.18
200-day SMA	$243.38
20Y price change	13,222.18%
20Y return CAGR	27.71%
20Y total return	13,222.18%
3M price change	10.08%
3M total return	10.08%
3Y price change	99.41%
3Y return CAGR	25.86%
3Y total return	99.41%
50-day SMA	$255.12
50-day SMA vs 200-day SMA	50over200
52-week high	$287.20
52-week high date	2026-08-03
52-week low	$196.00
52-week low date	2026-02-17
5Y price change	50.17%
5Y return CAGR	8.47%
5Y total return	50.17%
6M price change	-2.45%
6M total return	-2.45%
After-hours change	0.29%
After-hours close	$254.35
After-hours price	$255.09
All-time high	$287.20
All-time high date	2026-08-03
All-time low	$0.07
All-time low date	1997-05-22
Average true range (ATR)	$6.19
Average volume	34.9M
Beta (1Y)	1.91
Beta (2Y)	1.48
Beta (5Y)	1.46
Change from 52-week high	-11.44%
Change from 52-week low	29.77%
Change from all-time high	-11.31%
Change from all-time low	388,192.68%
Change from open	0.57%
Day's gap	-0.07%
Dollar volume	$6.7B
High price	$255.36
Low price	$251.99
Monthly RSI	57.4
Open price	$252.92
Position in 52-week range	70.03%
Premarket change	0.02%
Premarket close	$253.10
Premarket price	$253.15
Premarket volume	522.2K
Previous close	$253.10
Price vs 150-day SMA	1.23%
Price vs 20-day SMA	-0.18%
Price vs 200-day SMA	4.66%
Price vs 50-day SMA	-0.16%
Relative volume	0.76
RSI	50.22
Sharpe ratio	0.39
Sharpe ratio (3Y)	0.76
Sharpe ratio (5Y)	0.29
Sortino ratio	0.83
Sortino ratio (3Y)	1.37
Sortino ratio (5Y)	0.59
Volume	26.5M
Weekly RSI	51.99
YTD price change	10.35%
YTD total return	10.35%

Ownership and float

Institutional, insider, float, short-interest, and share-count fields.

Metric	Value
Float	9.8B
Float percentage	90.96%
Shares change (QoQ)	0.27%
Shares change (YoY)	0.88%
Shares held by insiders	8.94%
Shares held by institutions	68.18%
Shares outstanding	10.8B
Short % of float	0.88%
Short % of shares	0.8%
Short ratio	2.5 days

Other indicators

Additional ticker metrics that do not fit the primary research groupings.

Metric	Value
Page views	2,956

Deeper analysis on AMZN

14 sections in the full report · jump straight to what you need

Forecast

Base and Bull forecast paths with report-date return framing.

→

Valuation

Fair-value bridge, DCF, owner earnings, and peer multiples.

→

Sensitivity

Cost-of-equity and terminal-growth stress table.

→

Risks

Kill scenarios, soft-pass flags, and downside catalysts.

→

Earnings

Next earnings setup and beat / inline / miss thresholds.

→

Position sizing

Entry, exit, conviction, and quarterly monitoring rules.

→

Financials

Revenue, margins, cash flow, and balance-sheet context.

→

Peers

Relative valuation and profitability against the cohort.

→

Moat

Economic-profit evidence and competitive advantage risk.

→

Industry cycle

Sector phase, capital cycle, and secular tailwinds.

→

Quote this valuation with its source: Fair value, Potential value and the price at analysis.

Frequently asked questions

About this AMZN report

What is the latest published AMZN stock rating?

Amazon.com Inc. is shown with Sell in the latest published report, analyzed 2026-09-08. The hub links directly to the full analysis surface where the dated rating, fair-value bridge, risks, and scorecard are documented together.

Where can I read the full AMZN analysis?

The full latest published report, analyzed 2026-09-08, lives at /stocks/AMZN/analysis. The bare ticker page summarizes that read and links to each analysis tab; earlier editions remain under /analysis/archive.

What fair value is used for AMZN?

The latest published report analyzed 2026-09-08 gives AMZN a fair value of USD 184 and a potential value of USD 226. These are dated research outputs, not live market prices; review the valuation assumptions, sensitivity analysis, and material risks before making a decision.

How often is the AMZN page updated?

The hub selects the latest published stock report regardless of age and displays its analysis date (2026-09-08). Separately sourced market data is labeled with its own recorded timestamp and is never inferred from the report.

SellAMZN · Fair value $184-28.9%

Read full analysis →

Amazon.com Inc. (AMZN)

Our latest published analysis: AMZN rated Sell

Price

Financial snapshot

Fair-value bridge

Latest news · AMZN

Valuation

Profitability

Balance sheet

Trading

Base and Bull scenarios

Sensitivity: Ke × terminal growth

Scorecard

Next earnings

Sector percentile context

All AMZN indicators

Profile and market data

Valuation

Profitability

Growth

Financial statements

Financial strength

Liquidity

Dividends and buybacks

Performance and technicals

Ownership and float

Other indicators

Deeper analysis on AMZN

Frequently asked questions

등급 이력

Category	Score	Reading
Valuation	1.5
Management	6.5
Balance Sheet	6.0
Profitability	7.5
Revenue Growth	7.5
Risk Assessment	6.5
Competitive Moat	5.5
Earnings Quality	9.0
Capital Efficiency	6.5