Skip to content
StockMarketAgent
Direct answer
EBAY trades against a final fair-value range of $73.96-$110.72, with the midpoint set by the accepted valuation synthesis rather than earlier draft model outputs. Fair value range: low $74.0, high $111, with mid-point at $92.1.
Stock analysis

EBAY fair value $74–$111

By StockMarketAgent.AI team· supervised by
분석일: 2026-05-20다음 업데이트: 2026-08-20Methodology v2.4Data cut-off: Quality gate: passSources: all material sources passed deterministic freshness/provenance gatesReview: automatedArchetype: Mature compounder
View archive
주가
$114.24
▼ -22.15 (-19.39%)
공정 가치
$92
$74–$111
등급
비중 축소
confidence 88/100
상승 여력
-19.4%
upside to fair value
안전 마진
$78.28
MoS level · 15%
시가총액
$50.7B
P/E fwd 16.9
영어 원본으로 대체KO
번역하는 동안 영어 원본을 표시 중
이 리포트는 아직 번역되지 않았습니다. 번역 대기열이 따라잡으면 몇 분 후에 새로고침하세요.

§1 개요

  • Composite fair value $92 with high case $111.
  • Implied downside of 19.4% to fair value.
  • Moat 6.5/10 · confidence 88/100 · Mature compounder.
  • Currently screens above fair value, so patience matters more than entry speed.
Fair value
$92
Margin of safety
-24.1%
Confidence
88/100
Moat
6.5/10

Educational analysis only — not financial advice. Always do your own due diligence.

$114.24Price
Low $73.96
Mid $92.09
High $110.72

EBAY trades against a final fair-value range of $73.96-$110.72, with the midpoint set by the accepted valuation synthesis rather than earlier draft model outputs.

  • Network Effects
    Global marketplace scale with established buyer-seller liquidity.
  • Enthusiast Categories
    Defensive positioning in high-margin niches like collectibles and refurbished goods.
  • Cycle upside
    Ad revenue scaling and GMV decoupling through high-margin service expansion.

§2 베어 케이스

A 10% GMV contraction combined with a 200bps margin compression due to increased marketing requirements to combat low-cost entrants.

이 논제가 무너지는 경로

Low-Cost Market Dominance

· Medium

Temu and Shein achieve permanent scale in the U.S. and Europe, leading to permanent active buyer churn exceeding 5% YoY and forcing take-rate reductions.

FV impact
-35% to -40%
Trigger
18-24 months

Capital Allocation Pivot

Low to Moderate· Low

Management halts the aggressive buyback program (-3% share count CAGR) to pursue dilutive, large-scale M&A in an attempt to buy growth, breaking the per-share accretion thesis.

FV impact
-20%
Trigger
12 months

Macro-Consumer Retrenchment

· Medium

Significant downturn in discretionary spending specifically hitting high-ticket collectibles and enthusiast categories, eBay's primary defensive segments.

FV impact
-15%
Trigger
6-12 months
모니터링할 조기 경보 신호
지표현재트리거 임계값
Active buyer count declines exceeding 2% on a trailing twelve-month basis.MonitorDeterioration versus the report thesis
Operating margins compressing below 20% due to marketing deleverage.MonitorDeterioration versus the report thesis
Sustained negative GMV growth in core 'enthusiast' categories.MonitorDeterioration versus the report thesis
Reduction or suspension of the quarterly share repurchase authorization.MonitorDeterioration versus the report thesis
Take-rate ceiling reached where further increases trigger seller exodus.MonitorDeterioration versus the report thesis

§3 재무 이력

손익계산서 — 최근 6기
항목T−0T−1T−2T−3CAGR
기간2022-12-312023-12-312024-12-312025-12-31Trend
매출$9.80B$10.11B$10.28B$11.10B+4.3%
매출총이익$7.12B$7.28B$7.40B$7.93B+3.7%
영업이익$2.35B$1.94B$2.32B$2.28B-1.0%
순이익$-1.27B$2.77B$1.98B$2.03B
EPS (희석)$-2.27$5.19$3.94$4.34
EBITDA$-924.0M$4.37B$2.86B$2.96B
R&D$1.33B$1.54B$1.48B$1.64B+7.3%
판관비$3.10B$3.41B$3.23B$3.59B+5.0%

품질 점수

Piotroski F-스코어
5 / 9
0–9 품질 종합
Altman Z-스코어
6.62
파산 위험 (>3 안전)
Beneish M-스코어
-2.13
이익 조작 위험
OCF / 순이익
0.97×
>1은 이익의 질이 높음을 의미
회계 품질 게이트
Pass
섹터 조정 게이트
ROIC
17.1%
투하자본수익률
섹션 3

Numbers analysis

현금 흐름

Cash-flow quality is reflected in the OCFOperating cash flowCash generated from the company's core operations after working-capital changes but before capital expenditures. The first line of the cash-flow statement. / net incomeNet IncomeNet Income is an income-statement line item used to reconcile revenue to operating profit, pre-tax income, net income, or per-share earnings. It should be compared across periods and against peer disclosure conventions., accounting-quality, and ROICROICReturn on invested capital. Operating profit (after tax) divided by invested capital. The single best gauge of capital-efficiency. Spread over WACC = economic value created. rows above.

자본 배분

Capital allocation should be evaluated against reinvestment needs, balance-sheet strength, and shareholder returns.

개인 구독자 — §4부터11개 섹션 더

전체 분석 읽기 — 11개 섹션 더.

Competitive moat, industry cycle, peer comparison, intrinsic valuation, sensitivity, scenarios, earnings decision tree, position management, investor perspectives, scorecard, and final recommendation.

모든 커버 종목에 대한 전체 보고서
24개월 등급 아카이브
관심 목록 브리핑 + 등급 변경 알림
모든 언어로 PDF + DOCX 내보내기
무료 체험 시작
언제든지 취소 가능.
BALANCE SHEET FAQ

EBAY balance sheet questions

  1. EBAY (EBAY)'s balance sheet section reports total assets, total liabilities, shareholders' equity, and the structure of debt versus cash so leverage and liquidity can be read directly.
FAQ

EBAY — frequently asked questions

  1. Based on our latest analysis, EBAY looks meaningfully overvalued. The current price is $114 versus a composite fair-value midpoint of $92.1 (range $74.0–$111), which implies roughly 19.4% downside to the midpoint.
Related coverage

Names readers of EBAY also follow

Same archetype: mature-compounder