Skip to content
StockMarketAgent
Direct answer
HUBS trades against a final fair-value range of $34.65-$61.51, with the midpoint set by the accepted valuation synthesis rather than earlier draft model outputs. Fair value range: low $34.6, high $61.5, with mid-point at $47.9.
Stock analysis

HUBS HUBS fair value $35–$62

HUBS
By StockMarketAgent.AI team· supervised by
분석일: 2026-05-10다음 업데이트: 2026-08-10Methodology v2.5Review: automatedArchetype: Mature compounder
View archive
주가
$197.34
▼ -149.47 (-75.74%)
공정 가치
$48
$35–$62
등급
매도
confidence 59/100
상승 여력
-75.7%
upside to fair value
안전 마진
$40.69
MoS level · 15%
시가총액
$10.1B
P/E fwd 12.7
영어 원본으로 대체KO
번역하는 동안 영어 원본을 표시 중
이 리포트는 아직 번역되지 않았습니다. 번역 대기열이 따라잡으면 몇 분 후에 새로고침하세요.

§1 개요

  • Composite fair value $48 with high case $62.
  • Implied downside of 75.7% to fair value.
  • Moat 6.5/10 · confidence 59/100 · Mature compounder.
  • Currently screens above fair value, so patience matters more than entry speed.
Fair value
$48
Margin of safety
-312.2%
Confidence
59/100
Moat
6.5/10

Educational analysis only — not financial advice. Always do your own due diligence.

$197.34Price
Low $34.65
Mid $47.87
High $61.51

HUBS trades against a final fair-value range of $34.65-$61.51, with the midpoint set by the accepted valuation synthesis rather than earlier draft model outputs.

  • High switching costs driven by
    High switching costs driven by deep operational integration across marketing, sales, and service hubs.
  • Comprehensive all-in-one ecosystem tailored for
    Comprehensive all-in-one ecosystem tailored for the mid-market and SMB demographic.
  • Bull thesis
    Contrarian reality: The market is severely mispricing structural FCF limits and ignoring real shareholder dilution.

§2 베어 케이스

A sustained 20% drop in SMB IT spend coupled with stagnant enterprise migration severely pressures the 20% long-term operating marginOperating marginOperating income (EBIT) divided by revenue. Captures profitability after both direct costs and operating expenses but before interest, tax, and non-operating items. target, leading to rapid multiple contraction.

이 논제가 무너지는 경로

SMB Macroeconomic Collapse

· Medium

A severe recession drives mass insolvency and seat reductions among core SMB customers, devastating revenue and driving massive structural churn.

FV impact
Severe
Trigger
1-2 years

Enterprise Penetration Failure

· High

Failure to gain sustained traction upmarket caps growth rates while the legacy SMB segment saturates, permanently stalling margin expansion.

FV impact
High
Trigger
2-3 years

SBC Dilution Spirals

· Medium

Stock-based compensation burden grows unchecked without commensurate core free cash flow growth, severely diluting existing shareholders.

FV impact
High
Trigger
3-5 years
모니터링할 조기 경보 신호
지표현재트리거 임계값
Sustained deceleration in total net-new customer logo additions.MonitorDeterioration versus the report thesis
Reversal in ARPU trends as seat downgrades and discounting accelerate.MonitorDeterioration versus the report thesis
Stock-based compensation as a percentage of revenue exceeding 20%.MonitorDeterioration versus the report thesis
Core gross margin compression structurally falling below 80%.MonitorDeterioration versus the report thesis
Failure to clear interim 10% GAAP operating margin targets.MonitorDeterioration versus the report thesis

§3 재무 이력

손익계산서 — 최근 6기
항목T−0T−1T−2T−3CAGR
기간2022-12-312023-12-312024-12-312025-12-31Trend
매출$1.73B$2.17B$2.63B$3.13B+21.8%
매출총이익$1.42B$1.83B$2.23B$2.62B+22.6%
영업이익$-102.9M$-104.1M$-63.6M$11.4M
순이익$-107.3M$-164.5M$4.6M$45.9M
EPS (희석)$-2.35$-3.30$0.09$0.86
EBITDA$-36.5M$-74.1M$129.2M$206.6M
R&D$442.0M$617.7M$778.7M$905.9M+27.0%
판관비$1.08B$1.32B$1.52B$1.71B+16.3%

품질 점수

Piotroski F-스코어
6 / 9
0–9 품질 종합
Altman Z-스코어
4.3
파산 위험 (>3 안전)
Beneish M-스코어
-3.01
이익 조작 위험
OCF / 순이익
16.57×
>1은 이익의 질이 높음을 의미
회계 품질 게이트
Pass
섹터 조정 게이트
ROIC
2.4%
투하자본수익률
섹션 3

Numbers analysis

현금 흐름

Cash-flow quality is reflected in the OCFOperating cash flowCash generated from the company's core operations after working-capital changes but before capital expenditures. The first line of the cash-flow statement. / net incomeNet IncomeNet Income is an income-statement line item used to reconcile revenue to operating profit, pre-tax income, net income, or per-share earnings. It should be compared across periods and against peer disclosure conventions., accounting-quality, and ROICROICReturn on invested capital. Operating profit (after tax) divided by invested capital. The single best gauge of capital-efficiency. Spread over WACC = economic value created. rows above.

자본 배분

Capital allocation should be evaluated against reinvestment needs, balance-sheet strength, and shareholder returns.

개인 구독자 — §4부터11개 섹션 더

전체 분석 읽기 — 11개 섹션 더.

Competitive moat, industry cycle, peer comparison, intrinsic valuation, sensitivity, scenarios, earnings decision tree, position management, investor perspectives, scorecard, and final recommendation.

모든 커버 종목에 대한 전체 보고서
24개월 등급 아카이브
관심 목록 브리핑 + 등급 변경 알림
모든 언어로 PDF + DOCX 내보내기
무료 체험 시작
언제든지 취소 가능.
FAQ

HUBS — frequently asked questions

  1. Based on our latest analysis, HUBS looks meaningfully overvalued. The current price is $197 versus a composite fair-value midpoint of $47.9 (range $34.6–$61.5), which implies roughly 75.7% downside to the midpoint.
Related coverage

Names readers of HUBS also follow

Same archetype: mature-compounder