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JD.com is a mature quality compounder with a highly defensible owned-logistics network. However, intense price competition from PDD and sluggish consumer demand in China restrict near-term growth and margin expansion, warranting a heavily discounted terminal multiple. Fair value range: low $31.8, high $56.4, with mid-point at $44.1.
Stock analysis

JD fair value $32–$56

By StockMarketAgent.AI team· supervised by
분석일: 2026-05-20다음 업데이트: 2026-08-20Methodology v2.4Data cut-off: Quality gate: passSources: all material sources passed deterministic freshness/provenance gatesReview: automatedArchetype: Mature compounder
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주가
$32.38
▲ +11.69 (+36.10%)
공정 가치
$44
$32–$56
등급
적극 매수
confidence 88/100
상승 여력
+36.1%
upside to fair value
안전 마진
$37.46
MoS level · 15%
시가총액
$43.7B
P/E fwd 7.5
영어 원본으로 대체KO
번역하는 동안 영어 원본을 표시 중
이 리포트는 아직 번역되지 않았습니다. 번역 대기열이 따라잡으면 몇 분 후에 새로고침하세요.

§1 개요

  • Highly defensible owned-logistics network supports FCF visibility.
  • Price competition and sluggish demand restrict near-term growth.
  • Discounted 12x terminal multiple prices in structural China risks.
  • 36.1% upside to $44.07 base case fair value target.
Fair value
$44
Margin of safety
+26.5%
Confidence
88/100
Moat
6.5/10

Educational research only - not investment advice, an offer, or a trade instruction. Confirm current data and do your own due diligence before acting.

$32.38Price
Low $31.76
Mid $44.07
High $56.43

JD.com is a mature quality compounder with a highly defensible owned-logistics network. However, intense price competition from PDD and sluggish consumer demand in China restrict near-term growth and margin expansion, warranting a heavily discounted terminal multiple.

  • Owned-logistics network
    Owned-logistics network
  • Supply chain scale
    Supply chain scale
  • Bull thesis
    Composite fair value of $44.07 synthesizes strong FCF metrics with aggressive upside potential.

§2 베어 케이스

Persistent deflationary pressures and aggressive subsidization by rivals erode margins, causing revenue growthRevenue growthYear-over-year change in revenue, expressed as a percentage. The starting point for any forward-earnings model and the lens through which scale, mix, and pricing power become visible. to stagnate and structural multiple compression.

이 논제가 무너지는 경로

PDD price war escalation

· High

Aggressive subsidization from PDD permanently impairs JD's 1P retail margins.

FV impact
Downside to $31.76
Trigger
12-24 months

China macro stagnation

· Medium

Persistent deflationary pressures and sluggish consumer demand prevent top-line recovery.

FV impact
Terminal multiple compression to 10x
Trigger
1-3 years

Regulatory shifts

· Low

Unfavorable regulatory actions affecting ADRs or Chinese internet platforms.

FV impact
Severe multiple compression
Trigger
Unpredictable
모니터링할 조기 경보 신호
지표현재트리거 임계값
Sequential decline in operating margin below 3.5%MonitorDeterioration versus the report thesis
Market share loss to PDD in core categoriesMonitorDeterioration versus the report thesis
Deceleration in revenue growth below 3%MonitorDeterioration versus the report thesis
Increase in fulfillment costs eroding logistics advantageMonitorDeterioration versus the report thesis
Weakness in consumer discretionary spending metricsMonitorDeterioration versus the report thesis

§3 재무 이력

손익계산서 — 최근 6기
항목T−0T−1T−2T−3CAGR
기간2022-12-312023-12-312024-12-312025-12-31Trend
매출$1,046.24B$1,084.66B$1,158.82B$1,309.09B+7.8%
매출총이익$147.07B$159.70B$183.87B$210.03B+12.6%
영업이익$18.34B$28.91B$39.57B$3.69B-41.4%
순이익$10.38B$24.17B$41.36B$19.63B+23.7%
EPS (희석)$6.42$15.22$26.86$12.90+26.2%
EBITDA$23.21B$42.82B$63.34B$37.87B+17.7%
R&D$16.89B$16.39B$17.03B$22.23B+9.6%
판관비$48.83B$49.84B$56.84B$95.93B+25.2%

품질 점수

Piotroski F-스코어
5 / 9
0–9 품질 종합
Altman Z-스코어
2.37
파산 위험 (>3 안전)
Beneish M-스코어
-2.52
이익 조작 위험
OCF / 순이익
0.97×
>1은 이익의 질이 높음을 의미
회계 품질 게이트
Pass
섹터 조정 게이트
ROIC
6.7%
투하자본수익률
섹션 3

Numbers analysis

현금 흐름

Cash-flow quality is reflected in the OCFOperating cash flowCash generated from the company's core operations after working-capital changes but before capital expenditures. The first line of the cash-flow statement. / net incomeNet IncomeNet Income is an income-statement line item used to reconcile revenue to operating profit, pre-tax income, net income, or per-share earnings. It should be compared across periods and against peer disclosure conventions., accounting-quality, and ROICROICReturn on invested capital. Operating profit (after tax) divided by invested capital. The single best gauge of capital-efficiency. Spread over WACC = economic value created. rows above.

자본 배분

Capital allocation should be evaluated against reinvestment needs, balance-sheet strength, and shareholder returns.

개인 구독자 — §4부터11개 섹션 더

전체 분석 읽기 — 11개 섹션 더.

Competitive moat, industry cycle, peer comparison, intrinsic valuation, sensitivity, scenarios, earnings decision tree, position management, investor perspectives, scorecard, and final recommendation.

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INCOME STATEMENT FAQ

JD income statement questions

  1. Our financial-history view of JD (JD) covers revenue, gross profit, operating income, and net income across the past five fiscal years, with year-over-year growth and margin context for each line.

FAQ

JD — frequently asked questions

  1. Based on our latest analysis, JD looks meaningfully undervalued. The current price is $32.4 versus a composite fair-value midpoint of $44.1 (range $31.8–$56.4), which implies roughly 36.1% upside to the midpoint.

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