Rollins, Inc. (ROL)

NYSE: ROL · USD

$33.4

-0.58 (-1.7%)· Recorded snapshot

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StockMarketAgent Research · Analyzed 2026-10-12

Our latest published analysis: ROL rated Reduce

Rollins, Inc.'s published Reduce conclusion compares the analysis-date price with fair value and potential value. Read the full report for assumptions, evidence, and material risks.

Fair value

$28.9 / share

Potential value

$34.0 / share

Upside to FV

-10.5%

from $33.4

Moat

9/10

Wide

Read full analysis →View archive · 24mo

9-phase methodology · same model in each published edition

Market cap	$15.5B
Revenue (ttm)	4B
Net income (ttm)	526.1M
EPS (ttm)	$1.09
Shares out	478M
P/E (trailing)	30.7x
P/E (forward)	25.9x
Dividend	$0.80 (2.39%)
Volume	3,985,479
Beta	0.73

Market data

Price

Recent price action with selectable time range.

Financial snapshot

Revenue (ttm): 4B
Net income (ttm): 526.1M
EPS (ttm): $1.09
P/E (trailing): 30.7x
P/E (forward): 25.9x
Market cap: $15.5B

Item	P1	P2	P3	P4	P5	Trend
Period	2021-12-31	2022-12-31	2023-12-31	2024-12-31	2025-12-31	Trend
Revenue	$2.42B	$2.70B	$3.07B	$3.39B	$3.76B	+11.6%
Gross profit	$1.26B	$1.39B	$1.60B	$1.79B	$1.98B	+12.0%
Operating income	$447.6M	$493.4M	$583.2M	$657.2M	$726.1M	+12.9%
Net income	$356.6M	$368.6M	$435.0M	$466.4M	$526.7M	+10.2%
EPS (diluted)	$0.72	$0.75	$0.89	$0.96	$1.09	+10.9%
EBITDA	$569.9M	$592.9M	$688.2M	$771.1M	$854.0M	+10.6%
R&D	—	—	—	—	—	—
SG&A	$727.5M	$802.7M	$915.2M	$1.02B	$1.13B	+11.7%

Ticker	Name	Market cap	P/E	P/S	ROIC	5Y rev CAGR	1Y total return	Rating
AAPL	Apple Inc.	5T	39.4x	10.8x	101.6%	+6.1%	+28.5%	매도
ABNB	Airbnb, Inc.	97.8B	37.5x	7.4x	16.8%	+24.4%	+28.5%	매도
ADBE	Adobe Inc.	97.1B	13.9x	3.7x	57.2%	+11.5%	-30.7%	적극 매수
AAL	American Airlines Group Inc.	8.3B	—	0.1x	3.0%	+20.0%	-6.9%	보유
ADP	Automatic Data Processing, Inc.	113B	25.3x	5.1x	62.8%	+7.7%	+4.5%	보유
ALLE	Allegion plc	15.2B	22.5x	3.5x	19.4%	+8.8%	+7.2%	보유

Base and Bull scenarios

Base55%

Price target

$28.87

-10.5% from spot

The base scenario underwrites steady compound growth where residential customer demand stabilizes and Orkin maintains route density advantages. Management executes disciplined tuck-in acquisitions while procurement and fleet routing initiatives under Wheels expand operating margins toward twenty percent. Under these conditions, the base scenario supports a target of $28.87, reflecting an estimated probability of 55.0% and an implied return of -10.5% against $32.26.

Organic revenue growth stabilizes in mid-single digits supported by recurring contract renewals.
Tuck-in acquisitions contribute steady low-single-digit top-line expansion.
Operating margins expand gradually toward twenty percent through procurement and fleet optimization.
Terminal price-to-earnings multiple experiences modest compression while preserving route density premium.

Bull20%

Price target

$33.97

+5.3% from spot

The bull scenario envisions an accelerated rebound in Orkin residential inbound digital search, robust commercial contract expansion, and rapid operational integration of tuck-in acquisitions like Romex. Fleet management savings under Wheels and centralized procurement exceed expectations, driving accelerated operating margin expansion and double-digit diluted earnings compounding. This optimistic path yields a target of $33.97, carrying an estimated probability of 20.0% and an implied return of 5.3% relative to $32.26.

Residential inbound digital leads reaccelerate above historical summer peaks.
Bolt-on acquisitions contribute strong top-line inorganic growth with rapid branch integration.
Annual operating margin expansion exceeds guided targets through fleet optimization and automated technician routing.
Valuation multiples expand as premium route compounder status is reinforced across service markets.

Sensitivity: Ke × terminal growth

The highlighted cell is Fair value when every assumption sits at its base level ($28.87). Each row and column shows what Fair value becomes when one assumption moves.

Ke ↓ / g →	2.5%	2.8%	3.0%	3.3%	3.5%
7.3%	$31.4	$32.1	$33.0	$33.9	$35.0
7.8%	$29.5	$30.1	$30.7	$31.4	$32.3
8.3%	$27.9	$28.4	$28.9	$29.4	$30.1
8.8%	$26.5	$26.9	$27.3	$27.8	$28.3
9.3%	$25.3	$25.6	$26.0	$26.4	$26.8

Scorecard

Published factor rows and weighted composite

Calendar

Next earnings

Upcoming earnings date and setup when available.

Upcoming

DateLoading

Window—

EPS estimate—

Revenue estimate—

Sector percentile context

Refreshed 2026-10-28 19:55 UTC

Forward P/E25.9

P25 n/aP50 n/aP75 n/a

Trailing P/E29.1

P25 n/aP50 n/aP75 n/a

ROE36

P25 n/aP50 n/aP75 n/a

ROIC23.1

P25 n/aP50 n/aP75 n/a

Benchmarks · 1M

All ROL indicators

Market & fundamental data

Available fields

288

Groups with data

Currency

USD

Showing 288 of 288 available metrics for this ticker.

Profile and market data

Ticker identity, listing, currency, market cap, and source dates.

Metric	Value
Amount currency	USD
CIK code	0000084839
Company name	Rollins, Inc.
Country	United States
Country code	US
CUSIP number	775711104
Earnings date	2026-10-21
Earnings time	amc
Employees	21,946
Employees change	1,681
Employees growth	8.3%
Enterprise value	$17B
Exchange	NYSE
Financial currency	USD
Financial report date	2026-09-30
First seen	2026-05-09
Fiscal year end	December
Founded	1948
In index	SP500
Industry	Personal Services
Is primary listing	Yes
Is SPAC	No
ISIN number	US7757111049
Last 10-K release date	2026-02-12
Last earnings date	2026-10-21
Last refreshed	2026-10-28
Last stock split date	2020-12-11
Last stock split type	Forward
Market cap	$16B
Market cap category	Large-Cap
Next earnings date	2027-02-10
Options	Yes
Price	$33.43
Price currency	USD
Sector	Consumer Discretionary
SIC code	7340
Stock price date	2026-10-28
Symbol	ROL
U.S. state	Georgia
Website	https://www.rollins.com

Valuation

Multiples, yields, enterprise-value ratios, and valuation checks.

Metric	Value
Adjusted P/E ratio	29.07x
Average P/E ratio (10Y)	52.52x
Average P/E ratio (3Y)	48.82x
Average P/E ratio (5Y)	48.93x
Earnings yield	3.26%
EV/Earnings	32.6x
EV/EBIT	23.3x
EV/EBITDA	19.78x
EV/FCF	25.53x
EV/Sales	4.3x
FCF / EV yield	3.92%
FCF yield	4.16%
Forward EV/Sales	4.02x
Forward P/E	27.74x
Forward P/S	3.79x
Graham number	8.4452
Graham upside	-75.01%
Industry forward P/E	18.34x
Industry P/E	22.64x
Lynch fair value	$9.39
Lynch upside	-72.2%
P/(FCF - SBC) ratio	25.63x
P/(OCF - SBC) ratio	24.63x
P/B ratio	11.69x
P/E ratio	30.67x
P/FCF ratio	24.04x
P/OCF ratio	23.16x
P/S ratio	4.05x
PEG ratio	4.06x
Price/EBITDA ratio	18.63x
Sector forward P/E	24.39x
Sector P/E	30.5x

Profitability

Margins, returns on capital, cash conversion, and quality metrics.

Metric	Value
EBIT margin	18.46%
EBITDA margin	21.74%
Effective tax rate	24.21%
FCF margin	16.85%
Gross margin	52.14%
Operating margin	18.46%
Pretax margin	17.41%
Profit margin	13.19%
Profit per employee	$23,973
Profitable quarters	103
Profitable years	35
Revenue per employee	$181,700
ROA	13.99%
ROA (5Y)	15.08%
ROCE	31.03%
ROE	36%
ROE (5Y)	35.62%
ROIC	23.14%
ROIC (5Y)	25.16%
SBC / revenue	1.04%
Tax / revenue	4.21%

Growth

Revenue, earnings, cash-flow, and forward growth indicators.

Metric	Value
EPS growth	2.33%
EPS growth (Q)	-2.28%
EPS growth (QoQ)	10.29%
EPS growth 10Y	12.76%
EPS growth 3Y	9.5%
EPS growth 5Y	9.04%
EPS growth years	6
FCF growth	-0.47%
FCF growth (Q)	28.79%
FCF growth (QoQ)	41.8%
FCF growth 3Y	12.65%
FCF growth 5Y	12.76%
Gross profit growth	6.87%
Gross profit growth (Q)	4.34%
Gross profit growth 3Y	10.22%
Gross profit growth 5Y	11.09%
Net income growth	1.97%
Net income growth (Q)	-3.43%
Net income growth (QoQ)	9.74%
Net income growth 3Y	8.63%
Net income growth 5Y	8.62%
Net income growth years	6
OCF growth	-0.58%
OCF growth (Q)	26.4%
OCF growth (QoQ)	40.2%
OCF growth 10Y	12.72%
OCF growth 3Y	11.81%
OCF growth 5Y	12.1%
Operating income growth	2.71%
Operating income growth (Q)	-0.43%
Operating income growth 3Y	8.94%
Operating income growth 5Y	10.99%
Revenue growth	8.35%
Revenue growth (Q)	6.2%
Revenue growth (QoQ)	1.03%
Revenue growth 10Y	9.91%
Revenue growth 3Y	10.19%
Revenue growth 5Y	11.06%
Revenue growth quarters	100
Revenue growth years	30

Financial statements

Income-statement and cash-flow amounts, totals and per share.

Metric	Value
Capital expenditures	$-25.7M
Depreciation and amortization	$130.9M
EBIT	$736.1M
EBITDA	$867M
EPS	$1.09
FCF per share	$1.41
Financing cash flow	$-493.6M
Free cash flow	$671.8M
Free cash flow minus SBC	$630.2M
Gross profit	$2.1B
Income taxes	$168M
Investing cash flow	$-201.5M
Net borrowing	$239.6M
Net cash flow	$1.7M
Net income	$526.1M
Operating cash flow minus SBC	$655.8M
Operating income	$736.1M
Revenue	$4B
Stock-based compensation	$41.6M

Financial strength

Debt, cash, solvency, accounting-quality, and balance-sheet signals.

Metric	Value
Altman Z-Score	9.67
Book value per share	$2.91
Debt / EBITDA	1.08
Debt / equity	0.81
Debt / FCF	1.68
Goodwill	$1.5B
Interest coverage	20.25
Long-term assets	$2.7B
Long-term liabilities	$981.7M
Net cash (debt)	$-996.7M
Net cash / market cap	-6.17%
Net debt / EBITDA	1.15
Net debt / equity	0.72
Net debt / FCF	1.48
Piotroski F-Score	4
Property, plant and equipment	$505.3M
Shareholders' equity	$1.4B
Tangible book value	$-665.8M
Tangible book value per share	$-1.39
Total assets	$3.4B
Total cash	$129.1M
Total debt	$1.1B
Total liabilities	$2B
WACC	7.89%

Liquidity

Current-asset coverage and working-capital efficiency metrics.

Metric	Value
Asset turnover	1.21
Current assets	$612.8M
Current liabilities	$986.6M
Current ratio	0.62
Inventory turnover	44.54
Net working capital	$-126.1M
Quick ratio	0.44
Working capital	$-373.8M
Working capital turnover	-14.88

Dividends and buybacks

Dividend yield, payout, buybacks, and shareholder-yield indicators.

Metric	Value
Buyback yield / dilution	0.7%
Dividend growth	10.33%
Dividend growth (10Y)	12.9%
Dividend growth (3Y)	11.45%
Dividend growth (5Y)	12.22%
Dividend growth years	23
Dividend payment date	2026-12-10
Dividend payment years	56
Dividend payout frequency	Quarterly
Dividend per share	$0.80
Dividend yield	2.39%
Ex-dividend date	2026-11-10
FCF payout ratio	56.93%
Last dividend	$0.20
Payout ratio	73.41%
Shareholder yield	3.07%

Performance and technicals

Returns, volatility, beta, momentum, RSI, and moving-average context.

Metric	Value
10Y price change	144.89%
10Y return CAGR	10.74%
10Y total return	177.32%
150-day SMA	$42.91
15Y price change	381.7%
15Y return CAGR	12.58%
15Y total return	491.8%
1D price change	-1.72%
1M price change	11.31%
1M total return	11.31%
1W price change	-0.07%
1W total return	-0.07%
1Y price change	-40.56%
1Y return CAGR	-39.71%
1Y total return	-39.69%
20-day SMA	$32.58
200-day SMA	$47.18
20Y price change	1,077.77%
20Y return CAGR	14.71%
20Y total return	1,456.1%
3M price change	-14.45%
3M total return	-14.03%
3Y price change	-7.41%
3Y return CAGR	-1.2%
3Y total return	-3.57%
50-day SMA	$33.59
50-day SMA vs 200-day SMA	50under200
52-week high	$66.14
52-week high date	2026-02-11
52-week low	$29.29
52-week low date	2026-10-05
5Y price change	-4.72%
5Y return CAGR	0.39%
5Y total return	1.96%
6M price change	-40.28%
6M total return	-39.78%
All-time high	$66.14
All-time high date	2026-02-11
All-time low	$0.58
All-time low date	1988-05-11
Average true range (ATR)	$1.05
Average volume	7.5M
Beta (1Y)	0.47
Beta (2Y)	0.41
Beta (5Y)	0.73
Change from 52-week high	-49.46%
Change from 52-week low	14.14%
Change from all-time high	-49.46%
Change from all-time low	5,707.79%
Change from open	-0.64%
Day's gap	-1.09%
Dollar volume	$133.2M
High price	$33.99
Low price	$33.26
Monthly RSI	33.44
Open price	$33.64
Position in 52-week range	22.6%
Premarket change	-0.76%
Premarket close	$34.01
Premarket price	$33.75
Previous close	$34.01
Price vs 150-day SMA	-22.1%
Price vs 20-day SMA	2.59%
Price vs 200-day SMA	-29.15%
Price vs 50-day SMA	-0.49%
Relative volume	0.54
RSI	51.19
Sharpe ratio	-1.72
Sharpe ratio (3Y)	0.02
Sharpe ratio (5Y)	-0.08
Sortino ratio	-1.96
Sortino ratio (3Y)	0.25
Sortino ratio (5Y)	0.1
Volume	4M
Weekly RSI	32.22
YTD price change	-44.31%
YTD total return	-43.67%

Ownership and float

Institutional, insider, float, short-interest, and share-count fields.

Metric	Value
Float	305M
Float percentage	63.8%
Shares change (QoQ)	-0.5%
Shares change (YoY)	-0.7%
Shares held by insiders	1.76%
Shares held by institutions	61.63%
Shares outstanding	478M
Short % of float	8.98%
Short % of shares	5.73%
Short ratio	3.7 days

Deeper analysis on ROL

14 sections in the full report · jump straight to what you need

Forecast

Base and Bull forecast paths with report-date return framing.

→

Valuation

Fair-value bridge, DCF, owner earnings, and peer multiples.

→

Sensitivity

Cost-of-equity and terminal-growth stress table.

→

Risks

Kill scenarios, soft-pass flags, and downside catalysts.

→

Earnings

Next earnings setup and beat / inline / miss thresholds.

→

Position sizing

Entry, exit, conviction, and quarterly monitoring rules.

→

Financials

Revenue, margins, cash flow, and balance-sheet context.

→

Peers

Relative valuation and profitability against the cohort.

→

Moat

Economic-profit evidence and competitive advantage risk.

→

Industry cycle

Sector phase, capital cycle, and secular tailwinds.

→

Quote this valuation with its source: Fair value, Potential value and the price at analysis.

Frequently asked questions

About this ROL report

What is the latest published ROL stock rating?

Rollins, Inc. is shown with Reduce in the latest published report, analyzed 2026-10-12. The hub links directly to the full analysis surface where the dated rating, fair-value bridge, risks, and scorecard are documented together.

Where can I read the full ROL analysis?

The full latest published report, analyzed 2026-10-12, lives at /stocks/ROL/analysis. The bare ticker page summarizes that read and links to each analysis tab; earlier editions remain under /analysis/archive.

What fair value is used for ROL?

The latest published report analyzed 2026-10-12 gives ROL a fair value of USD 29 and a potential value of USD 34. These are dated research outputs, not live market prices; review the valuation assumptions, sensitivity analysis, and material risks before making a decision.

How often is the ROL page updated?

The hub selects the latest published stock report regardless of age and displays its analysis date (2026-10-12). Separately sourced market data is labeled with its own recorded timestamp and is never inferred from the report.

ReduceROL · Fair value $28.9-10.5%

Read full analysis →

Rollins, Inc. (ROL)

Our latest published analysis: ROL rated Reduce

Price

Financial snapshot

Fair-value bridge

Latest news · ROL

Valuation

Profitability

Balance sheet

Trading

Base and Bull scenarios

Sensitivity: Ke × terminal growth

Scorecard

Next earnings

Sector percentile context

All ROL indicators

Profile and market data

Valuation

Profitability

Growth

Financial statements

Financial strength

Liquidity

Dividends and buybacks

Performance and technicals

Ownership and float

Deeper analysis on ROL

Frequently asked questions

등급 이력

Category	Score	Reading
Valuation	3.0
Management	8.5
Balance Sheet	4.0
Profitability	7.5
Revenue Growth	6.0
Risk Assessment	6.0
Competitive Moat	9.0
Earnings Quality	7.5
Capital Efficiency	7.5