Alphabet Inc. Class C (GOOG)

NASDAQ: GOOG · USD

$322

+5.01 (+1.6%)· Recorded snapshot

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StockMarketAgent Research · Analyzed 2026-09-05

Our latest published analysis: GOOG rated Reduce

Alphabet Inc. Class C's published Reduce conclusion compares the analysis-date price with fair value and potential value. Read the full report for assumptions, evidence, and material risks.

Fair value

$295 / share

Potential value

$345 / share

Upside to FV

-12.1%

from $322

Moat

5.5/10

Narrow

Read full analysis →View archive · 24mo

9-phase methodology · same model in each published edition

Market cap	$4.15T
Revenue (ttm)	445.9B
Net income (ttm)	244.1B
EPS (ttm)	$19.9
Shares out	12.2B
P/E (trailing)	16.1x
P/E (forward)	22.1x
Dividend	$0.88 (0.27%)
Volume	17,944,160
Beta	1.21

Market data

Price

Recent price action with selectable time range.

Financial snapshot

Revenue (ttm): 445.9B
Net income (ttm): 244.1B
EPS (ttm): $19.9
P/E (trailing): 16.1x
P/E (forward): 22.1x
Market cap: $4.15T

Item	P1	P2	P3	P4	P5	Trend
Period	2021-12-31	2022-12-31	2023-12-31	2024-12-31	2025-12-31	Trend
Revenue	$257.64B	$282.84B	$307.39B	$350.02B	$402.84B	+11.8%
Gross profit	$146.70B	$156.63B	$174.06B	$203.71B	$240.30B	+13.1%
Operating income	$78.71B	$74.84B	$84.29B	$112.39B	$129.04B	+13.2%
Net income	$76.03B	$59.97B	$73.80B	$100.12B	$132.17B	+14.8%
EPS (diluted)	$5.61	$4.56	$5.80	$8.04	$10.81	+17.8%
EBITDA	$103.52B	$85.16B	$97.97B	$135.39B	$180.70B	+14.9%
R&D	$31.56B	$39.50B	$45.43B	$49.33B	$61.09B	+17.9%
SG&A	$13.51B	$15.72B	$16.43B	$14.19B	$21.48B	+12.3%

Ticker	Name	Market cap	P/E	P/S	ROIC	5Y rev CAGR	1Y total return	Rating
AAPL	Apple Inc.	5T	39.4x	10.8x	101.6%	+6.1%	+28.5%	Verkopen
ABNB	Airbnb, Inc.	97.8B	37.5x	7.4x	16.8%	+24.4%	+28.5%	Verkopen
ADBE	Adobe Inc.	97.1B	13.9x	3.7x	57.2%	+11.5%	-30.7%	Sterk kopen
APP	AppLovin Corporation	87B	20.0x	12.7x	132.7%	+25.8%	-59.6%	Aanhouden
BIDU	Baidu, Inc.	27.1B	—	1.4x	3.4%	+1.5%	-38.7%	Kopen
CHTR	Charter Communications, Inc.	17.2B	2.7x	0.3x	8.5%	+1.7%	-57.3%	Sterk kopen

Base and Bull scenarios

Base55%

Price target

$294.76

-12.1% from spot

If revenue meets expectations, profit and cash must still follow before the enlarged build creates enough value to change the valuation view.

Revenue follows elevated FY2027 expectations, then fades toward mature growth while spending pressure gradually eases.

Bull20%

Price target

$345.12

+2.9% from spot

This case strengthens if FY2027 revenue meets expectations and free cash flow improves despite the spending build. It weakens if higher spending keeps absorbing operating cash.

FY2027 revenue meets market expectations while the continuing capital build no longer prevents free cash flow from improving.

Sensitivity: Ke × terminal growth

The highlighted cell is Fair value when every assumption sits at its base level ($294.76). Each row and column shows what Fair value becomes when one assumption moves.

Ke ↓ / g →	2.0%	2.5%	3.0%	3.5%	4.0%
7.9%	$343	$356	$371	$390	$414
8.9%	$308	$317	$327	$338	$353
9.9%	$282	$288	$295	$303	$312
10.9%	$261	$266	$270	$276	$282
11.9%	$244	$248	$251	$255	$259

Scorecard

Published factor rows and weighted composite

Calendar

Next earnings

Upcoming earnings date and setup when available.

Upcoming

DateLoading

Window—

EPS estimate—

Revenue estimate—

Sector percentile context

Refreshed 2026-10-28 19:55 UTC

Forward P/E22.1

P25 8.4P50 12.6P75 23.4

Trailing P/E16.8

P25 8.8P50 16.1P75 29.9

ROE48.7

P25 -39.5P50 -1P75 11.5

ROIC24.9

P25 -8P50 2.1P75 9.7

Benchmarks · 1M

All GOOG indicators

Market & fundamental data

Available fields

283

Groups with data

Currency

USD

Showing 283 of 283 available metrics for this ticker.

Profile and market data

Ticker identity, listing, currency, market cap, and source dates.

Metric	Value
Amount currency	USD
CIK code	0001652044
Company name	Alphabet Inc.
Country	United States
Country code	US
CUSIP number	02079K107
Earnings date	2026-10-28
Earnings time	amc
Employees	198,933
Employees change	11,830
Employees growth	6.32%
Enterprise value	$3.9T
Exchange	NASDAQ
Financial currency	USD
Financial report date	2026-06-30
First seen	2026-05-09
Fiscal year end	December
Founded	1998
In index	SP500, NASDAQ100
Industry	Internet Content & Information
IPO date	2004-08-19
Is primary listing	No
Is SPAC	No
ISIN number	US02079K1079
Last 10-K release date	2026-02-05
Last earnings date	2026-10-28
Last refreshed	2026-10-28
Last stock split date	2022-07-18
Last stock split type	Forward
Market cap	$4T
Market cap category	Mega-Cap
Next earnings date	2027-02-03
Options	Yes
Price	$321.84
Price currency	USD
Sector	Communication Services
SIC code	7370
Stock price date	2026-10-28
Symbol	GOOG
U.S. state	California
Website	https://abc.xyz

Valuation

Multiples, yields, enterprise-value ratios, and valuation checks.

Metric	Value
Adjusted P/E ratio	28.48x
Average P/E ratio (10Y)	27.1x
Average P/E ratio (3Y)	22.46x
Average P/E ratio (5Y)	22.51x
Earnings yield	6.19%
EV/Earnings	15.55x
EV/EBIT	25.72x
EV/EBITDA	21.92x
EV/FCF	71.26x
EV/Sales	8.51x
FCF / EV yield	1.4%
FCF yield	1.37%
Forward EV/Sales	6.81x
Forward P/E	24.04x
Forward P/S	7x
Graham number	154.75918
Graham upside	-51.91%
Industry forward P/E	21.76x
Industry P/E	18.04x
Lynch fair value	$503.56
Lynch upside	56.49%
P/(FCF - SBC) ratio	155.22x
P/(OCF - SBC) ratio	24.76x
P/B ratio	6.09x
P/E ratio	16.15x
P/FCF ratio	73.21x
P/OCF ratio	21x
P/S ratio	8.75x
Price / tangible book value	7.02x
Price/EBITDA ratio	22.52x
Sector forward P/E	18.4x
Sector P/E	19.11x

Profitability

Margins, returns on capital, cash conversion, and quality metrics.

Metric	Value
EBIT margin	33.11%
EBITDA margin	38.84%
Effective tax rate	18.4%
FCF margin	11.95%
Gross margin	60.9%
Operating margin	33.11%
Pretax margin	67.12%
Profit margin	54.77%
Profit per employee	$1.2M
Profitable quarters	34
Profitable years	25
Revenue per employee	$2.2M
ROA	12.96%
ROA (5Y)	14.61%
ROCE	18.55%
ROE	48.68%
ROE (5Y)	30.33%
ROIC	24.93%
ROIC (5Y)	41.28%
SBC / revenue	6.31%
Tax / revenue	12.35%

Growth

Revenue, earnings, cash-flow, and forward growth indicators.

Metric	Value
EPS growth	112.48%
EPS growth (Q)	294.01%
EPS growth (QoQ)	78.11%
EPS growth 10Y	31.49%
EPS growth 3Y	61.61%
EPS growth 5Y	34.02%
EPS growth quarters	13
EPS growth years	3
FCF growth	-20.16%
FCF growth 3Y	-9.17%
FCF growth 5Y	-1.87%
Gross profit growth	24.03%
Gross profit growth (Q)	28.69%
Gross profit growth 3Y	19.15%
Gross profit growth 5Y	17.21%
Net income growth	111.3%
Net income growth (Q)	297.9%
Net income growth (QoQ)	79.15%
Net income growth 3Y	58.81%
Net income growth 5Y	31.14%
Net income growth quarters	13
Net income growth years	3
OCF growth	38.87%
OCF growth (Q)	40.8%
OCF growth (QoQ)	-14.68%
OCF growth 10Y	20.18%
OCF growth 3Y	23.26%
OCF growth 5Y	18.09%
Operating income growth	21.63%
Operating income growth (Q)	30.38%
Operating income growth 3Y	25.58%
Operating income growth 5Y	18.7%
Revenue growth	20.05%
Revenue growth (Q)	24.23%
Revenue growth (QoQ)	9.01%
Revenue growth 10Y	18.49%
Revenue growth 3Y	15.48%
Revenue growth 5Y	15.15%
Revenue growth quarters	24
Revenue growth years	24

Financial statements

Income-statement and cash-flow amounts, totals and per share.

Metric	Value
Capital expenditures	$-132.4B
Depreciation and amortization	$25.5B
EBIT	$147.6B
EBITDA	$173.2B
EPS	$19.93
FCF per share	$4.36
Financing cash flow	$75B
Free cash flow	$53.3B
Free cash flow minus SBC	$25.1B
Gross profit	$271.5B
Income taxes	$55.1B
Investing cash flow	$-225.4B
Net borrowing	$70.1B
Net cash flow	$34.9B
Net income	$244.1B
Operating cash flow minus SBC	$157.5B
Operating income	$147.6B
Revenue	$445.9B
Stock-based compensation	$28.1B

Financial strength

Debt, cash, solvency, accounting-quality, and balance-sheet signals.

Metric	Value
Altman Z-Score	9.56
Book value per share	$50.90
Debt / EBITDA	0.68
Debt / equity	0.19
Debt / FCF	2.27
Goodwill	$57.8B
Interest coverage	65.55
Long-term assets	$578.5B
Long-term liabilities	$155.4B
Net cash (debt)	$121.7B
Net cash / market cap	3.12%
Net cash growth	141.05%
Net debt / EBITDA	-0.7
Net debt / equity	-0.19
Net debt / FCF	-2.28
Piotroski F-Score	5
Property, plant and equipment	$338.9B
Shareholders' equity	$640.5B
Tangible book value	$555.5B
Tangible book value per share	$45.42
Total assets	$922B
Total cash	$242.5B
Total debt	$120.8B
Total liabilities	$281.5B
WACC	10.63%

Liquidity

Current-asset coverage and working-capital efficiency metrics.

Metric	Value
Asset turnover	0.63
Current assets	$343.5B
Current liabilities	$126.1B
Current ratio	2.72
Net working capital	$-19.2B
Quick ratio	2.47
Working capital	$217.4B
Working capital turnover	3.01

Dividends and buybacks

Dividend yield, payout, buybacks, and shareholder-yield indicators.

Metric	Value
Buyback yield / dilution	0.56%
Dividend growth	4.88%
Dividend growth years	1
Dividend payment date	2026-09-14
Dividend payment years	3
Dividend payout frequency	Quarterly
Dividend per share	$0.88
Dividend yield	0.27%
Ex-dividend date	2026-09-04
FCF payout ratio	20.2%
Last dividend	$0.22
Payout ratio	4.42%
Shareholder yield	0.84%

Performance and technicals

Returns, volatility, beta, momentum, RSI, and moving-average context.

Metric	Value
10Y price change	709.29%
10Y return CAGR	23.38%
10Y total return	716.97%
150-day SMA	$347.07
1D price change	1.58%
1M price change	-5.64%
1M total return	-5.64%
1W price change	-2.75%
1W total return	-2.75%
1Y price change	19.23%
1Y return CAGR	19.56%
1Y total return	19.54%
20-day SMA	$336.31
200-day SMA	$339.26
3M price change	-1.45%
3M total return	-1.38%
3Y price change	160.81%
3Y return CAGR	38.07%
3Y total return	163.28%
50-day SMA	$338.12
50-day SMA vs 200-day SMA	50under200
52-week high	$404.47
52-week high date	2026-05-18
52-week low	$267.17
52-week low date	2025-10-28
5Y price change	119.79%
5Y return CAGR	17.28%
5Y total return	121.88%
6M price change	-7.66%
6M total return	-7.54%
After-hours change	0.31%
After-hours close	$321.84
After-hours price	$322.85
All-time high	$404.47
All-time high date	2026-05-18
All-time low	$24.31
All-time low date	2015-01-12
Average true range (ATR)	$7.91
Average volume	15.6M
Beta (5Y)	1.21
Change from 52-week high	-20.43%
Change from 52-week low	20.46%
Change from all-time high	-20.43%
Change from all-time low	1,223.85%
Change from open	0.59%
Day's gap	0.99%
Dollar volume	$5.8B
High price	$323.08
Low price	$319.68
Monthly RSI	59.9
Open price	$319.96
Position in 52-week range	63.53%
Premarket change	1.06%
Premarket close	$316.83
Premarket price	$320.20
Premarket volume	970.8K
Previous close	$316.83
Price vs 150-day SMA	-7.27%
Price vs 20-day SMA	-4.3%
Price vs 200-day SMA	-5.14%
Price vs 50-day SMA	-4.81%
Relative volume	1.16
RSI	38.42
Sharpe ratio	0.6
Sharpe ratio (3Y)	0.96
Sharpe ratio (5Y)	0.55
Sortino ratio	1.15
Sortino ratio (3Y)	1.64
Sortino ratio (5Y)	1
Volume	17.9M
Weekly RSI	44.74
YTD price change	2.56%
YTD total return	2.76%

Ownership and float

Institutional, insider, float, short-interest, and share-count fields.

Metric	Value
Float	10.9B
Float percentage	88.96%
Shares change (QoQ)	0.58%
Shares change (YoY)	-0.56%
Shares held by insiders	9.85%
Shares held by institutions	66.29%
Shares outstanding	12.2B
Short % of float	0.44%
Short % of shares	0.4%
Short ratio	3 days

Other indicators

Additional ticker metrics that do not fit the primary research groupings.

Metric	Value
Page views	2,314

Deeper analysis on GOOG

14 sections in the full report · jump straight to what you need

Forecast

Base and Bull forecast paths with report-date return framing.

→

Valuation

Fair-value bridge, DCF, owner earnings, and peer multiples.

→

Sensitivity

Cost-of-equity and terminal-growth stress table.

→

Risks

Kill scenarios, soft-pass flags, and downside catalysts.

→

Earnings

Next earnings setup and beat / inline / miss thresholds.

→

Position sizing

Entry, exit, conviction, and quarterly monitoring rules.

→

Financials

Revenue, margins, cash flow, and balance-sheet context.

→

Peers

Relative valuation and profitability against the cohort.

→

Moat

Economic-profit evidence and competitive advantage risk.

→

Industry cycle

Sector phase, capital cycle, and secular tailwinds.

→

Quote this valuation with its source: Fair value, Potential value and the price at analysis.

Frequently asked questions

About this GOOG report

What is the latest published GOOG stock rating?

Alphabet Inc. Class C is shown with Reduce in the latest published report, analyzed 2026-09-05. The hub links directly to the full analysis surface where the dated rating, fair-value bridge, risks, and scorecard are documented together.

Where can I read the full GOOG analysis?

The full latest published report, analyzed 2026-09-05, lives at /stocks/GOOG/analysis. The bare ticker page summarizes that read and links to each analysis tab; earlier editions remain under /analysis/archive.

What fair value is used for GOOG?

The latest published report analyzed 2026-09-05 gives GOOG a fair value of USD 295 and a potential value of USD 345. These are dated research outputs, not live market prices; review the valuation assumptions, sensitivity analysis, and material risks before making a decision.

How often is the GOOG page updated?

The hub selects the latest published stock report regardless of age and displays its analysis date (2026-09-05). Separately sourced market data is labeled with its own recorded timestamp and is never inferred from the report.

ReduceGOOG · Fair value $295-12.1%

Read full analysis →

Alphabet Inc. Class C (GOOG)

Our latest published analysis: GOOG rated Reduce

Price

Financial snapshot

Fair-value bridge

Latest news · GOOG

Valuation

Profitability

Balance sheet

Trading

Base and Bull scenarios

Sensitivity: Ke × terminal growth

Scorecard

Next earnings

Sector percentile context

All GOOG indicators

Profile and market data

Valuation

Profitability

Growth

Financial statements

Financial strength

Liquidity

Dividends and buybacks

Performance and technicals

Ownership and float

Other indicators

Deeper analysis on GOOG

Frequently asked questions

Ratinggeschiedenis

Category	Score	Reading
Valuation	3.0
Management	6.5
Balance Sheet	8.5
Profitability	8.5
Revenue Growth	7.5
Risk Assessment	8.0
Competitive Moat	5.5
Earnings Quality	9.0
Capital Efficiency	7.5