Apple Inc. (AAPL)

NASDAQ: AAPL · USD

$344

-3.40 (-1.0%)· Recorded snapshot

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StockMarketAgent Research · Analyzed 2026-09-09

Our latest published analysis: AAPL rated Sell

Apple Inc.'s published Sell conclusion compares the analysis-date price with fair value and potential value. Read the full report for assumptions, evidence, and material risks.

Fair value

$214 / share

Potential value

$255 / share

Upside to FV

-32.3%

from $344

Moat

5.5/10

Narrow

Read full analysis →View archive · 24mo

9-phase methodology · same model in each published edition

Market cap	$4.67T
Revenue (ttm)	466.8B
Net income (ttm)	128.9B
EPS (ttm)	$8.72
Shares out	14.6B
P/E (trailing)	39.4x
P/E (forward)	33.6x
Dividend	$1.08 (0.31%)
Volume	20,920,297
Beta	1.07

Market data

Price

Recent price action with selectable time range.

Financial snapshot

Revenue (ttm): 466.8B
Net income (ttm): 128.9B
EPS (ttm): $8.72
P/E (trailing): 39.4x
P/E (forward): 33.6x
Market cap: $4.67T

Item	P1	P2	P3	P4	P5	Trend
Period	2021-09-25	2022-09-24	2023-09-30	2024-09-28	2025-09-27	Trend
Revenue	$365.82B	$394.33B	$383.29B	$391.04B	$416.16B	+3.3%
Gross profit	$152.84B	$170.78B	$169.15B	$180.68B	$195.20B	+6.3%
Operating income	$108.95B	$119.44B	$114.30B	$123.22B	$133.05B	+5.1%
Net income	$94.68B	$99.80B	$97.00B	$93.74B	$112.01B	+4.3%
EPS (diluted)	$5.61	$6.11	$6.13	$6.08	$7.46	+7.4%
EBITDA	$123.14B	$130.54B	$125.82B	$134.66B	$144.43B	+4.1%
R&D	$21.91B	$26.25B	$29.92B	$31.37B	$34.55B	+12.1%
SG&A	$21.97B	$25.09B	$24.93B	$26.10B	$27.60B	+5.9%

Ticker	Name	Market cap	P/E	P/S	ROIC	5Y rev CAGR	1Y total return	Rating
ABNB	Airbnb, Inc.	97.8B	37.5x	7.4x	16.8%	+24.4%	+28.5%	Sprzedaj
ADBE	Adobe Inc.	97.1B	13.9x	3.7x	57.2%	+11.5%	-30.7%	Zdecydowanie kupuj
ADP	Automatic Data Processing, Inc.	113B	25.3x	5.1x	62.8%	+7.7%	+4.5%	Trzymaj
ACN	Accenture plc	144.3B	18.0x	2.0x	27.9%	+8.0%	+0.4%	Trzymaj
ADI	Analog Devices, Inc.	207.6B	50.9x	14.8x	11.0%	+16.4%	+76.9%	Sprzedaj
AI	C3.ai, Inc.	2B	—	8.4x	-35.6%	+3.6%	-33.6%	Sprzedaj

Base and Bull scenarios

Base60%

Price target

$214.00

-32.3% from spot

The Base path assumes near-term demand converts, followed by slower mature growth. Sustained stronger growth or a material undershoot would disconfirm that path.

FY2027 revenue and EPS remain near central analyst forecasts.
Post-FY2027 growth gradually fades; this is a valuation assumption rather than a reported outcome.

Bull20%

Price target

$255.21

-19.3% from spot

This scenario requires improved availability to convert demand into revenue and continued share reduction to support earnings per share. It fails if FY2027 revenue growth falls below 8%, or if diluted shares stop falling.

Advanced-node availability improves and demand converts into reported revenue.
Future share reductions continue as a scenario assumption; historical decline and FY2025 cash flow make this plausible but do not prove persistence.

Sensitivity: Ke × terminal growth

The highlighted cell is Fair value when every assumption sits at its base level ($214.00). Each row and column shows what Fair value becomes when one assumption moves.

Ke ↓ / g →	2.0%	2.5%	3.0%	3.5%	4.0%
6.9%	$251	$263	$278	$298	$324
7.9%	$223	$231	$240	$251	$266
8.9%	$203	$208	$214	$221	$230
9.9%	$187	$191	$195	$200	$206
10.9%	$175	$177	$181	$184	$188

Scorecard

Published factor rows and weighted composite

Calendar

Next earnings

Upcoming earnings date and setup when available.

Upcoming

DateLoading

Window—

EPS estimate—

Revenue estimate—

Sector percentile context

Refreshed 2026-10-28 19:55 UTC

Forward P/E33.6

P25 n/aP50 n/aP75 n/a

Trailing P/E36.6

P25 n/aP50 n/aP75 n/a

ROE148.8

P25 n/aP50 n/aP75 n/a

ROIC101.6

P25 n/aP50 n/aP75 n/a

Benchmarks · 1M

All AAPL indicators

Market & fundamental data

Available fields

297

Groups with data

Currency

USD

Showing 297 of 297 available metrics for this ticker.

Profile and market data

Ticker identity, listing, currency, market cap, and source dates.

Metric	Value
Amount currency	USD
CIK code	0000320193
Company name	Apple Inc.
Country	United States
Country code	US
CUSIP number	037833100
Earnings date	2026-11-02
Earnings time	amc
Employees	166,000
Employees change	2,000
Employees growth	1.22%
Enterprise value	$5T
Exchange	NASDAQ
Financial currency	USD
Financial report date	2026-06-27
First seen	2026-05-09
Fiscal year end	September
Founded	1977
In index	SP500, NASDAQ100, DOW30
Industry	Consumer Electronics
IPO date	1980-12-12
Is primary listing	Yes
Is SPAC	No
ISIN number	US0378331005
Last 10-K release date	2025-10-31
Last earnings date	2026-07-30
Last refreshed	2026-10-28
Last stock split date	2020-08-31
Last stock split type	Forward
Market cap	$5T
Market cap category	Mega-Cap
Next earnings date	2026-11-02
Options	Yes
Price	$343.69
Price currency	USD
Sector	Technology
SIC code	3571
Stock price date	2026-10-28
Symbol	AAPL
Tags	augmented-reality, metaverse, virtual-reality, magnificent-seven +1 more
U.S. state	California
Website	https://www.apple.com

Valuation

Multiples, yields, enterprise-value ratios, and valuation checks.

Metric	Value
Adjusted P/E ratio	39.41x
Average P/E ratio (10Y)	24.8x
Average P/E ratio (3Y)	32.22x
Average P/E ratio (5Y)	29.89x
Earnings yield	2.54%
EV/Earnings	38.57x
EV/EBIT	32.11x
EV/EBITDA	29.61x
EV/FCF	36.38x
EV/Sales	10.65x
FCF / EV yield	2.75%
FCF yield	2.71%
Forward EV/Sales	9.71x
Forward P/E	37.49x
Forward P/S	9.83x
Graham number	37.9937
Graham upside	-88.99%
Industry forward P/E	38.02x
Industry P/E	41.16x
Lynch fair value	$71.78
Lynch upside	-79.19%
P/(FCF - SBC) ratio	40.94x
P/(OCF - SBC) ratio	37.85x
P/B ratio	47.16x
P/E ratio	39.43x
P/FCF ratio	36.84x
P/OCF ratio	34.32x
P/S ratio	10.79x
PEG ratio	3.41x
Price / tangible book value	57.76x
Price/EBITDA ratio	29.98x
Sector forward P/E	18.86x
Sector P/E	32.77x

Profitability

Margins, returns on capital, cash conversion, and quality metrics.

Metric	Value
EBIT margin	33.17%
EBITDA margin	35.98%
Effective tax rate	17.3%
FCF margin	29.28%
Gross margin	48.65%
Operating margin	33.17%
Pretax margin	33.4%
Profit margin	27.62%
Profit per employee	$776,687
Profitable quarters	94
Profitable years	24
Revenue per employee	$2.8M
ROA	27.08%
ROA (5Y)	21.22%
ROCE	66.2%
ROE	148.75%
ROE (5Y)	164.74%
ROIC	101.57%
ROIC (5Y)	80.37%
SBC / revenue	2.94%
Tax / revenue	5.78%

Growth

Revenue, earnings, cash-flow, and forward growth indicators.

Metric	Value
EPS growth	32.61%
EPS growth (Q)	28.66%
EPS growth (QoQ)	0.5%
EPS growth 10Y	15.06%
EPS growth 3Y	13.56%
EPS growth 5Y	11.28%
EPS growth quarters	7
EPS growth years	1
FCF growth	42.11%
FCF growth (Q)	30.77%
FCF growth (QoQ)	19.39%
FCF growth 3Y	10.62%
FCF growth 5Y	7.6%
Gross profit growth	19.08%
Gross profit growth (Q)	25.28%
Gross profit growth 3Y	10.83%
Gross profit growth 5Y	9.79%
Net income growth	29.87%
Net income growth (Q)	27.12%
Net income growth (QoQ)	0.71%
Net income growth 3Y	10.81%
Net income growth 5Y	8.23%
Net income growth quarters	7
Net income growth years	1
OCF growth	35.15%
OCF growth (Q)	23.33%
OCF growth (QoQ)	19.74%
OCF growth 10Y	8.79%
OCF growth 3Y	9.07%
OCF growth 5Y	7.04%
Operating income growth	18.93%
Operating income growth (Q)	26.57%
Operating income growth 3Y	11.33%
Operating income growth 5Y	9.15%
Revenue growth	14.24%
Revenue growth (Q)	16.36%
Revenue growth (QoQ)	-1.59%
Revenue growth 10Y	7.8%
Revenue growth 3Y	6.73%
Revenue growth 5Y	6.1%
Revenue growth quarters	9
Revenue growth years	2

Financial statements

Income-statement and cash-flow amounts, totals and per share.

Metric	Value
Capital expenditures	$-10B
Depreciation and amortization	$13.1B
EBIT	$154.9B
EBITDA	$168B
EPS	$8.72
FCF per share	$9.37
Financing cash flow	$-122.1B
Free cash flow	$136.7B
Free cash flow minus SBC	$123B
Gross profit	$227.1B
Income taxes	$27B
Investing cash flow	$-21.4B
Net borrowing	$-17.3B
Net cash flow	$3.3B
Net income	$128.9B
Operating cash flow minus SBC	$133B
Operating income	$154.9B
Revenue	$466.8B
Stock-based compensation	$13.7B

Financial strength

Debt, cash, solvency, accounting-quality, and balance-sheet signals.

Metric	Value
Altman Z-Score	10.93
Book value per share	$7.36
Debt / EBITDA	0.45
Debt / equity	0.78
Debt / FCF	0.62
Long-term assets	$233.4B
Long-term liabilities	$126.4B
Net cash (debt)	$62.2B
Net cash / market cap	1.23%
Net cash growth	98.71%
Net debt / EBITDA	-0.37
Net debt / equity	-0.58
Net debt / FCF	-0.45
Piotroski F-Score	8
Property, plant and equipment	$51.4B
Shareholders' equity	$107.5B
Tangible book value	$87.2B
Tangible book value per share	$5.97
Total assets	$383.3B
Total cash	$146.5B
Total debt	$84.3B
Total liabilities	$275.7B
WACC	9.96%

Liquidity

Current-asset coverage and working-capital efficiency metrics.

Metric	Value
Asset turnover	1.31
Current assets	$149.8B
Current liabilities	$149.3B
Current ratio	1
Inventory turnover	28.17
Net working capital	$-48.9B
Quick ratio	0.81
Working capital	$492M
Working capital turnover	-51.48

Dividends and buybacks

Dividend yield, payout, buybacks, and shareholder-yield indicators.

Metric	Value
Buyback yield / dilution	2.13%
Dividend growth	3.92%
Dividend growth (10Y)	6.88%
Dividend growth (3Y)	4.09%
Dividend growth (5Y)	4.51%
Dividend growth years	14
Dividend payment date	2026-08-13
Dividend payment years	15
Dividend payout frequency	Quarterly
Dividend per share	$1.08
Dividend yield	0.31%
Ex-dividend date	2026-08-10
FCF payout ratio	11.53%
Last dividend	$0.27
Payout ratio	12.39%
Shareholder yield	2.44%

Performance and technicals

Returns, volatility, beta, momentum, RSI, and moving-average context.

Metric	Value
10Y price change	1,102.76%
10Y return CAGR	29.39%
10Y total return	1,214.86%
150-day SMA	$307.37
15Y price change	2,281.72%
15Y return CAGR	25%
15Y total return	2,743.91%
1D price change	-0.98%
1M price change	0.93%
1M total return	0.93%
1W price change	1.39%
1W total return	1.39%
1Y price change	28.06%
1Y return CAGR	28.55%
1Y total return	28.53%
20-day SMA	$340.63
200-day SMA	$295.70
20Y price change	11,885.72%
20Y return CAGR	28.17%
20Y total return	14,212.9%
3M price change	2.17%
3M total return	2.26%
3Y price change	104.63%
3Y return CAGR	27.52%
3Y total return	107.4%
50-day SMA	$331.74
50-day SMA vs 200-day SMA	50over200
52-week high	$351.73
52-week high date	2026-10-23
52-week low	$243.42
52-week low date	2026-01-20
5Y price change	131.26%
5Y return CAGR	18.85%
5Y total return	137.1%
6M price change	28.63%
6M total return	28.86%
After-hours change	0.17%
After-hours close	$343.69
After-hours price	$344.28
All-time high	$351.73
All-time high date	2026-10-23
All-time low	$0.06
All-time low date	1985-06-14
Average true range (ATR)	$6.12
Average volume	37.4M
Beta (1Y)	0.71
Beta (2Y)	1.04
Beta (5Y)	1.07
Change from 52-week high	-2.29%
Change from 52-week low	41.19%
Change from all-time high	-2.13%
Change from all-time low	541,142.14%
Change from open	-0.93%
Day's gap	-0.05%
Dollar volume	$7.2B
High price	$347.02
Low price	$343.52
Monthly RSI	72.32
Open price	$346.92
Position in 52-week range	4.86%
Premarket change	-0.09%
Premarket close	$347.10
Premarket price	$346.80
Premarket volume	318.5K
Previous close	$347.10
Price vs 150-day SMA	11.99%
Price vs 20-day SMA	1.06%
Price vs 200-day SMA	16.41%
Price vs 50-day SMA	3.77%
Relative volume	0.56
RSI	56.68
Sharpe ratio	1
Sharpe ratio (3Y)	0.86
Sharpe ratio (5Y)	0.61
Sortino ratio	1.69
Sortino ratio (3Y)	1.51
Sortino ratio (5Y)	1.12
Volume	20.9M
Weekly RSI	65.13
YTD price change	26.62%
YTD total return	26.97%

Ownership and float

Institutional, insider, float, short-interest, and share-count fields.

Metric	Value
Float	14.6B
Float percentage	99.83%
Shares change (QoQ)	-0.08%
Shares change (YoY)	-2.13%
Shares held by insiders	0.06%
Shares held by institutions	65.69%
Shares outstanding	14.6B
Short % of float	0.83%
Short % of shares	0.83%
Short ratio	2.8 days

Other indicators

Additional ticker metrics that do not fit the primary research groupings.

Metric	Value
Page views	1,944

Deeper analysis on AAPL

14 sections in the full report · jump straight to what you need

Forecast

Base and Bull forecast paths with report-date return framing.

→

Valuation

Fair-value bridge, DCF, owner earnings, and peer multiples.

→

Sensitivity

Cost-of-equity and terminal-growth stress table.

→

Risks

Kill scenarios, soft-pass flags, and downside catalysts.

→

Earnings

Next earnings setup and beat / inline / miss thresholds.

→

Position sizing

Entry, exit, conviction, and quarterly monitoring rules.

→

Financials

Revenue, margins, cash flow, and balance-sheet context.

→

Peers

Relative valuation and profitability against the cohort.

→

Moat

Economic-profit evidence and competitive advantage risk.

→

Industry cycle

Sector phase, capital cycle, and secular tailwinds.

→

Quote this valuation with its source: Fair value, Potential value and the price at analysis.

Frequently asked questions

About this AAPL report

What is the latest published AAPL stock rating?

Apple Inc. is shown with Sell in the latest published report, analyzed 2026-09-09. The hub links directly to the full analysis surface where the dated rating, fair-value bridge, risks, and scorecard are documented together.

Where can I read the full AAPL analysis?

The full latest published report, analyzed 2026-09-09, lives at /stocks/AAPL/analysis. The bare ticker page summarizes that read and links to each analysis tab; earlier editions remain under /analysis/archive.

What fair value is used for AAPL?

The latest published report analyzed 2026-09-09 gives AAPL a fair value of USD 214 and a potential value of USD 255. These are dated research outputs, not live market prices; review the valuation assumptions, sensitivity analysis, and material risks before making a decision.

How often is the AAPL page updated?

The hub selects the latest published stock report regardless of age and displays its analysis date (2026-09-09). Separately sourced market data is labeled with its own recorded timestamp and is never inferred from the report.

SellAAPL · Fair value $214-32.3%

Read full analysis →

Apple Inc. (AAPL)

Our latest published analysis: AAPL rated Sell

Price

Financial snapshot

Fair-value bridge

Latest news · AAPL

Valuation

Profitability

Balance sheet

Trading

Base and Bull scenarios

Sensitivity: Ke × terminal growth

Scorecard

Next earnings

Sector percentile context

All AAPL indicators

Profile and market data

Valuation

Profitability

Growth

Financial statements

Financial strength

Liquidity

Dividends and buybacks

Performance and technicals

Ownership and float

Other indicators

Deeper analysis on AAPL

Frequently asked questions

Historia rekomendacji

Category	Score	Reading
Valuation	1.5
Management	6.5
Balance Sheet	6.0
Profitability	8.5
Revenue Growth	7.5
Risk Assessment	6.5
Competitive Moat	5.5
Earnings Quality	7.5
Capital Efficiency	8.5