The Coca-Cola Company (KO)
NYSE: KO · Real-Time Price · USD
$78.4
-0.01 (-0.0%)· Live
StockMarketAgent Research
Our analysis: KO rated Strong Buy
A strong-buy for defensive, high-quality cash flow compounding at a compelling valuation discount.
Fair value (mid)
$99.5 / share
$77.2 – $122
Upside to FV
+27.0%
from $78.4
Confidence
88/100
Moat
9/10
Biggest opportunity
Bull: Accelerated volume growth in emerging markets, successful global scaling of Costa Coffee and RTD alcohol segments, and sustained pricing power drive upper-single-digit EPS growth and consistent margin expansion.
Biggest risk
Health Trend Acceleration
Health Trend Acceleration: Accelerated secular shifts away from carbonated soft drinks permanently compress volume growth.
Recommended action
Strong Buy
Assigning a strong-Strong Buy rating based on a $99.46 fair value midpoint, offering ~27% upside. High confidence anchored by exceptional margin stability.
Position sizing playbook →| Market cap | $337.0B | |
|---|---|---|
| Revenue (ttm) | 49.3B | |
| Net income (ttm) | 13.7B | |
| EPS (ttm) | $3.18 | |
| Shares out | 4.3B | |
| P/E (trailing) | 24.7x | |
| P/E (forward) | 22.5x | |
| Dividend | $2.12 (2.70%) | |
| Volume | 12,447,121 | |
| Beta | 0.36 | |
| Price target | $85.1 | +8.5% |
Market data
Price
Recent price action with selectable time range.
The Coca-Cola CompanyKO
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Financial snapshot
- Revenue (ttm)
- 49.3B
- Net income (ttm)
- 13.7B
- EPS (ttm)
- $3.18
- P/E (trailing)
- 24.7x
- P/E (forward)
- 22.5x
- Market cap
- $337.0B
| Item | P1 | P2 | P3 | P4 | P5 | Trend |
|---|---|---|---|---|---|---|
| Period | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Trend |
| Revenue | $38.66B | $43.00B | $45.75B | $47.06B | $47.94B | +5.5% |
| Gross profit | $23.30B | $25.00B | $27.23B | $28.74B | $29.54B | +6.1% |
| Operating income | $11.04B | $12.04B | $13.10B | $14.02B | $14.91B | +7.8% |
| Net income | $9.77B | $9.54B | $10.71B | $10.63B | $13.11B | +7.6% |
| EPS (diluted) | — | $2.19 | $2.47 | $2.46 | $3.04 | +8.5% |
| EBITDA | $15.47B | $13.83B | $15.61B | $15.82B | $18.70B | +4.9% |
| R&D | — | — | — | — | — | — |
| SG&A | $12.14B | $12.88B | $13.97B | $14.58B | $14.52B | +4.6% |
Fair-value bridge
- Fair value (low)
- $77.2
- Fair value (mid)
- $99.5
- Fair value (high)
- $122
- Current price
- $78.4
- Upside to mid
- +27.0%
Valuation models
| Model | Fair value (mid) | Weight |
|---|---|---|
| Multi stage moat fade | $101 | 35% |
| FCFF DCF | $102 | 25% |
| Owner earnings | $95.54 | 15% |
| Discounted earnings | $144 | 10% |
| Forward earnings | $64.44 | 15% |
| Reverse DCF | $0.00 | 0% |
| Peg adjusted peer | $6.68 | 0% |
Analyst consensus
Recommendation
Strong Buy
Price target
$85.1
+8.5%
In the news
Latest news · KO
Recent company headlines from major financial publishers.
Valuation
- Market cap
- $337.0B
- P/E (trailing)
- 24.7x
- P/E (forward)
- 22.5x
- P/S
- 6.8x
- P/B
- 10.0x
- PEG
- 3.03
- EV / EBITDA
- 22.0x
Profitability
- Gross margin
- 61.7%
- Operating margin
- 31.8%
- ROE
- 43.4%
- ROA
- 9.5%
- ROIC
- 19.6%
Balance sheet
- Debt / equity
- 1.25
- Current ratio
- 1.36
- Quick ratio
- 0.78
Trading
- Beta
- 0.36
- Volume
- 12,447,121
- Dividend yield
- 2.7%
Scenarios & expected return
Probability-weighted: +27.0% expected return to fair value
Bull20%
Price target
$121.75
+55.4% from spot
Accelerated volume growth in emerging markets, successful global scaling of Costa Coffee and RTD alcohol segments, and sustained pricing power drive upper-single-digit EPS growth and consistent margin expansion.
- Terminal growth exceeds 3%
- Terminal multiple expands past 22x
Base60%
Price target
$99.46
+27.0% from spot
Consistent pricing execution and strategic portfolio expansion into non-carbonated beverages drive steady, high-margin cash flows despite sluggish secular unit volume growth for carbonated soft drinks.
- Terminal growth anchored at 3%
- Operating margins average 31%
Bear20%
Price target
$77.20
-1.4% from spot
Consumer trends shifting away from sugary beverages accelerate faster than portfolio transitions, persistent FX headwinds weigh on global returns, and the stock's valuation premium compresses amid sluggish top-line growth.
- Terminal growth falls below 2.5%
- Valuation multiple compresses to 18x
Valuation models & bridge
Each model produces an independent fair value. Weighted average = $99.5.
| Model | Weight | FV / share | vs spot | Contribution |
|---|---|---|---|---|
| Multi stage moat fade | 35% | $101 | +29.1% | |
| FCFF DCF | 25% | $102 | +30.7% | |
| Owner earnings | 15% | $95.5 | +21.8% | |
| Discounted earnings | 10% | $144 | +83.8% | |
| Forward earnings | 15% | $64.4 | -17.8% | |
| Reverse DCF | 0% | $0.00 | -100.0% | |
| Peg adjusted peer | 0% | $6.68 | -91.5% | |
| Composite FV (weighted) | 100% | $99.5 | +27.0% |
Sensitivity: Ke × terminal growth
| Ke ↓ / g → | 2.0% | 2.5% | 3.0% | 3.5% | 4.0% |
|---|---|---|---|---|---|
| 4.1% | $148 | $174 | $174 | $174 | $174 |
| 5.1% | $99.5 | $119 | $148 | $174 | $174 |
| 6.1% | $75.0 | $85.5 | $99.5 | $119 | $148 |
| 7.1% | $60.2 | $66.8 | $75.0 | $85.5 | $99.5 |
| 8.1% | $54.7 | $54.8 | $60.2 | $66.8 | $75.0 |
Scorecard
Factor radar (left) · 9-category weighted composite (right)
Valuation5.0
Management6.9
Balance Sheet5.0
Profitability8.5
Revenue Growth6.0
Risk Assessment7.0
Competitive Moat9.0
Earnings Quality5.5
Capital Efficiency7.5
Weighted composite
6.7/10
Above average| Category | Weight | Score | Reading |
|---|---|---|---|
| Valuation | 11% | 5.0 | |
| Management | 11% | 6.9 | |
| Balance Sheet | 11% | 5.0 | |
| Profitability | 11% | 8.5 | |
| Revenue Growth | 11% | 6.0 | |
| Risk Assessment | 11% | 7.0 | |
| Competitive Moat | 11% | 9.0 | |
| Earnings Quality | 11% | 5.5 | |
| Capital Efficiency | 11% | 7.5 |
Position sizing & entry playbook
Pre-committed rules, followed irrespective of news flow.
Conviction tier
High
Confidence 88/100
Target weight
Core defensive allocation.
of equity sleeve
Current / pullbacks
$78.4
Thesis break
Risk to thesis
- Trim if structural multiple expansion breaches 25x or organic volume irreversibly deteriorates.
Calendar
Next earnings
Upcoming earnings date and setup when available.
Upcoming
DateLoading
Window—
EPS estimate—
Revenue estimate—
Sector percentile context
Refreshed 2026-05-10 22:07 UTC
Forward P/E22.5
P25 n/aP50 n/aP75 n/a
Trailing P/E0
P25 n/aP50 n/aP75 n/a
ROE43.4
P25 n/aP50 n/aP75 n/a
ROIC19.6
P25 n/aP50 n/aP75 n/a
Benchmarks · 1M
S&P 500n/a
Nasdaq Compositen/a
Dow Jones Industrial Averagen/a
Russell 2000n/a
All KO indicators
Market & fundamental data
Available fields
284
Groups with data
11
Currency
USD
Showing 284 of 284 available metrics for this ticker.
Deeper analysis on KO
14 sections in the full report · jump straight to what you need
Forecast
Bull, base, and bear cases with expected-return framing.
Valuation
Fair-value bridge, DCF, owner earnings, and peer multiples.
Sensitivity
Cost-of-equity and terminal-growth stress table.
Risks
Kill scenarios, soft-pass flags, and downside catalysts.
Earnings
Next earnings setup and beat / inline / miss thresholds.
Position sizing
Entry, exit, conviction, and quarterly monitoring rules.
Financials
Revenue, margins, cash flow, and balance-sheet context.
Peers
Relative valuation and profitability against the cohort.
Moat
Economic-profit evidence and competitive advantage risk.
Industry cycle
Sector phase, capital cycle, and secular tailwinds.
Scorecard
Six-factor overlay and 9-category weighted scorecard.
Recommendation
Final action, action steps, opportunity, and biggest risk.
Perspectives
Growth, value, and income investor reads.
Archive
Prior monthly reports and rating changes.
Frequently asked questions
About this KO report
What is the current KO stock rating?
The Coca-Cola Company is currently shown with Strong Buy in the latest report. The hub links directly to the full analysis surface where the rating, fair-value bridge, risks, and scorecard are documented together.
Where can I read the full KO analysis?
The full report lives at /stocks/KO/analysis. The bare ticker page is a product hub that summarizes the latest read and sends readers into the relocated analysis tabs without making the analysis surface depend on the hub.
What fair-value range is used for KO?
The latest report frames KO around $77 to $122. Treat that range as the entry point, then check the valuation, sensitivity, and bear-case tabs before making an investment decision.
How often is the KO page updated?
The hub updates with the latest published stock report and live backend market data. The analysis pages remain reachable under /analysis, so a hub rollback does not remove the report reader.
Strong BuyKO · Fair value $99.5+27.0% · Confidence 88/100