Com a sua autorização, usamos análises limitadas e respeitadoras da privacidade para perceber que percursos de investigação funcionam. Não usamos rastreadores publicitários nem gravação de sessões. Pode alterar esta escolha nas Preferências. Leia a Política de Privacidade.
Quote this valuation with its source: Fair value, Potential value and the price at analysis.
FAQ
NFLX — frequently asked questions
Is Netflix, Inc. overvalued?
In our latest published analysis dated 2026-09-08, NFLX looks meaningfully overvalued. The price recorded at analysis is USD 78,3 versus our fair value of USD 63,9; the high endpoint is presented separately as potential value of USD 79,0. That implies roughly 18.4% downside to fair value at that date.
Our latest published report, analyzed 2026-09-08, gives NFLX a fair value of USD 63,9 and a potential value of USD 79,0. The conclusion is triangulated across multiple valuation models and weighted by reliability for Netflix, Inc.'s archetype; it is a dated research output, not a live price.
Should I buy NFLX now?
Our latest published rating for NFLX, analyzed 2026-09-08, is Reduce. Netflix, Inc. looks meaningfully overvalued at the analysis-date price of USD 78,3 versus fair value of USD 63,9; potential value is USD 79,0. This is research for educational purposes, not personalized investment advice.
What are the biggest risks for NFLX?
The dedicated bear-case section in our report analyzed 2026-09-08 documents Netflix, Inc.'s material risks, evidence, thresholds, and thesis-invalidation conditions. Scenario-specific explanations remain in that section so the report does not repeat or decontextualize them elsewhere.
What is NFLX's rating?
Our latest published rating for NFLX, analyzed 2026-09-08, is Reduce, with a published moat assessment of 6/10 (Narrow). It reflects our fair value of USD 63,9, the potential value of USD 79,0, and the price recorded at analysis (USD 78,3).
Este relatório ainda não foi traduzido. Atualize em alguns minutos assim que a fila de tradução recuperar o atraso.
§1 Resumo executivoEN
Resposta em 30 segundosReduce
Preço versus valor
Preço
$78.25
Valor justo
$63.88
Valor potencial
$79.00
Em
2026-09-04
Por que pode funcionar
Broader formats could attract more engagement, while audience reach may raise the value of partner content.
O que mudaria nossa visão
The key trigger is FY2027 diluted EPS growth below 0% while revenue remains positive.
Reduce. The valuation leaves limited room for weaker earnings conversion or an earlier revenue slowdown.
The report was prepared at $78.25 on 2026-09-04. That price is above $63.88 Fair value and just below $79 Potential value.3
FY2027 diluted EPS could contract even if sales rise. That result would fail the earnings-conversion test because growth would not be reaching profit per share.1
Audience reach is the clearest upside. If exclusive formats and partner distribution expand profitable engagement, sales can stay stronger, and cash can support share reduction after content and debt needs.3,4,5
Content breadth and exclusive formats
Management described links between core series, exclusive creator content, and additional engagement formats on 2026-07-16.4
Audience-distribution network effect
Management said a larger audience can improve partner-content relevance and monetization, which may attract additional supply.4
Cycle upside
Healthy acquisition, retention, pricing, and advertising demand could support continued revenue growth, although that outlook comes from management commentary rather than a capacity indicator.4
Recomendação da casa
Reduce because the report-date price stands above Fair value while earnings conversion and post-FY2027 growth duration remain contested.1
Visão geral da empresa
NETFLIX INC primarily derives revenues from monthly membership fees for services related to streaming content to its members. NETFLIX INC offers a variety of streaming membership plans, the price of which varies by country and the features of the plan.
The market for entertainment video is intensely competitive and subject to rapid change. NETFLIX INC also competes against entertainment video providers and content producers in obtaining content for its service, both for licensed content and for original content projects.
§2 Cenário pessimistaEN
The harshest operating path combines an EPS decline, sub-27% margins, and an early revenue slowdown. Profit and cash would weaken together, leaving less room for debt reduction or repurchases.
Revenue reaches mature growth earlier than the base path assumes.
GAAP operating margin remains below the thesis failure threshold for consecutive fiscal years.
Content and competitive spending absorb added revenue, while weaker cash limits repurchases. This path is confirmed by the earnings, growth, and margin gates in the dedicated downside review.
Como esta tese pode falhar
FY2027 earnings decline
If FY2027 diluted EPS growth falls below 0% while revenue still grows, content and monetization costs would absorb incremental sales.1
FV impact
-3.5%
The analyst's bear scenario path and multiple as the base case
Trigger
Within 16 months
Persistent margin erosion
Sinais de alerta antecipado para monitorar
Os cinco desenvolvimentos que enfraqueceriam a nossa tese de investimento.
If revenue still grows while diluted EPS falls, incremental sales are not reaching per-share profit. That would weaken the operating-leverage case and leave less earnings support for cash generation.
Atual:The FY2027 estimate is $3.82 per diluted share, within a $3.48-$4.09 range, as of and retrieved on 2026-09-08.
Alerta se
§3 Vantagem competitivaEN
Narrow
Netflix has a narrow moat built on content breadth and audience reach. Exclusive extensions can create more viewing occasions, while scale can make partner content more valuable.
The advantage remains conditional. The 8% two-year test is a thesis monitoring threshold, not an observed industry cutoff. A breach would shorten the assumed advantage and post-estimate growth path.
Lucro econômico
FY2025 free cash flow of $9.46 billion supports strong economics, but cash generation is an outcome rather than a moat source.5
6/ 10
Narrow
Sources of advantage
01Content breadth and exclusive formats — Management described links between core series, exclusive creator content, and additional engagement formats on 2026-07-16.Moderate
02Audience-distribution network effect — Management said a larger audience can improve partner-content relevance and monetization, which may attract additional supply.Moderate
Ameaças conhecidas à vantagem competitiva
Ameaça
Gravidade
Cronograma
Mitigação
Entertainment, advertising, gaming, and internet platforms compete through different channels.
high
Medium term
The broad-entertainment peer tests bundles, ad technology tests monetization, gaming tests attention, and the internet platform tests creator video. None is interchangeable with Netflix.
The highlighted cell is Fair value when every assumption sits at its base level ($63.88). Each row and column shows what Fair value becomes when one assumption moves.
Free cash flow to the firm stays positive in the first projected year at $11.5B after modeled capex of $447.3M, with terminal value at 54.5% of enterprise value. A sudden drop in free cash flow is not projected unless capital spending relative to revenue, reinvestment, or gross margin resets materially.
Revenue decelerates gradually after FY2027 rather than reaching mature growth early.1
GAAP operating margin stays near the accepted path and avoids the persistent failure test.
Positive free cash flow supports per-share progress after content and debt needs.3,5,6
The base path holds while revenue fades gradually and margins remain resilient. An early move to mature growth or a sustained margin breach would disconfirm it.1
FY2025 free cash flow was $9.46 billion, published and retrieved on 2026-08-30. The projection should not assume this requires no content or working-capital reinvestment.4,5
Alocação de capital
Repurchases can support per-share growth, but FY2025 debt exceeded cash. Debt reduction and content needs may therefore limit future share-count declines.
Operating income and free cash flow improved, but those outcomes are not treated as substitutes for a consistent multi-year return-on-capital measure.
No comparison is asserted. The 9.8126% WACC is used only as the enterprise valuation rate as of 2026-09-08.
Cash generation is substantial.
FY2025 operating cash flow was $10.15 billion, available from the filing on 2026-01-23.
Positive cash offers flexibility, but content spending, debt reduction, and repurchases compete for the same funds. FY2025 debt above cash means all three cannot be assumed to receive funding together.
Per-share compounding has historical support.
Diluted-average shares declined from 4.495 billion in FY2023 to 4.344 billion in FY2025.
Continued reductions could lift earnings per share, but they remain discretionary.
Receita mais recenteUS$ 45,2 biCAGR da receita +19,9%
Margem operacional29,5%10 períodos fiscais
Fluxo de caixa livre mais recenteUS$ 9,5 biFY2025
Dívida líquidaUS$ 5,4 biFY2025
Detalhamento da demonstração de resultadosComo a escala do negócio se converte em lucro reportado.30 de jun. de 2025
StockMarketAgent.AI
ReceitaUS$ 12,6 triCusto das receitas−US$ 6 triLucro brutoUS$ 6,5 triDespesas operacionais−US$ 2,3 triLucro operacionalUS$ 4,2 triItens não operacionais e impostos−US$ 791,2 biLucro líquidoUS$ 3,4 tri
Dados do histórico financeiro
Receita
US$ 12.559.938.000.000
Custo das receitas
US$ 6.036.965.000.000
Lucro bruto
US$ 6.522.973.000.000
Despesas operacionais
US$ 2.330.363.000.000
Lucro operacional
US$ 4.192.610.000.000
Itens não operacionais e impostos
-US$ 791.196.000.000
Lucro líquido
US$ 3.401.414.000.000
Visão geral do balançoComo os ativos reportados são mantidos e financiados no período selecionado.
Netflix Inc. (NFLX) trades at 21.6x forward earnings against a peer median of 18.5x. Its EV/EBITDA of 22.6x compares with a peer median of 21.5x. The comparison uses 4 peers: The Walt Disney Company, AppLovin Corporation, Electronic Arts Inc. and Alphabet Inc. Class C, as of 2026-09-07 to 2026-09-08.
§10 Setor e cicloEN
Fase do ciclo
Contraction
Entertainment-industry capital spending was negative 1.3% of revenue, while capital spending was 0.63 times depreciation as of 2026-09-01, retrieved that day.
Ciclo de alta
Healthy acquisition, retention, pricing, and advertising demand could support continued revenue growth, although that outlook comes from management commentary rather than a capacity indicator.
Ciclo de baixa
A weaker demand cycle would expose whether added formats create profitable engagement or merely require more content spending. Production savings may also be reinvested rather than retained.
Tendências seculares
Tendência
Impacto
Nota
Broader digital entertainment formats
positive
Live events, podcasts, and creator extensions can widen engagement occasions, but their economics still require margin confirmation.
Intensifying competition for attention and advertising
negative
The selected comparison set spans distinct, capable competitive channels with wide growth and margin dispersion.
Posicionamento
Netflix enters this demand cycle with audience scale and positive cash generation, but must preserve both growth and operating margin to demonstrate resilience.4,5
§11 Gestão de posiçãoEN
Dimensionamento
Below a normal portfolio weight. The $78.25 report-date price exceeds $63.88 Fair value and is close to $79 Potential value.3
Risco
Treat repurchases as discretionary while debt exceeds cash, and do not rely on cash-compounding upside without continued positive free cash flow.
Tranches de entrada
Nível
Ação
Por quê
At or above $63.88 Fair value
Do not add; use strength to reduce exposure.
The price already discounts more value than the house midpoint.
Below $63.88
Reassess the rating before taking any new position.
A lower price alone would not repair weak growth or margin evidence.
Not every cited input appears here: internal calculations and intermediate model outputs have no external record, and some citations could not be matched to one.
A sustained breach would indicate content or competitive costs are taking more of each revenue dollar. Lower operating profit would reduce internally generated cash and weaken the case for continued per-share compounding.
Atual:FY2025 operating income was $13.33 billion on $45.18 billion of revenue, reported for the year ended 2025-12-31.
Alerta seBelow 27% of revenue for two consecutive fiscal years.
An early growth fade would reduce the future sales base and shorten the period when audience scale can support above-mature growth. That would lower the earnings and cash path used in the thesis.
Atual:The FY2027 revenue estimate is $57.01 billion as of and retrieved on 2026-09-08.
Alerta seAt or below 5% in any fiscal year before FY2030.
A higher required return means investors demand more compensation for risk. Future earnings would be worth less in present terms even if the near-term operating outlook were unchanged.
Atual:The moderate cost of equity was 10.0778% on 2026-09-08, computed and retrieved at 23:08:40 UTC.
Alerta seMore than 1 percentage point above 10.0778% within 12 months.
05
Debt and cash balance
Negative free cash flow while debt exceeds cash would force tighter choices among content spending, debt reduction, and repurchases. Slower repurchases would weaken the historical share-count support for per-share growth.
Atual:FY2025 debt was $14.46 billion versus $9.03 billion of cash. The observations were available on 2026-09-08 and 2026-01-23, respectively.
Positive free cash flow supports content and share-count reduction after debt needs are met.3,5
The bull path requires audience scale to improve partner economics and added formats to produce profitable engagement. Stable margins and positive cash would confirm persistence.4,5