HubSpot, Inc. (HUBS)

NYSE: HUBS · USD

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StockMarketAgent Research · Analyzed 2026-05-10

Our latest published analysis: HUBS rated Sell

HubSpot, Inc.'s published Sell conclusion compares the analysis-date price with fair value and potential value. Read the full report for assumptions, evidence, and material risks.

Fair value

$47.9 / share

Potential value

$61.5 / share

Upside to FV

-75.7%

Moat

6.5/10

Narrow

Read full analysis →View archive · 24mo

9-phase methodology · same model in each published edition

Market cap	$10.1B
P/E (forward)	12.7x

Market data

Price

Recent price action with selectable time range.

Financial snapshot

P/E (forward): 12.7x
Market cap: $10.1B

Item	P1	P2	P3	P4	Trend
Period	2022-12-31	2023-12-31	2024-12-31	2025-12-31	Trend
Revenue	$1.73B	$2.17B	$2.63B	$3.13B	+21.8%
Gross profit	$1.42B	$1.83B	$2.23B	$2.62B	+22.6%
Operating income	$-94.7M	$-146.8M	$32.4M	$70.3M	—
Net income	$-107.3M	$-164.5M	$4.6M	$45.9M	—
EPS (diluted)	$-2.35	$-3.30	$0.09	$0.86	—
EBITDA	$-36.5M	$-74.1M	$129.2M	$206.6M	—
R&D	$442.0M	$617.7M	$778.7M	$905.9M	+27.0%
SG&A	$1.08B	$1.32B	$1.52B	$1.71B	+16.3%

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Base and Bull scenarios

Bull20%

Price target

$61.51

-68.8% from spot

Upmarket penetration accelerates as enterprise features and AI-driven tools mature, yielding higher ARPU, lower churn, and a rapid expansion of GAAP operating margins toward 25%+ as S&M efficiency peaks.

Operating margins permanently clear 25%+.
SBC burden diminishes materially as a percentage of revenue.

Base60%

Price target

$47.87

-75.7% from spot

HubSpot achieves steady compound growth and massive operating leverage as it successfully throttles back aggressive customer acquisition spend, converging on a sustainable 20% long-term operating margin.

Operating margins stabilize at a target 20%.
Terminal growth rate firmly holds at 3%.

Sensitivity: Ke × terminal growth

Ke ↓ / g →	2.0%	2.5%	3.0%	3.5%	4.0%
9.4%	$64.3	$69.0	$74.5	$80.8	$88.4
10.4%	$56.6	$60.2	$64.3	$69.0	$74.5
11.4%	$50.6	$53.4	$56.6	$60.2	$64.3
12.4%	$45.7	$48.0	$50.6	$53.4	$56.6
13.4%	$41.7	$43.6	$45.7	$48.0	$50.6

Scorecard

Published factor rows and weighted composite

Calendar

Next earnings

Upcoming earnings date and setup when available.

Upcoming

DateLoading

Window—

EPS estimate—

Revenue estimate—

Sector percentile context

Forward P/E12.7

P25 n/aP50 n/aP75 n/a

Trailing P/E104.4

P25 n/aP50 n/aP75 n/a

ROEn/a

P25 n/aP50 n/aP75 n/a

ROICn/a

P25 n/aP50 n/aP75 n/a

Benchmarks · 1M

Deeper analysis on HUBS

14 sections in the full report · jump straight to what you need

Forecast

Base and Bull forecast paths with report-date return framing.

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Valuation

Fair-value bridge, DCF, owner earnings, and peer multiples.

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Sensitivity

Cost-of-equity and terminal-growth stress table.

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Risks

Kill scenarios, soft-pass flags, and downside catalysts.

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Earnings

Next earnings setup and beat / inline / miss thresholds.

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Position sizing

Entry, exit, conviction, and quarterly monitoring rules.

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Financials

Revenue, margins, cash flow, and balance-sheet context.

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Peers

Relative valuation and profitability against the cohort.

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Moat

Economic-profit evidence and competitive advantage risk.

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Industry cycle

Sector phase, capital cycle, and secular tailwinds.

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Quote this valuation with its source: Fair value, Potential value and the price at analysis.

Frequently asked questions

About this HUBS report

What is the latest published HUBS stock rating?

HubSpot, Inc. is shown with Sell in the latest published report, analyzed 2026-05-10. The hub links directly to the full analysis surface where the dated rating, fair-value bridge, risks, and scorecard are documented together.

Where can I read the full HUBS analysis?

The full latest published report, analyzed 2026-05-10, lives at /stocks/HUBS/analysis. The bare ticker page summarizes that read and links to each analysis tab; earlier editions remain under /analysis/archive.

What fair value is used for HUBS?

The latest published report analyzed 2026-05-10 gives HUBS a fair value of USD 48 and a potential value of USD 62. These are dated research outputs, not live market prices; review the valuation assumptions, sensitivity analysis, and material risks before making a decision.

How often is the HUBS page updated?

The hub selects the latest published stock report regardless of age and displays its analysis date (2026-05-10). Separately sourced market data is labeled with its own recorded timestamp and is never inferred from the report.

SellHUBS · Fair value $47.9-75.7%

Read full analysis →

Category	Score	Reading
Valuation	1.5
Management	6.3
Balance Sheet	8.0
Profitability	5.0
Revenue Growth	7.5
Risk Assessment	7.5
Competitive Moat	6.5
Earnings Quality	7.5
Capital Efficiency	4.0

HubSpot, Inc. (HUBS)

Our latest published analysis: HUBS rated Sell

Price

Financial snapshot

Fair-value bridge

Latest news · HUBS

Valuation

Base and Bull scenarios

Sensitivity: Ke × terminal growth

Scorecard

Next earnings

Sector percentile context

Deeper analysis on HUBS

Frequently asked questions

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