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Quote this valuation with its source: Fair value, Potential value and the price at analysis.
FAQ
KO — frequently asked questions
Is The Coca-Cola Company overvalued?
In our latest published analysis dated 2026-09-08, KO looks meaningfully overvalued. The price recorded at analysis is 88,1 USD versus our fair value of 57,1 USD; the high endpoint is presented separately as potential value of 77,4 USD. That implies roughly 35.1% downside to fair value at that date.
Our latest published report, analyzed 2026-09-08, gives KO a fair value of 57,1 USD and a potential value of 77,4 USD. The conclusion is triangulated across multiple valuation models and weighted by reliability for The Coca-Cola Company's archetype; it is a dated research output, not a live price.
Should I buy KO now?
Our latest published rating for KO, analyzed 2026-09-08, is Sell. The Coca-Cola Company looks meaningfully overvalued at the analysis-date price of 88,1 USD versus fair value of 57,1 USD; potential value is 77,4 USD. This is research for educational purposes, not personalized investment advice.
What are the biggest risks for KO?
The dedicated bear-case section in our report analyzed 2026-09-08 documents The Coca-Cola Company's material risks, evidence, thresholds, and thesis-invalidation conditions. Scenario-specific explanations remain in that section so the report does not repeat or decontextualize them elsewhere.
What is KO's rating?
Our latest published rating for KO, analyzed 2026-09-08, is Sell, with a published moat assessment of 1/10 (None). It reflects our fair value of 57,1 USD, the potential value of 77,4 USD, and the price recorded at analysis (88,1 USD).
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§1 Краткое резюмеEN
Ответ за 30 секундSell
Цена и стоимость
Цена
$88.07
Справедливая стоимость
$57.11
Потенциальная стоимость
$77.38
На дату
2026-09-04
Почему сценарий может сработать
If both operating formats resume low-single-digit growth while build spending normalizes, free cash flow could improve because less cash would be absorbed by investment.
Что изменит нашу оценку
Operating cash remains below $0.60 per $1.00 of reported profit for two consecutive fiscal years.
Sell. The $88.07 report-date price on 2026-09-04 stands above Fair value of $57.11 and Potential value of $77.38.3
The main risk is that reported profit keeps converting poorly into operating cash. FY2025 produced $7.41 billion of operating cash against $13.11 billion of net income.5
If that weakness persists, less cash remains for investment and dividends. A second fiscal year below $0.60 of operating cash per $1.00 of profit would confirm deterioration.
Valuation1.5 / 10
Management5.5 / 10
Balance Sheet5 / 10
Profitability8.5 / 10
Revenue Growth6 / 10
Risk Assessment7 / 10
Competitive Moat1 / 10
Earnings Quality5.5 / 10
Capital Efficiency7.5 / 10
The clearest upside route is renewed low-single-digit sales growth across both operating formats while capital spending normalizes. That combination would lift cash available to shareholders.
The constructive cycle is demand-led. Low-single-digit sales growth combined with lower investment intensity would release cash without requiring peak FY2025 profitability to continue.1,5
Evidence-backed thesis
Sell because the report-date price exceeds Potential value while weak operating cash and near-flat FY2027 revenue limit support.1,5
Cycle upside
The constructive cycle is demand-led. Low-single-digit sales growth combined with lower investment intensity would release cash without requiring peak FY2025 profitability to continue.1,5
Рекомендация дома
Sell because the report-date price exceeds Potential value while weak operating cash and near-flat FY2027 revenue limit support.1,5
Обзор компании
COCA COLA CO operates in the highly competitive commercial beverage industry. COCA COLA CO faces strong competition from numerous other general and specialty beverage companies. Its Company recognizes revenue when performance obligations under the terms of the contracts with its customers are satisfied. Its performance obligation generally consists of the promise to sell concentrates, syrups or finished products to its bottling partners, wholesalers, distributors or retailers. The business of its Company is primarily nonalcoholic beverages.
Its EMEA operating segment also includes the results of the Costa business (excluding the ready-to-drink business), regardless of the location of the retail stores. For additional information about its operating segments and Corporate, refer to Note 20 of Notes to Consolidated Financial Statements set forth in Part II, “Item 8. Financial Statements and Supplementary Data” of this report. Its organizational structure consists of the following operating segments: EMEA; Latin America; North America; Asia Pacific; and Bottling Investments. Its operating structure also includes Corporate, which consists of a center and a platform services organization.
§2 Медвежий сценарийEN
These are conditional, standalone stresses. They should not be added mechanically because several can reflect the same operating weakness.
The analyst's bear scenario path and multiple as the base case
Сигналы раннего предупреждения для мониторинга
Пять событий, которые ослабят наш инвестиционный тезис.
01
Operating cash per profit
Reported profit would keep overstating cash available for reinvestment and dividends, lowering distributable cash and weakening value per share directly.
Текущее значение:FY2025: $0.57 per $1.00 of reported profit.
Предупреждение, еслиBelow $0.60 again in FY2026.
02
Capital spending intensity
Spending would remain structural rather than temporary, absorbing cash without a matching demand payoff and reducing cash available to shareholders.
Текущее значение:
§3 Конкурентный ровEN
None
Operating breadth supports resilience, but it does not establish switching costs, network effects, cost advantage or efficient scale. Concentrate and finished-product operations are both material outcomes, not structural moat sources.
The peer set is a cross-check, not a group of interchangeable businesses. PEP and MNST are closer beverage comparisons, while PG and CL are broader staples companies with different growth and profitability.
Экономическая прибыль
FY2025 operating income was $13.76 billion, yet that outcome cannot establish a moat without evidence of a lasting structural mechanism.5
1/ 10
None
Известные угрозы для рва
Угроза
Серьёзность
Временная шкала
Митигация
Faster-growing beverage competitors could pressure share, pricing and promotion spending if company growth remains near zero.
high
Through FY2029
Require stronger consolidated revenue growth with preserved operating margin before treating competitive pressure as contained.
The highlighted cell is Fair value when every assumption sits at its base level ($57.11). Each row and column shows what Fair value becomes when one assumption moves.
Free cash flow to the firm stays positive in the first projected year at $10.6B after modeled reinvestment of $842.6M, with terminal value at 76.8% of enterprise value. A sudden drop in free cash flow is not projected unless capital spending relative to revenue, reinvestment, or gross margin resets materially.
FY2027 is a temporary pause followed by low-single-digit consolidated growth.1
Profitability fades from FY2025 but remains substantial.5
By FY2029, both operating formats must support positive consolidated growth while capital spending begins releasing cash. Continued near-zero growth would disconfirm this path.6
A miss tied to weaker sales, margins or cash would confirm that the FY2025 profit level was not durable.
Качество прибыли
Earnings remain positive, but FY2025 operating cash was materially below reported profit. A headline beat matters less than better conversion into cash.5
Метрики для отслеживания перед отчётом
01
Метрика:
Operating cash per reported profit
ТекущееWeak in FY2025.
Почему это важно
Improvement would show earnings are becoming usable cash.5
FY2025 free cash flow was $5.30 billion after $2.11 billion of capital spending. A recovery requires operating cash to improve while build spending normalizes. These figures address cash generation, not debt or liquidity capacity, so they do not establish an inability to meet obligations.4,5
Распределение капитала
Capital spending rose from $1.85 billion in FY2023 to $2.11 billion in FY2025. Diluted average shares declined modestly across the same period, so repurchases are not a major independent growth engine.
Reported earnings should not be treated as cash available to shareholders until conversion improves.
Near-term earnings expectations exceed the strength of the revenue outlook.
FY2027 adjusted diluted EPS is estimated at $3.53, while revenue is estimated at $49.85 billion.
Последняя выручка47,9 млрд $CAGR выручки +1,5 %
Операционная маржа28,7 %Фискальных периодов: 10
Последний свободный денежный поток5,3 млрд $FY2025
Чистый долг33,3 млрд $FY2025
Структура отчёта о прибылях и убыткахКак масштаб бизнеса преобразуется в отчетную прибыль.
StockMarketAgent.AI
Выручка47,9 млрд $Себестоимость выручки−18,4 млрд $Валовая прибыль29,5 млрд $Операционные расходы−15,8 млрд $Операционная прибыль13,8 млрд $Внереализационные статьи и налоги−655 млн $Чистая прибыль13,1 млрд $
Данные финансовой истории
Выручка
47 941 000 000 $
Себестоимость выручки
18 397 000 000 $
Валовая прибыль
29 544 000 000 $
Операционные расходы
15 782 000 000 $
Операционная прибыль
13 762 000 000 $
Внереализационные статьи и налоги
-655 000 000 $
Чистая прибыль
13 107 000 000 $
Обзор балансаКак представлены и профинансированы заявленные активы за выбранный период.
StockMarketAgent.AI
Структура активовИсточники финансирования
Активы, всего104,8 млрд $Денежные средства10,3 млрд $Оборотные активы31 млрд $Обязательства, всего70,5 млрд $Краткосрочные обязательства21,3 млрд $Акционерный капитал34,3 млрд $
Данные структуры баланса
Активы, всего
104 816 000 000 $
Денежные средства
10 270 000 000 $
Оборотные активы
31 044 000 000 $
Обязательства, всего
70 541 000 000 $
Краткосрочные обязательства
21 281 000 000 $
Акционерный капитал
34 275 000 000 $
Мост денежных потоковКак операционный денежный поток превратился в свободный денежный поток в FY2025.
StockMarketAgent.AI
Сверка операционного денежного потока
Чистая прибыль13,1 млрд $Амортизация+1,1 млрд $Компенсация акциями+279 млн $Прочие операционные корректировки−7 млрд $Операционный денежный поток7,4 млрд $
Сверка денежных средств на начало и конец
Денежные средства на начало11,5 млрд $Операционный денежный поток+7,4 млрд $Инвестиционный денежный поток−67 млн $Финансовый денежный поток−8,1 млрд $Влияние обменного курса+321 млн $Денежные средства на конец11 млрд $
7,4 млрд $ − 2,1 млрд $Свободный денежный поток 5,3 млрд $
Данные моста денежных потоков
Чистая прибыль
13 107 000 000 $
Операционный приток
14 436 000 000 $
Амортизация
1 050 000 000 $
Компенсация акциями
279 000 000 $
Операционный денежный поток
7 408 000 000 $
Операционный отток
7 028 000 000 $
Доступные денежные средства
19 217 000 000 $
Денежные средства на начало
11 488 000 000 $
Влияние обменного курса
321 000 000 $
Инвестиционный отток
67 000 000 $
Финансовый отток
8 140 000 000 $
Денежные средства на конец
11 010 000 000 $
Инвестиционный денежный поток
-67 000 000 $
Финансовый денежный поток
-8 140 000 000 $
Выручка по направлениям бизнесаДоля общей выручки за 2025-12-31.
47,9 млрд $Общая выручка
Выручка по направлениям бизнесаДоля
Concentrate Operations28,5 млрд $59,4 %+2,7 % г/г
Finished Product Operations19,5 млрд $40,6 %+0,7 % г/г
Источник: SEC EDGAR · Подано 2026-02-20 · SEC EDGAR
Данные о структуре выручки: Выручка по направлениям бизнеса
Выручка по направлениям бизнеса
Выручка
Доля
г/г
Concentrate Operations
28,5 млрд $
59,4 %
2,7 %
Finished Product Operations
19,5 млрд $
40,6 %
0,7 %
Выручка по регионамДоля общей выручки за 2025-12-31.
47,9 млрд $Общая выручка
Выручка по регионамДоля
Non Us28,8 млрд $60,1 %+0,4 % г/г
United States19,1 млрд $39,9 %+4,2 % г/г
Источник: SEC EDGAR · Подано 2026-02-20 · SEC EDGAR
Данные о структуре выручки: Выручка по регионам
Выручка по регионам
Выручка
Доля
г/г
Non Us
28,8 млрд $
60,1 %
0,4 %
United States
19,1 млрд $
39,9 %
4,2 %
Выручка и прибыльКак масштаб бизнеса преобразуется в отчетную прибыль.
Денежные средства и долгДоступная ликвидность относительно общей задолженности.
Генерация денежных средствОперационный денежный поток в сравнении со свободным денежным потоком.
РентабельностьДинамика валовой, операционной и чистой маржи.
Финансовые данные на конкретную дату, использованные в анализе от 2026-09-08.
The Coca-Cola Company (KO) trades at 25.4x forward earnings against a peer median of 20.7x. Its EV/EBITDA of 24.1x compares with a peer median of 15.2x. The comparison uses 4 peers: PepsiCo Inc., The Procter & Gamble Company, Colgate-Palmolive Company and Monster Beverage Corporation, as of 2026-09-08.
§10 Отрасль и циклEN
Фаза цикла
Expansion
Industry capital spending was 4.7% of revenue and 1.59 times depreciation. Company capex also rose through FY2025.5
Бычий цикл
The constructive cycle is demand-led. Low-single-digit sales growth combined with lower investment intensity would release cash without requiring peak FY2025 profitability to continue.
Медвежий цикл
The adverse cycle begins if the FY2027 pause becomes persistent while pricing or mix weakens. Revenue, operating leverage and cash available after reinvestment would then decline together.
Долгосрочные тренды
Тренд
Влияние
Примечание
Broad geographic demand
neutral
Non-US revenue exceeded United States revenue in FY2025, supporting diversification without proving faster consolidated growth.
Позиционирование
The company spans concentrate and finished-product operations, which may soften regional or format-specific weakness. Both formats must still support consolidated growth for that breadth to create value.6
§11 Управление позициейEN
Размер позиции
No new allocation; reduce existing holdings. The report-date price is above Potential value, and the cash and investment checkpoints remain unresolved.3
Риск
Do not average down on EPS strength alone. Require better operating cash, lower investment intensity and renewed consolidated growth before reconsidering exposure.
Транши входа
Уровень
Действие
Почему
Below Fair value with operating cash above $0.80 per $1.00 of profit for two fiscal years.
Reassess the Sell view; do not buy before both conditions hold.
This would combine valuation support with evidence that reported profit is converting into distributable cash.
Exit because weaker pricing or mix has displaced the normalized profit path.
§12 Точки зрения инвесторовEN
New investor
Avoid
The report-date price exceeds Potential value, while FY2027 revenue is expected to be nearly flat.1,3
Existing holder
Avoid
Reduce or exit because weak operating cash and unresolved investment intensity leave little protection against lower value per share.5
Income-focused investor
Avoid
The dividend profile does not offset the gap between reported profit and operating cash.5
§14 Итоговая рекомендацияEN
Действие
Продавать
Sell because the report-date price is above Potential value and the FY2027 revenue outlook offers limited support for the valuation.1,3
Continued profitability is plausible, but better operating cash and lower investment intensity must be observed before that profitability supports a more constructive view.
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Sources
The records this analysis drew on, as they stood when it was run.
Not every cited input appears here: internal calculations and intermediate model outputs have no external record, and some citations could not be matched to one.
Trigger
Within 36 months
Margin overshoot
Pricing, mix or competition compresses profit.
FV impact
-2.4%
Operating margin 3 points lower throughout
Trigger
Within 24 months
FY2025: about 2.01 times depreciation.
Предупреждение, еслиAbove 2 times through the 36-month window.
Limitation: Terminal value is 76.8% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.
Limitation: Terminal value is 81.6% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.