NOW trades against a final fair-value range of $61.76-$148.71, with the midpoint set by the accepted valuation synthesis rather than earlier draft model outputs. Fair value range: low $61.8, high $149, with mid-point at $106.
Trades close to fair value, so the margin of safety is limited either way.
Fair value
$106
Margin of safety
+3.5%
Confidence
82/100
Moat
9/10
Educational research only - not investment advice, an offer, or a trade instruction. Confirm current data and do your own due diligence before acting.
$101.83Price
Low $61.76
Mid $105.53
High $148.71
NOW trades against a final fair-value range of $61.76-$148.71, with the midpoint set by the accepted valuation synthesis rather than earlier draft model outputs.
Cycle upside
Rapid generative AI workflow integration drives a new IT spending super-cycle, expanding ARPU.
Our financial-history view of NOW (NOW) covers revenue, gross profit, operating income, and net income across the past five fiscal years, with year-over-year growth and margin context for each line.
The revenue trajectory is reported in the financial-history section with year-over-year growth rates. Direction and acceleration are summarised inline; the full table sits within the parent financials tab.
We track operating income alongside operating margin so the reader can separate top-line growth from operating leverage. The numbers analysis subsection flags one-offs, restructuring, and stock-based-compensation effects when material.
Net income is shown together with EPS so dilution and buybacks are visible alongside profit. Where reported net income diverges materially from operating cash flow, the discrepancy is called out in the numbers-analysis subsection.
FAQ
NOW — frequently asked questions
Based on our latest analysis, NOW trades close to fair value. The current price is $102 versus a composite fair-value midpoint of $106 (range $61.8–$149), which implies roughly 3.6% upside to the midpoint.
Our composite fair-value range for NOW is $61.8–$149, with a midpoint of $106. The range is triangulated across multiple valuation models (discounted earnings, forward earnings scenarios, peer multiples, and where applicable owner earnings or reverse DCF) and weighted by reliability for NOW's archetype.
Our current rating for NOW is Hold with a confidence score of 82/100. NOW is rated Hold at $101.83 versus the reconciled fair value midpoint of $105.53, implying +3.63% upside/downside. Confidence is separately disclosed at 82/100. This is research for educational purposes, not personalized investment advice.
The top risks our latest report flags for NOW are: IT Budget Contraction; AI Monetization Failure; Margin Stagnation. The single biggest risk is The biggest risk is that the bear-case drivers materialize: growth slows, margins compress, or competitive pressure reduces the fair-value range.
Our current rating for NOW is Hold, issued with a confidence score of 82/100 and a moat score of 9/10. The rating reflects the composite fair-value range ($61.8–$149) versus the current price of $102.
NOW is classified as a mature compounder stock. Archetype determines how every downstream parameter — discount rate, terminal growth, deceleration curve, terminal multiple, scenario probability weights, scorecard weights, and which valuation models are prioritized — is calibrated for NOW.