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Quote this valuation with its source: Fair value, Potential value and the price at analysis.
FAQ
PM — frequently asked questions
Is Philip Morris International Inc. overvalued?
In our latest published analysis dated 2026-09-09, PM looks meaningfully undervalued. The price recorded at analysis is 185 USD versus our fair value of 249 USD; the high endpoint is presented separately as potential value of 352 USD. That implies roughly 34.7% upside to fair value at that date.
Our latest published report, analyzed 2026-09-09, gives PM a fair value of 249 USD and a potential value of 352 USD. The conclusion is triangulated across multiple valuation models and weighted by reliability for Philip Morris International Inc.'s archetype; it is a dated research output, not a live price.
Should I buy PM now?
Our latest published rating for PM, analyzed 2026-09-09, is Strong Buy. Philip Morris International Inc. looks meaningfully undervalued at the analysis-date price of 185 USD versus fair value of 249 USD; potential value is 352 USD. This is research for educational purposes, not personalized investment advice.
What are the biggest risks for PM?
The dedicated bear-case section in our report analyzed 2026-09-09 documents Philip Morris International Inc.'s material risks, evidence, thresholds, and thesis-invalidation conditions. Scenario-specific explanations remain in that section so the report does not repeat or decontextualize them elsewhere.
What is PM's rating?
Our latest published rating for PM, analyzed 2026-09-09, is Strong Buy, with a published moat assessment of 1/10 (None). It reflects our fair value of 249 USD, the potential value of 352 USD, and the price recorded at analysis (185 USD).
Strong Buy. The shares were $184.73 on 2026-09-08, below Fair value of $248.88. Size the position with care because FY2025 debt of $48.84 billion exceeded cash of $4.87 billion, while Customer One represented 12% of revenue. Weaker cash generation would leave less room for debt service, dividends, and reinvestment. Upside remains if FY2027 revenue and adjusted EPS meet dated expectations and reported profit keeps turning into operating cash.1,3,5,6
The report-date price offers 34.73% upside to Fair value. is $351.51, but it requires stronger regional growth and sustained cash generation.
The view changes if FY2027 adjusted diluted EPS falls below $8.78. That would break the visible earnings anchor and weaken the longer growth path.1
The clearest reason the stock can outperform is continued sales growth with strong conversion of profit into cash. FY2025 free cash flow was $10.66 billion.4
Cycle upside
The constructive cycle is demand-led: Europe remains positive while faster-growing regions add sales. Sseacismea already generated $12.05 billion in FY2025 revenue.6
Evidence-backed thesis
Strong Buy because the report-date price remains below Fair value while FY2027 estimates and cash generation support continued growth.5
Cycle upside
The constructive cycle is demand-led and conditional. Europe must remain positive while regions outside Europe expand. Sseacismea's $12.05 billion of FY2025 revenue provides a meaningful base, but does not prove faster future growth.6
Рекомендация дома
Strong Buy because the report-date price remains below Fair value, while FY2027 revenue and adjusted EPS delivery must confirm that profit growth and cash generation are durable.1,5
Обзор компании
PMI operates globally with manufacturing and sales facilities in various locations around the world and is exposed to risks such as changes in foreign currency exchange rates and interest rates. The primary currencies to which PMI is exposed include the Euro, Indian rupee, Indonesian rupiah, Japanese yen, Russian ruble and Swiss franc. Collaborative Culture. However, the company typicallies experience higher SFP adult user growth in the first half of each year versus the second half of each year due to seasonal influences. These net revenue amounts consist of the sale of its cigarettes and other tobacco products that are combusted.
Other tobacco products primarily include roll-your-own and make-your-own cigarettes, pipe tobacco, cigars and cigarillos and do not include smoke-free products. The updated organizational structure is designed to enhance its agility and to support its journey to become a smoke-free company under the leadership of Jacek Olczak, Group CEO of PMI.
§2 Медвежий сценарийEN
Europe weakness combined with customer impairment could overwhelm growth elsewhere and pressure both sales and margins.
Europe stagnates while Customer One is lost or repriced.6
FY2025 debt was $48.84 billion versus $4.87 billion of cash. If operating cash weakens, debt service can absorb more cash and reduce flexibility for dividends and reinvestment.3,5
At each annual update, test whether Europe revenue contracts and whether Customer One is lost or repriced. The FY2025 disclosures establish exposure levels, not deterioration. If operating cash also weakens, debt service could claim more cash and leave less for dividends and reinvestment.
Как может разрушиться эта теза
FY2027 earnings miss
Adjusted diluted EPS below $8.78 breaks the visible growth anchor.
FV impact
-3.8%
The analyst's bear scenario path and multiple as the base case
Trigger
Within 16 months
Cash generation weakens
Cash below $0.80 per $1 of profit challenges earnings durability.
FV impact
-3.5%
Terminal multiple 20% lower
Сигналы раннего предупреждения для мониторинга
Пять событий, которые ослабят наш инвестиционный тезис.
A reported FY2027 result below the analyst-consensus low as of 2026-09-09 would reduce expected profit and weaken the near-term earnings anchor supporting the longer growth path.
Customer switching, distribution control, pricing power, brand strength, scale, and regulatory positioning are the relevant protections. The cited record establishes regional and customer concentration, not durable barriers that prevent customers or competitors from changing behavior.
The peer set is only a valuation cross-check. MO is the closest tobacco reference, while COST, WMT, and MDLZ provide broader consumer context; their growth, margins, and multiples differ widely.
Экономическая прибыль
FY2025 operating income was $14.89 billion, and operating cash flow reached $12.23 billion. These outcomes show attractive present economics, but they do not establish customer lock-in, protected distribution, or lasting pricing power.5
1/ 10
None
Известные угрозы для рва
Угроза
Серьёзность
Временная шкала
Митигация
Europe stagnation would weaken the largest regional sales base.
high
Two consecutive fiscal years
Growth in Sseacismea and other regions could partly offset Europe, but those regions are smaller.6
Customer One loss or repricing could reduce sales and margins.
The highlighted cell is Fair value when every assumption sits at its base level ($248.88). Each row and column shows what Fair value becomes when one assumption moves.
Free cash flow to the firm stays positive in the first projected year at $12.0B after modeled capex of $1.6B, with terminal value at 75.6% of enterprise value. A sudden drop in free cash flow is not projected unless capital spending relative to revenue, reinvestment, or gross margin resets materially.
FY2027 revenue and adjusted EPS remain near their dated estimates.1
The base case assumes Europe reports positive growth and FY2025 profit-to-cash conversion persists. These are conditions to test, not conclusions established by regional size alone.6
The base path requires FY2027 revenue and adjusted EPS near analyst forecasts as of 2026-09-09. Each annual update should test whether Europe revenue growth remains positive and reported profit keeps turning into operating cash. Europe stagnation or weaker cash generation would disconfirm the path.1,5,6
The bull case assumes the South and Southeast Asia, Commonwealth of Independent States, Middle East and Africa region grows faster from its $12.05 billion FY2025 revenue base while Europe remains positive. The reported revenue levels do not establish future growth.
§7 Дерево решений по отчётностиEN
Превышение
Continue building the position in stages, consistent with the Strong Buy, and update Fair value at the next review.
Триггер: Revenue and adjusted EPS above the dated FY2027 estimates.1
After a beat, compare Europe and the region covering South and Southeast Asia, the Commonwealth of Independent States, the Middle East, and Africa with their prior periods. If both increase, the near-term case strengthens; gains confined to one region would leave growth concentrated.
По плану
Continue staged purchases at or below the report-date price while the FY2027 anchor holds.
Триггер: Results broadly aligned with the dated FY2027 revenue and adjusted-EPS estimates.1
Delivery near the dated FY2027 revenue and adjusted-EPS estimates would preserve the near-term thesis, but would not prove that later regional growth is durable.
Ниже плана
Pause further tranches and reassess regional sales and cash generation before adding.
Триггер: FY2027 adjusted EPS below the analyst range or revenue below the dated estimate.1
After a miss, compare Europe revenue and the disclosed Customer One share with their prior-period figures. Use those disclosures to distinguish a regional or customer setback from a miss not explained by either exposure.
Качество прибыли
FY2025 cash from operations exceeded net income. Later filings should confirm that reported profit keeps turning into cash before investors treat the earnings as durable.5
FY2025 operating cash flow exceeded net income, and free cash flow remained positive after $1.57 billion of capital spending. One statistical review of reported earnings conflicts with another reading, so later filings must confirm that cash generation is durable.5
Распределение капитала
Debt reduction would improve flexibility because FY2025 debt of $48.84 billion exceeded cash of $4.87 billion. September 2026 shares outstanding and FY2025 diluted-average shares were close, but their different share bases do not establish a dilution trend.
The dated evidence supports an assessment of operating profit and cash generation, but it does not establish a comparable multi-period return-on-invested-capital trend.
The comparison is undetermined. WACC was 6.6344% on 2026-09-09, but no matching dated ROIC trajectory is asserted.
FY2025 debt was $48.84 billion versus $4.87 billion of cash.
An operating miss could redirect cash from distributions or reinvestment toward financing needs.
Последняя выручка40,6 млрд $CAGR выручки +4,8 %
Операционная маржа36,6 %Фискальных периодов: 10
Последний свободный денежный поток10,7 млрд $FY2025
Чистый долг44 млрд $FY2025
Структура отчёта о прибылях и убыткахКак масштаб бизнеса преобразуется в отчетную прибыль.
StockMarketAgent.AI
Выручка40,6 млрд $Себестоимость выручки−13,4 млрд $Валовая прибыль27,3 млрд $Операционные расходы−12,4 млрд $Операционная прибыль14,9 млрд $Внереализационные статьи и налоги−3,5 млрд $Чистая прибыль11,3 млрд $
Данные финансовой истории
Выручка
40 648 000 000 $
Себестоимость выручки
13 366 000 000 $
Валовая прибыль
27 282 000 000 $
Операционные расходы
12 390 000 000 $
Операционная прибыль
14 892 000 000 $
Внереализационные статьи и налоги
-3 544 000 000 $
Чистая прибыль
11 348 000 000 $
Обзор балансаКак представлены и профинансированы заявленные активы за выбранный период.
StockMarketAgent.AI
Структура активовИсточники финансирования
Активы, всего69,2 млрд $Денежные средства4,9 млрд $Оборотные активы24,4 млрд $Обязательства, всего77,2 млрд $Краткосрочные обязательства25,4 млрд $Дефицит акционерного капитала8 млрд $
Данные структуры баланса
Активы, всего
69 185 000 000 $
Денежные средства
4 872 000 000 $
Оборотные активы
24 363 000 000 $
Обязательства, всего
77 213 000 000 $
Краткосрочные обязательства
25 427 000 000 $
Дефицит акционерного капитала
8 028 000 000 $
Мост денежных потоковКак операционный денежный поток превратился в свободный денежный поток в FY2025.
StockMarketAgent.AI
Сверка операционного денежного потока
Чистая прибыль11,3 млрд $Амортизация+2 млрд $Прочие операционные корректировки−1,1 млрд $Операционный денежный поток12,2 млрд $
Сверка денежных средств на начало и конец
Денежные средства на начало4,3 млрд $Операционный денежный поток+12,2 млрд $Инвестиционный денежный поток−4 млрд $Финансовый денежный поток−8,1 млрд $Влияние обменного курса+504 млн $Денежные средства на конец4,9 млрд $
12,2 млрд $ − 1,6 млрд $Свободный денежный поток 10,7 млрд $
Данные моста денежных потоков
Чистая прибыль
11 348 000 000 $
Операционный приток
13 344 000 000 $
Амортизация
1 996 000 000 $
Операционный денежный поток
12 233 000 000 $
Операционный отток
1 111 000 000 $
Доступные денежные средства
16 991 000 000 $
Денежные средства на начало
4 254 000 000 $
Влияние обменного курса
504 000 000 $
Инвестиционный отток
3 967 000 000 $
Capex
1 569 000 000 $
Прочая инвестиционная деятельность
2 398 000 000 $
Финансовый отток
8 132 000 000 $
Чистое привлечение долга
1 706 000 000 $
Выплаченные дивиденды
8 624 000 000 $
Прочая финансовая деятельность
1 214 000 000 $
Денежные средства на конец
4 892 000 000 $
Инвестиционный денежный поток
-3 967 000 000 $
Финансовый денежный поток
-8 132 000 000 $
Выручка по операционным сегментамДоля общей выручки за 2025-12-31.
40,6 млрд $Общая выручка
Выручка по операционным сегментамДоля
Europe17,1 млрд $42,1 %+9,1 % г/г
SSEACISMEA12,1 млрд $29,6 %+7 % г/г
EAAUPMIGTR6,6 млрд $16,3 %+3,7 % г/г
Americas4,9 млрд $11,9 %+7,1 % г/г
Источник: SEC EDGAR · Подано 2026-02-06 · SEC EDGAR
Данные о структуре выручки: Выручка по операционным сегментам
Выручка по операционным сегментам
Выручка
Доля
г/г
Europe
17,1 млрд $
42,1 %
9,1 %
SSEACISMEA
12,1 млрд $
29,6 %
7 %
EAAUPMIGTR
6,6 млрд $
16,3 %
3,7 %
Americas
4,9 млрд $
11,9 %
7,1 %
Выручка и прибыльКак масштаб бизнеса преобразуется в отчетную прибыль.
Денежные средства и долгДоступная ликвидность относительно общей задолженности.
Генерация денежных средствОперационный денежный поток в сравнении со свободным денежным потоком.
РентабельностьДинамика валовой, операционной и чистой маржи.
Финансовые данные на конкретную дату, использованные в анализе от 2026-09-09.
Philip Morris International Inc. (PM) trades at 20.4x forward earnings against a peer median of 25.6x. Its EV/EBITDA of 18.5x compares with a peer median of 18.5x. The comparison uses 4 peers: Costco Wholesale Corporation, Altria Group Inc., Walmart Inc. and Mondelez International Inc., as of 2026-09-08 to 2026-09-09.
§10 Отрасль и циклEN
Фаза цикла
Contraction
The industry benchmark dated 2026-09-01 showed capex at -0.9% of revenue and 0.71 times depreciation.
Бычий цикл
The constructive cycle is demand-led and conditional. Europe must remain positive while regions outside Europe expand. Sseacismea's $12.05 billion of FY2025 revenue provides a meaningful base, but does not prove faster future growth.
Медвежий цикл
A weak cycle would combine Europe stagnation with customer pressure, reducing sales before costs adjust. Europe produced $17.11 billion of FY2025 revenue.
Долгосрочные тренды
Тренд
Влияние
Примечание
Regional mix diversification
positive
Meaningful revenue outside Europe can partly offset mature-region weakness.
Europe dependence
negative
Two consecutive years of non-positive Europe growth would lower consolidated growth and profit expectations.
Позиционирование
FY2025 capex was $1.57 billion. Continued growth without sharply higher capital needs would support cash generation, although the long-run reinvestment requirement remains uncertain.5
§11 Управление позициейEN
Размер позиции
Investor-specific; no fixed portfolio percentage is evidence-backed. Build exposure in stages rather than at a single price. Although the report-date price is below Fair value, debt materially exceeded cash in FY2025, and Customer One represented 12% of revenue. If future operating cash weakens, debt service could leave less cash for dividends and reinvestment.3,5,6
Риск
Maintain the Strong Buy and build exposure in stages rather than at a single price. If FY2027 adjusted diluted EPS falls below the $8.78 analyst-consensus low as of 2026-09-09, or Customer One is lost or repriced, reassess sales, profit and cash assumptions. Keep each tranche small enough that a breach of either trigger does not force a sale.
Транши входа
Уровень
Действие
Почему
$184.73 or lower
Act on the Strong Buy by building the position in stages at this level or lower, reviewing valuation before each tranche.
This is at or below the report-date price from 2026-09-08 and remains below Fair value.
Use staged purchases because Europe, customer concentration, leverage, and conflicting earnings-quality evidence can amplify an operating miss.
§14 Итоговая рекомендацияEN
Действие
Активно покупать
At $184.73 on 2026-09-08, the shares stand below Fair value of $248.88.3
The valuation case requires FY2027 revenue and adjusted EPS near analyst forecasts as of 2026-09-09. Europe revenue growth must remain positive, Customer One must remain stable, and reported profit must continue turning into operating cash.
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Sources
The records this analysis drew on, as they stood when it was run.
Not every cited input appears here: internal calculations and intermediate model outputs have no external record, and some citations could not be matched to one.
Cost of equity above 9.06% lowers the value of future earnings.
FV impact
-25%
Cost of capital 2 points higher
Trigger
Within 12 months
Sustained Europe weakness would reduce company sales and could pressure profit and cash. Check each annual regional sales disclosure to see whether weakness persists or other regions offset it.
Предупреждение, еслиAt or below 0% for two fiscal years
03
Customer One exposure
Customer impairment is a plausible, high-severity risk. Check each annual concentration disclosure and contract update; lost volume or lower pricing would hit sales before costs adjust, reducing profit and cash.
Предупреждение, еслиAny disclosed loss or repricing
04
Cash per dollar of profit
FY2025 debt of $48.84 billion versus $4.87 billion of cash leaves less flexibility if operating cash weakens. More cash could be diverted to debt service, limiting dividends and reinvestment.
Текущее значение:$1.08 in FY2025
Предупреждение, если$0.80 or less for a trailing fiscal year
A higher required return would reduce what investors pay for unchanged future earnings. Recalculate the cost of equity at each update to test whether valuation pressure is rising.
Текущее значение:7.06% on 2026-09-09
Предупреждение, еслиAbove 9.06% within 12 months
high
Any fiscal year
The customer represents a material but non-majority share of the wider revenue base.6
Limitation: Terminal value is 77% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.
Project EPS through the explicit advantage period, fade growth as competition catches up, and discount the full stream at cost of equity.
Limitation: Terminal value is 82.7% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.
Limitation: Terminal value is 75.6% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.
Adjusted earnings outgrow revenue without sharply higher capital needs.5
The path gains support if FY2027 revenue and adjusted EPS exceed dated expectations while free cash flow remains strong. Positive Europe growth must also continue; Europe stagnation would disconfirm the path.1,4,6