Harley-Davidson, Inc. (HOG)

NYSE: HOG · USD

$29.4

-0.02 (-0.1%)· Recorded snapshot

Market cap	3.1B
Revenue (ttm)	4.2B
Net income (ttm)	202.6M
EPS (ttm)	$1.78
Shares out	104.1M
P/E (trailing)	16.6x
P/E (forward)	20.5x
Dividend	$0.75 (2.55%)
Volume	2,402,443
Beta	1.32

Market data

Price

Recent price action with selectable time range.

Financial snapshot

Revenue (ttm): 4.2B
Net income (ttm): 202.6M
EPS (ttm): $1.78
P/E (trailing): 16.6x
P/E (forward): 20.5x
Market cap: 3.1B

Ticker	Name	Market cap	P/E	P/S	ROIC	5Y rev CAGR	1Y total return	Rating
ABNB	Airbnb, Inc.	97.8B	37.5x	7.4x	16.8%	+24.4%	+28.5%	ขาย
AMZN	Amazon.com Inc.	2.7T	20.5x	3.5x	11.9%	+11.8%	+12.2%	ขาย
APTV	Aptiv PLC	9.1B	42.8x	0.4x	7.8%	+5.5%	-49.2%	ซื้อ

Calendar

Next earnings

Upcoming earnings date and setup when available.

Upcoming

DateLoading

Window—

EPS estimate—

Revenue estimate—

Sector percentile context

Refreshed 2026-10-28 19:55 UTC

Forward P/E20.5

P25 10.9P50 15.4P75 22.5

Trailing P/E16.6

P25 12P50 17.7P75 28

ROE6.1

P25 -15.1P50 6P75 18

ROIC4.1

P25 -3.5P50 5.2P75 12.7

Benchmarks · 1M

All HOG indicators

Market & fundamental data

Available fields

271

Groups with data

Currency

USD

Showing 271 of 271 available metrics for this ticker.

Profile and market data

Ticker identity, listing, currency, market cap, and source dates.

Metric	Value
Amount currency	USD
CIK code	0000793952
Company name	Harley-Davidson, Inc.
Country	United States
Country code	US
CUSIP number	412822108
Earnings date	2026-10-29
Earnings time	bmo
Employees	5,500
Employees change	-400
Employees growth	-6.78%
Enterprise value	$4.1B
Exchange	NYSE
Financial currency	USD
Financial report date	2026-06-30
First seen	2026-05-09
Fiscal year end	December
Founded	1903
In index	RUSSELL2000
Industry	Recreational Vehicles
Is primary listing	Yes
Is SPAC	No
ISIN number	US4128221086
Last 10-K release date	2026-02-26
Last earnings date	2026-07-23
Last refreshed	2026-10-28
Last stock split date	2000-04-10
Last stock split type	Forward
Market cap	$3.1B
Market cap category	Mid-Cap
Next earnings date	2026-10-29
Options	Yes
Price	$29.42
Price currency	USD
Sector	Consumer Discretionary
SIC code	3751
Stock price date	2026-10-28
Symbol	HOG
U.S. state	Wisconsin
Website	https://www.harley-davidson.com

Valuation

Multiples, yields, enterprise-value ratios, and valuation checks.

Metric	Value
Adjusted P/E ratio	17.14x
Average P/E ratio (10Y)	120.78x
Average P/E ratio (3Y)	8.65x
Average P/E ratio (5Y)	8.49x
Earnings yield	6.04%
EV/Earnings	19.92x
EV/EBIT	16.12x
EV/EBITDA	9.45x
EV/Sales	0.95x
FCF / EV yield	-3.3%
FCF yield	-4.37%
Forward EV/Sales	1.04x
Forward P/E	20.5x
Forward P/S	0.79x
Graham number	34.50379
Graham upside	17.84%
Industry forward P/E	16.08x
Industry P/E	291.12x
Lynch fair value	$8.88
Lynch upside	-69.66%
P/B ratio	0.99x
P/E ratio	16.56x
P/S ratio	0.72x
PEG ratio	7.07x
Price / tangible book value	1x
Price/EBITDA ratio	7.13x
Sector forward P/E	24.24x
Sector P/E	30.29x

Profitability

Margins, returns on capital, cash conversion, and quality metrics.

Metric	Value
EBIT margin	5.91%
EBITDA margin	10.08%
Effective tax rate	32.02%
Gross margin	27.99%
Operating margin	5.91%
Pretax margin	6.79%
Profit margin	4.78%
Profit per employee	$36,844
Profitable quarters	2
Profitable years	16
Revenue per employee	$770,879
ROA	1.62%
ROA (5Y)	3.93%
ROCE	5.18%
ROE	6.09%
ROE (5Y)	20.87%
ROIC	4.09%
ROIC (5Y)	6.51%
SBC / revenue	0.76%
Tax / revenue	2.17%

Growth

Revenue, earnings, cash-flow, and forward growth indicators.

Metric	Value
EPS growth	-7.76%
EPS growth (Q)	-14.97%
EPS growth (QoQ)	240.13%
EPS growth 10Y	-7.22%
EPS growth 3Y	-30.57%
EPS growth 5Y	-10.93%
EPS growth years	0
FCF growth (Q)	-53.24%
Gross profit growth	6.53%
Gross profit growth (Q)	-16.65%
Gross profit growth 3Y	-15.44%
Gross profit growth 5Y	-5.08%
Net income growth	-16.55%
Net income growth (Q)	-25.81%
Net income growth (QoQ)	222.15%
Net income growth 3Y	-36.33%
Net income growth 5Y	-16.16%
Net income growth years	0
OCF growth (Q)	-54.25%
Operating income growth	1.8%
Operating income growth (Q)	-45.77%
Operating income growth 3Y	-36.87%
Operating income growth 5Y	-19.32%
Revenue growth	-5.25%
Revenue growth (Q)	-5.87%
Revenue growth (QoQ)	4.94%
Revenue growth 10Y	-3.59%
Revenue growth 3Y	-11.05%
Revenue growth 5Y	-2.64%
Revenue growth years	0

Financial statements

Income-statement and cash-flow amounts, totals and per share.

Metric	Value
Capital expenditures	$-132.8M
Depreciation and amortization	$176.9M
EBIT	$250.5M
EBITDA	$427.4M
EPS	$1.78
FCF per share	$-1.28
Financing cash flow	$-3.5B
Free cash flow	$-133.1M
Free cash flow minus SBC	$-165.4M
Gross profit	$1.2B
Income taxes	$92.2M
Investing cash flow	$3.6B
Net borrowing	$-3B
Net cash flow	$139.4M
Net income	$202.6M
Operating cash flow minus SBC	$-32.6M
Operating income	$250.5M
Revenue	$4.2B
Stock-based compensation	$32.4M

Financial strength

Debt, cash, solvency, accounting-quality, and balance-sheet signals.

Metric	Value
Altman Z-Score	2.19
Book value per share	$29.78
Debt / EBITDA	5.09
Debt / equity	0.74
Goodwill	$63.6M
Interest coverage	9.92
Long-term assets	$2.7B
Long-term liabilities	$1.7B
Net cash (debt)	$-990.4M
Net cash / market cap	-32.5%
Net debt / EBITDA	2.32
Net debt / equity	0.32
Piotroski F-Score	5
Property, plant and equipment	$762.7M
Shareholders' equity	$3.1B
Tangible book value	$3B
Tangible book value per share	$29.17
Total assets	$7.2B
Total cash	$1.3B
Total debt	$2.3B
Total liabilities	$4.1B
WACC	6.86%

Liquidity

Current-asset coverage and working-capital efficiency metrics.

Metric	Value
Asset turnover	0.44
Current assets	$4.6B
Current liabilities	$2.4B
Current ratio	1.9
Inventory turnover	5.03
Net working capital	$894.5M
Quick ratio	1.59
Working capital	$2.2B
Working capital turnover	2.38

Dividends and buybacks

Dividend yield, payout, buybacks, and shareholder-yield indicators.

Metric	Value
Buyback yield / dilution	9.96%
Dividend growth	4.21%
Dividend growth (10Y)	-5.87%
Dividend growth (3Y)	4.4%
Dividend growth (5Y)	9.58%
Dividend growth years	5
Dividend payment date	2026-09-29
Dividend payment years	34
Dividend payout frequency	Quarterly
Dividend per share	$0.75
Dividend yield	2.55%
Ex-dividend date	2026-09-15
Last dividend	$0.19
Payout ratio	42.21%
Shareholder yield	12.52%

Performance and technicals

Returns, volatility, beta, momentum, RSI, and moving-average context.

Metric	Value
10Y price change	-47.04%
10Y return CAGR	-3.8%
10Y total return	-32.11%
150-day SMA	$25.38
15Y price change	-26.37%
15Y return CAGR	0.24%
15Y total return	3.69%
1D price change	-0.07%
1M price change	15.52%
1M total return	15.52%
1W price change	8.13%
1W total return	8.13%
1Y price change	8.97%
1Y return CAGR	12.64%
1Y total return	12.63%
20-day SMA	$27.31
200-day SMA	$23.88
20Y price change	-56.52%
20Y return CAGR	-1.86%
20Y total return	-31.36%
3M price change	18.6%
3M total return	19.41%
3Y price change	12.34%
3Y return CAGR	6.68%
3Y total return	21.42%
50-day SMA	$27.08
50-day SMA vs 200-day SMA	50over200
52-week high	$29.63
52-week high date	2026-10-27
52-week low	$17.09
52-week low date	2026-03-19
5Y price change	-19.96%
5Y return CAGR	-2.2%
5Y total return	-10.55%
6M price change	27.99%
6M total return	29.86%
All-time high	$75.87
All-time high date	2006-11-22
All-time low	$0.23
All-time low date	1986-09-12
Average true range (ATR)	$0.96
Average volume	2M
Beta (1Y)	0.99
Beta (2Y)	0.87
Beta (5Y)	1.32
Change from 52-week high	-0.71%
Change from 52-week low	72.15%
Change from all-time high	-61.25%
Change from all-time low	12,874.4%
Change from open	0.14%
Day's gap	-0.2%
Dollar volume	$70.7M
High price	$29.53
Low price	$28.96
Monthly RSI	54.16
Open price	$29.38
Position in 52-week range	80.7%
Premarket change	0.2%
Premarket close	$29.44
Premarket price	$29.50
Premarket volume	1.3K
Previous close	$29.44
Price vs 150-day SMA	15.86%
Price vs 20-day SMA	7.64%
Price vs 200-day SMA	23.09%
Price vs 50-day SMA	8.56%
Relative volume	1.18
RSI	67.28
Sharpe ratio	0.4
Sharpe ratio (3Y)	0.16
Sharpe ratio (5Y)	0.05
Sortino ratio	0.77
Sortino ratio (3Y)	0.37
Sortino ratio (5Y)	0.22
Volume	2.4M
Weekly RSI	63.64
YTD price change	43.49%
YTD total return	47.11%

Ownership and float

Institutional, insider, float, short-interest, and share-count fields.

Metric	Value
Float	102.9M
Float percentage	98.91%
Shares change (QoQ)	-1.99%
Shares change (YoY)	-9.96%
Shares held by insiders	1.05%
Shares held by institutions	111.34%
Shares outstanding	104.1M
Short % of float	20.5%
Short % of shares	20.28%
Short ratio	12 days

Deeper analysis on HOG

14 sections in the full report · jump straight to what you need

Forecast

Base and Bull forecast paths with report-date return framing.

→

Valuation

Fair-value bridge, DCF, owner earnings, and peer multiples.

→

Sensitivity

Cost-of-equity and terminal-growth stress table.

→

Risks

Kill scenarios, soft-pass flags, and downside catalysts.

→

Earnings

Next earnings setup and beat / inline / miss thresholds.

→

Position sizing

Entry, exit, conviction, and quarterly monitoring rules.

→

Financials

Revenue, margins, cash flow, and balance-sheet context.

→

Peers

Relative valuation and profitability against the cohort.

→

Moat

Economic-profit evidence and competitive advantage risk.

→

Industry cycle

Sector phase, capital cycle, and secular tailwinds.

→

Frequently asked questions

About this HOG report

Is a complete HOG research report available?

No complete published report is available for Harley-Davidson, Inc. (HOG) on this page. Market-directory data, when present, is not a substitute for a validated stock analysis.

Harley-Davidson, Inc. (HOG)

Price

Financial snapshot

Fair-value bridge

Latest news · HOG

Valuation

Profitability

Balance sheet

Trading

Next earnings

Sector percentile context

All HOG indicators

Profile and market data

Valuation

Profitability

Growth

Financial statements

Financial strength

Liquidity

Dividends and buybacks

Performance and technicals

Ownership and float

Deeper analysis on HOG

Frequently asked questions