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Quote this valuation with its source: Fair value, Potential value and the price at analysis.
FAQ
KO — frequently asked questions
Is The Coca-Cola Company overvalued?
In our latest published analysis dated 2026-09-08, KO looks meaningfully overvalued. The price recorded at analysis is USD 88,1 versus our fair value of USD 57,1; the high endpoint is presented separately as potential value of USD 77,4. That implies roughly 35.1% downside to fair value at that date.
Our latest published report, analyzed 2026-09-08, gives KO a fair value of USD 57,1 and a potential value of USD 77,4. The conclusion is triangulated across multiple valuation models and weighted by reliability for The Coca-Cola Company's archetype; it is a dated research output, not a live price.
Should I buy KO now?
Our latest published rating for KO, analyzed 2026-09-08, is Sell. The Coca-Cola Company looks meaningfully overvalued at the analysis-date price of USD 88,1 versus fair value of USD 57,1; potential value is USD 77,4. This is research for educational purposes, not personalized investment advice.
What are the biggest risks for KO?
The dedicated bear-case section in our report analyzed 2026-09-08 documents The Coca-Cola Company's material risks, evidence, thresholds, and thesis-invalidation conditions. Scenario-specific explanations remain in that section so the report does not repeat or decontextualize them elsewhere.
What is KO's rating?
Our latest published rating for KO, analyzed 2026-09-08, is Sell, with a published moat assessment of 1/10 (None). It reflects our fair value of USD 57,1, the potential value of USD 77,4, and the price recorded at analysis (USD 88,1).
Bu rapor henüz çevrilmedi. Çeviri kuyruğu yetiştiğinde birkaç dakika sonra sayfayı yenileyin.
§1 Yönetici özetiEN
30 saniyelik yanıtSell
Fiyat ve değer karşılaştırması
Fiyat
$88.07
Adil değer
$57.11
Potansiyel değer
$77.38
Tarih
2026-09-04
Neden işe yarayabilir
If both operating formats resume low-single-digit growth while build spending normalizes, free cash flow could improve because less cash would be absorbed by investment.
Görüşümüzü ne değiştirir
Operating cash remains below $0.60 per $1.00 of reported profit for two consecutive fiscal years.
Sell. The $88.07 report-date price on 2026-09-04 stands above Fair value of $57.11 and Potential value of $77.38.3
The main risk is that reported profit keeps converting poorly into operating cash. FY2025 produced $7.41 billion of operating cash against $13.11 billion of net income.5
If that weakness persists, less cash remains for investment and dividends. A second fiscal year below $0.60 of operating cash per $1.00 of profit would confirm deterioration.
Valuation1.5 / 10
Management5.5 / 10
Balance Sheet5 / 10
Profitability8.5 / 10
Revenue Growth6 / 10
Risk Assessment7 / 10
Competitive Moat1 / 10
Earnings Quality5.5 / 10
Capital Efficiency7.5 / 10
The clearest upside route is renewed low-single-digit sales growth across both operating formats while capital spending normalizes. That combination would lift cash available to shareholders.
The constructive cycle is demand-led. Low-single-digit sales growth combined with lower investment intensity would release cash without requiring peak FY2025 profitability to continue.1,5
Evidence-backed thesis
Sell because the report-date price exceeds Potential value while weak operating cash and near-flat FY2027 revenue limit support.1,5
Cycle upside
The constructive cycle is demand-led. Low-single-digit sales growth combined with lower investment intensity would release cash without requiring peak FY2025 profitability to continue.1,5
Kurum tavsiyesi
Sell because the report-date price exceeds Potential value while weak operating cash and near-flat FY2027 revenue limit support.1,5
Şirkete genel bakış
COCA COLA CO operates in the highly competitive commercial beverage industry. COCA COLA CO faces strong competition from numerous other general and specialty beverage companies. Its Company recognizes revenue when performance obligations under the terms of the contracts with its customers are satisfied. Its performance obligation generally consists of the promise to sell concentrates, syrups or finished products to its bottling partners, wholesalers, distributors or retailers. The business of its Company is primarily nonalcoholic beverages.
Its EMEA operating segment also includes the results of the Costa business (excluding the ready-to-drink business), regardless of the location of the retail stores. For additional information about its operating segments and Corporate, refer to Note 20 of Notes to Consolidated Financial Statements set forth in Part II, “Item 8. Financial Statements and Supplementary Data” of this report. Its organizational structure consists of the following operating segments: EMEA; Latin America; North America; Asia Pacific; and Bottling Investments. Its operating structure also includes Corporate, which consists of a center and a platform services organization.
§2 Olumsuz senaryoEN
These are conditional, standalone stresses. They should not be added mechanically because several can reflect the same operating weakness.
The analyst's bear scenario path and multiple as the base case
İzlenecek erken uyarı sinyalleri
Yatırım tezimizi zayıflatacak beş gelişme.
01
Operating cash per profit
Reported profit would keep overstating cash available for reinvestment and dividends, lowering distributable cash and weakening value per share directly.
Güncel:FY2025: $0.57 per $1.00 of reported profit.
Şu durumda uyarBelow $0.60 again in FY2026.
02
Capital spending intensity
Spending would remain structural rather than temporary, absorbing cash without a matching demand payoff and reducing cash available to shareholders.
Güncel:FY2025: about 2.01 times depreciation.
§3 Rekabet kalkanıEN
None
Operating breadth supports resilience, but it does not establish switching costs, network effects, cost advantage or efficient scale. Concentrate and finished-product operations are both material outcomes, not structural moat sources.
The peer set is a cross-check, not a group of interchangeable businesses. PEP and MNST are closer beverage comparisons, while PG and CL are broader staples companies with different growth and profitability.
Ekonomik kâr
FY2025 operating income was $13.76 billion, yet that outcome cannot establish a moat without evidence of a lasting structural mechanism.5
1/ 10
None
Kalkana yönelik bilinen tehditler
Tehdit
Şiddet
Zaman çizelgesi
Hafifletme
Faster-growing beverage competitors could pressure share, pricing and promotion spending if company growth remains near zero.
high
Through FY2029
Require stronger consolidated revenue growth with preserved operating margin before treating competitive pressure as contained.
The highlighted cell is Fair value when every assumption sits at its base level ($57.11). Each row and column shows what Fair value becomes when one assumption moves.
Free cash flow to the firm stays positive in the first projected year at $10.6B after modeled reinvestment of $842.6M, with terminal value at 76.8% of enterprise value. A sudden drop in free cash flow is not projected unless capital spending relative to revenue, reinvestment, or gross margin resets materially.
FY2027 is a temporary pause followed by low-single-digit consolidated growth.1
Profitability fades from FY2025 but remains substantial.5
By FY2029, both operating formats must support positive consolidated growth while capital spending begins releasing cash. Continued near-zero growth would disconfirm this path.6
A miss tied to weaker sales, margins or cash would confirm that the FY2025 profit level was not durable.
Kazanç kalitesi
Earnings remain positive, but FY2025 operating cash was materially below reported profit. A headline beat matters less than better conversion into cash.5
Açıklama öncesi izlenecek metrikler
01
Metrik:
Operating cash per reported profit
MevcutWeak in FY2025.
Neden önemli
Improvement would show earnings are becoming usable cash.5
FY2025 free cash flow was $5.30 billion after $2.11 billion of capital spending. A recovery requires operating cash to improve while build spending normalizes. These figures address cash generation, not debt or liquidity capacity, so they do not establish an inability to meet obligations.4,5
Sermaye tahsisi
Capital spending rose from $1.85 billion in FY2023 to $2.11 billion in FY2025. Diluted average shares declined modestly across the same period, so repurchases are not a major independent growth engine.
The Coca-Cola Company (KO) trades at 25.4x forward earnings against a peer median of 20.7x. Its EV/EBITDA of 24.1x compares with a peer median of 15.2x. The comparison uses 4 peers: PepsiCo Inc., The Procter & Gamble Company, Colgate-Palmolive Company and Monster Beverage Corporation, as of 2026-09-08.
§10 Sektör ve döngüEN
Döngü aşaması
Expansion
Industry capital spending was 4.7% of revenue and 1.59 times depreciation. Company capex also rose through FY2025.5
Yükseliş döngüsü
The constructive cycle is demand-led. Low-single-digit sales growth combined with lower investment intensity would release cash without requiring peak FY2025 profitability to continue.
Düşüş döngüsü
The adverse cycle begins if the FY2027 pause becomes persistent while pricing or mix weakens. Revenue, operating leverage and cash available after reinvestment would then decline together.
Uzun vadeli eğilimler
Eğilim
Etki
Not
Broad geographic demand
neutral
Non-US revenue exceeded United States revenue in FY2025, supporting diversification without proving faster consolidated growth.
Konumlandırma
The company spans concentrate and finished-product operations, which may soften regional or format-specific weakness. Both formats must still support consolidated growth for that breadth to create value.6
§11 Pozisyon yönetimiEN
Pozisyon büyüklüğü
No new allocation; reduce existing holdings. The report-date price is above Potential value, and the cash and investment checkpoints remain unresolved.3
Risk
Do not average down on EPS strength alone. Require better operating cash, lower investment intensity and renewed consolidated growth before reconsidering exposure.
Giriş dilimleri
Seviye
Eylem
Neden
Below Fair value with operating cash above $0.80 per $1.00 of profit for two fiscal years.
Reassess the Sell view; do not buy before both conditions hold.
This would combine valuation support with evidence that reported profit is converting into distributable cash.
Exit because weaker pricing or mix has displaced the normalized profit path.
§12 Yatırımcı bakış açılarıEN
New investor
Avoid
The report-date price exceeds Potential value, while FY2027 revenue is expected to be nearly flat.1,3
Existing holder
Avoid
Reduce or exit because weak operating cash and unresolved investment intensity leave little protection against lower value per share.5
Income-focused investor
Avoid
The dividend profile does not offset the gap between reported profit and operating cash.5
§14 Nihai tavsiyeEN
Eylem
Sat
Sell because the report-date price is above Potential value and the FY2027 revenue outlook offers limited support for the valuation.1,3
Continued profitability is plausible, but better operating cash and lower investment intensity must be observed before that profitability supports a more constructive view.
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Sources
The records this analysis drew on, as they stood when it was run.
Not every cited input appears here: internal calculations and intermediate model outputs have no external record, and some citations could not be matched to one.
Trigger
Within 36 months
Margin overshoot
Pricing, mix or competition compresses profit.
FV impact
-2.4%
Operating margin 3 points lower throughout
Trigger
Within 24 months
Şu durumda uyarAbove 2 times through the 36-month window.
Limitation: Terminal value is 76.8% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.
Limitation: Terminal value is 81.6% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.