Rollins, Inc. (ROL)

NYSE: ROL · USD

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StockMarketAgent Research · Analyzed 2026-10-12

Our latest published analysis: ROL rated Reduce

Rollins, Inc.'s published Reduce conclusion compares the analysis-date price with fair value and potential value. Read the full report for assumptions, evidence, and material risks.

Fair value

$28.9 / share

Potential value

$34.0 / share

Upside to FV

-10.5%

Moat

9/10

Wide

Read full analysis →View archive · 24mo

9-phase methodology · same model in each published edition

Market cap	$15.5B
P/E (forward)	25.9x

Market data

Price

Recent price action with selectable time range.

Financial snapshot

P/E (forward): 25.9x
Market cap: $15.5B

Item	P1	P2	P3	P4	P5	Trend
Period	2021-12-31	2022-12-31	2023-12-31	2024-12-31	2025-12-31	Trend
Revenue	$2.42B	$2.70B	$3.07B	$3.39B	$3.76B	+11.6%
Gross profit	$1.26B	$1.39B	$1.60B	$1.79B	$1.98B	+12.0%
Operating income	$447.6M	$493.4M	$583.2M	$657.2M	$726.1M	+12.9%
Net income	$356.6M	$368.6M	$435.0M	$466.4M	$526.7M	+10.2%
EPS (diluted)	$0.72	$0.75	$0.89	$0.96	$1.09	+10.9%
EBITDA	$569.9M	$592.9M	$688.2M	$771.1M	$854.0M	+10.6%
R&D	—	—	—	—	—	—
SG&A	$727.5M	$802.7M	$915.2M	$1.02B	$1.13B	+11.7%

Ticker	Name	Market cap	P/E	P/S	ROIC	5Y rev CAGR	1Y total return	Rating
AAPL	Apple Inc.	—	—	—	—	—	—	Bán
ABNB	Airbnb, Inc.	—	—	—	—	—	—	Bán
ADBE	Adobe Inc.	—	—	—	—	—	—	Mua mạnh
AAL	American Airlines Group Inc.	—	—	—	—	—	—	Giữ
ADP	Automatic Data Processing, Inc.	—	—	—	—	—	—	Giữ
ALLE	Allegion plc	—	—	—	—	—	—	Giữ

Base and Bull scenarios

Base55%

Price target

$28.87

-10.5% from spot

The base scenario underwrites steady compound growth where residential customer demand stabilizes and Orkin maintains route density advantages. Management executes disciplined tuck-in acquisitions while procurement and fleet routing initiatives under Wheels expand operating margins toward twenty percent. Under these conditions, the base scenario supports a target of $28.87, reflecting an estimated probability of 55.0% and an implied return of -10.5% against $32.26.

Organic revenue growth stabilizes in mid-single digits supported by recurring contract renewals.
Tuck-in acquisitions contribute steady low-single-digit top-line expansion.
Operating margins expand gradually toward twenty percent through procurement and fleet optimization.
Terminal price-to-earnings multiple experiences modest compression while preserving route density premium.

Bull20%

Price target

$33.97

+5.3% from spot

The bull scenario envisions an accelerated rebound in Orkin residential inbound digital search, robust commercial contract expansion, and rapid operational integration of tuck-in acquisitions like Romex. Fleet management savings under Wheels and centralized procurement exceed expectations, driving accelerated operating margin expansion and double-digit diluted earnings compounding. This optimistic path yields a target of $33.97, carrying an estimated probability of 20.0% and an implied return of 5.3% relative to $32.26.

Residential inbound digital leads reaccelerate above historical summer peaks.
Bolt-on acquisitions contribute strong top-line inorganic growth with rapid branch integration.
Annual operating margin expansion exceeds guided targets through fleet optimization and automated technician routing.
Valuation multiples expand as premium route compounder status is reinforced across service markets.

Sensitivity: Ke × terminal growth

The highlighted cell is Fair value when every assumption sits at its base level ($28.87). Each row and column shows what Fair value becomes when one assumption moves.

Ke ↓ / g →	2.5%	2.8%	3.0%	3.3%	3.5%
7.3%	$31.4	$32.1	$33.0	$33.9	$35.0
7.8%	$29.5	$30.1	$30.7	$31.4	$32.3
8.3%	$27.9	$28.4	$28.9	$29.4	$30.1
8.8%	$26.5	$26.9	$27.3	$27.8	$28.3
9.3%	$25.3	$25.6	$26.0	$26.4	$26.8

Scorecard

Published factor rows and weighted composite

Calendar

Next earnings

Upcoming earnings date and setup when available.

Upcoming

DateLoading

Window—

EPS estimate—

Revenue estimate—

Sector percentile context

Forward P/E25.9

P25 n/aP50 n/aP75 n/a

Trailing P/E29.1

P25 n/aP50 n/aP75 n/a

ROEn/a

P25 n/aP50 n/aP75 n/a

ROICn/a

P25 n/aP50 n/aP75 n/a

Benchmarks · 1M

Deeper analysis on ROL

14 sections in the full report · jump straight to what you need

Forecast

Base and Bull forecast paths with report-date return framing.

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Valuation

Fair-value bridge, DCF, owner earnings, and peer multiples.

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Sensitivity

Cost-of-equity and terminal-growth stress table.

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Risks

Kill scenarios, soft-pass flags, and downside catalysts.

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Earnings

Next earnings setup and beat / inline / miss thresholds.

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Position sizing

Entry, exit, conviction, and quarterly monitoring rules.

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Financials

Revenue, margins, cash flow, and balance-sheet context.

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Peers

Relative valuation and profitability against the cohort.

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Moat

Economic-profit evidence and competitive advantage risk.

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Industry cycle

Sector phase, capital cycle, and secular tailwinds.

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Quote this valuation with its source: Fair value, Potential value and the price at analysis.

Frequently asked questions

About this ROL report

What is the latest published ROL stock rating?

Rollins, Inc. is shown with Reduce in the latest published report, analyzed 2026-10-12. The hub links directly to the full analysis surface where the dated rating, fair-value bridge, risks, and scorecard are documented together.

Where can I read the full ROL analysis?

The full latest published report, analyzed 2026-10-12, lives at /stocks/ROL/analysis. The bare ticker page summarizes that read and links to each analysis tab; earlier editions remain under /analysis/archive.

What fair value is used for ROL?

The latest published report analyzed 2026-10-12 gives ROL a fair value of USD 29 and a potential value of USD 34. These are dated research outputs, not live market prices; review the valuation assumptions, sensitivity analysis, and material risks before making a decision.

How often is the ROL page updated?

The hub selects the latest published stock report regardless of age and displays its analysis date (2026-10-12). Separately sourced market data is labeled with its own recorded timestamp and is never inferred from the report.

ReduceROL · Fair value $28.9-10.5%

Read full analysis →

Category	Score	Reading
Valuation	3.0
Management	8.5
Balance Sheet	4.0
Profitability	7.5
Revenue Growth	6.0
Risk Assessment	6.0
Competitive Moat	9.0
Earnings Quality	7.5
Capital Efficiency	7.5

Rollins, Inc. (ROL)

Our latest published analysis: ROL rated Reduce

Price

Financial snapshot

Fair-value bridge

Latest news · ROL

Valuation

Base and Bull scenarios

Sensitivity: Ke × terminal growth

Scorecard

Next earnings

Sector percentile context

Deeper analysis on ROL

Frequently asked questions

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