HubSpot, Inc. (HUBS)

NYSE: HUBS · USD

$250

-1.28 (-0.5%)· Recorded snapshot

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StockMarketAgent Research · Analyzed 2026-05-10

Our latest published analysis: HUBS rated Sell

HubSpot, Inc.'s published Sell conclusion compares the analysis-date price with fair value and potential value. Read the full report for assumptions, evidence, and material risks.

Fair value

$47.9 / share

Potential value

$61.5 / share

Upside to FV

-75.7%

from $250

Moat

6.5/10

Narrow

Read full analysis →View archive · 24mo

9-phase methodology · same model in each published edition

Market cap	$10.1B
Revenue (ttm)	3.4B
Net income (ttm)	146.9M
EPS (ttm)	$2.78
Shares out	49.9M
P/E (trailing)	89.7x
P/E (forward)	12.7x
Volume	860,587
Beta	1.24

Market data

Price

Recent price action with selectable time range.

Financial snapshot

Revenue (ttm): 3.4B
Net income (ttm): 146.9M
EPS (ttm): $2.78
P/E (trailing): 89.7x
P/E (forward): 12.7x
Market cap: $10.1B

Item	P1	P2	P3	P4	Trend
Period	2022-12-31	2023-12-31	2024-12-31	2025-12-31	Trend
Revenue	$1.73B	$2.17B	$2.63B	$3.13B	+21.8%
Gross profit	$1.42B	$1.83B	$2.23B	$2.62B	+22.6%
Operating income	$-94.7M	$-146.8M	$32.4M	$70.3M	—
Net income	$-107.3M	$-164.5M	$4.6M	$45.9M	—
EPS (diluted)	$-2.35	$-3.30	$0.09	$0.86	—
EBITDA	$-36.5M	$-74.1M	$129.2M	$206.6M	—
R&D	$442.0M	$617.7M	$778.7M	$905.9M	+27.0%
SG&A	$1.08B	$1.32B	$1.52B	$1.71B	+16.3%

Ticker	Name	Market cap	P/E	P/S	ROIC	5Y rev CAGR	1Y total return	Rating
AAPL	Apple Inc.	5T	39.4x	10.8x	101.6%	+6.1%	+28.5%	卖出
ABNB	Airbnb, Inc.	97.8B	37.5x	7.4x	16.8%	+24.4%	+28.5%	卖出
ADBE	Adobe Inc.	97.1B	13.9x	3.7x	57.2%	+11.5%	-30.7%	强力买入
ACN	Accenture plc	144.3B	18.0x	2.0x	27.9%	+8.0%	+0.4%	持有
ADI	Analog Devices, Inc.	207.6B	50.9x	14.8x	11.0%	+16.4%	+76.9%	卖出
AI	C3.ai, Inc.	2B	—	8.4x	-35.6%	+3.6%	-33.6%	卖出

Base and Bull scenarios

Bull20%

Price target

$61.51

-68.8% from spot

Upmarket penetration accelerates as enterprise features and AI-driven tools mature, yielding higher ARPU, lower churn, and a rapid expansion of GAAP operating margins toward 25%+ as S&M efficiency peaks.

Operating margins permanently clear 25%+.
SBC burden diminishes materially as a percentage of revenue.

Base60%

Price target

$47.87

-75.7% from spot

HubSpot achieves steady compound growth and massive operating leverage as it successfully throttles back aggressive customer acquisition spend, converging on a sustainable 20% long-term operating margin.

Operating margins stabilize at a target 20%.
Terminal growth rate firmly holds at 3%.

Sensitivity: Ke × terminal growth

Ke ↓ / g →	2.0%	2.5%	3.0%	3.5%	4.0%
9.4%	$64.3	$69.0	$74.5	$80.8	$88.4
10.4%	$56.6	$60.2	$64.3	$69.0	$74.5
11.4%	$50.6	$53.4	$56.6	$60.2	$64.3
12.4%	$45.7	$48.0	$50.6	$53.4	$56.6
13.4%	$41.7	$43.6	$45.7	$48.0	$50.6

Scorecard

Published factor rows and weighted composite

Calendar

Next earnings

Upcoming earnings date and setup when available.

Upcoming

DateLoading

Window—

EPS estimate—

Revenue estimate—

Sector percentile context

Refreshed 2026-10-28 19:55 UTC

Forward P/E12.7

P25 n/aP50 n/aP75 n/a

Trailing P/E104.4

P25 n/aP50 n/aP75 n/a

ROE7.9

P25 n/aP50 n/aP75 n/a

ROIC20.7

P25 n/aP50 n/aP75 n/a

Benchmarks · 1M

All HUBS indicators

Market & fundamental data

Available fields

253

Groups with data

Currency

USD

Showing 253 of 253 available metrics for this ticker.

Profile and market data

Ticker identity, listing, currency, market cap, and source dates.

Metric	Value
Amount currency	USD
CIK code	0001404655
Company name	HubSpot, Inc.
Country	United States
Country code	US
CUSIP number	443573100
Earnings date	2026-11-04
Earnings time	amc
Employees	9,016
Employees change	293
Employees growth	3.36%
Enterprise value	$11.3B
Exchange	NYSE
Financial currency	USD
Financial report date	2026-06-30
First seen	2026-05-09
Fiscal year end	December
Founded	2005
Industry	Software - Application
IPO date	2014-10-09
Is primary listing	Yes
Is SPAC	No
ISIN number	US4435731009
Last 10-K release date	2026-02-11
Last earnings date	2026-08-05
Last refreshed	2026-10-28
Last stock split type	Never
Market cap	$12.4B
Market cap category	Large-Cap
Next earnings date	2026-11-04
Options	Yes
Price	$249.52
Price currency	USD
Sector	Technology
SIC code	7372
Stock price date	2026-10-28
Symbol	HUBS
U.S. state	Massachusetts
Website	https://www.hubspot.com

Valuation

Multiples, yields, enterprise-value ratios, and valuation checks.

Metric	Value
Adjusted P/E ratio	21.27x
Earnings yield	1.11%
EV/Earnings	76.75x
EV/EBIT	83.03x
EV/EBITDA	71.95x
EV/FCF	14.13x
EV/Sales	3.27x
FCF / EV yield	7.08%
FCF yield	6.45%
Forward EV/Sales	2.87x
Forward P/E	16.43x
Forward P/S	3.15x
Graham number	45.6868
Graham upside	-81.59%
Industry forward P/E	19.37x
Industry P/E	71.33x
P/(FCF - SBC) ratio	43.75x
P/(OCF - SBC) ratio	36.21x
P/B ratio	7.52x
P/E ratio	89.74x
P/FCF ratio	15.51x
P/OCF ratio	14.45x
P/S ratio	3.59x
PEG ratio	0.55x
Price / tangible book value	11.51x
Price/EBITDA ratio	78.97x
Sector forward P/E	18.38x
Sector P/E	32.76x

Profitability

Margins, returns on capital, cash conversion, and quality metrics.

Metric	Value
EBIT margin	3.94%
EBITDA margin	4.54%
Effective tax rate	15.43%
FCF margin	23.12%
Gross margin	83.25%
Operating margin	3.94%
Pretax margin	5.03%
Profit margin	4.26%
Profit per employee	$16,288
Profitable quarters	4
Profitable years	2
Revenue per employee	$382,542
ROA	2.36%
ROA (5Y)	-1.51%
ROCE	6.92%
ROE	7.89%
ROE (5Y)	-6.51%
ROIC	20.71%
ROIC (5Y)	-12.12%
SBC / revenue	14.92%
Tax / revenue	0.78%

Growth

Revenue, earnings, cash-flow, and forward growth indicators.

Metric	Value
EPS growth (QoQ)	38.23%
EPS growth quarters	5
EPS growth years	2
FCF growth	27.32%
FCF growth (Q)	36.92%
FCF growth (QoQ)	10.74%
FCF growth 3Y	42.73%
FCF growth 5Y	35.85%
Gross profit growth	19.24%
Gross profit growth (Q)	17.56%
Gross profit growth 3Y	21.1%
Gross profit growth 5Y	27.12%
Net income growth (QoQ)	33.13%
Net income growth quarters	5
Net income growth years	2
OCF growth	26.01%
OCF growth (Q)	35.53%
OCF growth (QoQ)	12.04%
OCF growth 10Y	55.09%
OCF growth 3Y	40.67%
OCF growth 5Y	33.7%
Revenue growth	21.11%
Revenue growth (Q)	19.83%
Revenue growth (QoQ)	3.49%
Revenue growth 10Y	31.4%
Revenue growth 3Y	21.05%
Revenue growth 5Y	26.31%
Revenue growth quarters	48
Revenue growth years	14

Financial statements

Income-statement and cash-flow amounts, totals and per share.

Metric	Value
Capital expenditures	$-58.9M
Depreciation and amortization	$20.9M
EBIT	$135.8M
EBITDA	$156.7M
EPS	$2.78
FCF per share	$15.99
Financing cash flow	$-1.1B
Free cash flow	$797.5M
Free cash flow minus SBC	$282.8M
Gross profit	$2.9B
Income taxes	$26.8M
Investing cash flow	$591.4M
Net cash flow	$357.1M
Net income	$146.9M
Operating cash flow minus SBC	$341.7M
Operating income	$135.8M
Revenue	$3.4B
Stock-based compensation	$514.7M

Financial strength

Debt, cash, solvency, accounting-quality, and balance-sheet signals.

Metric	Value
Altman Z-Score	7.07
Book value per share	$33.36
Debt / EBITDA	1.2
Debt / equity	0.14
Debt / FCF	0.3
Goodwill	$319.4M
Interest coverage	210.48
Long-term assets	$1.4B
Long-term liabilities	$304M
Net cash (debt)	$1.1B
Net cash / market cap	8.9%
Net cash growth	-20.73%
Net debt / EBITDA	-7.03
Net debt / equity	-0.66
Net debt / FCF	-1.38
Piotroski F-Score	5
Property, plant and equipment	$342.7M
Shareholders' equity	$1.7B
Tangible book value	$1.1B
Tangible book value per share	$21.65
Total assets	$3.5B
Total cash	$1.3B
Total debt	$236.9M
Total liabilities	$1.8B
WACC	10.84%

Liquidity

Current-asset coverage and working-capital efficiency metrics.

Metric	Value
Asset turnover	0.96
Current assets	$2.1B
Current liabilities	$1.5B
Current ratio	1.38
Net working capital	$-716M
Quick ratio	1.11
Working capital	$583.8M
Working capital turnover	4.29

Dividends and buybacks

Dividend yield, payout, buybacks, and shareholder-yield indicators.

Metric	Value
Buyback yield / dilution	-1.53%
Dividend yield	0%
Shareholder yield	-1.53%

Performance and technicals

Returns, volatility, beta, momentum, RSI, and moving-average context.

Metric	Value
10Y price change	375.49%
10Y return CAGR	16.88%
10Y total return	375.49%
150-day SMA	$220.52
1D price change	-0.51%
1M price change	16.35%
1M total return	16.35%
1W price change	-0.83%
1W total return	-0.83%
1Y price change	-47.31%
1Y return CAGR	-47.33%
1Y total return	-47.31%
20-day SMA	$236.38
200-day SMA	$232.79
3M price change	11.51%
3M total return	11.51%
3Y price change	-40.26%
3Y return CAGR	-15.78%
3Y total return	-40.26%
50-day SMA	$234.76
50-day SMA vs 200-day SMA	50over200
52-week high	$497.96
52-week high date	2025-11-03
52-week low	$169.63
52-week low date	2026-06-25
5Y price change	-68.8%
5Y return CAGR	-20.78%
5Y total return	-68.8%
6M price change	10.49%
6M total return	10.49%
All-time high	$881.13
All-time high date	2025-02-13
All-time low	$25.79
All-time low date	2014-10-13
Average true range (ATR)	$12.73
Average volume	1.1M
Beta (1Y)	0.35
Beta (2Y)	1.24
Beta (5Y)	1.24
Change from 52-week high	-49.89%
Change from 52-week low	47.1%
Change from all-time high	-71.78%
Change from all-time low	864.25%
Change from open	0.38%
Day's gap	-0.88%
Dollar volume	$214.7M
High price	$257.22
Low price	$247.19
Monthly RSI	39.05
Open price	$248.58
Position in 52-week range	23.23%
Premarket change	-0.79%
Premarket close	$250.79
Premarket price	$248.80
Premarket volume	5.6K
Previous close	$250.79
Price vs 150-day SMA	12.77%
Price vs 20-day SMA	5.2%
Price vs 200-day SMA	6.83%
Price vs 50-day SMA	5.93%
Relative volume	0.81
RSI	55.26
Sharpe ratio	-0.54
Sharpe ratio (3Y)	-0.14
Sharpe ratio (5Y)	-0.18
Sortino ratio	-0.66
Sortino ratio (3Y)	-0.09
Sortino ratio (5Y)	-0.16
Volume	860.6K
Weekly RSI	51.36
YTD price change	-38.03%
YTD total return	-38.03%

Ownership and float

Institutional, insider, float, short-interest, and share-count fields.

Metric	Value
Float	48M
Float percentage	96.29%
Shares change (QoQ)	-3.73%
Shares change (YoY)	1.53%
Shares held by insiders	3.66%
Shares held by institutions	102.88%
Shares outstanding	49.9M
Short % of float	9.55%
Short % of shares	9.19%
Short ratio	2.7 days

Deeper analysis on HUBS

14 sections in the full report · jump straight to what you need

Forecast

Base and Bull forecast paths with report-date return framing.

→

Valuation

Fair-value bridge, DCF, owner earnings, and peer multiples.

→

Sensitivity

Cost-of-equity and terminal-growth stress table.

→

Risks

Kill scenarios, soft-pass flags, and downside catalysts.

→

Earnings

Next earnings setup and beat / inline / miss thresholds.

→

Position sizing

Entry, exit, conviction, and quarterly monitoring rules.

→

Financials

Revenue, margins, cash flow, and balance-sheet context.

→

Peers

Relative valuation and profitability against the cohort.

→

Moat

Economic-profit evidence and competitive advantage risk.

→

Industry cycle

Sector phase, capital cycle, and secular tailwinds.

→

Quote this valuation with its source: Fair value, Potential value and the price at analysis.

Frequently asked questions

About this HUBS report

What is the latest published HUBS stock rating?

HubSpot, Inc. is shown with Sell in the latest published report, analyzed 2026-05-10. The hub links directly to the full analysis surface where the dated rating, fair-value bridge, risks, and scorecard are documented together.

Where can I read the full HUBS analysis?

The full latest published report, analyzed 2026-05-10, lives at /stocks/HUBS/analysis. The bare ticker page summarizes that read and links to each analysis tab; earlier editions remain under /analysis/archive.

What fair value is used for HUBS?

The latest published report analyzed 2026-05-10 gives HUBS a fair value of USD 48 and a potential value of USD 62. These are dated research outputs, not live market prices; review the valuation assumptions, sensitivity analysis, and material risks before making a decision.

How often is the HUBS page updated?

The hub selects the latest published stock report regardless of age and displays its analysis date (2026-05-10). Separately sourced market data is labeled with its own recorded timestamp and is never inferred from the report.

SellHUBS · Fair value $47.9-75.7%

Read full analysis →

HubSpot, Inc. (HUBS)

Our latest published analysis: HUBS rated Sell

Price

Financial snapshot

Fair-value bridge

Latest news · HUBS

Valuation

Profitability

Balance sheet

Trading

Base and Bull scenarios

Sensitivity: Ke × terminal growth

Scorecard

Next earnings

Sector percentile context

All HUBS indicators

Profile and market data

Valuation

Profitability

Growth

Financial statements

Financial strength

Liquidity

Dividends and buybacks

Performance and technicals

Ownership and float

Deeper analysis on HUBS

Frequently asked questions

评级历史

Category	Score	Reading
Valuation	1.5
Management	6.3
Balance Sheet	8.0
Profitability	5.0
Revenue Growth	7.5
Risk Assessment	7.5
Competitive Moat	6.5
Earnings Quality	7.5
Capital Efficiency	4.0