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Quote this valuation with its source: Fair value, Potential value and the price at analysis.
FAQ
ROK — frequently asked questions
Is Rockwell Automation Inc. overvalued?
In our latest published analysis dated 2026-05-13, ROK looks meaningfully overvalued. The price recorded at analysis is 455 USD versus our fair value of 162 USD; the high endpoint is presented separately as potential value of 199 USD. That implies roughly 64.4% downside to fair value at that date.
Our latest published report, analyzed 2026-05-13, gives ROK a fair value of 162 USD and a potential value of 199 USD. The conclusion is triangulated across multiple valuation models and weighted by reliability for Rockwell Automation Inc.'s archetype; it is a dated research output, not a live price.
Should I buy ROK now?
Our latest published rating for ROK, analyzed 2026-05-13, is Sell. Rockwell Automation Inc. looks meaningfully overvalued at the analysis-date price of 455 USD versus fair value of 162 USD; potential value is 199 USD. This is research for educational purposes, not personalized investment advice.
What are the biggest risks for ROK?
The dedicated bear-case section in our report analyzed 2026-05-13 documents Rockwell Automation Inc.'s material risks, evidence, thresholds, and thesis-invalidation conditions. Scenario-specific explanations remain in that section so the report does not repeat or decontextualize them elsewhere.
What is ROK's rating?
Our latest published rating for ROK, analyzed 2026-05-13, is Sell, with a published moat assessment of 6.4/10 (Strong). It reflects our fair value of 162 USD, the potential value of 199 USD, and the price recorded at analysis (455 USD).
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§1 ZusammenfassungEN
30-Sekunden-AntwortSell
Preis im Verhältnis zum Wert
Kurs
$455.08
Fairer Wert
$162.13
Potenzialwert
$199.06
Stand
Kursdatum nicht erfasst
Warum es funktionieren kann
High switching costs for mission-critical automation systems.
Was unsere Einschätzung ändern würde
Valuation Mean Reversion: The market realizes the 18.8% implied growth rate is unattainable and the multiple compresses from 31x to the historical 18x average.
Rockwell Automation is a high-quality, pure-play industrial automation and digital transformation provider. High switching costs and mission-critical systems provide a strong moat, though near-term cyclicality and a premium valuation warrant caution.
Rockwell Automation is a high-quality, pure-play industrial automation and digital transformation provider. High switching costs and mission-critical systems provide a strong moat, though near-term cyclicality and a premium valuation warrant caution.
High switching costs for mission-critical
High switching costs for mission-critical automation systems.
Deeply embedded control and visualization
Deeply embedded control and visualization software ecosystems.
Cycle upside
Accelerated reshoring, nearshoring, and aging demographics drive structural demand for factory automation.
Valuation1.5 / 10
Management7.3 / 10
Balance Sheet5 / 10
Profitability7.5 / 10
Revenue Growth6 / 10
Risk Assessment5 / 10
Competitive Moat6.4 / 10
Earnings Quality9 / 10
Capital Efficiency6.5 / 10
Hausempfehlung
Sell. Quality business priced for impossible mathematical perfection.
Unternehmensüberblick
Rockwell Automation, Inc., together with its subsidiaries, provides industrial automation and digital transformation solutions in North America, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. It operates in three segments: Intelligent Devices, Software & Control, and Lifecycle Services. The company offers drives, motion, advanced material handling, safety, sensing, industrial components, hardware, software, and configured-to-order products; and control and visualization software and hardware, digital twin, simulation and information software, network and security infrastructure, and custom-engineered systems. It also provides digital consulting, professional services, engineered-to-order solutions, recurring services, cybersecurity, safety, remote monitoring, customer technical support and repair, asset management and optimization consulting, and training, as well as spare parts. The company sells its products through independent distributors in relation to its direct sales force. It serves discrete end markets, including automotive, semiconductor, e-commerce, and warehouse automation; hybrid end markets, such as food and beverage, life sciences, and tire; and process end markets comprising energy, mining, and chemicals. The company was formerly known as Rockwell International Corporation and changed its name to Rockwell Automation, Inc. in February 2002. Rockwell Automation, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
§2 BärenszenarioEN
A prolonged industrial recession or delayed capex spend by discrete and process end-markets directly hits the top-line, exposing the extreme multiple disconnect.
Operating profitability falling beneath this floor indicates that industrial automation volume recovery has faltered and high-margin software mix gains are insufficient to offset fixed cost overhead, compressing operating earnings.
Aktuell:17.1% for the period ended 2025-09-30
Alarm, wennFalls below 15.0% over any trailing twelve-month period
Warning level: Falls below 15.0% over any trailing twelve-month period. Operating profitability falling beneath this floor indicates that industrial automation volume recovery has faltered and high-margin software mix gains are insufficient to offset fixed cost overhead, compressing operating earnings.
ROK trades at 31.5x forward earnings against a peer median of 25.6x; EV/EBITDA of 27.6x against a peer median of 21.9x; 6 peers.
§10 Branche & ZyklusEN
Zyklusphase
Expansion
Normal capex phase; returning capital via dividends (55% payout) while investing in software expansion.
Bullenzyklus
Accelerated reshoring, nearshoring, and aging demographics drive structural demand for factory automation.
Bärenzyklus
Macroeconomic industrial capex slowdown as manufacturers delay upgrades.
Positionierung
Normal capex phase; returning capital via dividends (55% payout) while investing in software expansion.
§11 PositionsmanagementEN
Positionsgröße
Zero weight long; potential short candidate or source of funding.
Risiko
Liquidate long positions; the 64% downside risk to fair value presents extreme capital destruction risk.
Einstiegstranchen
Niveau
Aktion
Warum
Current / pullbacks
Do not initiate long positions at current extreme valuations.
Do not initiate long positions at current extreme valuations.
Ausstiegstranchen
Niveau
Aktion
Thesis break
Liquidate long positions; the 64% downside risk to fair value presents extreme capital destruction risk.
§12 Investoren-PerspektivenEN
Bull view
Buy
Upside case depends on the report valuation range and named growth catalysts.
Base view
Sell
The 65% divergence from external benchmarks is completely structurally supported by Reverse DCF implied growth differentials and the multiple mean-reversion argument.
§14 Endgültige EmpfehlungEN
Aktion
Verkaufen
Sell. Market cap of over $50B is profoundly disconnected from a $1B base FCFF.
Reassess the thesis against the named valuation, risk, and quarterly checkpoint evidence in this report.
§15Your notes
Capture your own thesis, position size, and follow-up questions. Stays on this device, only you can see it.
Private notes
Visible only to you. Synced to this device.
0 chars
-30%
Margin Degradation
Low
Intense competition from Siemens and ABB forces pricing pressure, preventing the expected software mix margin expansion.
FV impact
-15%
Persistent top-line stagnation or contraction confirms that customer destocking has transitioned into structural end-market demand weakness, undermining premium valuation multiples predicated on double-digit industrial automation expansion.
Aktuell:0.9% for the period ended 2025-09-30
Alarm, wennDrops below 0.0% YoY over two consecutive quarters
A steep drop in cash conversion would indicate uncollected distributor receivables or stranded factory inventories, tying up operational liquidity and signalling weakening channel demand.
Aktuell:1.777 as of the 2026-05-13 analysis date
Alarm, wennDrops below 1.100 over any trailing twelve-month period
Declining returns on capital demonstrate that factory automation investments and facility expansions are failing to generate targeted productivity gains, impairing shareholder value creation relative to capital costs.
Aktuell:11.6% as of the 2026-05-13 analysis date
Alarm, wennFalls below 9.0% over any fiscal year
Monitor the threat against the report checkpoints.
Warning level: Drops below 1.100 over any trailing twelve-month period. A steep drop in cash conversion would indicate uncollected distributor receivables or stranded factory inventories, tying up operational liquidity and signalling weakening channel demand.
Warning level: Falls below 9.0% over any fiscal year. Declining returns on capital demonstrate that factory automation investments and facility expansions are failing to generate targeted productivity gains, impairing shareholder value creation relative to capital costs.