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Quote this valuation with its source: Fair value, Potential value and the price at analysis.
FAQ
EA — frequently asked questions
Is Electronic Arts Inc. overvalued?
In our latest published analysis dated 2026-05-20, EA looks meaningfully overvalued. The price recorded at analysis is USD ۲۰۲ versus our fair value of USD ۱۳۶; the high endpoint is presented separately as potential value of USD ۱۸۸. That implies roughly 32.4% downside to fair value at that date.
Our latest published report, analyzed 2026-05-20, gives EA a fair value of USD ۱۳۶ and a potential value of USD ۱۸۸. The conclusion is triangulated across multiple valuation models and weighted by reliability for Electronic Arts Inc.'s archetype; it is a dated research output, not a live price.
Should I buy EA now?
Our latest published rating for EA, analyzed 2026-05-20, is Sell. Electronic Arts Inc. looks meaningfully overvalued at the analysis-date price of USD ۲۰۲ versus fair value of USD ۱۳۶; potential value is USD ۱۸۸. This is research for educational purposes, not personalized investment advice.
What are the biggest risks for EA?
The dedicated bear-case section in our report analyzed 2026-05-20 documents Electronic Arts Inc.'s material risks, evidence, thresholds, and thesis-invalidation conditions. Scenario-specific explanations remain in that section so the report does not repeat or decontextualize them elsewhere.
What is EA's rating?
Our latest published rating for EA, analyzed 2026-05-20, is Sell, with a published moat assessment of 9/10 (Wide). It reflects our fair value of USD ۱۳۶, the potential value of USD ۱۸۸, and the price recorded at analysis (USD ۲۰۲).
این گزارش هنوز ترجمه نشده است. پس از چند دقیقه، زمانی که صف ترجمه بهروز شد، صفحه را تازه کنید.
§1 خلاصه اجراییEN
پاسخ ۳۰ ثانیهایSell
قیمت در برابر ارزش
Price
$201.70
Fair value
$136.44
Potential value
$188.44
As of
تاریخ قیمت ثبت نشده است
چرا این سناریو میتواند موفق باشد
Bull: EA successfully scales new IP while accelerating live-services monetization across core franchises.
چه چیزی دیدگاه ما را تغییر میدهد
Regulatory Ban on Ultimate Team: Global regulatory actions classify Ultimate Team 'loot boxes' as gambling, heavily restricting or banning the mechanic in key markets.
Electronic Arts is a highly profitable, mature compounder leveraging deep network effects and wide economic moats rooted in exclusive sports licenses. The transition to digital distribution structurally elevated margins, driving robust free cash flow. However, current market pricing heavily over-extrapolates these margins into perpetuity, ignoring regulatory headwinds and long-term structural decay risks inherent in sports licensing.
Electronic Arts is a highly profitable, mature compounder leveraging deep network effects and wide economic moats rooted in exclusive sports licenses. The transition to digital distribution structurally elevated margins, driving robust free cash flow. However, current market pricing heavily over-extrapolates these margins into perpetuity, ignoring regulatory headwinds and long-term structural decay risks inherent in sports licensing.
Accelerating digital transition, new console generation penetration, and monetization of live services.
توصیه داخلی
Sell. A 32% premium to fair value implies the market is over-extrapolating margins into perpetuity, ignoring regulatory limits and inevitable moat fade risks.
نمای کلی شرکت
Electronic Arts Inc. develops, markets, publishes, and delivers games, content, and services for game consoles, PCs, and mobile phones worldwide. It develops and publishes games and experiences across diverse genres, such as sports, racing, first-person shooter, action, role-playing, and simulation; and live services offerings, including extra content and subscription offerings through its global football and American football franchises, such as EA SPORTS College Football and EA SPORTS Madden NFL, as well as based on its IP comprising The Sims, Apex Legends, and Battlefield. The company markets and sells its games and services through digital distribution and retail channels; and directly to mass market retailers, specialty stores, and distribution arrangements. Electronic Arts Inc. was incorporated in 1982 and is headquartered in Redwood City, California.
§2 سناریوی نزولیEN
A combined scenario where EA loses its exclusive NFL license and sweeping global regulations ban Ultimate Team mechanics. This would structurally impair the 1.85x OCF-to-Net-Income conversion and compress operating margins well below 20%, driving the valuation toward the $85 downside case.
Prolonged top-line contraction signals player fatigue and softening engagement within live services, disrupting the predictable deferred revenue cash float that underpins enterprise cash flow generation.
وضعیت فعلی:-1.3% for the period ended 2025-03-31
هشدار در صورت< -5.0% over any trailing twelve-month period
Project SBC-adjusted , discount each year's earnings at , then add a Gordon-growth .
§5 حساسیت
نرخ تنزیل
رشد نهایی
2.0%
2.5%
3.0%
3.5%
4.0%
7.3%
$162.75
$179.56
$200.25
$226.32
$239.89
8.3%
$137.08
$148.82
$162.75
$179.56
$200.25
9.3%
$118.40
$127.06
$137.08
$148.82
$162.75
10.3%
$104.21
$110.85
$118.40
$127.06
$137.08
11.3%
$93.05
$98.31
$104.21
$110.85
$118.40
ردیفها: نرخ تنزیل (Ke برای سود؛ WACC برای جریان نقدی). ستونها: رشد نهایی.
تغییر مدت (سال)
Unavailable
مرجع حساسیت
The highlighted base cell is anchored to composite fair-value midpoint ($136.08). It is the reference value for this grid, not a separate standalone fair-value claim.
EA successfully scales new IP while accelerating live-services monetization across core franchises. Operating leverage from a fully digital mix expands margins, justifying a sustained premium multiple.
Warning level: < -5.0% over any trailing twelve-month period. Prolonged top-line contraction signals player fatigue and softening engagement within live services, disrupting the predictable deferred revenue cash float that underpins enterprise cash flow generation.
EA trades at 20.7x forward earnings against a peer median of 26.6x; EV/EBITDA of 33.3x against a peer median of 28.7x; 6 peers.
§10 صنعت و چرخهEN
فاز چرخه
Expansion
Normal capex phase with heavy reliance on share buybacks rather than dividends for capital return.
چرخه صعودی
Accelerating digital transition, new console generation penetration, and monetization of live services.
چرخه نزولی
Slowing overall industry growth, heavy competition in non-sports titles, and regulatory headwinds.
موقعیتیابی
Normal capex phase with heavy reliance on share buybacks rather than dividends for capital return.
§11 مدیریت موقعیتEN
اندازه موقعیت
Zero. The asset currently trades at an unjustifiable premium to conservative fair value estimates.
ریسک
If holding, trim exposure given the ~32% premium to intrinsic value, reallocating capital to higher-conviction, undervalued compounders.
بخشهای ورود
سطح
اقدام
چرا
Current / pullbacks
Await a significant retracement toward the $136 fair value midpoint, requiring an expansion in the margin of safety.
Await a significant retracement toward the $136 fair value midpoint, requiring an expansion in the margin of safety.
بخشهای خروج
سطح
اقدام
Thesis break
If holding, trim exposure given the ~32% premium to intrinsic value, reallocating capital to higher-conviction, undervalued compounders.
§12 دیدگاههای سرمایهگذارانEN
Bull view
Buy
Upside case depends on the report valuation range and named growth catalysts.
Base view
Sell
The market is aggressively pricing in an implied ~20% growth trajectory, completely ignoring the eventual deceleration cycles, structural licensing fades, and regulatory risks targeting core monetization engines.
§14 توصیه نهاییEN
اقدام
فروش
Sell. The compositefair value of $136.44 represents a material and deliberate discount to the current $201.70 trading price, driven by a highly optimistic market expectation that refuses to acknowledge the reality of structural moat fade.
Reassess the thesis against the named valuation, risk, and quarterly checkpoint evidence in this report.
§15یادداشتهای شما
تز سرمایهگذاری، اندازه موقعیت و پرسشهای پیگیری خود را ثبت کنید. روی همین دستگاه میماند و فقط شما آن را میبینید.
یادداشتهای خصوصی
فقط برای شما قابل مشاهده است. روی همین دستگاه ذخیره میشود.
۰ نویسه
FV impact
-25%
Trigger
3-5 Years
Franchise Fatigue and Player Attrition
Medium
Core franchises experience severe player attrition due to a lack of innovation and aggressive monetization, leading to a permanent structural decline in live-service revenues.
Sustained margin degradation indicates escalating development and licensing royalty costs that cannot be offset by high-margin in-game digital spending, weakening structural profitability.
وضعیت فعلی:21.1% for the period ended 2025-03-31
هشدار در صورت< 18.0% over any trailing twelve-month period
A breakdown in cash conversion reflects diminishing deferred revenue from digital bookings and unfavorable working capital shifts, curtailing capital return capacity and share repurchases.
وضعیت فعلی:1.855 as of 2026-05-20
هشدار در صورت< 1.30x on a trailing twelve-month basis
04
Loot Box Regulatory Enforcement
Formal prohibition of randomized in-game purchasing mechanics would eliminate high-margin live-service monetization streams across sports titles, causing structural cash flow impairment.
وضعیت فعلی:No active commercial bans across major jurisdictions as of 2026-05-20
هشدار در صورت>= 1 statutory ban or regulatory gambling classification of Ultimate Team mechanics enacted in the EU or US within any fiscal year
05
Key Sports License Exclusivity
Loss of exclusive sports licensing rights eliminates EA's competitive moat in sports simulation, enabling direct rival entry and dividing customer engagement across titles.
وضعیت فعلی:Exclusive NFL licensing in place as of 2026-05-20
هشدار در صورت>= 1 formal non-renewal or termination of exclusive simulation video game licensing rights with the NFL within any contract cycle
Monitor the threat against the report checkpoints.
This edition does not contain enough finite inputs to reproduce the lens calculation.
9.34% Ke applied to adequately reflect sector risks
A balanced but structurally conservative path, anchoring heavily on the superior cash conversion uniquely evident in owner earnings while appropriately weighting the structural fade of exclusive legacy sports licenses.
Warning level: < 18.0% over any trailing twelve-month period. Sustained margin degradation indicates escalating development and licensing royalty costs that cannot be offset by high-margin in-game digital spending, weakening structural profitability.
Warning level: < 1.30x on a trailing twelve-month basis. A breakdown in cash conversion reflects diminishing deferred revenue from digital bookings and unfavorable working capital shifts, curtailing capital return capacity and share repurchases.
04
معیار:
Loot Box Regulatory Enforcement
فعلیNo active commercial bans across major jurisdictions as of 2026-05-20
چرا مهم است
Warning level: >= 1 statutory ban or regulatory gambling classification of Ultimate Team mechanics enacted in the EU or US within any fiscal year. Formal prohibition of randomized in-game purchasing mechanics would eliminate high-margin live-service monetization streams across sports titles, causing structural cash flow impairment.
05
معیار:
Key Sports License Exclusivity
فعلیExclusive NFL licensing in place as of 2026-05-20
چرا مهم است
Warning level: >= 1 formal non-renewal or termination of exclusive simulation video game licensing rights with the NFL within any contract cycle. Loss of exclusive sports licensing rights eliminates EA's competitive moat in sports simulation, enabling direct rival entry and dividing customer engagement across titles.