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Quote this valuation with its source: Fair value, Potential value and the price at analysis.
FAQ
SBUX — frequently asked questions
Is Starbucks Corporation overvalued?
In our latest published analysis dated 2026-05-10, SBUX looks meaningfully overvalued. The price recorded at analysis is 105 USD versus our fair value of 40,4 USD; the high endpoint is presented separately as potential value of 49,1 USD. That implies roughly 61.5% downside to fair value at that date.
Our latest published report, analyzed 2026-05-10, gives SBUX a fair value of 40,4 USD and a potential value of 49,1 USD. The conclusion is triangulated across multiple valuation models and weighted by reliability for Starbucks Corporation's archetype; it is a dated research output, not a live price.
Should I buy SBUX now?
Our latest published rating for SBUX, analyzed 2026-05-10, is Sell. Starbucks Corporation looks meaningfully overvalued at the analysis-date price of 105 USD versus fair value of 40,4 USD; potential value is 49,1 USD. This is research for educational purposes, not personalized investment advice.
What are the biggest risks for SBUX?
The dedicated bear-case section in our report analyzed 2026-05-10 documents Starbucks Corporation's material risks, evidence, thresholds, and thesis-invalidation conditions. Scenario-specific explanations remain in that section so the report does not repeat or decontextualize them elsewhere.
What is SBUX's rating?
Our latest published rating for SBUX, analyzed 2026-05-10, is Sell, with a published moat assessment of 6.5/10 (Narrow). It reflects our fair value of 40,4 USD, the potential value of 49,1 USD, and the price recorded at analysis (105 USD).
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§1 RésuméEN
Réponse en 30 secondesSell
Prix par rapport à la valeur
Cours
$104.93
Juste valeur
$40.42
Valeur potentielle
$49.10
Au
Date de cotation non enregistrée
Pourquoi le scénario peut fonctionner
Bull: Successful execution of operational efficiencies restores operating margins to 15%+, while international markets re-accelerate.
Ce qui changerait notre avis
Margin Compression Sustained: Operating margins remain stuck at 9-10% due to permanent structural shifts in labor and input costs.
Starbucks is a dominant global coffee brand transitioning firmly into a mature dividend archetype. Recent margin compression and decelerating top-line growth reflect near-term headwinds, but the company's strong brand equity, digital loyalty program, and free cash flow generation support a stable long-term base case driven by operational normalization and capital returns. However, current market pricing ($104.93) implies unachievable ~23% growth expectations, entirely detached from the intrinsic base valuation of $40.42.
Starbucks is a dominant global coffee brand transitioning firmly into a mature dividend archetype. Recent margin compression and decelerating top-line growth reflect near-term headwinds, but the company's strong brand equity, digital loyalty program, and free cash flow generation support a stable long-term driven by operational normalization and capital returns. However, current market pricing ($104.93) implies unachievable ~23% growth expectations, entirely detached from the intrinsic base valuation of $40.42.
Post-pandemic normalization, return to office trends, and increasing digital ordering penetration.
Recommandation maison
The stock is substantially overvalued relative to intrinsic cash flows. Liquidate long positions.
Présentation de l’entreprise
Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of coffee internationally. The company operates through three segments: North America, International, and Channel Development. Its stores offer coffee, tea, and other beverages, roasted whole beans and ground coffees, complementary food, packaged coffees, single-serve products, and ready-to-drink beverages; and various food products, such as pastries, breakfast sandwiches, and lunch items. The company also licenses its trademarks through licensed stores, and grocery and foodservice accounts. The company offers its products under the Starbucks Coffee, Teavana, Seattle's Best Coffee, Ethos, and Starbucks Reserve brands. Starbucks Corporation was founded in 1971 and is based in Seattle, Washington.
§2 Cas baissierEN
Persistent labor inflation, unionization pressures, and intense competition in China lead to permanently lower margins and flat traffic, dragging down earnings growth and limiting dividend upside.
Negative transaction comps in the core North American market would demonstrate that customer traffic is deteriorating, breaking top-line momentum and revealing customer resistance to premium pricing.
Actuel :2.8% for the period ended 2025-09-30
Alerte siDecelerates below 0.0% for two consecutive quarters
Focus is on the margin recovery trajectory. If operating margins expand towards 14%, the base case holds. If margins stay near 9.6%, the bear case activates.
Conforme
Hold
Déclencheur: In-line results
Focus is on the margin recovery trajectory. If operating margins expand towards 14%, the base case holds. If margins stay near 9.6%, the bear case activates.
Manqué
Reassess
Déclencheur: Downside surprise
Focus is on the margin recovery trajectory. If operating margins expand towards 14%, the base case holds. If margins stay near 9.6%, the bear case activates.
Qualité des résultats
Focus is on the margin recovery trajectory. If operating margins expand towards 14%, the base case holds. If margins stay near 9.6%, the bear case activates.
Warning level: Decelerates below 0.0% for two consecutive quarters. Negative transaction comps in the core North American market would demonstrate that customer traffic is deteriorating, breaking top-line momentum and revealing customer resistance to premium pricing.
SBUX trades at 34.8x forward earnings against a peer median of 19.4x; EV/EBITDA of 26.4x against a peer median of 16.8x; 6 peers.
§10 Secteur et cycleEN
Phase du cycle
Expansion
Mature phase, prioritizing dividend payouts and buybacks over aggressive footprint expansion.
Cycle haussier
Post-pandemic normalization, return to office trends, and increasing digital ordering penetration.
Cycle baissier
Inflationary pressures on discretionary spending, rising labor costs, and fierce local competition in international markets.
Positionnement
Mature phase, prioritizing dividend payouts and buybacks over aggressive footprint expansion.
§11 Gestion de positionEN
Taille de position
Avoid long exposure. The market prices in an unachievable 22.8% implied growth rate.
Risque
Liquidate existing long positions given the severe fundamental overvaluation.
Tranches d'entrée
Niveau
Action
Pourquoi
Current / pullbacks
A massive correction towards $40 is required.
A massive correction towards $40 is required.
Tranches de sortie
Niveau
Action
Thesis break
Liquidate existing long positions given the severe fundamental overvaluation.
§12 Perspectives des investisseursEN
Bull view
Buy
Upside case depends on the report valuation range and named growth catalysts.
Base view
Sell
SBUX is fundamentally a mature dividend payer that is currently priced as a high-growth compounder.
§14 Recommandation finaleEN
Action
Vendre
Sell. The stock is substantially overvalued relative to fundamental cash flows. The external internal valuation cross-checks cannot be bridged through minor assumption tweaks without abandoning realistic operational constraints.
Reassess the thesis against the named valuation, risk, and quarterly checkpoint evidence in this report.
§15Your notes
Capture your own thesis, position size, and follow-up questions. Stays on this device, only you can see it.
Intense discounting and market share losses to low-cost competitors in China would eliminate international profit contributions, impairing a primary geographic pillar of the company's long-term unit growth narrative.
Actuel :5.0% for the period ended 2025-09-30
Alerte siDrops below 4.0% over two consecutive quarters
Escalating store-level wages and heightened occupancy expenses would squeeze direct retail unit economics, reducing cash conversion and restricting self-funded store reinvestment and remodel initiatives.
Actuel :22.8% for the period ended 2025-09-30
Alerte siContracts below 20.0% over two consecutive quarters
Weakening customer retention and loyalty engagement would diminish visit frequency and digital ticket size, reducing asset turnover and degrading aggregate economic returns on invested capital.
Actuel :13.0% as of the report's 2026-05-10 analysis date
Alerte siDeclines below 10.0% over any trailing twelve-month period
Monitor the threat against the report checkpoints.
Consumer pushback on premium pricing
medium
Monitor
Monitor the threat against the report checkpoints.
Margins normalize to the 14% historical mean. Steady low-single-digit top-line growth is achieved alongside a stable dividend payout.
9.6% for the period ended 2025-09-30
Pourquoi c'est important
Warning level: Remains below 10.0% across any full fiscal year. Failure to expand profitability back toward historical levels indicates structural cost inflexibility, limiting operating leverage and forcing downward adjustments to long-term earnings growth expectations.
Warning level: Drops below 4.0% over two consecutive quarters. Intense discounting and market share losses to low-cost competitors in China would eliminate international profit contributions, impairing a primary geographic pillar of the company's long-term unit growth narrative.
Warning level: Contracts below 20.0% over two consecutive quarters. Escalating store-level wages and heightened occupancy expenses would squeeze direct retail unit economics, reducing cash conversion and restricting self-funded store reinvestment and remodel initiatives.
Actuel13.0% as of the report's 2026-05-10 analysis date
Pourquoi c'est important
Warning level: Declines below 10.0% over any trailing twelve-month period. Weakening customer retention and loyalty engagement would diminish visit frequency and digital ticket size, reducing asset turnover and degrading aggregate economic returns on invested capital.