Consumer Discretionary / Recreational VehiclesUpdated 2026-05-10 22:07 UTC

HOG stock hub

Harley-Davidson, Inc. has a live ticker hub with the latest available market, valuation, profitability, growth, ownership, and risk indicators.

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Fair value midpoint

n/a

Fair value pending

Upside to midpoint

n/a

Based on latest report

Confidence

n/a

Data quality and model convergence

Market cap

2.7B

NYSE

Market data

Live price

Current market quote for this ticker.

Current price

HOG

In the news

Latest news · HOG

Recent company headlines from major financial publishers.

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Fetching the latest headlines.

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Calendar

Next earnings

Upcoming earnings date and setup when available.

Upcoming

DateLoading

Window—

EPS estimate—

Revenue estimate—

Sector context

Where the current metrics sit

Percentiles come from the backend screener cohort cache for the ticker's country and sector.

Forward P/E27.4

P25 11.5P50 15.8P75 23.1

Trailing P/E13.1

P25 13.1P50 20.6P75 33.1

ROE7.1

P25 -21.1P50 4.5P75 16.1

ROIC5.2

P25 -4.5P50 5.2P75 12.8

Benchmarks - 1M

S&P 500n/a

Nasdaq Compositen/a

Dow Jones Industrial Averagen/a

Russell 2000n/a

Indicator catalog

All HOG market and fundamental indicators

A searchable catalog of the available market, valuation, profitability, growth, balance-sheet, ownership, and analyst metrics for this ticker.

Available fields

275

Groups with data

Currency

USD

Showing 275 of 275 available metrics for this ticker.

Profile and market data

Ticker identity, listing, currency, market cap, and source dates.

Metric	Value
Cik	0000793952
Company name	Harley-Davidson, Inc.
Country	United States
Country code	US
Cusip	412822108
Employees	5,500
Employees Change	-400%
Employees Change Percent	-6.78
Enterprise value	$3B
Exchange	NYSE
Financial currency	USD
First seen	2026-05-09
Industry	Recreational Vehicles
Isin	US4128221086
Last refreshed	2026-05-10
Market cap	$2.7B
Market cap category	Mid-Cap
Price	$25.42
Price currency	USD
Rev Per Employee	784,817.64x
Sector	Consumer Discretionary
Sic	3751
Symbol	HOG
Website	https://www.harley-davidson.com

Valuation

Multiples, yields, enterprise-value ratios, and valuation checks.

Metric	Value
Earnings Yield	8.61%
EV Earnings	13.03x
EV Sales Forward	0.78x
EV/EBIT	9.65x
EV/EBITDA	6.19x
EV/FCF	68.45x
EV/Sales	0.7x
FCF yield	1.64%
Forward P/E	27.42x
P/B ratio	0.91x
P/E ratio	13.1x
P/S ratio	0.62x
PE Ratio10 Y	120.74x
PE Ratio3 Y	8.13x
PE Ratio5 Y	8.6x
PEG ratio	6.47x
PS Forward	0.7x

Profitability

Margins, returns on capital, cash conversion, and quality metrics.

Metric	Value
EBIT Margin	7.21%
EBITDA Margin	11.24%
FCF margin	1.02%
Gross margin	28.87%
Gross Profit	$1.2B
Gross Profit Growth	-0.14%
Gross Profit Growth Q	-23.06%
Gross Profit Growth3 Y	-14.02%
Gross Profit Growth5 Y	0.93%
Net Income	$230.4M
Net Income Growth	-34.83%
Net Income Growth Q	-81.39%
Net Income Growth Years	0%
Net Income Growth3 Y	-34.58%
Net Income Growth5 Y	3.85%
Pretax Margin	7.48%
Profit Margin	5.34%
Profit Per Employee	$41,892
Profitable Years	16
ROA	1.98
Roa5y	3.93
ROCE	6.53
ROE	7.12
Roe5y	20.87
ROIC	5.17
Roic5y	6.51

Growth

Revenue, earnings, cash-flow, and forward growth indicators.

Metric	Value
Cagr10y	-3.39%
Cagr15y	-0.41%
Cagr1y	14.2%
Cagr20y	-1.21%
Cagr3y	-8.27%
Cagr5y	-10.72%
Div CAGR10	-5.49%
Div CAGR3	4.5%
Div CAGR5	28.21%
EPS Growth	-28.94
EPS Growth Q	-79.44
EPS Growth Years	0
EPS Growth3 Y	-29.53
EPS Growth5 Y	9.3
FCF Growth	-95.24%
FCF Growth3 Y	-46.53%
FCF Growth5 Y	-48.68%
OCF Growth	-81.9%
OCF Growth10 Y	-14.6%
OCF Growth3 Y	-24.09%
OCF Growth5 Y	-31.78%
Revenue Growth	-9.82x
Revenue Growth Q	-11.79x
Revenue Growth Years	0x
Revenue Growth3 Y	-10.64x
Revenue Growth5 Y	0.65x

Financial strength

Debt, cash, solvency, accounting-quality, and balance-sheet signals.

Metric	Value
Asset Turnover	$0.44
Assets	$7.2B
Cash	$1.8B
Current Assets	$4.7B
Current Liabilities	$2.5B
Debt	$2.1B
Debt EBITDA	$4.4
Debt Equity	$0.69
Debt FCF	$48.59
Equity	$3.1B
Interest Coverage	10.61
Liabilities	$4.2B
Long Term Assets	$2.5B
Long Term Liabilities	$1.7B
Net Cash	$-326.7M
Net Cash By Market Cap	$-12.21
Net Debt EBITDA	$0.67
Net Debt Equity	$0.11
Net Debt FCF	$7.45
Tangible Book Value	$3.1B
Tangible Book Value Per Share	$28
WACC	6.72

Liquidity

Current-asset coverage and working-capital efficiency metrics.

Metric	Value
Current ratio	1.91
Inventory Turnover	4.14
Net Working Capital	$459.5M
Quick ratio	1.5
Working Capital	$2.3B
Working Capital Turnover	$2.01

Dividends and buybacks

Dividend yield, payout, buybacks, and shareholder-yield indicators.

Metric	Value
Buyback Yield	8.88%
Dividend Growth	4.3%
Dividend Growth Years	5%
Dividend per share	$0.75
Dividend Years	34
Dividend Yield	2.95%
Ex Div Date	2026-03-02
Last Dividend	$0.19
Payout Frequency	Quarterly
Payout Ratio	37.48%

Performance and technicals

Returns, volatility, beta, momentum, RSI, and moving-average context.

Metric	Value
10Y total return	-29.14%
1Y total return	14.19%
200-day SMA	23.58
3Y total return	-22.81%
50-day SMA	20.94
50-day SMA vs 200-day SMA	50under200
5Y total return	-43.27%
All Time High	75.87
All Time High Change	-66.5%
All Time High Date	2006-11-22
All Time Low	0.23
All Time Low Change	11,118.01%
All Time Low Date	1986-09-12
ATR	1.06
Beta	1.28
Beta1y	1.17
Beta2y	0.85
Ch YTD	24.06
High	25.44
High52	31.25
High52 Date	2025-09-17
High52ch	-18.66%
Low	23.69
Low52	17.09
Low52 Date	2026-03-19
Low52ch	48.74%
Ma50ch	21.41%
Premarket Change Percent	0.25
Premarket Price	$23.7
Price vs 200-day SMA	7.79%
RSI	63.95
RSI Monthly	47.59
RSI Weekly	61.41
Sharpe ratio	0.43x
Sortino ratio	0.82
Total Return	11.83%
Tr YTD	25.37
Tr15y	-5.96%
Tr1m	20.02%
Tr1w	3.84%
Tr3m	25.37%

Analyst estimates

Ratings, targets, revisions, and forward estimate fields.

Metric	Value
Analyst Count	6
Analyst Count Top	3
Analyst Price Target Top	$22.67
Analyst Ratings	Hold
Analyst Ratings Top	Hold
Earnings EPS Estimate	$0.25
Earnings EPS Estimate Growth	-76.64
Earnings Revenue Estimate	988,946,472x
Earnings Revenue Estimate Growth	-25.59x
Operating Income	$311.3M
Operating Income Growth	-17.04
Operating Income Growth Q	-86.64
Operating Income Growth3 Y	-33.18
Operating Income Growth5 Y	-3.72
Operating margin	7.21
Price target	$23.83
Price Target Change	$-6.25
Price Target Change Top	$-10.82

Ownership and float

Institutional, insider, float, short-interest, and share-count fields.

Metric	Value
Float	107,897,228%
Float Percent	102.5%
Net Borrowing	-3,673,965,000
Shares Insiders	1.06%
Shares Institutions	101.65%
Shares Out	105,268,302
Shares Qo Q	-3.1%
Shares Yo Y	-8.88%
Short Float	14.88%
Short Ratio	4.49
Short Shares	15.25

Other indicators

Additional ticker metrics that do not fit the primary research groupings yet.

Metric	Value
Adjusted FCF	$12.1M
Average Volume	3,423,272.15x
Bv Per Share	28
CAPEX	$-155.5M
Ch10y	-44.73
Ch15y	-32.72
Ch1m	20.02
Ch1w	3.84
Ch1y	10.62
Ch20y	-49.98
Ch3m	24.06
Ch3y	-28.27
Ch5y	-48.86
Ch6m	-0.66
Change	7.53%
Change From Open	6.58
Close	23.64
Days Gap	0.89
Depreciation Amortization	173,759,750
Dollar Volume	88,248,224.5
Earnings Date	2026-05-05
Earnings Time	bmo
EBIT	$311.3M
EBITDA	$485M
EPS	$1.94
F Score	6
FCF	$43.9M
FCF EV Yield	1.46x
FCF Per Share	$0.42
Financing CF	-4,119,822,000
Fiscal Year End	December
Founded	1,903
Graham Number	34.96702
Graham Upside	37.56
Income Tax	$100.3M
Investing CF	3,625,376,000
Is Primary Listing	1
Is Spac	No
Last Earnings Date	2026-05-05
Last Report Date	2026-03-31
Last Split Date	2000-04-10
Last Split Type	Forward
Last10k Filing Date	2026-02-26
Lynch Fair Value	$9.7
Lynch Upside	-61.82
Ma150	22.23
Ma150ch	14.34%
Ma20	23.6
Ma20ch	7.69%
Net CF	-292,199,000
Next Earnings Date	2026-07-29
Open	23.85
Optionable	Yes
P FCF Ratio	61
P OCF Ratio	13.42
Payment Date	2026-03-17
Position In Range	98.86
Post Close	25.42
Postmarket Change Percent	-0.4
Postmarket Price	$25.32
Pre Close	23.64
Price Date	2026-05-08
Price EBITDA	$5.52
Ptbv Ratio	0.87
Relative Volume	1.01x
Revenue	4,316,497,000x
SBC By Revenue	0.74x
Share Based Comp	31,749,000
Tax By Revenue	2.32x
Tax Rate	31.08%
Tr20y	-21.59%
Tr6m	1.19%
Us State	Wisconsin
Volume	3,471,606

Fast facts

Decision checkpoints

A compact product layer over the same report payload.

Risk gate

n/a

Named kill scenarios are reviewed before any bullish rating can stand.

Moat score

n/a

Business quality stays separate from stock attractiveness.

Forward P/E

n/a

Valuation uses the full report model stack, not a single multiple.

Next action

Research pending

Final action steps are kept in the recommendation tab.

Income

HOG dividend yield, growth & safety

Yield, payout sustainability, and the multi-year growth streak.

Dividend yield

+3.0%

$0.75 annual per share

Payout ratio

+37.5%

Share of earnings returned as dividends. Below 60% is generally sustainable.

5Y dividend CAGR

+28.2%

5 consecutive years of growth

Total shareholder yield

+11.8%

Next ex-dividend date: 2026-03-02

Performance

HOG stock returns vs the market

Total return (incl. dividends) compared to S&P 500.

Ownership

Who owns HOG?

Insider, institutional, and short-interest positioning.

Institutional ownership

+101.6%

Float: +102.5% of shares outstanding

Insider ownership

+1.1%

Stake held by company insiders. Higher generally signals alignment.

Negative means the company is buying back shares.

Technical

HOG momentum and risk profile

RSI, moving-average stack, beta, and risk-adjusted return.

RSI (14)

64.0

Neutral momentum band

Price vs 200-day MA

+7.8%

50/200-day relationship not available

Beta (5Y)

1.28

More volatile than the market

Sharpe ratio

0.43

Risk-adjusted return — higher is better; >1.0 is solid.

Peers

HOG vs. sector cohort

Currency-neutral comparison: P/E, P/S, ROIC, 5Y revenue CAGR, and 1Y total return. Market-cap column appears only when every peer reports in the same currency.

Ticker	Name	Market cap	P/E	P/S	ROIC	5Y rev CAGR	1Y total return	Rating
ABNB	Airbnb Inc.	84B	34.7x	6.6x	15.9%	+29.9%	+14.9%	होल्ड
AMZN	Amazon.com Inc.	2.9T	32.6x	3.9x	13.5%	+12.1%	+44.5%	घटाएँ
BKNG	Booking Holdings Inc.	128.6B	21.8x	4.6x	57.9%	+37.4%	-19.6%	ख़रीद

Questions

About HOG

Hub-level FAQ points readers to the deeper analysis pages.

What is the current HOG stock rating?

Harley-Davidson, Inc. is currently shown with the latest rating in the latest report. The hub links directly to the full analysis surface where the rating, fair-value bridge, risks, and scorecard are documented together.

Where can I read the full HOG analysis?

The full report lives at /stocks/HOG/analysis. The bare ticker page is a product hub that summarizes the latest read and sends readers into the relocated analysis tabs without making the analysis surface depend on the hub.

What fair-value range is used for HOG?

The latest report frames HOG around the latest fair-value range. Treat that range as the entry point, then check the valuation, sensitivity, and bear-case tabs before making an investment decision.

How often is the HOG page updated?

The hub updates with the latest published stock report and live backend market data. The analysis pages remain reachable under /analysis, so a hub rollback does not remove the report reader.