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Quote this valuation with its source: Fair value, Potential value and the price at analysis.
FAQ
PG — frequently asked questions
Is The Procter & Gamble Company overvalued?
In our latest published analysis dated 2026-09-09, PG screens modestly overvalued. The price recorded at analysis is 146 USD versus our fair value of 126 USD; the high endpoint is presented separately as potential value of 204 USD. That implies roughly 13.1% downside to fair value at that date.
Our latest published report, analyzed 2026-09-09, gives PG a fair value of 126 USD and a potential value of 204 USD. The conclusion is triangulated across multiple valuation models and weighted by reliability for The Procter & Gamble Company's archetype; it is a dated research output, not a live price.
Should I buy PG now?
Our latest published rating for PG, analyzed 2026-09-09, is Reduce. The Procter & Gamble Company screens modestly overvalued at the analysis-date price of 146 USD versus fair value of 126 USD; potential value is 204 USD. This is research for educational purposes, not personalized investment advice.
What are the biggest risks for PG?
The dedicated bear-case section in our report analyzed 2026-09-09 documents The Procter & Gamble Company's material risks, evidence, thresholds, and thesis-invalidation conditions. Scenario-specific explanations remain in that section so the report does not repeat or decontextualize them elsewhere.
What is PG's rating?
Our latest published rating for PG, analyzed 2026-09-09, is Reduce, with a published moat assessment of 5.5/10 (Narrow). It reflects our fair value of 126 USD, the potential value of 204 USD, and the price recorded at analysis (146 USD).
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§1 SintesiEN
Risposta in 30 secondiReduce
Prezzo rispetto al valore
Prezzo
$145.58
Fair value
$126.47
Valore potenziale
$204.04
Al
2026-09-08
Perché può funzionare
The opportunity is conditional: FY2028 earnings meet the forecast, inventory timing clears, and reported profit keeps turning into cash.
Cosa cambierebbe la nostra valutazione
Walmart and affiliates exceeding 18% of revenue in the next annual filing, or a disclosed repricing, in-sourcing or share-loss event, is the trigger.
Reduce. At $145.58 on September 8, 2026, the shares stand above $126.47 Fair value, although $204.04 Potential value shows conditional upside.3
An ordinary investor should trim rather than add. The report-date price implies downside of 13.13% to Fair value.3
The main risk is retailer bargaining power. Walmart and affiliates represented 16% of FY2026 revenue, so concessions could weaken price, volume, margin and cash.
The clearest upside is conditional. High-velocity products must support faster restocking, FY2028 earnings must meet the forecast, and FY2026 cash generation must persist. If those conditions hold, value per share can improve.1,4,6
Efficient scale and distribution velocity
Retailers can unstock and restock major products with few decisions, while supply-chain capability helps manage those swings.4
Cycle upside
The favorable path is demand-led: inventory timing clears, regional consumption improves and productivity absorbs cost pressure.4
Evidence-backed thesis
Reduce because the report-date price exceeds Fair value despite durable cash generation.3,6
Raccomandazione interna
Reduce because the report-date price exceeds Fair value despite durable cash generation.3,6
Panoramica dell’azienda
enable its consumers to reduce their footprint without compromising on the performance of the products they use. The Procter & Gamble Company develops and license technologies that can be used across industries to improve environmental sustainability at a broader scale. Global Business Services provides scaled services in technology, process and data tools to enable the SBUs, the EMs and CF to better serve consumers and customers. The GBS organization is responsible for providing world-class services and solutions that drive value for P&G. (1)Other segment items for each reportable segment includes interest expense, interest income and certain other non-operating income/(expense).
Corporate includes non-operating losses comprised primarily of a non-cash charge of $752 for accumulated foreign currency translation losses due to the substantial liquidation of operations in Argentina. See Note 3 for more information on the limited market portfolio restructuring program. Corporate includes non-operating income comprised primarily of a $343 gain due to the dissolution of the Glad joint venture business.
§2 Scenario ribassistaEN
A simultaneous rate reset, sustained margin break and weaker long-run growth would reduce earnings durability and the value investors assign to future cash.
Inventory gaps persist beyond normal quarterly timing.4
Competitive pressure causes a sustained operating-margin break.4
Long-run revenue growth settles below the mature-business path.
Repeated regional growth misses or recurring shipment-consumption gaps in the United States and Europe would make this path visible. The dedicated downside section carries the testable thresholds.
Come questa tesi può fallire
Required returns reset upward
If required returns rise by one percentage point within 12 months, unchanged forecasts still lose value because future cash is discounted more heavily.2
FV impact
-10.4%
Cost of capital 1 point higher
Trigger
Within 12 months
Margins break under competitive pressure
If operating margin stays below 20% for two fiscal years, weaker earnings would justify a lower price for each future profit dollar.
Segnali di allerta precoce da monitorare
I cinque sviluppi che indebolirebbero la nostra tesi d'investimento.
The path expects FY2027 revenue growth of 2.0% and EPS of $6.98, followed by FY2028 revenue growth of 3.02% and EPS of $7.40. Missing either year's revenue threshold or earnings path would weaken the post-FY2028 growth outlook and valuation support.
Attuale:FY2027 house anchor: 2.0% as of 2026-09-09.
The narrow moat has two distinct supports. High-velocity products and supply-chain responsiveness help preserve shelf relevance when retailers change inventory. Management also says its broad product portfolio helps defend against private label.
These advantages remain conditional. Logistics cannot create consumer demand or prove pricing power. Innovation must deliver visible product gains and balanced price-and-volume growth; otherwise retailer concentration and competitive pressure can narrow the edge.
Profitto economico
FY2026 cash from operations exceeded net income, supporting the economics of the business. That outcome is not counted as a moat source.6
5.5/ 10
Narrow
Sources of advantage
01Efficient scale and distribution velocity — Retailers can unstock and restock major products with few decisions, while supply-chain capability helps manage those swings.Moderate
The highlighted cell is Fair value when every assumption sits at its base level ($126.47). Each row and column shows what Fair value becomes when one assumption moves.
Free cash flow to the firm stays positive in the first projected year at $15.3B after modeled capex of $3.6B, with terminal value at 65.1% of enterprise value. A sudden drop in free cash flow is not projected unless capital spending relative to revenue, reinvestment, or gross margin resets materially.
FY2028 earnings reach the upper part of the analyst forecast range.1
Shipment and consumption gaps clear across major regions.4
§7 Albero decisionale degli utiliEN
Superato
Reassess after a beat; maintain Reduce only if the report-date price remains above updated Fair value.
Trigger: Annual revenue and earnings exceed their forecast ranges, operating margin improves from FY2026, and reported profit turns into more operating cash.1,6
A beat matters if consumption, margins and cash improve together, not if shipments merely move between quarters.
In linea
Continue reducing toward a smaller allocation.
Trigger: Annual revenue and earnings land within their forecast ranges, with margins near FY2026 levels.1
Meeting the forecast would preserve the operating thesis but would not close the gap between $145.58 (as of 2026-09-08) and $126.47.
Mancato
Reduce further if the miss reflects demand or margin weakness.
Trigger: Annual revenue falls below its forecast anchor, inventory-related misses recur, or operating margin weakens because price, volume or costs deteriorate.1,4
Persistent consumption gaps would lower revenue. Fewer units would leave fixed factory costs spread over fewer products, reducing margins and cash rather than merely shifting shipments between quarters.
Qualità degli utili
FY2026 reported profit converted into more cash from operations, while free cash flow remained positive after capital spending.5,6
Ponte dei flussi di cassaCome il flusso di cassa operativo è diventato flusso di cassa libero nel FY2026.
StockMarketAgent.AI
Riconciliazione del flusso operativo
Utile netto16 Mld USDAmmortamenti e svalutazioni+3,2 Mld USDCompensi basati su azioni+524 Mln USDAltre rettifiche operative−174 Mln USDFlusso di cassa operativo19,6 Mld USD
Riconciliazione della liquidità iniziale e finale
Liquidità iniziale9,6 Mld USDFlusso di cassa operativo+19,6 Mld USDFlusso da investimenti−4,6 Mld USDFlusso da finanziamenti−14,5 Mld USDEffetto dei tassi di cambio−86 Mln USDLiquidità finale9,9 Mld USD
The Procter & Gamble Company (PG) trades at 21.1x forward earnings against a peer median of 18.5x. Its EV/EBITDA of 14.7x compares with a peer median of 16.0x. The comparison uses 4 peers: Colgate-Palmolive Company, The Coca-Cola Company, PepsiCo Inc. and Archer-Daniels-Midland Company, as of 2026-09-09.
§10 Settore e cicloEN
Fase del ciclo
Expansion
Industry capital spending was 1.1% of revenue and 1.07 times depreciation as of 2026-09-01. This indicates only mild capacity expansion.
Ciclo rialzista
The favorable path is demand-led: inventory timing clears, regional consumption improves and productivity absorbs cost pressure.
Ciclo ribassista
The adverse path combines weak consumer demand, heavier promotion and persistent input costs, reducing both sales growth and operating profit.
Large price gaps can push consumers toward alternatives, requiring better price points and product performance.
Posizionamento
CL is the closest household-products comparison. KO and PEP test branded shelf economics. ADM is mainly an input and low-margin benchmark, making the mixed group only a range check.
§11 Gestione della posizioneEN
Dimensionamento
Smaller than a normal full position. The report-date price exceeds Fair value, while the wide outcome range does not remove operating risks.3
Rischio
Treat an 18% largest-customer share as a monitoring threshold, not a proven tipping point. The evidence does not establish the likelihood of crossing it or of a retailer-specific commercial action. If either appears, reduce further because stronger retailer bargaining power could weaken price, volume, profit and cash. Check the next annual filing.
Tranche di ingresso
Livello
Azione
Perché
Below Fair value after operating confirmation
Reassess rather than buy automatically.
Require annual revenue to meet its explicit anchor and margin pressure to stabilize.
Not every cited input appears here: internal calculations and intermediate model outputs have no external record, and some citations could not be matched to one.
If sustainable revenue growth stays below 1.5% for three fiscal years, the long-run cash base shrinks and duration-sensitive values fall.4
FV impact
-7.4%
Terminal growth 1 point lower
Trigger
Within 36 months
Below 2% in either FY2027 or FY2028.
02
Inventory-related misses
Repeated shipment-consumption gaps would show that retailer inventory timing has become persistent demand or execution weakness. That would reduce reported revenue and make the FY2027-FY2028 growth path harder to achieve.
Attuale:FY2026: shipment and consumption timing affected the United States and Europe.
Avviso seMore than two forecast misses within four consecutive quarters.
If reported profit stops turning into operating cash, less cash would remain for dividends, buybacks and debt reduction. That would weaken per-share support even if accounting profit stays positive.
Attuale:FY2026 operating cash was $19.56 billion versus $16.05 billion of net income.
Avviso seAt or below $0.80 of operating cash for each $1.00 of reported profit over a trailing fiscal year.
Limitation: Terminal value is 65.1% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.
Limitation: Terminal value is 79.8% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.
High-velocity products preserve retailer relevance and margins.4
Upside requires FY2028 earnings to meet the forecast, FY2026 cash generation to persist, and the FY2024-to-FY2026 decline in diluted shares to continue. A miss against the FY2028 forecast or weaker operating cash would disconfirm this path.1,6
Repeated gaps would indicate persistent demand weakness rather than timing.4