The Procter & Gamble Company (PG)
NYSE: PG · Real-Time Price · USD
$146
+0.37 (+0.3%)· Live
StockMarketAgent Research
Our analysis: PG rated Buy
Buy. A quintessential portfolio anchor offering low volatility, reliable yield, and modest capital appreciation.
Fair value (mid)
$163 / share
$139 – $188
Upside to FV
+11.6%
from $146
Confidence
88/100
Moat
9/10
Biggest opportunity
Valuation: FCFF DCF indicates fair value of $163.44, closely matching the street internal valuation cross-checks of $163.77.
Biggest risk
Private Label Ascendancy
Yield: Attractive and safe dividend yield supported by massive free cash flow generation.
Recommended action
Buy
Buy. PG is a quintessential mature dividend payer with unmatched brand equity, generating consistent $14B+ in free cash flow to support its 61.8% payout ratio. The $163.44 fair value presents an 11.56% upside.
Position sizing playbook →| Market cap | $341.2B | |
|---|---|---|
| Revenue (ttm) | 86.7B | |
| Net income (ttm) | 16.3B | |
| EPS (ttm) | $6.84 | |
| Shares out | 2.3B | |
| P/E (trailing) | 21.4x | |
| P/E (forward) | 20.7x | |
| Dividend | $4.23 (2.89%) | |
| Volume | 5,740,607 | |
| Beta | 0.40 | |
| Price target | $164 | +11.8% |
Market data
Price
Recent price action with selectable time range.
The Procter & Gamble CompanyPG
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Financial snapshot
- Revenue (ttm)
- 86.7B
- Net income (ttm)
- 16.3B
- EPS (ttm)
- $6.84
- P/E (trailing)
- 21.4x
- P/E (forward)
- 20.7x
- Market cap
- $341.2B
| Item | P1 | P2 | P3 | P4 | Trend |
|---|---|---|---|---|---|
| Period | 2022-06-30 | 2023-06-30 | 2024-06-30 | 2025-06-30 | Trend |
| Revenue | $80.19B | $82.01B | $84.04B | $84.28B | +1.7% |
| Gross profit | $38.03B | $39.25B | $43.19B | $43.12B | +4.3% |
| Operating income | $17.81B | $18.13B | $19.89B | $20.45B | +4.7% |
| Net income | $14.74B | $14.65B | $14.88B | $15.97B | +2.7% |
| EPS (diluted) | $5.81 | $5.90 | $6.02 | $6.51 | +3.9% |
| EBITDA | $21.24B | $21.82B | $22.58B | $23.92B | +4.0% |
| R&D | — | — | — | — | — |
| SG&A | $20.22B | $21.11B | $23.31B | $22.67B | +3.9% |
Fair-value bridge
- Fair value (low)
- $139
- Fair value (mid)
- $163
- Fair value (high)
- $188
- Current price
- $146
- Upside to mid
- +11.6%
Valuation models
| Model | Fair value (mid) | Weight |
|---|---|---|
| FCFF DCF | $167 | 60% |
| Multi stage moat fade | $169 | 20% |
| Discounted earnings | $190 | 10% |
| Forward earnings | $106 | 5% |
| Ddm | $104 | 5% |
| Owner earnings | $226 | 0% |
| Peg adjusted peer | $30.20 | 0% |
| Reverse DCF | $0.00 | 0% |
| Residual income | $0.00 | 0% |
Analyst consensus
Recommendation
Buy
Price target
$164
+11.8%
In the news
Latest news · PG
Recent company headlines from major financial publishers.
Valuation
- Market cap
- $341.2B
- P/E (trailing)
- 21.4x
- P/E (forward)
- 20.7x
- P/S
- 3.9x
- P/B
- 6.3x
- PEG
- 4.54
- EV / EBITDA
- 14.6x
Profitability
- Gross margin
- 51.0%
- Operating margin
- 25.3%
- ROE
- 31.1%
- ROA
- 10.9%
- ROIC
- 22.1%
Balance sheet
- Debt / equity
- 0.68
- Current ratio
- 0.73
- Quick ratio
- 0.49
Trading
- Beta
- 0.40
- Volume
- 5,740,607
- Dividend yield
- 2.9%
Scenarios & expected return
Probability-weighted: +11.1% expected return to fair value
Bull20%
Price target
$188.03
+28.3% from spot
Pricing power fully offsets input cost inflation, while premiumization and mix improvements drive operating margin expansion toward 24-25%, sustaining mid-single-digit EPS growth.
- Pricing fully offsets input cost inflation.
- Premiumization drives operating margins to 24-25%.
- Terminal growth structurally accelerates to 3%.
Base60%
Price target
$163.44
+11.6% from spot
PG maintains its quintessential mature dividend payer status. Stable $14B+ in free cash flow supports its 61.8% payout ratio and steady buybacks. Growth is structurally low but highly resilient.
- Stable operating margins maintained at 23%.
- Terminal multiple stabilizes at 18x.
- Terminal growth steady at a standard 2.5%.
Bear20%
Price target
$138.86
-5.2% from spot
Volume erosion due to consumer trade-down to private label brands amidst prolonged inflation or macro weakness, compressing both organic growth and operating margins.
- Consumer trade-down negatively hits volume.
- Operating margins permanently compress below 22%.
- Terminal multiple contracts downward to 16x.
Valuation models & bridge
Each model produces an independent fair value. Weighted average = $163.
| Model | Weight | FV / share | vs spot | Contribution |
|---|---|---|---|---|
| FCFF DCF | 60% | $167 | +14.1% | |
| Multi stage moat fade | 20% | $169 | +15.1% | |
| Discounted earnings | 10% | $190 | +29.9% | |
| Forward earnings | 5% | $106 | -27.8% | |
| Ddm | 5% | $104 | -29.3% | |
| Owner earnings | 0% | $226 | +54.1% | |
| Peg adjusted peer | 0% | $30.2 | -79.4% | |
| Reverse DCF | 0% | $0.00 | -100.0% | |
| Residual income | 0% | $0.00 | -100.0% | |
| Composite FV (weighted) | 100% | $163 | +11.6% |
Sensitivity: Ke × terminal growth
| Ke ↓ / g → | 1.5% | 2.0% | 2.5% | 3.0% | 3.5% |
|---|---|---|---|---|---|
| 4.5% | $223 | $268 | $292 | $292 | $292 |
| 5.5% | $167 | $191 | $223 | $268 | $292 |
| 6.5% | $134 | $148 | $167 | $191 | $223 |
| 7.5% | $111 | $121 | $134 | $148 | $167 |
| 8.5% | $95.4 | $103 | $111 | $121 | $134 |
Scorecard
Factor radar (left) · 9-category weighted composite (right)
Valuation5.0
Management8.1
Balance Sheet4.0
Profitability7.5
Revenue Growth6.0
Risk Assessment6.0
Competitive Moat9.0
Earnings Quality6.5
Capital Efficiency7.5
Weighted composite
6.6/10
Above average| Category | Weight | Score | Reading |
|---|---|---|---|
| Valuation | 11% | 5.0 | |
| Management | 11% | 8.1 | |
| Balance Sheet | 11% | 4.0 | |
| Profitability | 11% | 7.5 | |
| Revenue Growth | 11% | 6.0 | |
| Risk Assessment | 11% | 6.0 | |
| Competitive Moat | 11% | 9.0 | |
| Earnings Quality | 11% | 6.5 | |
| Capital Efficiency | 11% | 7.5 |
Position sizing & entry playbook
Pre-committed rules, followed irrespective of news flow.
Conviction tier
High
Confidence 88/100
Target weight
Core portfolio anchor. Suitable for large allocations due to low beta and absolute dividend stability.
of equity sleeve
Current / pullbacks
$146
Thesis break
Risk to thesis
- Trim sizing above $180 if volume growth stalls. Reassess if payout ratio approaches unsustainable levels.
Calendar
Next earnings
Upcoming earnings date and setup when available.
Upcoming
DateLoading
Window—
EPS estimate—
Revenue estimate—
Sector percentile context
Refreshed 2026-05-10 22:07 UTC
Forward P/E20.7
P25 n/aP50 n/aP75 n/a
Trailing P/E0
P25 n/aP50 n/aP75 n/a
ROE31.1
P25 n/aP50 n/aP75 n/a
ROIC22.1
P25 n/aP50 n/aP75 n/a
Benchmarks · 1M
S&P 500n/a
Nasdaq Compositen/a
Dow Jones Industrial Averagen/a
Russell 2000n/a
All PG indicators
Market & fundamental data
Available fields
281
Groups with data
11
Currency
USD
Showing 281 of 281 available metrics for this ticker.
Deeper analysis on PG
14 sections in the full report · jump straight to what you need
Forecast
Bull, base, and bear cases with expected-return framing.
Valuation
Fair-value bridge, DCF, owner earnings, and peer multiples.
Sensitivity
Cost-of-equity and terminal-growth stress table.
Risks
Kill scenarios, soft-pass flags, and downside catalysts.
Earnings
Next earnings setup and beat / inline / miss thresholds.
Position sizing
Entry, exit, conviction, and quarterly monitoring rules.
Financials
Revenue, margins, cash flow, and balance-sheet context.
Peers
Relative valuation and profitability against the cohort.
Moat
Economic-profit evidence and competitive advantage risk.
Industry cycle
Sector phase, capital cycle, and secular tailwinds.
Scorecard
Six-factor overlay and 9-category weighted scorecard.
Recommendation
Final action, action steps, opportunity, and biggest risk.
Perspectives
Growth, value, and income investor reads.
Archive
Prior monthly reports and rating changes.
Frequently asked questions
About this PG report
What is the current PG stock rating?
The Procter & Gamble Company is currently shown with Buy in the latest report. The hub links directly to the full analysis surface where the rating, fair-value bridge, risks, and scorecard are documented together.
Where can I read the full PG analysis?
The full report lives at /stocks/PG/analysis. The bare ticker page is a product hub that summarizes the latest read and sends readers into the relocated analysis tabs without making the analysis surface depend on the hub.
What fair-value range is used for PG?
The latest report frames PG around $139 to $188. Treat that range as the entry point, then check the valuation, sensitivity, and bear-case tabs before making an investment decision.
How often is the PG page updated?
The hub updates with the latest published stock report and live backend market data. The analysis pages remain reachable under /analysis, so a hub rollback does not remove the report reader.
BuyPG · Fair value $163+11.6% · Confidence 88/100