Rockwell Automation is a high-quality, pure-play industrial automation and digital transformation provider. High switching costs and mission-critical systems provide a strong moat, though near-term cyclicality and a premium valuation warrant caution. Fair value range: low $126, high $199, with mid-point at $162.
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§1 Samenvatting
High-quality business with strong moats and solid 15.1% ROIC.
Profound valuation disconnect: Reverse DCF implies 18.8% growth vs 4.45% base reality.
Fair value of $162.13 implies a -64.37% downside as 31x forward PE mean-reverts to 18x.
Fair value
$162
Margin of safety
-180.7%
Confidence
88/100
Moat
6.4/10
Educational analysis only — not financial advice. Always do your own due diligence.
$455.08Price
Low $125.97
Mid $162.13
High $199.06
Rockwell Automation is a high-quality, pure-play industrial automation and digital transformation provider. High switching costs and mission-critical systems provide a strong moat, though near-term cyclicality and a premium valuation warrant caution.
High switching costs for mission-critical
High switching costs for mission-critical automation systems.
Deeply embedded control and visualization
Deeply embedded control and visualization software ecosystems.
Cycle upside
Accelerated reshoring, nearshoring, and aging demographics drive structural demand for factory automation.
ROK (ROK)'s intrinsic value is triangulated from discounted earnings at two cost-of-equity levels (strict CAPM with raw beta, moderate with adjusted beta), with owner earnings used as a floor for high-growth names.
Each model produces a per-share value; the composite range comes from a weighted blend driven by the archetype's model-applicability matrix. Cost of equity, terminal growth, and the deceleration curve are documented in the assumption ledger.
EPS-based models are discounted at cost of equity; FCFF models use WACC and then subtract net debt to bridge enterprise value to equity value. Each model is labelled with its discount-rate convention so the reader can verify the bridge.
Owner earnings (Buffett's definition) is net income plus depreciation and amortization minus maintenance capex. We do not subtract stock-based compensation again because net income already includes it; dilution is tracked separately via share-count growth.
FAQ
ROK — frequently asked questions
Based on our latest analysis, ROK looks meaningfully overvalued. The current price is $455 versus a composite fair-value midpoint of $162 (range $126–$199), which implies roughly 64.4% downside to the midpoint.
Our composite fair-value range for ROK is $126–$199, with a midpoint of $162. The range is triangulated across multiple valuation models (discounted earnings, forward earnings scenarios, peer multiples, and where applicable owner earnings or reverse DCF) and weighted by reliability for ROK's archetype.
Our current rating for ROK is Sell with a confidence score of 88/100. Sell. Market cap of over $50B is profoundly disconnected from a $1B base FCFF. This is research for educational purposes, not personalized investment advice.
The top risks our latest report flags for ROK are: Valuation Mean Reversion; Severe Capex Contraction; Margin Degradation. The single biggest risk is Valuation Mean Reversion: The market realizes the 18.8% implied growth rate is unattainable and the multiple compresses from 31x to the historical 18x average.
Our current rating for ROK is Sell, issued with a confidence score of 88/100 and a moat score of 6.4/10. The rating reflects the composite fair-value range ($126–$199) versus the current price of $455.
ROK is classified as a mature-dividend stock. Archetype determines how every downstream parameter — discount rate, terminal growth, deceleration curve, terminal multiple, scenario probability weights, scorecard weights, and which valuation models are prioritized — is calibrated for ROK.