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Quote this valuation with its source: Fair value, Potential value and the price at analysis.
FAQ
CLX — frequently asked questions
Is The Clorox Company overvalued?
In our latest published analysis dated 2026-09-20, CLX looks meaningfully undervalued. The price recorded at analysis is 83,1 USD versus our fair value of 105 USD; the high endpoint is presented separately as potential value of 186 USD. That implies roughly 26.1% upside to fair value at that date.
Our latest published report, analyzed 2026-09-20, gives CLX a fair value of 105 USD and a potential value of 186 USD. The conclusion is triangulated across multiple valuation models and weighted by reliability for The Clorox Company's archetype; it is a dated research output, not a live price.
Should I buy CLX now?
Our latest published rating for CLX, analyzed 2026-09-20, is Buy. The Clorox Company looks meaningfully undervalued at the analysis-date price of 83,1 USD versus fair value of 105 USD; potential value is 186 USD. This is research for educational purposes, not personalized investment advice.
What are the biggest risks for CLX?
The dedicated bear-case section in our report analyzed 2026-09-20 documents The Clorox Company's material risks, evidence, thresholds, and thesis-invalidation conditions. Scenario-specific explanations remain in that section so the report does not repeat or decontextualize them elsewhere.
What is CLX's rating?
Our latest published rating for CLX, analyzed 2026-09-20, is Buy, with a published moat assessment of 6.5/10 (Narrow). It reflects our fair value of 105 USD, the potential value of 186 USD, and the price recorded at analysis (83,1 USD).
Báo cáo này chưa được dịch. Hãy làm mới sau vài phút khi hàng đợi dịch xử lý xong.
§1 Tóm tắt điều hànhEN
Câu trả lời trong 30 giâyBuy
Giá so với giá trị
Giá
$83.10
Giá trị hợp lý
$104.80
Giá trị tiềm năng
$185.52
Tính đến
2026-09-18
Vì sao luận điểm có thể đúng
Restoring retail distribution breadth and consumer volume following supply disruptions drives fiscal 2027 net sales toward consensus estimates of $7,630M, enabling fixed-cost absorption to lift operating margins toward the 18.80% industry benchmark and advancing equity value toward Fair value of $104.80.
Điều gì sẽ thay đổi quan điểm của chúng tôi
Reported fiscal 2027 net sales growth falls below 8.0% YoY over the next 12 months.
Clorox is rated a Buy as retail distribution recovery offers 26.1% upside to our Fair value of $104.80, balanced against elevated debt of $5,520M.4
We rate The Clorox Company a Buy, indicating that the shares offer an attractive entry point for investors seeking operational recovery.
On September 18, 2026, the report was prepared with the stock at $83.10. This price stands 26.1% below our Fair value of $104.80, with long-term potential reaching $185.52 if turnaround execution accelerates.4
The primary risk is that retail shelf-space recovery fails if store brands permanently displace Clorox products. If fiscal 2027 sales growth stalls below 8.0%, operating cash flow will drop, making it difficult to service $5,520M in debt.
The main reason the stock can outperform is that brand equity supports retail distribution replenishment. Rebuilding retail shipments is expected to lift sales toward $7,630M in fiscal 2027, restoring operating cash flow above $612M and driving per-share value toward Fair value.1,4
Rebuilding retail shipments after supply disruptions is projected to restore fiscal 2027 revenue by 13.55% to $7,630M.1,4
Defensive Brand Equity
A 42.32% gross profit margin reflects durable consumer brand pricing power above household peer averages.4
Khuyến nghị của hãng
Buy: operational distribution recovery supports cash generation toward Fair value of $104.80, offsetting risks from elevated leverage and competitor promotions.4
Tổng quan công ty
The Company operates through strategic business units (SBUs) which are organized into operating segments. Operating segments are then aggregated into four reportable segments: Health and Wellness, Household, Lifestyle and International. The Company's IGNITE strategy accelerates innovation in key areas of the business to drive growth and deliver value for all Company stakeholders. IGNITE focuses on four strategic choices aimed at fueling long-term, profitable growth; innovating consumer experiences; reimagining how the company and its people work; and continuously evolving the product portfolio. In addition, IGNITE's integrated approach to sustainability supports long-term value creation for the Company and its stakeholders.
•Health and Wellness consists of cleaning, disinfecting, sanitizing and professional products marketed and sold in the United States.
§2 Kịch bản tiêu cựcEN
In a severe operational stress test where volume restoration stalls and promotional concessions compress operating margins toward 12.0%, free cash flow drops below debt service requirements. With $5,520M in total debt and $602M in annual dividend commitments, post-dividend cash flow turns deeply negative, forcing credit rating downgrades and debt refinancing at elevated borrowing costs.
Competitive promotions and private label penetration restrict volume recovery, forcing retailer concessions that impair cash flow and elevate balance sheet refinancing strain.
Các cách luận điểm này có thể đổ vỡ
Turnaround Volume Restoration Failure
Retailers decline to restore pre-outage shelf space and private label substitution permanently displaces Clorox products, causing FY27 revenue rebound to miss minimum recovery threshold of 8.0% YoY.4
FV impact
-2.1%
Revenue and EPS growth 5 points lower for five years
Trigger
Within 12 months
Promotional Margin Collapse
Price wars and retailer concessions to defend volume against peers compress below 12.0%.
Tín hiệu cảnh báo sớm cần theo dõi
Năm diễn biến có thể làm suy yếu luận điểm đầu tư của chúng tôi.
01
Annual Net Sales Growth
Failure to rebound indicates permanent retail shelf-space loss to private label brands following distribution disruptions, impairing top-line recovery and fixed-cost absorption across domestic manufacturing facilities.
Cảnh báo nếuReported FY2027 revenue growth below 8.0% YoY over next 12 months
02
§3 Lợi thế cạnh tranhEN
Narrow
Clorox possesses a Narrow economic moat grounded in brand intangible assets and scale distribution advantages across household cleaning categories. Its flagship brand commands consumer recognition, allowing the company to sustain a 42.32% gross margin, which exceeds peer averages such as Kimberly-Clark at 37.61%.
However, moat breadth remains narrow rather than wide due to intense competition from branded peers like Church & Dwight (operating margin 18.07%) and retail private label substitution. These competitive pressures constrain long-term pricing leverage and necessitate ongoing promotional spending to maintain retail shelf space.
Lợi nhuận kinh tế
Clorox generates economic profits through brand equity in domestic cleaning that commands consumer loyalty, though peer rivalry from Church & Dwight and Kimberly-Clark limits pricing power.
02Scale Distribution Cost Advantage — Scale distribution relationships across primary retail channels enable nationwide fulfillment and shelf presence across domestic cleaning aisles.
Mối đe dọa đã biết với lợi thế cạnh tranh
Mối đe dọa
Mức độ
Mốc thời gian
Giảm thiểu
Retail Shelf Space Displacement by Private Label
medium
12 to 18 months
Increased marketing reinvestment and product innovation in core bleach and cleaning formulations.4
The highlighted cell is Fair value when every assumption sits at its base level ($104.80). Each row and column shows what Fair value becomes when one assumption moves.
FY2026 operating cash flow reached $612M with capital expenditures disciplined at $207M, generating $405M in free cash flow. However, annual dividend distributions of $602M exceed free cash flow, creating negative net cash after dividends and restricting organic debt reduction.4,5
Phân bổ vốn
Management curtailed share repurchases, recording negative buyback outflows of $256M in FY2026, while prioritizing dividend continuity and debt service on $5,520M in total debt.
Phân tích báo cáo kết quả kinh doanhQuy mô kinh doanh chuyển thành lợi nhuận báo cáo như thế nào.
StockMarketAgent.AI
Doanh thu6,7 T US$Giá vốn doanh thu−3,9 T US$Lợi nhuận gộp2,8 T US$Chi phí hoạt động−1,2 T US$Lợi nhuận hoạt động1,7 T US$Các khoản ngoài hoạt động và thuế−1,1 T US$Lợi nhuận ròng587 Tr US$
Dữ liệu lịch sử tài chính
Doanh thu
6.720.000.000 US$
Giá vốn doanh thu
3.876.000.000 US$
Lợi nhuận gộp
2.844.000.000 US$
Chi phí hoạt động
1.182.000.000 US$
Lợi nhuận hoạt động
1.662.000.000 US$
Các khoản ngoài hoạt động và thuế
-1.075.000.000 US$
Lợi nhuận ròng
587.000.000 US$
Tổng quan bảng cân đối kế toánCách tài sản đã báo cáo được nắm giữ và tài trợ trong kỳ đã chọn.
StockMarketAgent.AI
Cơ cấu tài sảnNguồn tài trợ
Tổng tài sản7,8 T US$Tiền mặt143 Tr US$Tài sản ngắn hạn1,8 T US$Tổng nợ phải trả7,5 T US$Nợ ngắn hạn2,8 T US$Vốn chủ sở hữu252 Tr US$
Dữ liệu phân tích bảng cân đối kế toán
Tổng tài sản
7.794.000.000 US$
Tiền mặt
143.000.000 US$
Tài sản ngắn hạn
1.824.000.000 US$
Tổng nợ phải trả
7.542.000.000 US$
Nợ ngắn hạn
2.773.000.000 US$
Vốn chủ sở hữu
252.000.000 US$
Cầu nối dòng tiềnDòng tiền từ hoạt động chuyển thành dòng tiền tự do như thế nào trong FY2026.
StockMarketAgent.AI
Đối chiếu dòng tiền hoạt động
Lợi nhuận ròng587 Tr US$Khấu hao và phân bổ+247 Tr US$Thù lao bằng cổ phiếu+48 Tr US$Điều chỉnh hoạt động khác−270 Tr US$Dòng tiền hoạt động612 Tr US$
Đối chiếu tiền đầu kỳ đến cuối kỳ
Tiền đầu kỳ170 Tr US$Dòng tiền hoạt động+612 Tr US$Dòng tiền đầu tư−2,3 T US$Dòng tiền tài chính+1,7 T US$Ảnh hưởng tỷ giá−2 Tr US$Tiền cuối kỳ143 Tr US$
612 Tr US$ − 207 Tr US$Dòng tiền tự do 405 Tr US$
Dữ liệu cầu nối dòng tiền
Lợi nhuận ròng
587.000.000 US$
Dòng tiền vào từ hoạt động
882.000.000 US$
Khấu hao và phân bổ
247.000.000 US$
Thù lao bằng cổ phiếu
48.000.000 US$
Dòng tiền hoạt động
612.000.000 US$
Dòng tiền ra từ hoạt động
270.000.000 US$
Tiền sẵn có
2.450.000.000 US$
Tiền đầu kỳ
170.000.000 US$
Dòng tiền vào từ tài chính
1.668.000.000 US$
Dòng tiền ra từ đầu tư
2.301.000.000 US$
Capex
207.000.000 US$
Hoạt động đầu tư khác
2.094.000.000 US$
Ảnh hưởng tỷ giá
2.000.000 US$
Tiền cuối kỳ
143.000.000 US$
Dòng tiền đầu tư
-2.301.000.000 US$
Dòng tiền tài chính
1.668.000.000 US$
Doanh thu và lợi nhuậnQuy mô kinh doanh chuyển thành lợi nhuận báo cáo như thế nào.
Tiền mặt và nợThanh khoản sẵn có so với tổng dư nợ.
Tạo dòng tiềnDòng tiền hoạt động so với dòng tiền tự do.
Khả năng sinh lờiDiễn biến biên gộp, biên hoạt động và biên ròng.
Dữ liệu tài chính tại thời điểm được dùng trong phân tích ngày 2026-09-20.
Dữ liệu lịch sử tài chính
Kỳ
Doanh thu
EBITDA
Lợi nhuận ròng
Dòng tiền hoạt động
Dòng tiền tự do
Capex
Khấu hao và phân bổ
Thù lao bằng cổ phiếu
Mua lại cổ phiếu
Cổ tức đã trả
Phát hành nợ ròng
Dòng tiền đầu tư
Dòng tiền tài chính
Tiền đầu kỳ
Tiền cuối kỳ
Tiền mặt và đầu tư
Tổng nợ
Biên hoạt động
ROIC
WACC
Chênh lệch ROIC−WACC
2017-06-30
6 T US$
1,3 T US$
701 Tr US$
865 Tr US$
634 Tr US$
231 Tr US$
163 Tr US$
51 Tr US$
183 Tr US$
412 Tr US$
—
-205 Tr US$
-645 Tr US$
—
419 Tr US$
419 Tr US$
1,8 T US$
18,7%
—
4,5%
—
2018-06-30
—
1,3 T US$
823 Tr US$
976 Tr US$
782 Tr US$
194 Tr US$
166 Tr US$
53 Tr US$
271 Tr US$
450 Tr US$
—
-859 Tr US$
-399 Tr US$
419 Tr US$
134 Tr US$
131 Tr US$
2,3 T US$
—
—
4,8%
—
2019-06-30
6,2 T US$
1,3 T US$
820 Tr US$
992 Tr US$
786 Tr US$
206 Tr US$
180 Tr US$
43 Tr US$
661 Tr US$
490 Tr US$
—
-196 Tr US$
-815 Tr US$
134 Tr US$
113 Tr US$
111 Tr US$
2,3 T US$
17,8%
—
3,9%
—
2020-06-30
6,7 T US$
1,5 T US$
939 Tr US$
1,5 T US$
1,3 T US$
254 Tr US$
180 Tr US$
50 Tr US$
248 Tr US$
533 Tr US$
—
-252 Tr US$
-523 Tr US$
113 Tr US$
879 Tr US$
871 Tr US$
2,8 T US$
18,8%
—
2,2%
—
2021-06-30
7,3 T US$
1,2 T US$
710 Tr US$
1,3 T US$
945 Tr US$
331 Tr US$
211 Tr US$
50 Tr US$
905 Tr US$
558 Tr US$
—
-452 Tr US$
-1,4 T US$
879 Tr US$
324 Tr US$
319 Tr US$
2,8 T US$
16,7%
—
2,8%
—
2022-06-30
7,1 T US$
937 Tr US$
462 Tr US$
786 Tr US$
535 Tr US$
251 Tr US$
224 Tr US$
52 Tr US$
25 Tr US$
571 Tr US$
-83 Tr US$
-229 Tr US$
-689 Tr US$
324 Tr US$
186 Tr US$
183 Tr US$
2,5 T US$
10,1%
—
4,3%
—
2023-06-30
7,4 T US$
564 Tr US$
149 Tr US$
1,2 T US$
930 Tr US$
228 Tr US$
236 Tr US$
73 Tr US$
0 US$
583 Tr US$
-188 Tr US$
-223 Tr US$
-753 Tr US$
186 Tr US$
368 Tr US$
367 Tr US$
2,5 T US$
11,1%
—
5,3%
—
2024-06-30
7,1 T US$
723 Tr US$
280 Tr US$
695 Tr US$
483 Tr US$
212 Tr US$
235 Tr US$
74 Tr US$
0 US$
595 Tr US$
-45 Tr US$
-175 Tr US$
-655 Tr US$
368 Tr US$
207 Tr US$
202 Tr US$
2,5 T US$
10,2%
—
6,1%
—
2025-06-30
7,1 T US$
1,4 T US$
810 Tr US$
981 Tr US$
761 Tr US$
220 Tr US$
219 Tr US$
81 Tr US$
332 Tr US$
602 Tr US$
0 US$
-94 Tr US$
-924 Tr US$
207 Tr US$
170 Tr US$
167 Tr US$
2,5 T US$
16,6%
—
6,4%
—
2026-06-30
6,7 T US$
921 Tr US$
587 Tr US$
612 Tr US$
405 Tr US$
207 Tr US$
247 Tr US$
48 Tr US$
256 Tr US$
602 Tr US$
2,6 T US$
-2,3 T US$
1,7 T US$
170 Tr US$
143 Tr US$
143 Tr US$
5,5 T US$
24,7%
—
—
—
§9 So sánh định giá với các doanh nghiệp cùng ngành
Giá trị hợp lýReport-date price
The Clorox CompanyCLX
Giá / giá trị hợp lý
Giá trị hợp lý104,8 US$Report-date price83,1 US$
Ngày đánh giá
Hào kinh tếNarrow
Bảng điểm đầu tư53 / 100
The J.M. Smucker CompanySJM
Giá / giá trị hợp lý
Giá trị hợp lý81,01 US$Report-date price120,02 US$
The Clorox Company (CLX) trades at 14.2x forward earnings against a peer median of 18.3x. Its EV/EBITDA of 13.7x compares with a peer median of 13.5x. The comparison uses 4 peers: The J.M. Smucker Company, Church & Dwight Co. Inc., Kimberly-Clark Corporation and The Estee Lauder Companies Inc., as of 2026-09-20.
§10 Ngành và chu kỳEN
Pha chu kỳ
Contraction
Industry capital expenditures to depreciation stand at 1.07 and capex to revenue is 1.1%, reflecting disciplined maintenance spending rather than aggressive manufacturing capacity additions across consumer defensive peers.
Chu kỳ tăng giá
Demand expansion accelerates as consumer staple volume recovers across retail grocery channels, enabling branded producers to protect gross margins above 45%.
Chu kỳ giảm giá
Persistent consumer trade-down to private label forces defensive promotional concessions, keeping operating margins near 13.7% and limiting organic growth.
E-Commerce and Omnichannel Household Replenishment
positive
Subscription delivery models and digital re-ordering favor established national brands with high customer loyalty.
Post-Pandemic Health and Disinfection Habits
positive
Sustained household and institutional sanitation standards maintain baseline demand for core cleaning products.
Định vị
Clorox maintains leading market share in domestic bleach and cleaning categories, but must balance trade promotions against peers Church & Dwight and Kimberly-Clark while repairing supply chain relationships.
§11 Quản lý vị thếEN
Quy mô vị thế
3-5%
Moderate position sizing reflects operational turnaround execution potential balanced against elevated leverage of $5,520M debt.4
Rủi ro
Portfolio risk is managed through disciplined stop-loss execution and position sizing caps to insulate capital against leverage and competitive headwinds.
Đợt vào lệnh
Mức
Hành động
Lý do
$83.10
Initiate primary tranche
Report-date price of $83.10 offers a 26.1% discount to Fair value of $104.80.
$78.00-$80.00
Add secondary tranche
Provides enhanced margin of safety if broader market volatility compresses consumer defensive multiples.
The shares trade at a 26.1% discount to Fair value of $104.80, supported by $612M in operating cash flow and resilient brand equity.4
Turnaround Operational Perspective
Buy
Shipment recovery across retail partners is projected to lift fiscal 2027 revenue by 13.55% to $7,630M, driving operational normalization.1
Balance Sheet and Income Perspective
Buy
Maintain a disciplined 3% to 5% allocation while monitoring debt service on $5,520M debt against operating cash generation.4
§14 Khuyến nghị cuối cùngEN
Hành động
Mua
We recommend a Buy on The Clorox Company based on operational recovery restoring distribution and driving revenue toward $7,630M in fiscal 2027.1
At $83.10, the stock trades at an attractive 26.1% discount to Fair value of $104.80, with robust underlying cash conversion of $612M operating cash flow supporting debt service.
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Sources
The records this analysis drew on, as they stood when it was run.
Macro and cost of capitalData as of 2026-09-20 · Published 2026-09-20 · cited for 1 figuresCited in Kịch bản tiêu cực, Lịch sử tài chính
Market and peer researchData as of 2026-09-20 · Published 2026-09-20 · Provider-adjusted · cited for 2 figuresCited in Lợi thế cạnh tranh, Ngành và chu kỳ
Financial statementsData as of 2026-06-30 · Published 2026-09-20 · GAAP · cited for 1 figuresCited in Kịch bản tiêu cực, Lịch sử tài chính
Not every cited input appears here: internal calculations and intermediate model outputs have no external record, and some citations could not be matched to one.
Inability to deleverage against $5,520M total debt forces refinancing at wider credit spreads, elevating borrowing costs and pushing cost of capital above 8.58%.2,4
Intense promotional concessions to defend market share against Church & Dwight erode core profitability, reducing operating earnings and preventing the business from funding necessary marketing reinvestment.
Diminished cash generation leaves insufficient liquidity to cover capital expenditures and dividend commitments, stalling debt paydown and forcing reliance on additional external borrowing.
Persistent commodity input inflation combined with unrecovered retail pricing power compresses product margins, demonstrating that branded equity is failing to command consumer price premiums over private store alternatives.
Turnaround execution outpaces expectations as consumer loyalty drives retail shelf replenishment and margin expansion toward Potential value of $185.52.
Margin expansion toward peer levels demonstrates brand pricing power and promotional discipline.
