Strong Buy, driven by a durable moat, pricing power, and an increasingly profitable transitioning product portfolio.
Bull: Accelerated global adoption of ZYN and continued IQOS momentum lead to margin expansion and faster-than-expected revenue growth.
Global Alternative Ban: Major global markets implement sweeping bans on oral nicotine pouches and heated tobacco, eliminating all key growth vectors.
Strong Buy. The ongoing transition to high-margin smoke-free products offers an underappreciated growth runway and durable margin expansion.
Position sizing playbook →| Market cap | $266.5B | |
|---|---|---|
| Revenue (ttm) | 41.5B | |
| Net income (ttm) | 11.1B | |
| EPS (ttm) | $7.10 | |
| Shares out | 1.6B | |
| P/E (trailing) | 24.1x | |
| P/E (forward) | 18.7x | |
| Dividend | $5.88 (3.44%) | |
| Volume | 4,631,725 | |
| Beta | 0.39 | |
| Price target | $190 | +11.0% |
Recent price action with selectable time range.
| Item | P1 | P2 | P3 | P4 | P5 | Trend |
|---|---|---|---|---|---|---|
| Period | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Trend |
| Revenue | — | $31.76B | $35.17B | $37.88B | $40.65B | +6.4% |
| Gross profit | — | $20.36B | $22.28B | $24.55B | $27.28B | +7.6% |
| Operating income | — | $12.25B | $12.22B | $13.40B | $14.93B | +5.1% |
| Net income | — | $9.05B | $7.81B | $7.06B | $11.35B | +5.8% |
| EPS (diluted) | $5.83 | $5.81 | $5.02 | $4.53 | $7.26 | +5.6% |
| EBITDA | — | $13.48B | $13.37B | $15.75B | $17.46B | +6.7% |
| R&D | — | — | — | — | — | — |
| SG&A | — | $8.11B | $10.06B | $11.15B | $12.35B | +11.1% |
| Model | Fair value (mid) | Weight |
|---|---|---|
| Multi stage moat fade | $221 | 35% |
| Discounted earnings | $265 | 20% |
| Owner earnings | $256 | 15% |
| Forward earnings | $160 | 15% |
| FCFF DCF | $252 | 10% |
| Peg adjusted peer | $81.87 | 5% |
| Reverse DCF | $0.00 | 0% |
Recent company headlines from major financial publishers.
Accelerated global adoption of ZYN and continued IQOS momentum lead to margin expansion and faster-than-expected revenue growth.
Philip Morris International is executing a successful transition from combustible tobacco to smoke-free products (IQOS, ZYN), sustaining its mature compounder status through strong pricing power and high ROIC.
Severe regulatory restrictions on alternative nicotine products in key markets stall growth, while traditional cigarette volumes decline faster than pricing can offset.
| Model | Weight | FV / share | vs spot | Contribution |
|---|---|---|---|---|
| Multi stage moat fade | 35% | $221 | +29.3% | |
| Discounted earnings | 20% | $265 | +54.7% | |
| Owner earnings | 15% | $256 | +49.5% | |
| Forward earnings | 15% | $160 | -6.5% | |
| FCFF DCF | 10% | $252 | +47.6% | |
| Peg adjusted peer | 5% | $81.9 | -52.1% | |
| Reverse DCF | 0% | $0.00 | -100.0% | |
| Composite FV (weighted) | 100% | $222 | +29.8% |
| Ke ↓ / g → | 2.0% | 2.5% | 3.0% | 3.5% | 4.0% |
|---|---|---|---|---|---|
| 4.9% | $299 | $362 | $388 | $388 | $388 |
| 5.9% | $222 | $255 | $299 | $362 | $388 |
| 6.9% | $177 | $197 | $222 | $255 | $299 |
| 7.9% | $146 | $160 | $177 | $197 | $222 |
| 8.9% | $125 | $135 | $146 | $160 | $177 |
| Category | Weight | Score | Reading |
|---|---|---|---|
| Valuation | 11% | 5.0 | |
| Management | 11% | 7.3 | |
| Balance Sheet | 11% | 3.0 | |
| Profitability | 11% | 6.5 | |
| Revenue Growth | 11% | 6.0 | |
| Risk Assessment | 11% | 5.5 | |
| Competitive Moat | 11% | 9.0 | |
| Earnings Quality | 11% | 6.0 | |
| Capital Efficiency | 11% | 7.0 |
Upcoming earnings date and setup when available.