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JD.com is a mature quality compounder with a highly defensible owned-logistics network. However, intense price competition from PDD and sluggish consumer demand in China restrict near-term growth and margin expansion, warranting a heavily discounted terminal multiple. Fair value range: low $31.8, high $56.4, with mid-point at $44.1.
Stock analysis

JD fair value $32–$56

By StockMarketAgent.AI team· supervised by
Analysiert: 2026-05-20Nächste Aktualisierung: 2026-08-20Methodology v2.4Data cut-off: Quality gate: passSources: all material sources passed deterministic freshness/provenance gatesReview: automatedArchetype: Mature compounder
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Kurs
$32.38
▲ +11.69 (+36.10%)
Fair Value
$44
$32–$56
Rating
Starker Kauf
confidence 88/100
Aufwärtspotenzial
+36.1%
upside to fair value
Sicherheitsmarge
$37.46
MoS level · 15%
Marktkapitalisierung
$43.7B
P/E fwd 7.5

§1 Zusammenfassung

  • Highly defensible owned-logistics network supports FCF visibility.
  • Price competition and sluggish demand restrict near-term growth.
  • Discounted 12x terminal multiple prices in structural China risks.
  • 36.1% upside to $44.07 base case fair value target.
Fair value
$44
Margin of safety
+26.5%
Confidence
88/100
Moat
6.5/10

Educational research only - not investment advice, an offer, or a trade instruction. Confirm current data and do your own due diligence before acting.

$32.38Price
Low $31.76
Mid $44.07
High $56.43

JD.com is a mature quality compounder with a highly defensible owned-logistics network. However, intense price competition from PDD and sluggish consumer demand in China restrict near-term growth and margin expansion, warranting a heavily discounted terminal multiple.

  • Owned-logistics network
    Owned-logistics network
  • Supply chain scale
    Supply chain scale
  • Bull thesis
    Composite fair value of $44.07 synthesizes strong FCF metrics with aggressive upside potential.

§2 Bärenszenario

Persistent deflationary pressures and aggressive subsidization by rivals erode margins, causing revenue growthRevenue growthYear-over-year change in revenue, expressed as a percentage. The starting point for any forward-earnings model and the lens through which scale, mix, and pricing power become visible. to stagnate and structural multiple compression.

Wie diese These scheitern kann

PDD price war escalation

· High

Aggressive subsidization from PDD permanently impairs JD's 1P retail margins.

FV impact
Downside to $31.76
Trigger
12-24 months

China macro stagnation

· Medium

Persistent deflationary pressures and sluggish consumer demand prevent top-line recovery.

FV impact
Terminal multiple compression to 10x
Trigger
1-3 years

Regulatory shifts

· Low

Unfavorable regulatory actions affecting ADRs or Chinese internet platforms.

FV impact
Severe multiple compression
Trigger
Unpredictable
Frühwarnsignale zur Überwachung
KennzahlAktuellAuslöseschwelle
Sequential decline in operating margin below 3.5%MonitorDeterioration versus the report thesis
Market share loss to PDD in core categoriesMonitorDeterioration versus the report thesis
Deceleration in revenue growth below 3%MonitorDeterioration versus the report thesis
Increase in fulfillment costs eroding logistics advantageMonitorDeterioration versus the report thesis
Weakness in consumer discretionary spending metricsMonitorDeterioration versus the report thesis

§3 Finanzielle Historie

Gewinn- und Verlustrechnung — letzte sechs Perioden

Position2022-12-312023-12-312024-12-312025-12-31Trend
Umsatz$1,046.24B$1,084.66B+3.7%$1,158.82B+6.8%$1,309.09B+13.0%+7.8%
Bruttogewinn$147.07B$159.70B$183.87B$210.03B+12.6%
Betriebsergebnis$18.34B$28.91B$39.57B$3.69B-41.4%
Nettogewinn$10.38B$24.17B+132.9%$41.36B+71.1%$19.63B-52.5%+23.7%
EPS (verwässert)$6.42$15.22$26.86$12.90+26.2%
EBITDA$23.21B$42.82B$63.34B$37.87B+17.7%
F&E$16.89B$16.39B$17.03B$22.23B+9.6%
VVG$48.83B$49.84B$56.84B$95.93B+25.2%

Qualitäts-Scores

Piotroski F-Score
5 / 9
0–9 Qualitätskomposit
Altman Z-Score
2.37
Insolvenzrisiko (>3 sicher)
Beneish M-Score
-2.52
Risiko von Ergebnismanipulation
OCF / Nettogewinn
0.97×
>1 weist auf hohe Ergebnisqualität hin
Bilanzqualitätsschwelle
Pass
Sektoradjustierte Schwelle
ROIC
6.7%
Rendite auf eingesetztes Kapital
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FAQ

JD — frequently asked questions

  1. Based on our latest analysis, JD looks meaningfully undervalued. The current price is $32.4 versus a composite fair-value midpoint of $44.1 (range $31.8–$56.4), which implies roughly 36.1% upside to the midpoint.
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