§ Sector lens

Consumer Defensive

Standard 9-phase methodology applied with sector-appropriate emphasis on quality gates, valuation lens, and risk framing.

Tickers covered

+5.7%

Avg. upside to FV

6.6

Avg. moat

Coverage

Ticker	Price	Fair value	Upside	Rating	Moat
KDP Keurig Dr Pepper Inc. · Mature compounder	$30.37 —	$59.09 Potential value $96.73	+94.6%	Acquisto forte	7
CAG Conagra Brands, Inc. · Mature compounder	$14.71 —	$26.66 Potential value $41.52	+81.2%	Acquisto forte	5.5
STZ Constellation Brands Inc. · Turnaround	$122.64 —	$181.25 Potential value $276.58	+47.8%	Acquisto forte	7.5
CPB The Campbell's Company · Mature compounder	$19.86 —	$26.80 Potential value $48.35	+34.9%	Acquisto forte	7
PM Philip Morris International Inc. · Mature compounder	$184.73 ▲ +13.74 (+8.0%)	$248.88 Potential value $351.51	+34.7%	Acquisto forte	1
KMB Kimberly-Clark Corporation · Turnaround	$94.36 —	$121.76 Potential value $163.21	+29.0%	Comprare	7
CLX The Clorox Company · Turnaround	$83.10 —	$104.80 Potential value $185.52	+26.1%	Comprare	6.5
CCEP Coca-Cola Europacific Partners PLC · Mature compounder	$91.86 —	$115.74 Potential value $140.15	+26.0%	Comprare	9
DG Dollar General Corporation · Mature dividend	$119.83 —	$146.47 Potential value $205.22	+22.2%	Comprare	6.5
MKC McCormick & Company Incorporated · Mature dividend	$48.72 —	$57.60 Potential value $102.44	+18.2%	Comprare	7
HSY The Hershey Company · Mature dividend	$160.19 —	$187.40 Potential value $312.87	+17.0%	Comprare	9
BF.B Brown-Forman Corporation Class B · Mature dividend	$25.94 —	$30.17 Potential value $53.74	+16.3%	Comprare	7
GIS General Mills Inc. · Turnaround	$32.29 —	$36.95 Potential value $39.43	+14.4%	Comprare	6.5
MDLZ Mondelez International, Inc. · Mature compounder	$61.29 —	$70.11 Potential value $86.01	+14.4%	Comprare	9
HRL Hormel Foods Corporation · Mature dividend	$20.83 —	$23.82 Potential value $38.24	+14.3%	Comprare	6
SYY Sysco Corporation · Mature compounder	$77.49 —	$86.19 Potential value $108.90	+11.2%	Comprare	7.5
LW Lamb Weston Holdings, Inc. · Mature compounder	$53.59 —	$59.50 Potential value $79.04	+11.0%	Mantenere	6.5
DLTR Dollar Tree, Inc. · Mature compounder	$115.87 —	$127.00 Potential value $151.74	+9.6%	Mantenere	6.5
KR The Kroger Co. · Mature dividend	$59.03 —	$63.59 Potential value $103.69	+7.7%	Mantenere	6.5
KVUE Kenvue Inc. · Mature dividend	$17.20 —	$18.17 Potential value $23.53	+5.6%	Mantenere	7.5
PEP PepsiCo, Inc. · Mature dividend	$129.62 ▼ -25.00 (-16.2%)	$128.71 Potential value $168.61	-0.7%	Mantenere	9
TAP Molson Coors Beverage Company · Turnaround	$38.63 —	$35.20 Potential value $44.06	-8.9%	Mantenere	5.5
ADM Archer-Daniels-Midland Company · Mature dividend	$80.45 —	$71.52 Potential value $102.17	-11.1%	Ridurre	6.5
MNST Monster Beverage Corporation · Mature compounder	$41.98 —	$36.58 Potential value $43.39	-12.9%	Ridurre	8
PG The Procter & Gamble Company · Mature dividend	$145.58 ▼ -0.93 (-0.6%)	$126.47 Potential value $204.04	-13.1%	Ridurre	5.5
CL Colgate-Palmolive Company · Mature dividend	$86.06 —	$74.00 Potential value $101.51	-14.0%	Ridurre	9
TGT Target Corporation · Turnaround	$157.45 —	$129.82 Potential value $137.07	-17.6%	Ridurre	6.5
MO Altria Group, Inc. · Turnaround	$75.11 ▲ +6.99 (+10.3%)	$61.61 Potential value $84.57	-18.0%	Ridurre	7.5
CHD Church & Dwight Co., Inc. · Mature dividend	$97.90 —	$80.30 Potential value $88.70	-18.0%	Ridurre	7.5
WMT Walmart Inc. · Mature compounder	$106.05 ▼ -25.21 (-19.2%)	$75.66 Potential value $95.99	-28.7%	Vendere	1
KHC The Kraft Heinz Company · Pre-profit growth	$21.91 —	$14.80 Potential value $21.05	-32.5%	Vendere	6
SJM The J.M. Smucker Company · Turnaround	$120.02 —	$81.01 Potential value $167.37	-32.5%	Vendere	6.5
KO The Coca-Cola Company · Mature dividend	$88.07 ▲ +9.74 (+12.4%)	$57.11 Potential value $77.38	-35.1%	Vendere	1
EL The Estee Lauder Companies Inc. · Mature dividend	$91.97 —	$51.63 Potential value $69.17	-43.9%	Vendere	7.5
COST Costco Wholesale Corporation · Mature compounder	$895.31 ▼ -116.41 (-11.5%)	$439.14 Potential value $571.07	-51.0%	Vendere	9

October 2026 · sector commentary

Consumer Staples — October 2026

As of 2026-10-29 · Published 2026-10-29T07:00:08+00:00

As of 2026-10-29, the sector snapshot covered 244 constituents. Median returns were unavailable over one month and unavailable over three months. The recorded valuation median was 18.39 across 140 observations. The market-wide sector-rotation score was unavailable. Missing values are left unavailable rather than estimated.

Info

Compare consumer defensive against every other sector in the sector-rotation matrix — relative-strength rank, forward P/E, and revisions delta in one frame, as of the latest published outlook.

Top by upside

KDP

+94.6%

Keurig Dr Pepper Inc.

Strong Buy· 2026-10-03

CAG

+81.2%

Conagra Brands, Inc.

Strong Buy· 2026-10-22

STZ

+47.8%

Constellation Brands Inc.