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APP trades against a final fair-value range of $223.34-$481.14, with the midpoint set by the accepted valuation synthesis rather than earlier draft model outputs. Fair value range: low $223, high $481, with mid-point at $348.
Stock analysis

APP fair value $223–$481

By StockMarketAgent.AI team· supervised by
已分析: 2026-05-09下次更新: 2026-08-09Methodology v2.5Review: automatedArchetype: Mature compounder
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股价
$468.55
▼ -120.75 (-25.77%)
公允价值
$348
$223–$481
评级
卖出
confidence 87/100
上行空间
-25.8%
upside to fair value
安全边际
$295.63
MoS level · 15%
市值
$157.4B
P/E fwd 21.5
英文原文ZH
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§1 执行摘要

  • Composite fair value $348 with high case $481.
  • Implied downside of 25.8% to fair value.
  • Moat 6.5/10 · confidence 87/100 · Mature compounder.
  • Currently screens above fair value, so patience matters more than entry speed.
Fair value
$348
Margin of safety
-34.7%
Confidence
87/100
Moat
6.5/10

Educational research only - not investment advice, an offer, or a trade instruction. Confirm current data and do your own due diligence before acting.

$468.55Price
Low $223.34
Mid $347.8
High $481.14

APP trades against a final fair-value range of $223.34-$481.14, with the midpoint set by the accepted valuation synthesis rather than earlier draft model outputs.

  • Proprietary Axon 2
    Proprietary Axon 2.0 AI engine driving dominant user acquisition ROI.
  • Vast scale in mobile gaming
    Vast scale in mobile gaming ecosystems creates data network effects.
  • Bull thesis
    The market is pricing AppLovin for structural perfection with implied 10-year growth rates near 30%.

§2 看空情景

A rapid structural decay in ad yield driven by major OS privacy updates (e.g., Apple iOS, Google Android) completely bypassing Axon's predictive modeling edge, compressing margins from 75% down to 20% industry averages.

该论点可能失败的方式

OS Privacy Blackout

15%· Low

Apple or Google enforce strict deterministic blocking of cross-app data sharing, blinding Axon 2.0's predictive capabilities.

FV impact
-60% to intrinsic value
Trigger
12-24 months

Mega-Cap Tech Encroachment

25%· Medium

Meta or Google deeply subsidize off-network gaming user acquisition, compressing AppLovin's take rates to near zero.

FV impact
-40% to intrinsic value
Trigger
24-36 months

Mobile Gaming Market Contraction

20%· Medium

A structural stagnation in mobile gaming spending post-pandemic leads to a persistent ad recession for developers.

FV impact
-30% to intrinsic value
Trigger
12-36 months
需关注的早期预警信号
指标当前触发阈值
Consecutive quarters of declining ROAS reported by top gaming publishers.MonitorDeterioration versus the report thesis
Significant operating margin compression below 65% on aggressive R&D and marketing spend.MonitorDeterioration versus the report thesis
Deceleration in Axon 2.0 adoption rates across non-gaming and CTV segments.MonitorDeterioration versus the report thesis
Regulatory action targeting AppLovin's MAX real-time bidding auction transparency.MonitorDeterioration versus the report thesis
Departure of key AI/ML engineering talent essential for Axon algorithm updates.MonitorDeterioration versus the report thesis

§3 财务历史

损益表 — 最近六期

项目2022-12-312023-12-312024-12-312025-12-31Trend
营业收入$2.82B$1.84B-34.8%$3.22B+75.0%$5.48B+70.2%+24.8%
毛利$1.56B$1.49B$2.70B$4.82B+45.6%
营业利润$-47.8M$772.4M$1.91B$4.15B
净利润$-192.7M$357.2M$1.58B+342.3%$3.33B+110.8%
每股收益(摊薄)$-0.52$0.98$4.53$9.75
EBITDA$513.8M$1.26B$2.38B$4.35B+103.9%
研发$507.6M$333.8M$374.7M$226.5M-23.6%
销售管理费用$1.10B$379.0M$417.8M$437.2M-26.5%

质量评分

Piotroski F 评分
9 / 9
0–9 质量综合
Altman Z 评分
21.92
破产风险 (>3 安全)
Beneish M 评分
-2.45
盈利操纵风险
OCF / 净利润
1.19×
>1 表示盈利质量高
会计质量门槛
Pass
经行业调整门槛
ROIC
57.9%
投入资本回报率
个人订阅用户 — §4 及之后还有 11 个章节

阅读完整分析 — 还有 11 个章节。

Competitive moat, industry cycle, peer comparison, intrinsic valuation, sensitivity, scenarios, earnings decision tree, position management, investor perspectives, scorecard, and final recommendation.

涵盖每个股票的完整报告
24 个月的评级存档
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CASH FLOW FAQ

APP cash flow questions

  1. Free cash flow for APP (APP) is computed as operating cash flow minus capital expenditure. We report both the absolute level and the FCF margin against revenue, with five years of trajectory.
FAQ

APP — frequently asked questions

  1. Based on our latest analysis, APP looks meaningfully overvalued. The current price is $469 versus a composite fair-value midpoint of $348 (range $223–$481), which implies roughly 25.8% downside to the midpoint.
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