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AAPL trades against a final fair-value range of $141.47-$258.93, with the midpoint set by the accepted valuation synthesis rather than earlier draft model outputs. Fair value range: low $141, high $259, with mid-point at $200.
Stock analysis

AAPL Apple Inc. fair value $200–$259

AAPL
By StockMarketAgent.AI team· supervised by
Analyzed: 2026-05-08Next update: 2026-08-08Methodology v2.4Archetype: Mature compounderNASDAQ · Information Technology
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Last price
$287.44
▼ -87.54 (-30.46%)
Fair value
$200
$200–$259
Rating
Sell
confidence 88/100
Upside
-30.5%
upside to fair value
Margin of Safety
$169.91
buy below · 15%
Market Cap
$4.22T
P/E fwd 30.1

§1 Executive summary

  • Composite fair value $200 with high case $259.
  • Implied downside of 30.5% to fair value.
  • Moat 9/10 · confidence 88/100 · Mature compounder.
  • Currently screens above fair value, so patience matters more than entry speed.
Fair value
$200
Margin of safety
-43.8%
Confidence
88/100
Moat
9/10

Educational analysis only — not financial advice. Always do your own due diligence.

$287.44Price
FV $199.9
High $258.93

AAPL trades against a final fair-value range of $141.47-$258.93, with the midpoint set by the accepted valuation synthesis rather than earlier draft model outputs.

  • Ecosystem Lock-in
    High switching costs across interwoven hardware, software, and services.
  • Intangible Assets
    Premium brand equity commanding massive pricing power and customer loyalty.
  • Bull thesis
    Market prices an unbroken AI super-cycle and perpetual >30x multiples.

§2 Bear case

A combined shock of App Store margin compression via regulation and a hardware upgrade freeze would structurally reset Apple's terminal growth and multiple. Under this stress, the intrinsic floor rests near $141, anchored purely by the capital return program.

Ways this thesis can break

Regulatory Disruption of Services

· Medium

Global antitrust actions force an open ecosystem, compressing App Store margins and eliminating default search revenue.

FV impact
-15% to -25%
Trigger
1-3 Years

Hardware Saturation & Cycle Elongation

· High

Lack of compelling edge-AI use cases pushes hardware upgrade cycles past 4.5 years, permanently resetting growth expectations.

FV impact
-10% to -20%
Trigger
Immediate

Supply Chain & Geopolitical Severance

· Low

Escalating trade tensions severely restrict Asian manufacturing capacity or consumer market access, crushing margins.

FV impact
-30%
Trigger
2-4 Years
Early-warning signals to monitor
MetricCurrentTrigger threshold
Sequential declines in active installed base growth.MonitorDeterioration versus the report thesis
Services revenue deceleration falling below 8%.MonitorDeterioration versus the report thesis
Gross margin compression in hardware indicating loss of pricing power.MonitorDeterioration versus the report thesis
Material reduction in the pace of share repurchases.MonitorDeterioration versus the report thesis
Adverse rulings in ongoing international App Store litigation.MonitorDeterioration versus the report thesis

§3 Financial history

Income statement — last six periods
Line itemT−0T−1T−2T−3CAGR
Period2022-09-302023-09-302024-09-302025-09-30Trend
Revenue$394.33B$383.29B$391.04B$416.16B+1.8%
Gross profit$170.78B$169.15B$180.68B$195.20B+4.6%
Operating income$119.44B$114.30B$123.22B$133.05B+3.7%
Net income$99.80B$97.00B$93.74B$112.01B+3.9%
EPS (diluted)$6.11$6.13$6.08$7.46+6.9%
EBITDA$130.54B$125.82B$134.66B$144.75B+3.5%
R&D$26.25B$29.92B$31.37B$34.55B+9.6%
SG&A$25.09B$24.93B$26.10B$27.60B+3.2%

Quality scores

OCF / Net income
>1 indicates high earnings quality
Accounting quality gate
Pass
Sector-adjusted gate
ROIC
61.0%
Return on invested capital
§3

Numbers analysis

Cash flow

Cash-flow quality is reflected in the OCF / net income, accounting-quality, and ROIC rows above.

Capital allocation

Capital allocation should be evaluated against reinvestment needs, balance-sheet strength, and shareholder returns.

Individual subscribers — §4 onwards11 more sections

Read the full analysis — 11 more sections.

Competitive moat, industry cycle, peer comparison, intrinsic valuation, sensitivity, scenarios, earnings decision tree, position management, investor perspectives, scorecard, and final recommendation.

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FAQ

AAPL — frequently asked questions

  1. Based on our latest independent analysis, AAPL looks meaningfully overvalued. The current price is $287 versus a composite fair-value midpoint of $200 (range $141–$259), which implies roughly 30.5% downside to the midpoint.