Booking Holdings Inc. (BKNG)

NASDAQ: BKNG · USD

$199

+12.52 (+6.7%)· Recorded snapshot

Coverage state: Latest published research available

Market snapshot recorded 2026-07-29 02:00 UTC. Latest published research analyzed 2026-05-08 · stale · sources unverified. Prices and fundamentals on this server-rendered page are dated snapshots, not a real-time trading feed.

On-demand research

Generate a fresh BKNG analysis

The published report stays available while a new owner-requested analysis runs.

StockMarketAgent Research · Analyzed 2026-05-08

Our latest published analysis: BKNG rated Buy

Buy. Dominant market position and elite free cash flow conversion easily justify an $189.19 valuation.

Fair value (mid)

$189 / share

$134 – $245

Upside to FV

+10.5%

from $199

Confidence

88/100

Moat

9/10

Read full analysis

Market cap	$132.7B
Revenue (ttm)	27.7B
Net income (ttm)	6.2B
EPS (ttm)	$7.62
Shares out	774.9M
P/E (trailing)	24.5x
P/E (forward)	13.9x
Dividend	$1.68 (0.84%)
Volume	9,074,033
Beta	1.08
Price target	$224	+12.4%

Market data

Price

Recent price action with selectable time range.

Financial snapshot

Revenue (ttm): 27.7B
Net income (ttm): 6.2B
EPS (ttm): $7.62
P/E (trailing): 24.5x
P/E (forward): 13.9x
Market cap: $132.7B

Item	P1	P2	P3	P4	P5	Trend
Period	2021-12-31	2022-12-31	2023-12-31	2024-12-31	2025-12-31	Trend
Revenue	$10.96B	$17.09B	$21.37B	$23.74B	$26.92B	+25.2%
Gross profit	—	—	—	—	—	—
Operating income	$2.50B	$5.10B	$5.84B	$7.56B	$9.28B	+38.9%
Net income	$1.17B	$3.06B	$4.29B	$5.88B	$5.40B	+46.8%
EPS (diluted)	$28.17	$3.05	$4.70	$6.91	$6.62	-30.4%
EBITDA	$2.40B	$4.92B	$7.04B	$9.34B	—	+40.5%
R&D	—	—	—	—	—	—
SG&A	$7.62B	$11.21B	$14.37B	$14.79B	$15.90B	+20.2%

Ticker	Name	Market cap	P/E	P/S	ROIC	5Y rev CAGR	1Y total return	Rating
AAPL	Apple Inc.	5T	40.8x	11.1x	104.3%	+6.8%	+59.6%	Sell
ABNB	Airbnb Inc.	90.9B	37.5x	7.2x	15.9%	+29.9%	+8.3%	Hold
ADBE	Adobe Inc.	99B	14.3x	3.9x	60.7%	+11.9%	-32.8%	Strong Buy
AMZN	Amazon.com Inc.	2.5T	27.6x	3.3x	13.5%	+12.1%	-0.3%	Reduce
DASH	DoorDash Inc.	85.2B	93.2x	5.8x	11.0%	+32.5%	-21.8%	Reduce
EBAY	eBay Inc.	52.1B	27.1x	4.5x	26.6%	+3.6%	+46.1%	Reduce

All BKNG indicators

Market & fundamental data

Available fields

281

Groups with data

Currency

USD

Showing 281 of 281 available metrics for this ticker.

Profile and market data

Ticker identity, listing, currency, market cap, and source dates.

Metric	Value
Cik	0001075531
Company name	Booking Holdings Inc.
Country	United States
Country code	US
Cusip	09857L108
Employees	24,300
Employees Change	700%
Employees Change Percent	2.97
Enterprise value	$157.3B
Exchange	NASDAQ
Financial currency	USD
First seen	2026-05-09
In Index	SP500, NASDAQ100
Industry	Travel Services
Industry PE	21.17
Industry PE Fwd	18.1
IPO Date	1999-03-30
Isin	US09857L1089
Last refreshed	2026-07-29
Market cap	$154.4B
Market cap category	Large-Cap
Price	$199
Price currency	USD
Rev Per Employee	1,139,382.72x
Sector	Consumer Discretionary
Sector PE	35.92
Sector PE Fwd	24.53
Sic	4700
Symbol	BKNG
Website	https://www.bookingholdings.com

Valuation

Multiples, yields, enterprise-value ratios, and valuation checks.

Metric	Value
Earnings Yield	3.98%
EV Earnings	25.56x
EV Sales Forward	5.29x
EV/EBIT	17.41x
EV/EBITDA	16.32x
EV/FCF	17.41x
EV/Sales	5.68x
FCF yield	5.85%
Forward P/E	17.48x
P/E ratio	24.52x
P/S ratio	5.58x
PE Ratio10 Y	85.33x
PE Ratio3 Y	27.98x
PE Ratio5 Y	60.01x
PEG ratio	1.11x
PS Forward	5.19x

Profitability

Margins, returns on capital, cash conversion, and quality metrics.

Metric	Value
EBIT Margin	32.63%
EBITDA Margin	34.8%
FCF margin	32.63%
Gross margin	86.99%
Gross Profit	$24.1B
Gross Profit Growth	15.43%
Gross Profit Growth Q	14.01%
Gross Profit Growth3 Y	15.62%
Gross Profit Growth5 Y	47.6%
Net Income	$6.2B
Net Income Growth	13.15%
Net Income Growth Q	225.23%
Net Income Growth Quarters	3%
Net Income Growth Years	0%
Net Income Growth3 Y	15.21%
Net Income Growth5 Y	54.33%
Pretax Margin	28.3%
Profit Margin	22.23%
Profit Per Employee	$253,251
Profitable Quarters	$16
Profitable Years	23
ROA	22.26
Roa5y	14.71
ROCE	114.2
ROIC	75.02
Roic5y	57.09

Growth

Revenue, earnings, cash-flow, and forward growth indicators.

Metric	Value
Cagr10y	14.41%
Cagr15y	16.46%
Cagr1y	-10.79%
Cagr20y	30.09%
Cagr3y	19.84%
Cagr5y	17.77%
EPS Growth	17.9
EPS Growth Q	240
EPS Growth Quarters	3
EPS Growth Years	0
EPS Growth3 Y	23
EPS Growth5 Y	61.94
FCF Growth	6.5%
FCF Growth Q	-1.71%
FCF Growth3 Y	6.87%
OCF Growth	4.93%
OCF Growth Q	-2.07%
OCF Growth10 Y	11.18%
OCF Growth3 Y	6.43%
OCF Growth5 Y	105%
Revenue Growth	14.95x
Revenue Growth Q	16.17x
Revenue Growth Quarters	20x
Revenue Growth Years	5x
Revenue Growth3 Y	15.07x
Revenue Growth5 Y	37.42x

Financial strength

Debt, cash, solvency, accounting-quality, and balance-sheet signals.

Metric	Value
Asset Turnover	$1.01
Assets	$27.7B
Cash	$16B
Current Assets	$20.9B
Current Liabilities	$19.8B
Debt	$19.2B
Debt EBITDA	$1.99
Debt FCF	$2.12
Equity	$-8.7B
Interest Coverage	7.4
Liabilities	$36.4B
Long Term Assets	$6.8B
Long Term Liabilities	$16.6B
Net Cash	$-2.8B
Net Cash By Market Cap	$-1.83
Net Debt EBITDA	$0.29
Net Debt FCF	$0.31
Tangible Book Value	$-12.3B
Tangible Book Value Per Share	$-15.73
WACC	9.59

Liquidity

Current-asset coverage and working-capital efficiency metrics.

Metric	Value
Current ratio	1.06
Net Working Capital	$-11.8B
Quick ratio	0.99
Working Capital	$1.1B
Working Capital Turnover	$11.83

Dividends and buybacks

Dividend yield, payout, buybacks, and shareholder-yield indicators.

Metric	Value
Buyback Yield	4.01%
Dividend Growth	9.54%
Dividend Growth Years	1%
Dividend per share	$1.68
Dividend Years	3
Dividend Yield	0.84%
Ex Div Date	2026-06-05
Last Dividend	$0.42
Payout Frequency	Quarterly
Payout Ratio	21.11%

Performance and technicals

Returns, volatility, beta, momentum, RSI, and moving-average context.

Metric	Value
10Y total return	284.2%
1Y total return	-10.78%
200-day SMA	185.6
3Y total return	72.15%
50-day SMA	172.5
50-day SMA vs 200-day SMA	50under200
5Y total return	126.54%
All Time High	233.6
All Time High Change	-14.67%
All Time High Date	2025-07-08
All Time Low	0.25
All Time Low Change	78,991.27%
All Time Low Date	2002-10-10
ATR	6.88
Beta	1.08
Beta1y	0.91
Beta2y	1.08
Ch YTD	-6.96
High	200
High52	231.8
High52 Date	2025-08-22
High52ch	-14.02%
Low	188.5
Low52	150.1
Low52 Date	2026-05-20
Low52ch	32.75%
Ma50ch	15.58%
Premarket Change Percent	2.02
Premarket Price	$191
Premarket Volume	37,534
Price vs 200-day SMA	7.38%
RSI	68.46
RSI Monthly	56.63
RSI Weekly	58.64
Sharpe ratio	-0.26x
Sortino ratio	-0.21
Total Return	4.85%
Tr YTD	-6.51
Tr15y	883.85%
Tr1m	9.84%
Tr1w	11.1%
Tr3m	12.56%

Analyst estimates

Ratings, targets, revisions, and forward estimate fields.

Metric	Value
Analyst Count	38
Analyst Count Top	22
Analyst Price Target Top	$220
Analyst Ratings	Buy
Analyst Ratings Top	Strong Buy
Earnings EPS Estimate	$2.44
Earnings EPS Estimate Growth	9.91
Earnings Revenue Estimate	7,175,929,424x
Earnings Revenue Estimate Growth	5.56x
Operating Income	$9.8B
Operating Income Growth	23.9
Operating Income Growth Q	26.6
Operating Income Growth3 Y	24.21
Operating margin	35.32
Price target	$224
Price Target Change	$12.42
Price Target Change Top	$10.3

Ownership and float

Institutional, insider, float, short-interest, and share-count fields.

Metric	Value
Float	772,463,716%
Float Percent	99.69%
Net Borrowing	241,000,000
Shares Insiders	0.2%
Shares Institutions	93.16%
Shares Out	774,878,436
Shares Qo Q	-1.65%
Shares Yo Y	-4.01%
Short Float	2.95%
Short Ratio	2.72
Short Shares	2.94

Other indicators

Additional ticker metrics that do not fit the primary research groupings yet.

Metric	Value
Adjusted FCF	$8.4B
Adjusted OCF	8,726,000,000
Average Volume	5,971,456.45x
Bv Per Share	-11.18
CAPEX	$-308M
Ch10y	276.2
Ch15y	863.4
Ch1m	9.84
Ch1w	11.1
Ch1y	-11.53
Ch20y	18,774.1
Ch3m	12.28
Ch3y	68.57
Ch5y	121.8
Ch6m	-3.31
Change	6.7%
Change From Open	5.19
Close	186.8
Days Gap	1.44
Depreciation Amortization	600,000,000
Dollar Volume	1,808,545,517.2
Earnings Date	2026-08-04
Earnings Time	amc
EBIT	$9B
EBITDA	$9.6B
EPS	$7.62
F Score	6
FCF	$9B
FCF EV Yield	5.74x
FCF Per Share	$11.66
Financing CF	-8,974,000,000
Fiscal Year End	December
Founded	1,997
Goodwill	2,662,000,000
Income Tax	$1.7B
Investing CF	-302,000,000
Is Primary Listing	1
Is Spac	No
Last Earnings Date	2026-04-28
Last Report Date	2026-03-31
Last Split Date	2026-04-06
Last Split Type	Forward
Last10k Filing Date	2026-02-18
Lynch Fair Value	$190
Lynch Upside	-4.45
Ma150	179.8
Ma150ch	10.86%
Ma20	180.5
Ma20ch	10.44%
Net CF	570,000,000
Next Earnings Date	2026-08-04
Open	189.5
Optionable	Yes
P FCF Ratio	17.1
P FCF Ratio SBC	18.35
P OCF Ratio	16.53
P OCF Ratio SBC	17.7
Payment Date	2026-06-30
Position In Range	94.17
Post Close	199.3
Postmarket Change Percent	0.25
Postmarket Price	$200
Ppne	1,391,000,000
Pre Close	186.8
Price Date	2026-07-28
Price EBITDA	$16.03
Relative Volume	1.52x
Revenue	27,687,000,000x
SBC By Revenue	2.22x
Share Based Comp	615,000,000
Tax By Revenue	6.07x
Tax Rate	21.46%
Tr20y	19,182.29%
Tr6m	-2.85%
Us State	Connecticut
Views	304
Volume	9,074,033
Z Score	7.03

Frequently asked questions

About this BKNG report

What is the latest published BKNG stock rating?

Booking Holdings Inc. is shown with buy in the latest published report, analyzed 2026-05-08. The hub links directly to the full analysis surface where the dated rating, fair-value bridge, risks, and scorecard are documented together.

Where can I read the full BKNG analysis?

The full latest published report, analyzed 2026-05-08, lives at /stocks/BKNG/analysis. The bare ticker page summarizes that read and links to each analysis tab; earlier editions remain under /analysis/archive.

What fair-value range is used for BKNG?

The latest published report analyzed 2026-05-08 frames BKNG around USD 134 to USD 245. This is a dated valuation range, not a live market price; check the valuation, sensitivity, and bear-case tabs before making a decision.

How often is the BKNG page updated?

The hub selects the latest published stock report regardless of age and displays its analysis date (2026-05-08). Separately sourced market data is labeled with its own recorded timestamp and is never inferred from the report.

Booking Holdings Inc. (BKNG)

Coverage state: Latest published research available

Generate a fresh BKNG analysis

Our latest published analysis: BKNG rated Buy

Price

Financial snapshot

Fair-value bridge

Analyst consensus

Latest news · BKNG

Valuation

Profitability

Balance sheet

Trading

Position sizing & entry playbook

Next earnings

Sector percentile context

All BKNG indicators

Profile and market data

Valuation

Profitability

Growth

Financial strength

Liquidity

Dividends and buybacks

Performance and technicals

Analyst estimates

Ownership and float

Other indicators

Deeper analysis on BKNG

Frequently asked questions