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Booking Holdings Inc.'s published Strong Buy conclusion compares the analysis-date price with fair value and potential value. Read the full report for assumptions, evidence, and material risks.
| Market cap | $145.2B | |
|---|---|---|
| Revenue (ttm) | 28.2B | |
| Net income (ttm) | 7.2B | |
| EPS (ttm) | $9.05 | |
| Shares out | 751.4M | |
| P/E (trailing) | 16.3x | |
| P/E (forward) | 15.8x | |
| Dividend | $1.68 (1.14%) | |
| Volume | 6,486,893 | |
| Beta | 1.13 |
Recent price action with selectable time range.
| Item | P1 | P2 | P3 | P4 | P5 | Trend |
|---|---|---|---|---|---|---|
| Period | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Trend |
| Revenue | $10.96B | $17.09B | $21.37B | $23.74B | $26.92B | +25.2% |
| Gross profit | $10.96B | $17.09B | $21.37B | $23.74B | $26.92B | +25.2% |
| Operating income | $2.50B | $5.10B | $5.84B | $7.56B | $8.83B | +37.1% |
| Net income | $1.17B | $3.06B | $4.29B | $5.88B | $5.40B | +46.8% |
| EPS (diluted) | $1.13 | $3.05 | $4.70 | $6.91 | $6.62 | +55.7% |
| EBITDA | $2.40B | $4.92B | $7.04B | $9.34B | $9.22B | +40.0% |
| R&D | — | — | — | — | — | — |
| SG&A | $2.84B | $3.23B | $4.85B | $4.39B | $4.26B | +10.7% |
Recent company headlines from major financial publishers.
Merchant scale and strong cash generation support compounding, but later growth fades because measurable forecast visibility ends after FY2027.
Upside persists if procurement savings fund growth work and partner distribution extends demand beyond the visible forecast period.
| Ke ↓ / g → | 2.6% | 3.1% | 3.6% | 4.1% | 4.6% |
|---|---|---|---|---|---|
| 8.1% | $355 | $377 | $403 | $437 | $481 |
| 9.1% | $307 | $321 | $338 | $358 | $383 |
| 10.1% | $272 | $282 | $293 | $306 | $322 |
| 11.1% | $245 | $252 | $260 | $269 | $279 |
| 12.1% | $223 | $228 | $234 | $241 | $248 |
Upcoming earnings date and setup when available.
The rating each month's published research edition carried. A rating compares the price at analysis with the Fair value; it is not a record of whether the call was right.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 |