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EBAY trades against a final fair-value range of $73.96-$110.72, with the midpoint set by the accepted valuation synthesis rather than earlier draft model outputs. Fair value range: low $74.0, high $111, with mid-point at $92.1.
Stock analysis

EBAY fair value $74–$111

By StockMarketAgent.AI team· supervised by
Analyzed: 2026-05-20Next update: 2026-08-20Methodology v2.4Data cut-off: Quality gate: passSources: all material sources passed deterministic freshness/provenance gatesReview: automatedArchetype: Mature compounder
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Last price
$114.24
▼ -22.15 (-19.39%)
Fair value
$92
$74–$111
Rating
Reduce
confidence 88/100
Upside
-19.4%
upside to fair value
Margin of Safety
$78.28
MoS level · 15%
Market Cap
$50.7B
P/E fwd 16.9

§1 Executive summary

  • Composite fair value $92 with high case $111.
  • Implied downside of 19.4% to fair value.
  • Moat 6.5/10 · confidence 88/100 · Mature compounder.
  • Currently screens above fair value, so patience matters more than entry speed.
Fair value
$92
Margin of safety
-24.1%
Confidence
88/100
Moat
6.5/10

Educational analysis only — not financial advice. Always do your own due diligence.

$114.24Price
Low $73.96
Mid $92.09
High $110.72

EBAY trades against a final fair-value range of $73.96-$110.72, with the midpoint set by the accepted valuation synthesis rather than earlier draft model outputs.

  • Network Effects
    Global marketplace scale with established buyer-seller liquidity.
  • Enthusiast Categories
    Defensive positioning in high-margin niches like collectibles and refurbished goods.
  • Cycle upside
    Ad revenue scaling and GMV decoupling through high-margin service expansion.

§2 Bear case

A 10% GMV contraction combined with a 200bps margin compression due to increased marketing requirements to combat low-cost entrants.

Ways this thesis can break

Low-Cost Market Dominance

· Medium

Temu and Shein achieve permanent scale in the U.S. and Europe, leading to permanent active buyer churn exceeding 5% YoY and forcing take-rate reductions.

FV impact
-35% to -40%
Trigger
18-24 months

Capital Allocation Pivot

Low to Moderate· Low

Management halts the aggressive buyback program (-3% share count CAGR) to pursue dilutive, large-scale M&A in an attempt to buy growth, breaking the per-share accretion thesis.

FV impact
-20%
Trigger
12 months

Macro-Consumer Retrenchment

· Medium

Significant downturn in discretionary spending specifically hitting high-ticket collectibles and enthusiast categories, eBay's primary defensive segments.

FV impact
-15%
Trigger
6-12 months
Early-warning signals to monitor
MetricCurrentTrigger threshold
Active buyer count declines exceeding 2% on a trailing twelve-month basis.MonitorDeterioration versus the report thesis
Operating margins compressing below 20% due to marketing deleverage.MonitorDeterioration versus the report thesis
Sustained negative GMV growth in core 'enthusiast' categories.MonitorDeterioration versus the report thesis
Reduction or suspension of the quarterly share repurchase authorization.MonitorDeterioration versus the report thesis
Take-rate ceiling reached where further increases trigger seller exodus.MonitorDeterioration versus the report thesis

§3 Financial history

Income statement — last six periods
Line itemT−0T−1T−2T−3CAGR
Period2022-12-312023-12-312024-12-312025-12-31Trend
Revenue$9.80B$10.11B$10.28B$11.10B+4.3%
Gross profit$7.12B$7.28B$7.40B$7.93B+3.7%
Operating income$2.35B$1.94B$2.32B$2.28B-1.0%
Net income$-1.27B$2.77B$1.98B$2.03B
EPS (diluted)$-2.27$5.19$3.94$4.34
EBITDA$-924.0M$4.37B$2.86B$2.96B
R&D$1.33B$1.54B$1.48B$1.64B+7.3%
SG&A$3.10B$3.41B$3.23B$3.59B+5.0%

Quality scores

Piotroski F-score
5 / 9
0–9 quality composite
Altman Z-score
6.62
Bankruptcy risk (>3 safe)
Beneish M-score
-2.13
Earnings manipulation risk
OCF / Net income
0.97×
>1 indicates high earnings quality
Accounting quality gate
Pass
Sector-adjusted gate
ROIC
17.1%
Return on invested capital
§3

Numbers analysis

Cash flow

Cash-flow quality is reflected in the OCFOperating cash flowCash generated from the company's core operations after working-capital changes but before capital expenditures. The first line of the cash-flow statement. / net incomeNet IncomeNet Income is an income-statement line item used to reconcile revenue to operating profit, pre-tax income, net income, or per-share earnings. It should be compared across periods and against peer disclosure conventions., accounting-quality, and ROICROICReturn on invested capital. Operating profit (after tax) divided by invested capital. The single best gauge of capital-efficiency. Spread over WACC = economic value created. rows above.

Capital allocation

Capital allocation should be evaluated against reinvestment needs, balance-sheet strength, and shareholder returns.

Individual subscribers — §4 onwards11 more sections

Read the full analysis — 11 more sections.

Competitive moat, industry cycle, peer comparison, intrinsic valuation, sensitivity, scenarios, earnings decision tree, position management, investor perspectives, scorecard, and final recommendation.

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SCENARIOS FAQ

EBAY scenarios questions

  1. Each scenario for EBAY (EBAY) carries a five-year price target, an explicit set of assumptions (growth, terminal multiple, margin path), and a probability weight calibrated against current visibility.
FAQ

EBAY — frequently asked questions

  1. Based on our latest analysis, EBAY looks meaningfully overvalued. The current price is $114 versus a composite fair-value midpoint of $92.1 (range $74.0–$111), which implies roughly 19.4% downside to the midpoint.
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