Educational research only - not investment advice, an offer, or a trade instruction. Confirm current data and do your own due diligence before acting.
AMZN trades against a final fair-value range of $146.95-$285.30, with the midpoint set by the accepted valuation synthesis rather than earlier draft model outputs.
A stress test applying zero terminal margin expansion and punishing current AI infrastructure capexCapital expendituresCash spent on acquiring or upgrading property, plant, and equipment. Splits into maintenance capex (sustaining current capacity) and growth capex (expanding capacity). as permanent structural drag yields our $147 Floor Valuation (FCFFFree cash flow to firmCash flow available to all capital providers (debt and equity) before financing costs. Discounted at WACC to derive enterprise value. DCFDiscounted cash flowValuation method that projects future free cash flows and discounts them back to present value using a risk-adjusted rate (WACC for FCFF, cost of equity for EPS-based variants).).
Massive generative AI capex fails to yield proportional revenue growth, permanently impairing structural ROIC.
Regulatory intervention forces the separation of AWS from retail or curtails high-margin advertising bundling.
Aggressive low-cost international competitors force a race to the bottom, compressing core e-commerce margins.
| Voce | 2022-12-31 | 2023-12-31 | 2024-09-30 | 2024-12-31 | 2025-03-31 | 2025-06-30 | 2025-09-30 | 2025-12-31 | Trend |
|---|---|---|---|---|---|---|---|---|---|
| Ricavi | $513.98B | $574.79B+11.8% | $620.13B+7.9% | $637.96B+2.9% | $650.31B+1.9% | $670.04B+3.0% | $691.33B+3.2% | $716.92B+3.7% | +4.9% |
| Utile lordo | $225.15B | $270.05B | $300.18B | $311.67B | $319.68B | $332.38B | $345.98B | $360.51B | +7.0% |
| Reddito operativo | $12.25B | $36.85B | $60.60B | $68.59B | $71.69B | $76.19B | $76.20B | $79.98B | +30.7% |
| Utile netto | $-2.72B | $30.44B | $49.95B+64.1% | $59.35B+18.8% | $65.96B+11.1% | $70.66B+7.1% | $76.59B+8.4% | $78.22B+2.1% | — |
| EPS (diluito) | $-0.27 | $2.90 | $4.67 | $5.53 | $6.14 | $6.56 | $7.08 | $7.17 | — |
| EBITDA | $38.35B | $89.40B | $111.58B | $123.82B | $127.06B | $134.75B | $138.12B | $165.34B | +23.2% |
| R&S | $73.21B | $85.62B | $87.01B | $88.54B | $91.11B | $95.98B | $102.69B | $108.52B | +5.8% |
| SG&A | $54.13B | $56.19B | $55.19B | $55.27B | $55.25B | $56.08B | $57.32B | $58.30B | +1.1% |
Cash-flow quality is reflected in the OCFOperating cash flowCash generated from the company's core operations after working-capital changes but before capital expenditures. The first line of the cash-flow statement. / net incomeNet IncomeNet Income is an income-statement line item used to reconcile revenue to operating profit, pre-tax income, net income, or per-share earnings. It should be compared across periods and against peer disclosure conventions., accounting-quality, and ROICROICReturn on invested capital. Operating profit (after tax) divided by invested capital. The single best gauge of capital-efficiency. Spread over WACC = economic value created. rows above.
Capital allocation should be evaluated against reinvestment needs, balance-sheet strength, and shareholder returns.
