Price versus value
- Price
- $172.57
- Fair value
- $166.85
- Potential value
- $194.51
- As of
- 2026-10-16
Main upside reason
An easing of mortgage interest rates and reactivation of residential housing turnover would unlock deferred demand for new pool installations and high-ticket remodels, driving operating leverage across POOL's distribution sales centers to expand operating margins.
Main risk
Sunbelt residential pool construction permits contracting sharply year-over-year alongside chemical price deflation.
Pool Corporation (POOL) trades at $172.57 (as of 2026-10-16), representing -3.3% upside to Fair value of $166.85, supporting a Hold rating amid balanced recurring maintenance stability and discretionary construction headwinds.4
Our intrinsic valuation of Pool Corporation yields a Fair value of $166.85 with Potential value of $194.51. At $172.57, the stock trades at -3.3% to Fair value. This balanced valuation aligns with our Hold recommendation, indicating that while downside is cushioned by durable maintenance cash flows, the market reflects near-term operating expectations.
POOL's operational resilience is anchored in the non-discretionary maintenance requirements of the North American swimming pool base. Routine water chemistry, sanitization, pump replacements, and seasonal filtration maintenance comprise roughly 60% of total sales, ensuring steady branch revenues across 455 distribution centers regardless of broader economic . This recurring stream generated $309,516,000 in during FY2025, supporting steady dividends and open-market share buybacks.