Price versus value
- Price
- $490.91
- Fair value
- $609.31
- Potential value
- $829.98
- As of
- 2026-10-02
Main upside reason
The biggest opportunity lies in accelerated net new asset gathering and advisor productivity gains driven by institutional bank partnerships and proprietary technology rollout.
Main risk
A combined equity market contraction of 20% or more and a 100 bps decline in policy interest rates compressing bank sweep deposit spreads.
We rate Ameriprise Financial Buy, offering 24.12% upside from the October 2, 2026 price of $490.91 to our Fair value of $609.31 per share, supported by strong wealth management fees and capital-light cash generation.4
Ameriprise Financial is rated Buy. For an ordinary investor, this rating means the stock is attractively priced relative to its long-term cash generation and earnings durability, offering favorable risk-adjusted return potential over a multi-year holding period.
On October 2, 2026, Ameriprise shares traded at $490.91. That price sits at a 19.43% discount to our Fair value of $609.31 per share, representing 24.12% implied upside. In an expansion scenario where advisor productivity accelerates and asset gathering exceeds targets, Potential value reaches $829.98 per share, or 69.07% above the report-date price.4