Price versus value
- Price
- $275.95
- Fair value
- $338.37
- Potential value
- $419.70
- As of
- 2026-10-01
Main upside reason
Aon's biggest opportunity lies in accelerating corporate advisory for complex global megatrends, notably its rapidly expanding data center and alternative capital advisory pipeline which is up over three times year-over-year.
Main risk
Aggressive producer talent recruitment by expanding peers like AJG (compounding at 13% forward growth) forces defensive retention packages and salary inflation.
We rate Aon plc as Buy with a Fair value of USD 338.37, representing a 22.62% upside from the USD 275.95 price on October 1, 2026.4
A Buy rating reflects our view that Aon shares offer attractive risk-adjusted upside for long-term investors based on its steady cash flow generation and durable competitive position.
The report was prepared at a price of USD 275.95 on October 1, 2026. This price sits 18.45% below our Fair value of USD 338.37, which offers 22.62% upside. If the company accelerates commercial risk advisory growth and margin gains, Potential value reaches USD 419.70.