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Quote this valuation with its source: Fair value, Potential value and the price at analysis.
FAQ
DIS — frequently asked questions
Is The Walt Disney Company overvalued?
In our latest published analysis dated 2026-09-08, DIS looks meaningfully overvalued. The price recorded at analysis is USD 105 versus our fair value of USD 72.2; the high endpoint is presented separately as potential value of USD 108. That implies roughly 31.4% downside to fair value at that date.
Our latest published report, analyzed 2026-09-08, gives DIS a fair value of USD 72.2 and a potential value of USD 108. The conclusion is triangulated across multiple valuation models and weighted by reliability for The Walt Disney Company's archetype; it is a dated research output, not a live price.
Should I buy DIS now?
Our latest published rating for DIS, analyzed 2026-09-08, is Sell. The Walt Disney Company looks meaningfully overvalued at the analysis-date price of USD 105 versus fair value of USD 72.2; potential value is USD 108. This is research for educational purposes, not personalized investment advice.
What are the biggest risks for DIS?
The dedicated bear-case section in our report analyzed 2026-09-08 documents The Walt Disney Company's material risks, evidence, thresholds, and thesis-invalidation conditions. Scenario-specific explanations remain in that section so the report does not repeat or decontextualize them elsewhere.
What is DIS's rating?
Our latest published rating for DIS, analyzed 2026-09-08, is Sell, with a published moat assessment of 1/10 (None). It reflects our fair value of USD 72.2, the potential value of USD 108, and the price recorded at analysis (USD 105).
Recurring fees could sustain sales and margins while lower investment spending releases more cash for debt reduction and shareholder distributions.
Main risk
Subscription and affiliate revenue growth falls below 0% for two consecutive fiscal years.
Sell. At the report-date price, Disney stands above Fair value, and the limited gap to Potential value does not offset the operating risks.
The report-date price was USD 105.31 on 2026-09-04. Fair value is USD 72.19, while Potential value is USD 108.07.3
The main risk is persistent contraction in subscription and affiliate revenue. That would reduce sales, margin, earnings, and cash together.
The clearest upside path is durable recurring-fee growth combined with lower capital intensity. That would release more cash for debt reduction and shareholder distributions.4,5
Cycle upside
Demand remains supportive if recurring fees hold, annual revenue estimates are met, and investment spending converts into earnings rather than permanent maintenance needs.1
Evidence-backed thesis
Sell because the report-date price exceeds Fair value while recurring-fee durability and investment returns remain unresolved.
House recommendation
Sell because the report-date price exceeds Fair value while recurring-fee durability and investment returns remain unresolved.
Company overview
ESPN offers a U.S. subscription-based DTC service with two plans: ESPN Select and ESPN Unlimited, which started in August 2025. ESPN Select, previously the ESPN+ service through August 2025, offers thousands of live sporting events, on-demand sports content and other original content. In addition, third-party suppliers provide products and services essential to the operation of a number of its businesses. WALT DISNEY CO/ maintains information necessary to conduct its businesses, including confidential and proprietary information as well as personal information regarding its customers and employees, in digital form. WALT DISNEY CO/ also uses computer and cloud-based systems to deliver its products and services and operate its businesses.
Such data and systems are subject to the risk of compromise and other cyberattacks, including unauthorized access, modification, exfiltration, destruction or denial of access, which also can result in disruptions in service. The following table presents revenues from its operating segments: The following table presents income from its operating segments and other components of income before income taxes:
The evidence shows that subscription and affiliate fees are large, but it does not establish switching costs, network effects, protected assets, cost advantage, or efficient scale.
Capex rose from FY2023 through FY2025. The key economic test is whether that spending produces future earnings and cash; the spending figures alone do not establish that result.4
The highlighted cell is Fair value when every assumption sits at its base level ($72.19). Each row and column shows what Fair value becomes when one assumption moves.
Free cash flow to the firm stays positive in the first projected year at $12.0B after modeled reinvestment of $2.0B, with terminal value at 72.2% of enterprise value. A sudden drop in free cash flow is not projected unless capital spending relative to , reinvestment, or resets materially.
Trigger: FY2027 adjusted EPS exceeds the high end of its cited range, revenue exceeds its post-event estimate, and capital intensity improves.1
A beat matters only if recurring-fee growth and margins improve while investment intensity eases.
In-line
Hold the current position and reassess after the next annual update.
Trigger: Annual revenue and adjusted EPS remain within their estimate ranges.
Results within the annual revenue and adjusted EPS estimate ranges would leave the outlook broadly unchanged, especially because estimates were flat around the latest earnings event.
Company capex rose from $4.97 billion in FY2023 to $8.02 billion in FY2025.4
Bull cycle
Demand remains supportive if recurring fees hold, annual revenue estimates are met, and investment spending converts into earnings rather than permanent maintenance needs.
Bear cycle
The cycle weakens if subscription economics deteriorate while high investment spending persists. That combination would pressure revenue, margins, and cash together.
Secular trends
§11 Position management
Sizing
Exit existing exposure; make no new allocation.. The report-date price exceeds Fair value, and the operating case depends on post-FY2027 assumptions and capital-spending normalization.4
Risk
Exit existing exposure while the report-date price remains above Fair value.
Entry tranches
Level
Action
Why
At or below Fair value
§12 Investor perspectives
New investor
Avoid
The report-date price stands above Fair value, while later forecast years depend on extrapolated growth and margins.
Existing holder
Avoid
Reduce exposure because recurring-fee durability and capex normalization remain unresolved operating conditions.4,5
Income investor
Avoid
The distribution case does not offset the valuation gap or the risk that investment spending becomes recurring maintenance.4
§14 Final recommendation
Action
Sell
Sell because the report-date price exceeds Fair value and the outlook requires durable recurring fees, stable margins, and lower capital intensity.
Potential value remains secondary because reaching it requires stronger operating persistence than the explicit annual estimate period establishes.
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Sources
The records this analysis drew on, as they stood when it was run.
This path gains support if regional weakness joins recurring-fee erosion and reduces consolidated fixed-cost absorption. It fades if FY2027 anchors hold and capital intensity improves.
Ways this thesis can break
Margin recovery reverses
A sustained normalized operating margin below 15.5% would show that competition and depreciation are overpowering recurring revenue.
FV impact
-7.4%
Operating margin 3 points lower throughout
Trigger
Within 36 months
Required returns rise
A cost of equity above 10.8215% would reduce what investors pay for future earnings while debt remains material.
FV impact
-9.4%
Cost of capital 1 point higher
Trigger
Within 12 months
FY2027 earnings miss
Adjusted diluted EPS below $7.09 would invalidate the second annual earnings anchor before the extrapolated forecast years begin.
FV impact
-10.5%
The analyst's bear scenario path and multiple as the base case
Trigger
Within 13 months
Early-warning signals to monitor
The five developments that would weaken our investment case.
Weaker pricing and fixed-cost absorption would cut operating profit, earnings, and cash, undermining the recovered-margin premise despite recurring revenue scale.
Current:The forecast remains near 18.5% through FY2030.
A higher required return would make investors pay less for future earnings, while material debt limits balance-sheet flexibility during operating weakness.
Current:Moderate and strict rates were 9.7866% and 10.8215% on 2026-09-08.
A result below the estimate range would show weaker per-share earnings than analysts expect for FY2027, reducing support for the later sales, profit, and cash outlook.
Current:The mean estimate was $7.47, with a $7.09 low, on 2026-09-08.
Alert ifBelow $7.09 for FY2027.
04
Recurring-fee growth
Persistent contraction would reduce consolidated sales and fixed-cost absorption, pressuring operating margin, earnings, free cash flow, and distributions together.
Current:FY2025 subscription and affiliate revenue was $37.78 billion.
Alert ifBelow 0% for two consecutive fiscal years.
05
Capital spending intensity
Sustained capital intensity would absorb operating cash, raise future depreciation, and reduce funds available for debt reduction, dividends, and buybacks.
Subscription and affiliate erosion could weaken a material disclosed product line and reduce fixed-cost absorption.
high
Over consecutive fiscal years
Admissions and advertising are other disclosed revenue lines, but their cited amounts do not show that they would offset recurring-fee weakness.5
A streaming peer tests subscription pricing, while telecom peers test affiliate distribution economics. Their differing growth and margins make them imperfect valuation substitutes.
high
Medium term
Competition should affect the outlook only when recurring-fee growth or operating margin deteriorates, not merely because peer valuations differ.
Convert the revenue and margin path into after-tax free cash flow, discount the annual per-share amounts and at , then adjust for signed per current share.
Limitation: Terminal value is 71.1% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.
Recurring-fee growth strengthens, margins remain resilient, and the investment build proves productive or temporary.4,5
The constructive path persists when sales growth converts into earnings and cash without continued high reinvestment. A renewed capex step-up would disconfirm it.4
Miss
Exit remaining exposure if not already sold.
Trigger: FY2027 adjusted diluted EPS falls below the low end of the cited analyst range.1
A miss would show weaker FY2027 earnings than analysts expect and reduce support for later sales, profit, and cash assumptions.
The central cash question is whether FY2025 investment spending produces lasting earnings or becomes recurring maintenance. Persistent spending would reduce cash available after operations.4
The Walt Disney Company (DIS) trades at 14.4x forward earnings against a peer median of 11.3x. Its EV/EBITDA of 10.9x compares with a peer median of 8.5x. The comparison uses 4 peers: AT&T Inc., T-Mobile US Inc., Verizon Communications Inc. and Netflix Inc., as of 2026-09-07 to 2026-09-08.
Trend
Impact
Note
Demand-led entertainment cycle
neutral
Industry capex-to-revenue was negative 1.3% and capex-to-depreciation was 0.63 as of 2026-09-01. Capacity and lead-time evidence remains limited.
Positioning
The Americas dominates disclosed revenue, while Europe and Asia Pacific remain meaningful. Regional amounts alone do not establish demand, currency, or margin transmission.5
Reassess, but do not initiate automatically.
Require stable recurring-fee growth, resilient margins, and lower capital intensity before changing the Sell stance.
Not every cited input appears here: internal calculations and intermediate model outputs have no external record, and some citations could not be matched to one.
Limitation: Terminal value is 72.2% of this model's value, above the 60% level at which the methodology flags concentration; the value leans on the years beyond the explicit forecast.