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Accelerated adoption and scaling of Kroger's digital retail media platform, which grew 24% year-over-year with media margin contribution expanding 88 basis points in the latest quarter.
Operating margin falling below 1.80% or identical sales without fuel turning negative below -1.5% YoY.
We rate The Kroger Co. a Hold with a Fair value of $63.59 per share, as modest 7.72% upside from the October 2, 2026 report-date price of $59.03 reflects steady grocery cash flows that are balanced by slowing identical store sales and tight retail operating margins.
The investment committee assigns a Hold rating to The Kroger Co., indicating that existing shareholders should maintain current holdings while fresh capital should wait for a wider valuation discount. Kroger remains a dependable defensive grocery retailer backed by $7.31B in annual operating cash flow, but the near-term risk-adjusted return does not justify an aggressive accumulation stance.7
At the report date of October 2, 2026, Kroger shares traded at $59.03, trading at a 7.17% discount to our central Fair value of $63.59 per share. Over our long-term valuation horizon, the business possesses Potential value reaching $103.69 per share under accelerated high-margin retail media scaling and sustained share repurchases, but the report-date market quotation already captures the baseline operating recovery.4
The primary downside risk to the thesis is persistent center-store grocery volume contraction and aggressive price discounting from mass and discount merchants that drive operating margins below 1.80%. If pharmacy regulatory adjustments under the Inflation Reduction Act accelerate sales headwinds by 150 basis points while cost pressures mount, full-year adjusted FIFO operating profit would fall short of management's guided $5.0B to $5.2B range, lowering free cash flow generation and restricting share buybacks under $24.16B of debt obligations.457
The main reason the investment case can succeed is Kroger's ability to protect consolidated profitability through high-margin alternative profit streams, spearheaded by digital retail media advertising which expanded 24% year-over-year with media margins improving 88 basis points. Growing retail media earnings and sourcing cost reductions support annual free cash flow of $3.46B, providing the resources to fund capital expenditures and steady share repurchases that compound per-share value toward Potential value of $103.69 over time.56
Non-perishable packaged groceries generated $77.57B, or 52.5% of total sales in fiscal 2025. This immense volume base gives Kroger superior procurement purchasing power and regional distribution efficiency, driving $7.31B in operating cash flow and $3.46B in free cash flow that fully cover maintenance capital expenditures.678
Digital retail media advertising grew 24% in the second quarter of 2026, lifting media margins by 88 basis points. Accretive media fees and Our Brands private-label penetration offset store wage and freight inflation, sustaining full-year adjusted FIFO operating profit within management's guided $5.0B to $5.2B range.5
We rate Kroger a Hold because its steady cash generation and high-margin retail media growth are balanced by subdued identical sales growth of 0.2% to 0.8% and a modest 7.72% implied return to our $63.59 Fair value.5
The Kroger Co. operates as one of the largest retail food companies in the United States, running supermarkets, multi-department retail stores, and automated distribution centers across regional markets. The company serves retail household consumers through brick-and-mortar neighborhood storefronts, digital drive-through pickup, and direct home grocery delivery.
In fiscal 2025, consolidated revenue totaled $147.64B. Core business lines comprise Product Non-Perishable generating $77.57B or 52.5% of sales, Product Perishable generating $37.19B, retail supermarket pharmacy generating $18.17B, supermarket fuel centers generating $13.58B, and other merchandise contributing $1.13B.
The business model couples conventional grocery store traffic with higher-margin alternative profit streams, including Our Brands private-label product lines and digital retail media advertising networks. These alternative sources complement front-store grocery volumes and help insulate overall from wholesale food price inflation.
A severe macroeconomic stress scenario combines grocery shelf price deflation, regulatory pharmacy headwinds, and credit spread widening. Kroger generates $147,642,000,000 in consolidated net sales, with $77,569,000,000 anchored in non-perishable groceries. If identical sales contract to -1.5% due to aggressive discounter pricing and center-store volume fatigue, grocery gross margins contract toward wholesale distributor levels such as ADM's 6.87%. Operating margin drops toward 1.80%, compressing operating profit well below guided $5.0B-$5.2B. Simultaneously, servicing $24,157,999,104 of total debt under a 200 bps cost-of-capital shock raises pre-tax interest obligations above $800M annually, consuming free cash flow ($3,456,000,000 in FY2025) and halting share repurchases. Under this compound stress, equity earning power falls toward $4.00 per share, driving intrinsic value down to $33.53.
Kroger's competitive moat is rated Narrow, supported by scale-driven procurement cost advantages, deep regional store density, and a growing ecosystem of alternative profit streams. Operating as one of the largest pure-play supermarket chains in the United States, Kroger generated $147,642,000,000 in consolidated net sales in FY2025. Center-store non-perishable groceries anchor the revenue foundation, contributing $77,569,000,000 or 52.54% of consolidated revenue. This purchasing scale allows Kroger to negotiate favorable vendor terms, volume rebates, and slotting allowances from packaged goods manufacturers, creating a persistent unit cost advantage over regional conventional grocers.
The economic moat is strengthened by Kroger's high-margin alternative profit businesses, most notably its digital retail media network (Kroger Precision Marketing) and its Our Brands private label portfolio. Retail media expanded 24% year-over-year in Q2 2026, lifting retail media margin contribution by 88 basis points. Because advertising dollars generate operating margins substantially higher than core grocery merchandise, this alternative profit stream insulates operating profits from core store inflation. Management reaffirmed full-year adjusted FIFO operating profit of $5.0B to $5.2B, demonstrating that structural sourcing savings and media expansion actively counterbalance promotional investments into shelf pricing.
The highlighted cell is Fair value when every assumption sits at its base level ($63.59). Each row and column shows what Fair value becomes when one assumption moves.
Free cash flow to the firm stays positive in the first projected year at $2.3B after modeled reinvestment of $586.8M, with terminal value at 79.7% of enterprise value. A sudden drop in free cash flow is not projected unless capital spending relative to , reinvestment, or resets materially.
An operational beat driven by identical sales accelerating above expectations and operating profit exceeding guided targets validates accelerated alternative profit scaling and gross margin durability, warranting an upgraded stance toward Potential value $103.69.
In the food retail sector, capital expenditures are primarily directed toward maintenance, store remodels, automated fulfillment, and digital technology rather than aggressive physical footprint expansion. Peer benchmarks show industry capex-to-revenue at -0.019 (-1.9%) and capex-to-depreciation at -0.06, with industry operating margins at 0.019 (1.9%) and net margins at 0.013 (1.3%). For Kroger, FY2025 capex was $3,855M against depreciation of $3,332M, indicating net reinvestment focused on supply chain automation and digital infrastructure.7
An industry upcycle is driven by steady consumer grocery demand, disciplined industry shelf pricing, and accelerating alternative profit streams. Supermarkets leverage digital retail media advertising and loyalty analytics to expand , while private brand penetration gains share from branded consumer packaged goods, lifting conversion and across the sector.
A moderate position size of 2.5% to 3.5% reflects Kroger's defensive business model, stable operating cash flow of $7.31B, and 7.72% implied upside to Fair value of $63.59. This allocation captures reliable dividend income and steady share buybacks while managing portfolio exposure against center-store grocery disinflation, pharmacy regulatory drag, and $24.16B in total debt obligations.47
Portfolio risk management centers on monitoring grocery shelf price competition, center-store non-perishable demand trends, and debt service coverage. Position weighting is restricted to a maximum of 4.0% of total equity assets, reflecting the capital-intensive, leveraged profile of retail food distribution ($24.16B total debt). In the event of persistent consumer trade-down to discount operators or accelerating pharmacy margin erosion, stop-loss and trim disciplines must be executed promptly to preserve invested capital.
Existing holders should retain positions given stable operating cash flow of $7.31B and reliable dividend support, but new capital should hold off until dividend yield expands.7
Kroger trades at 11.32x forward P/E, offering 7.72% upside to our Fair value of $63.59. The current discount does not offer a sufficient margin of safety to initiate fresh buying.4
Maintain existing equity holdings in The Kroger Co. while deferring new capital deployment. Kroger's defensive grocery scale, leading 52.5% non-perishable revenue foundation, and $3.46B in free cash flow provide steady downside support. However, current trading at $59.03 offers only 7.72% upside to our $63.59 Fair value, which is insufficient to compensate for disinflationary grocery headwinds and 150 basis points of fourth-quarter pharmacy comp drag.4568
Investors should treat Kroger as a steady income and capital preservation holding within consumer defensive allocations. With total debt standing at $24.16B and identical sales without fuel guided to 0.2% to 0.8%, an attractive re-entry or position accumulation point requires either a pullback toward a greater margin of safety or tangible reacceleration in center-store grocery volumes.
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The records this analysis drew on, as they stood when it was run.
With minimal stock-based compensation dilution ($157M in FY2025), steady cash conversion supports ongoing share buybacks across 655M diluted shares. This capital return profile compounds diluted EPS toward consensus FY2028 estimates of $5.51 and supports potential upside value of $103.69.147
The Bear scenario reflects an operating environment where persistent food-at-home price disinflation and aggressive promotional discounting by mass merchants erode center-store grocery volume. Productivity initiatives fail to keep pace with wage and transportation cost inflation, leading to operating margin contraction toward cyclical lows. Concurrently, regulatory pharmacy pricing caps depress identical store sales, while elevated borrowing costs absorb operating cash flow for debt service across existing debt obligations, restricting share repurchases and compressing equity valuation.
With total debt obligations standing at $24,157,999,104 and pre-tax cost of debt at 6.80%, a 200 bps widening in borrowing spreads and equity discount rates raises WACC from computed 6.8598% above 8.86%. In a mature retailer where terminal value represents 79.7% of enterprise DCF present value, this capital cost shock imposes a substantial valuation contraction.24
Management guided full-year identical sales without fuel to 0.2% to 0.8%, which reflects ongoing center-store volume headwinds and an accelerating 150 basis points of pharmacy drag from Inflation Reduction Act price adjustments. A prolonged drop in center-store volume across the $77,569M non-perishable grocery sales base forces top-line contraction below -1.5% and causes severe operational deleveraging across store fixed costs.58
Kroger trades at 11.32x forward P/E. If the equity market derates the terminal multiple by 20% down to 9.6x, pricing Kroger strictly as a zero-growth, commoditized food distributor rather than an omnichannel retailer with media economics, forward earnings and residual equity value compress significantly across explicit and terminal horizons.4
The five developments that would weaken our investment case.
Persistent contraction in identical sales indicates consumer basket deflation and center-store market share loss to discounters, driving fixed operating cost deleverage across the physical store network.
Current:0.2% to 0.8% identical sales without fuel guidance
Alert ifIdentical sales without fuel turning negative (< 0.0% YoY) for two consecutive quarters
Operating margin deterioration below 1.80% signals that gross margin investments and wage inflation cannot be offset by retail media or sourcing efficiencies, breaking adjusted FIFO operating profit guidance of $5.0B to $5.2B.
Current:1.28% trailing GAAP operating margin with normalized operating margin modeled at 2.45% to 2.60%
Alert ifConsolidated operating margin falling below 1.80%
A shortfall below $4.8B would falsify the pillar that alternative profit streams and private label expansion can defend retail earnings amidst retail grocery disinflation.
Current:$5.0B to $5.2B FY2026 guidance range
Alert ifAdjusted FIFO operating profit falling below $4.8B
A 200 bps widening in capital costs on $24,157,999,104 of total debt compresses enterprise value where terminal value accounts for 79.7% of enterprise DCF present value.
Current:6.86% computed WACC with pre-tax cost of debt at 6.80%
Excessive dilution from low-margin GLP-1 medications and Inflation Reduction Act price negotiation caps impairs supermarket pharmacy profit and reduces front-of-store foot traffic attachment.
Current:150 basis points of drag on identical sales without fuel in Q4 across $18,171,000,000 pharmacy revenue
Alert ifPharmacy gross margin decline exceeding 200 bps year-over-year or identical sales drag exceeding 250 bps
However, Kroger's moat remains bounded at Narrow rather than Wide due to the structural characteristics of grocery retail. Food retailing is characterized by negligible consumer switching costs, low baseline margins, and intense competitive rivalry from mass merchants and hard discounters. Trailing GAAP operating income of $1,890,000,000 represents a 1.28% operating margin, reflecting thin grocery economics. While wholesale peers such as ADM operate at 4.01% operating margins and branded manufacturers command gross margins between 58% and 75%, Kroger must continually invest productivity savings back into consumer price reductions to prevent customer attrition, bounding excess returns close to the cost of capital.
Kroger generates stable economic profit with return on invested capital of 7.01% sitting slightly above computed WACC of 6.86% and trailing the moderate cost of equity of 7.87%. Strong operating cash flow of $7,311,000,000 and free cash flow of $3,456,000,000 provide reliable coverage for maintenance capital expenditures ($2,891,250,000 normalized) and debt service, but thin trailing GAAP operating margins of 1.28% limit the magnitude of excess economic spreads.267
Each lens answers a different valuation question. Only included lenses set Fair value; floors and diagnostics provide context.
Project SBC-adjusted EPS, discount each year's earnings at cost of equity, then add a Gordon-growth terminal value.
Under the moderate discount rate, $19.23 comes from forecast-period earnings and $79.87 from the long-term value, totaling $99.10.
Project EPS through the explicit advantage period, fade growth as competition catches up, and discount the full stream at cost of equity.
Apply a terminal P/E to the dated forward EPS path, then discount that future share value back to the analysis date.
Convert the revenue and margin path into after-tax free cash flow, discount the annual per-share amounts and at , then adjust for signed per current share.
Add depreciation to net income, subtract maintenance capex, divide by diluted shares, and apply a normalized valuation multiple.
Solve for the growth rate that makes the model value equal the report-date share price.
Under the Base scenario, Kroger maintains its defensive market positioning as a dependable grocery provider. Stable consumer demand for core non-perishable grocery staples anchors top-line volume, while continuous sourcing cost reductions and digital retail media growth defend operating margins against retail wage and logistics inflation. Supported by strong free cash flow conversion, Kroger executes steady share repurchases that compound per-share earnings. With an assessed probability of 55.0%, this scenario yields a target value of $63.59, delivering an implied return of 7.7% relative to $59.03 and aligning with Fair value $63.59.
In the Bull scenario, high-margin alternative profit streams scale rapidly, transforming Kroger's margin profile beyond conventional grocery retail limits. Digital retail media advertising contribution expands faster than projected, while Our Brands private label items capture increased market share among price-conscious consumers, driving meaningful FIFO gross margin expansion. Omnichannel delivery initiatives enhance customer loyalty and basket size, accelerating top-line growth. With an assessed probability of 20.0%, this scenario generates a target valuation of $103.69, offering an implied return of 75.7% from $59.03 and approaching Potential value $103.69.
Performance within guided parameters confirms steady-state cash flow generation where operating cash flows fully cover maintenance capital expenditures and shareholder returns, supporting valuation alignment around Fair value $63.59.
A shortfall in identical sales accompanied by operating profit contraction reveals that price investments and pharmacy headwinds are eroding core store profitability, necessitating a downgrade stance.
Kroger's earnings quality is underpinned by substantial operating cash flow generation that significantly exceeds reported GAAP net income. High non-cash depreciation and amortization expenses create a conservative accounting earnings base, while working capital requirements remain balanced by rapid inventory turns characteristic of grocery distribution. FIFO gross margin performance reflects verified sourcing and supply chain efficiencies rather than temporary accounting adjustments. However, reported GAAP profitability remains exposed to supermarket fuel margin volatility, pharmacy reimbursement restructuring, and non-operating pension and debt financing charges.
Consensus revisions for annual revenue and diluted earnings per share adjusted modestly lower following the second-quarter report. Sell-side analysts incorporated management's narrowed identical sales without fuel guidance and anticipated fourth-quarter pharmacy headwinds from regulatory drug pricing changes. Downward adjustments were tempered by management reiterating full-year adjusted FIFO operating profit guidance, reflecting market confidence in retail media and sourcing productivity to offset near-term top-line softening.
Serves as the vital barometer of store traffic and unit volume; sustained weakness would trigger operating fixed cost deleveraging across retail stores.
Demonstrates whether procurement scale and cost-of-goods savings are sufficient to fund competitive shelf pricing while defending gross profit dollars.
Generates high-margin incremental cash flow that directly offsets grocery retail labor and logistics inflation, insulating consolidated operating margin.
Reduces supermarket pharmacy margin percentages and impacts customer foot traffic dynamics through the store network.
Ensures adequate financial liquidity to service maturing debt obligations without refinancing at unfavorable credit spreads, protecting capital return capacity.
| $137.89B |
| $148.26B |
| $150.04B |
| $147.12B |
| $147.64B |
| +1.7% |
| Gross profit | $30.35B | $31.78B | $33.36B | $33.40B | $34.40B | +3.2% |
| Operating income | $3.48B | $4.13B | $3.10B | $3.85B | $1.89B | -14.1% |
| Net income | $1.66B | $2.24B | $2.16B | $2.67B | $1.02B | -11.5% |
| EPS (diluted) | $2.17 | $3.06 | $2.96 | $3.67 | $1.54 | -8.2% |
| EBITDA | $6.05B | $7.02B | $7.03B | $7.64B | $5.76B | -1.2% |
| R&D | — | — | — | — | — | — |
| SG&A | $845.0M | $839.0M | $891.0M | $877.0M | $872.0M | +0.8% |
Kroger exhibits robust cash generation characteristics. For FY2025, operating cash flow reached $7,311,000,000, yielding free cash flow of $3,456,000,000 after capital expenditures of $3,855,000,000. Free cash flow conversion relative to reported GAAP net income of $1,016,000,000 is exceptionally strong at over 340%, driven by $3.33B of non-cash D&A and favorable negative working capital dynamics typical of high-inventory-turn retail supermarkets. In Year 1 of the explicit forecast, FCFF is projected at $2,347,096,623, compounding to $2,654,015,041 by Year 5, confirming that Kroger's operating model consistently generates surplus enterprise cash flow after meeting all store maintenance and corporate tax obligations.67
Kroger executes a disciplined capital allocation strategy tailored to a mature dividend-paying grocery retailer. Annual capital expenditures of $3,855,000,000 in FY2025 compare against depreciation and amortization of $3,332,000,000, reflecting normalized maintenance reinvestment of 20.0% of NOPAT with incremental capital focused on store remodels and fulfillment automation. Free cash flow of $3,456,000,000 provides substantial capacity to service $24,157,999,104 of total debt while maintaining regular dividend distributions ($1.56 per share base assumption). Share repurchases comfortably offset annual stock-based compensation of $157,000,000, driving an approved diluted share count contraction of -1.0% CAGR from 655,000,000 shares. Management maintains strict capital discipline regarding M&A, prioritizing organic store network optimization and debt paydown over large-scale speculative acquisitions.
Kroger's ROIC trajectory is stable, reflecting steady operational reinvestment into mature retail assets. Returns on invested capital of 7.01% generate a modest positive economic spread over the computed WACC of 6.86%, while trailing the moderate cost of equity of 7.87%. High asset turnover and alternative profit expansion offset thin grocery operating margins (1.28% trailing GAAP), anchoring a stable economic return profile consistent with a mature dividend archetype.
ROIC of 7.01% exceeds computed WACC of 6.8598% by approximately 15 basis points, confirming narrow value creation across enterprise operations.
FY2025 operating cash flow of $7,311,000,000 and FCF of $3,456,000,000 substantially exceed reported GAAP net income of $1,016,000,000.
GAAP accounting profits understate Kroger's true underlying cash generation due to large non-cash depreciation charges and efficient working capital management, ensuring that capital expenditures and shareholder returns are fully funded by internal cash flow.
Management maintained full-year adjusted FIFO operating profit guidance of $5.0B to $5.2B despite lowering identical sales without fuel guidance to 0.2% to 0.8%, supported by 24% retail media expansion and COGS productivity.
Structural sourcing efficiencies and alternative advertising profit streams decouple Kroger's operating profit from top-line grocery disinflation, validating normalized operating margin stability between 2.45% and 2.60%.
Total debt obligations stand at $24,157,999,104 with a pre-tax cost of debt of 6.80% and debt capital weight of 40.93%.
While leverage is manageable against $7.31B of annual operating cash flow, debt service and refinancing requirements in an elevated rate environment constrain discretionary capital allocation, making rapid debt amortization a top financial priority over aggressive expansion.
| Revenue | $147,642,000,000 |
|---|---|
| Cost of revenue | $113,240,000,000 |
| Gross profit | $34,402,000,000 |
| Operating expenses | $32,512,000,000 |
| Operating income | $1,890,000,000 |
| Non-operating items and tax | -$874,000,000 |
| Net income | $1,016,000,000 |
| Total assets | $49,953,000,000 |
|---|---|
| Cash | $3,334,000,000 |
| Current assets | $14,505,000,000 |
| Total liabilities | $44,017,000,000 |
| Current liabilities | $18,108,000,000 |
| Shareholders’ equity | $5,936,000,000 |
| Net income | $1,016,000,000 |
|---|---|
| Operating inflow | $7,311,000,000 |
| Depreciation and amortization | $3,332,000,000 |
| Stock-based compensation | $157,000,000 |
| Other operating adjustments | $2,806,000,000 |
| Operating cash flow | $7,311,000,000 |
| Cash available | $11,270,000,000 |
| Beginning cash | $3,959,000,000 |
| Investing outflow | $3,914,000,000 |
| Capex | $3,855,000,000 |
| Other investing activities | $59,000,000 |
| Financing outflow | $4,022,000,000 |
| Ending cash | $3,334,000,000 |
| Investing cash flow | -$3,914,000,000 |
| Financing cash flow | -$4,022,000,000 |
Source: SEC EDGAR · Filed 2026-03-31 · SEC EDGAR
| Revenue by business category | Revenue | Share | YoY |
|---|---|---|---|
| Non Perishable | $77.6B | 52.5% | 0.6% |
| Perishable | $37.2B | 25.2% | 2.4% |
| Pharmacy | $18.2B | 12.3% | 15.8% |
| Supermarket Fuel | $13.6B | 9.2% | -9.3% |
| Other Product | $1.1B | 0.8% | -63.1% |
Point-in-time financial data used in the 2026-10-04 analysis.
| Period | Revenue | EBITDA | Net income | Operating cash flow | Free cash flow | Capex | Depreciation and amortization | Stock-based compensation | Share repurchases | Dividends paid | Net debt issuance | Investing cash flow | Financing cash flow | Beginning cash | Ending cash | Cash and investments | Total debt | Operating margin | ROIC | WACC | ROIC − WACC spread |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2017-01-28 | $115.3B | $5.8B | $2B | $4.3B | $573M | $3.7B | $2.3B | $141M | $1.8B | $429M | — | -$3.9B | -$352M | — | $322M | $1.2B | $13.3B | 3.0% | — | 5.1% | — |
| 2018-02-03 | $123.3B | $4.5B | $1.9B | $3.4B | $604M | $2.8B | $2.4B | $151M | $1.6B | $443M | — | -$2.7B | -$681M | $322M | $347M | $1.5B | $14.8B | 2.1% | — | 5.7% | — |
| 2019-02-02 | $121.9B | $7.1B | $3.1B | $4.2B | $1.2B | $3B | $2.5B | $154M | $2B | $437M | — | -$1.2B | -$2.9B | $347M | $429M | $1.6B | $14.4B | 2.1% | — | 4.8% | — |
| 2020-02-01 | $122.3B | $5.9B | $1.7B | $4.7B | $1.5B | $3.1B | $2.6B | $155M | $465M | $486M | — | -$2.6B | -$2.1B | $429M | $399M | $1.6B | $13.3B | 1.8% | — | 3.5% | — |
| 2021-01-30 | $132.5B | $7.3B | $2.6B | $6.8B | $4B | $2.9B | $2.7B | $185M | $1.3B | $534M | — | -$2.8B | -$2.7B | $399M | $1.7B | $2.8B | $12.4B | 2.1% | — | 2.4% | — |
| 2022-01-29 | $137.9B | $6.1B | $1.7B | $6.2B | $3.6B | $2.6B | $2.8B | $203M | $1.6B | $589M | — | -$2.6B | -$3.4B | $1.7B | $1.8B | $2.9B | $11.7B | 2.5% | — | 3.2% | — |
| 2023-01-28 | $148.3B | $7B | $2.2B | $4.5B | $1.4B | $3.1B | $3B | $190M | $993M | $682M | -$552M | -$3B | -$2.3B | $1.8B | $1B | $2.1B | $11.3B | 2.8% | — | 4.8% | — |
| 2024-02-03 | $150B | $7B | $2.2B | $6.8B | $2.9B | $3.9B | $3.1B | $172M | $62M | $796M | -$1.3B | -$3.8B | -$2.2B | $1B | $1.9B | $3.1B | $10.2B | 2.1% | — | 5.3% | — |
| 2025-02-01 | $147.1B | $7.6B | $2.7B | $5.8B | $1.8B | $4B | $3.2B | $175M | $4.2B | $883M | $5.6B | -$3.2B | -$490M | $1.9B | $4B | $5.3B | $15.9B | 2.6% | — | 5.8% | — |
| 2026-01-31 | $147.6B | $5.8B | $1B | $7.3B | $3.5B | $3.9B | $3.3B | $157M | $2.7B | $885M | -$497M | -$3.9B | -$4B | $4B | $3.3B | $4.6B | $15.9B | 1.3% | — | 6.2% | — |
The Kroger Co. (KR) trades at 11.3x forward earnings against a peer median of 17.4x. Its EV/EBITDA of 7.1x compares with a peer median of 15.3x. The comparison uses 4 peers: The Estee Lauder Companies Inc., Kenvue Inc., Archer-Daniels-Midland Company and Colgate-Palmolive Company, as of 2026-10-04.
A protracted industry downturn occurs if food-at-home consumer price disinflation persists while retail wage and freight logistics costs remain elevated. In this scenario, price competition from aggressive mass discounters forces conventional grocers to fund margin-dilutive shelf price cuts, leading to store-level operating deleverage, negative identical sales, and compressed cash flows across the grocery sector.
Kroger is positioned as a mature, defensive retail market leader navigating a demand-led, evidence-limited industry cycle. With $147,642,000,000 in net sales, Kroger leverages its massive non-perishable base ($77,569M) and Our Brands private label portfolio to defend market share against food distributors like ADM (4.01% operating margin) and discount retail giants. Accretive retail media growth (+24% in Q2) provides counter-cyclical margin protection, enabling Kroger to maintain full-year operating profit guidance of $5.0B to $5.2B despite grocery disinflation.3578
| Level | Action | Why |
|---|
| $54.00 - $56.00 | Maintain existing allocation; initial tranche entry on valuation pullbacks | Represents an attractive entry zone near the 52-week low ($54.15), offering a 12% to 15% discount to Fair value of $63.59 and providing an expanded margin of safety against grocery disinflation. |
| < $50.00 | Opportunistic accumulation on macro or industry-wide overreaction | Represents a deep cyclical discount where enterprise valuation approaches the owner-earnings conservative anchor ($30.83) and implied dividend yield expands meaningfully. |
Not every cited input appears here: internal calculations and intermediate model outputs have no external record, and some citations could not be matched to one.
Alert ifWACC exceeding 8.86% driven by credit spread widening and sustained high interest rates
Discounted forecast-period cash flows ($16.36) plus discounted terminal value ($64.18) minus signed net debt per current share ($19.13) equals the $61.42 lens value shown above. Negative net debt is net cash, so subtracting it raises value.
Multiply the peer median PEG by this stock's forecast growth to derive an implied forward P/E, then apply it to forward EPS.
| Kenvue Inc. |
| $33.0B |
| 13.9x |
| 2.1x |
| 11.6x |
| 15.6% |
| 19.4% |
| ADM | Archer-Daniels-Midland Company | $38.8B | 14.2x | 0.5x | 15.8x | 7.6% | 4.0% |
| CL | Colgate-Palmolive Company | $67.2B | 20.5x | 3.2x | 14.8x | 267.4% | 21.0% |
